Maximize the Results of Your Marketing Efforts when You Print Postcards

If you’re an independent professional in any industry, you are bound to enjoy numerous benefits when you print postcards. If you’re a real estate agent, for example, you must have business cards, posters, and brochures readily available so that whenever a client asks for information from you, there is something for you to give. If you’re running a small law firm, postcards are important to make people aware of the legal services that you are offering. The same thing holds true for professionals in other industries.  This means that whatever line of business you are in, you need to look for a color postcard printing service provider so that you can maximize the results of your marketing efforts.

Printing Postcards: The Essentials

If it is your first time to print postcards, here are a few essential reminders to keep in  mind:

There are many printing companies online and when looking for one, consider the equipment used. Generally, offset printing offers better quality and more professional results than digital desktop printing, so go for the former. Also check on the turnaround time, the quality of customer service offered, the thickness of the paper stock, whether it’s full color HD printing, and the rates. Compare the rates offered by different companies, check on the quality of the products, and make a selection from tehre.

  • Keep the purpose of the postcard at the forefront when coming up with the design.

What’s the purpose of your postcard printing in the first place? Are you using it as a discount coupon, holiday greeting card, appointment reminder, or a regular marketing material? Based from the purpose, you can come up with the design of the postcard.

  • Think about the size, design, color – and pay attention to the small details.

5” x 7” and 4” x 6” postcards are the most popular. Since you have very limited space, it is important to pay close attention to even the smallest details. The design, color, font used, the quality of the images – all these should combine to a pleasant, eye-catching whole.

  • Use postcards as a regular part of your marketing campaign.

To succeed in postcard marketing, consistency is key. The first time that you send out those postcards, you can use it as a way to introduce your brand to your customers. The next time, you can use it as an appointment reminder and holiday greeting cards. Then, you can send it out as discount coupons. The more consistently you send postcards to your customers, the more loyal they will become to your brand.

By keeping these tips in mind, you can maximize the results of your postcard marketing campaign.

 

Print Postcards and Enjoy Numerous Marketing Advantages

Most people receive postcards, brochures, and flyers in the mail but if you’re an entrepreneur, why should you choose to print postcards? First, it can be easily combined with other printed marketing materials such as brochures, business cards, flyers, rack cards, and letterheads. Second, postcards are a cheap yet effective form of print marketing. Whether you’re launching a new product line or building a business from scratch, you can use postcard marketing to promote your brand.

Marketing Benefits of Postcards

 The good news is that there are many color postcard printing service providers out there that can provide you with high-quality HD, full color prints. When looking for a  print postcards online company, make sure that they have different sizes of postcards to choose from along with paper thickness and paper finish.

To give you more of an idea about why it really pays to go with this type of printed advertising material, here are more of the marketing advantages of using postcards:

  • It’s a highly targeted form of marketing.

If you’re a chiropractor in a small town, you can easily send out postcards to those living in your immediate neighbourhood. You can use the postcards as an appointment reminder or make it function as a discount coupon that patients can use when taking advantage of your professional services. Postcards are a highly targeted form of marketing that deliver almost instantaneous results.

  • You can use it to sell a new product or service.

If you are launching a new product line or an add-on service, you can print postcards and mail it out to your existing and potential customers. This is a way of building brand awareness while boosting the results of your marketing efforts at the same time.

  • It’s a cheap yet effective way of building customer loyalty.

Aside from using it as a marketing tool and appointment reminder, you can also use it as a holiday greeting for your existing customers. This is a cheap yet effective way of enhancing customer loyalty, and consistency is the key.

You can also use postcards as a VIP invitation card, a membership card, to promote an event, to post updates about your brand, or offer something new to your customers. True enough, postcards are a small but powerful material that you can add to your marketing arsenal.
 

How Print Postcards Came to Be

How did the practice to print postcards actually start? During the late 1890s, it was only the United States Post Office who could manufacture postcards. You can write a message on one side while the back page is where the mailing address is printed out. In the next decade, the Post Office authorized the use of private mailing cards manufactured by others and it worked pretty much the same way. In the early 1900s, the printed material was known as a Post Card. From here up to the late 1930s, the appearance of postcards evolved from something plain that you can write a message on, to the full-color photograph postcards that we see up to now.

Postcards for Marketing Your Business

 With the improvement of the postal system and photography technology, postcards have become the go-to ‘short message sender’ for most people. If you’re in a foreign country and you want to send a quick hi to your family back home, what you can do is mail out a postcard. There’s no need to use paper and seal it inside an envelope because you can simply write a short message at the back of the postcard. This convenience is something that you can also use if you want to include postcards in your list of brand promotional materials.

