Rack cards printing is the perfect advertising technique for those in the travel industry. Whether you are offering travel insurance, booking services, travel management, or consultation services, rack cards and cheap business cards can be part of your marketing arsenal. Business cards can be given away to prospective clients, suppliers, and other business contacts. Rack cards, on the other hand, can be displayed in high-traffic areas for people to pick up and bring home once they read the information.
Simplifying the Process of Ordering Rack Cards
If you are in the travel industry, your rack cards should look enticing – and make people want to book flights immediately. The photos should look postcard-perfect, while the copy should be short but enticing. Here is a look at a simplified process of ordering rack cards, which every travel business owner must do:
- Look for an online printing partner.
There are digital or offset printing shops from where you can order rack cards. Digital printers use desktop printers and are suitable for small batches. If you will order a thousand copies or more, offset might be the way to go because it is faster and can handle printing hundreds of copies in a short span of time. Aside from the printing process used, also ask about the package price, the turnaround time, and research for feedback about the quality of customer service they provide.
- Decide on the size and material that you will use for the rack cards.
Rack cards are displayed on brochure stands so the size is pretty standard: 4” x 9” or the smaller 3.5” x 8.5”. For the material, thick cardboard stock is used like 16-pt. or 17-pt. paper. For the finish, choose between ultra smooth matte or ultra smooth gloss.
- Think of strategic distribution points.
Lastly, think about where you would like to display the rack cards. Famous local landmarks are an obvious choice. Since you’re a travel company, this is where a lot of tourists will come and they are already a targeted audience so you are bound to have great response. You can also ask local business owners if they can display your travel rack cards on their place of business. These could be non-competing establishments such as gasoline stations, hotels, motels, theme parks, clinics, retail stores, and similar businesses.
By using rack cards to advertise your travel company, you can entice people to go out and explore the world again.