Fortunately, there are many companies that print postcards online. You can take your pick from some of the most popular sizes including 3” x 4”, 4” x 6”, 4.25” x 6’, 5” x 7”, 6” x 9”, and 8.5” x 5.5”. When choosing a color postcard printing service provider, look for a company with state-of-the-art printing presses and a wide range of printed products to choose from. Aside from the available sizes, postcards should be printed using thick card stock. For the finish of the print, you can usually take your pick from high gloss or matte with a dry surface.

Postcards can be included in direct mailers, they can double up as discount coupons, and they can be distributed during trade shows and similar events. From its humble beginnings as a plain and functional card that people can write messages in, postcards have now evolved into a cheap yet effective marketing material that business owners can take advantage of.

 

 

 

 

 

 

 

Highlighting the Design of Professional Brochures

Professional brochures can be used as an effective print marketing material. When you’re promoting a product or service, these handy brochures can be distributed to and be read by your direct target audience. If you’re offering beauty services, for instance, you can have half fold brochures printed out. The pages can include a brief history about your salon, the types of beauty services and products that you offer, and the brochure can even serve as a discount when presented in your place of business. Brochures can also be distributed at trade shows, out in the streets during a product launch, it can be included in mailers – the possibilities of how you can distribute them are practically endless.

Focus on Your Brochure Design!

 With the marketing benefits and flexibility offered by brochures, it really is a must for you to have them printed out for your business. The first thing that you need to do is look for a good printing company. They should have the expertise in printing high-quality materials, as well as state-of-the-art printing presses.

Next, come up with suitable content for the brochure. If you decided to have trifold brochures made, there will be six panels or pages for you to fill up with content. Make sure to include high-quality images as well to break the monotony. Content-wise, see to it that the way that the material is written fits the image that you’d like to project as a company. Use language that’s appropriate for the market. A brochure for a law firm should use more formal language as compared to a brochure that’s targeted for teenage girls buying feminine products.

Based on the number of pages of the brochure, you can have a design laid out in such a way that the pages would not look too crowded. Remember that there must be a good balance of text and images. Highlight certain parts of the text in such a way that it will stand out to someone who does not have time to read the full content of the brochure – think of the way this is done in online and actual magazines.

Lastly, pay attention to even the smallest details of the brochure design. Make sure that the content is free from typographical and grammatical errors. Your contact information must be included. The colors text, and images used on the brochure should combine to a whole that matches your brand’s identity. By taking these things into account, you can print out brochures that will leave a lasting impression to your customers.

 

 

 

 

 

 

 

 

 

 

 

 

Professional Brochures: Need-to-Know Facts about Content Writing

In the process of printing professional brochures, there is more to it than just aesthetics. You might have 100 pieces trifold brochures printed in full HD color and thick, semi-gloss paper. But if the content is badly written, do you think that you will achieve your marketing goals? Not necessarily. In order for your print advertising campaign to be successful, there should be a good balance between text and image. The quality of the brochure itself is important as well, and you should pay close attention to the message that you want to impart to the reader.

 Ways to Write Brochure Content

To make sure that you can effectively write marketing content for your brochure, here are a few ways to go about it:

  • Determine your marketing goal, and make the content revolve around that.

If you are newly launching a business, you need to tell people about how your company started, what your products and services are, and how they can benefit as customers by choosing you over other brands. If you are an existing business, you might want to print brochures to introduce a new product line. If you’re joining a trade show, you might want to use brochures to gain more following. Brochures are a truly flexible marketing material, so much so that you can use them to promote almost anything. When writing the content, keep your marketing goal in mind and make the content revolve around it.

  • Keep the content short but impactful.

While writing the content, you should also consider the number of pages that you need to use. If you think that you’ll have four pages of content, for example, you can have half fold brochures printed out. If you need to include a short page about your company history or mission and vision, go for an 8-age accordion fold brochure.  Just remember that even if you have multiple pages, you must not crowd each page with so much content, that it becomes unreadable. Keep the content short but impactful, and don’t use any more pages than necessary.

  • Creatively use a play on words.

One example of creatively using a play on words is “A tab of gold, a pinch of foil”. This is used by BlockbusterPrint to market their line of metallic foil stamped business cards. You can apply the same technique to market products when writing brochure content.

  • Offer customers benefits.

As a final touch, you can include benefits for customers in the content. There can be a page which, when presented at one of your stores, can be used as a discount coupon. You can also include maps, detailed product descriptions, special offers, and similar useful content on the brochure.

By following these tips, you can effectively write content for your marketing brochure.

 

 

Know Which Folding Type to Choose for Professional Brochures

Did you know that the “old-fashioned” type of marketing using printed materials still work, so  professional brochures are a must-have in any type of business? Sure, there are plenty of digital avenues that you can use to market your brand. But if you want to stand out in a sea of online advertising methods, especially in today’s business environment where customers have a very short attention span – something printed and tangible will truly make you stand out. This is precisely the reason why you should consider having brochures printed out. No matter the nature of your business, you can use brochures to effectively reach out to your target audience.

Get to Know Different Brochure Folding Types

 So you decided that brochures are an effective marketing tool, but you don’t know the first thing about them. The number one thing to add to your to-do list is to look for a company that specializes in printing brochures. Make sure that they have high-quality offset printers; different paper stocks to choose from; full color HD printing options; turnaround time; and excellent customer service.

Next, make sure that there’s a good balance of text and images on your brochure design. Consider your goal in printing out the brochures in the first place. Are you introducing your company to a new audience? Are you launching a new product line? Would you like to let existing customers know that your pricing has changed? Curate the content of the brochure in such a way that it can effectively fulfil your marketing objectives.

Based on the content, you can now choose the brochure folding type. Here are a few options:

  • Half foldbrochures are the most common. The paper is folded in half so you have four panels or pages to print the content in.
  • Trifold brochures consist of six panels, giving you more pages for content writing.
  • Z-fold brochures have the same number of pages as trifold, only they are different in folding orientation.
  • Single gate folding is perfect if you want to have a middle page that’s wider than the front and back cover.
  • Accordion folding has eight panels and when going for this option, make sure that you organize the content carefully to prevent reader confusion.

Other folding types include double parallel, double gate, roll fold, half then half, and half then trifold. With the help of brochures, you can effectively impart your desired marketing message to your target audience.

 

More than Just Shiny: The Unique Qualities of Gold Foil Business Cards

If you’d like to combine shine with substance, gold foil business cards is the way to go. As a business owner, your goal is to make a good first impression, have people remember your brand name, and for you to make a great impact overall. These are things that can be achieved by launching a marketing campaign which does not necessarily have to be all-digital – print still works. This is especially true when it comes to distributing business cards. Even if your business is purely online, the fact that you’re still using business cards and handing it over to clients will make you stand out.

So why choose gold foil business cards? Just like plastic business cards and offset business cards, this is a type of premium business card so it immediately stands out in a stack of cardboard or linen. Metallic foil business cards are made using a foil stamping method. The effect is that a certain part of the card – it can be a name, logo, or photo – is colored gold, silver, or copper. When set against dark black or white background, the metallic color will shimmer under any lighting condition.

Because of the foil stamping method used, gold foil business cards must be made using silk 17-pt. paper. It has 60% the thickness of a credit card. So when you compare a thin linen business card with a  thick, gold-foil card – which one do you think will stand out?

Another extra feature that you can consider when having this type of business card made is applying a spot UV coating. This protects the print on the card from wearing out, even after prolonged sun exposure. Foil stamped cards are also resistant to tearing, creases, and it’s even water-resistant!

When having business cards made, you really should not scrimp. Instead, go all out and use a laminating effect like gold foil stamping. With such elegant, classy, shimmery cards, your business name or brand will be stamped on the mind of whoever is holding your business card. The fact that you exerted such an effort in having elegant business cards made will make them think highly of your brand, and make them want to do business with you. What more is there to ask for?

 

Make Your Brand Stand Out with Gold Foil Business Cards

If you love everything that shimmers, why not consider having gold foil business cards made? More than the glitter, it’s the impression that will really make an impact to the person who will receive your card. To get started, what are the things that you need to know about this type of business card?

First, gold foil business cards are made using a process called foil stamping. Similar to plastic business cards, the printing and lamination process is not as straightforward as, say, linen business cards. With foil stamping, metallic foil is used to create the glittery effect. It is recommended that you use a dark black or bright white background, for it to highly contrast with the metallic color – which can be gold, silver, or copper.

During the printing process, the white paper is used. Depending on the background, a white or black strip is combined with a second foil mask file. Based on the design, certain areas get foil while the other parts do not. The result is that a logo, name, or photograph stands out with the metallic gold color against the black or white background.

Second, when ordering metallic foil business cards, you must look for a printing company with the length of experience and the equipment required in achieving such an effect. Printing companies like BlockbusterPrint offer such services, so you can rest assured that products like offset business cards, gold foil business cards, and silk business cards are made with excellent quality.

Third, make sure that the design of the business card is suitable for foil stamping. Let’s say that you are a real estate broker and you want only your name to be embossed in gold color. The card should be design in such a way that the background and the rest of the text is in black or white, while your name is embossed in gold color. Under any lighting condition, your name will shimmer and get noticed by the person who is holding the card.

Indeed, metallic foil stamped business cards will make your brand stand out – so consider having one made for your business right now.

Gold Foil Business Cards Offer the Ultimate in Class & Durability

When making a presentation, meeting clients, or talking with potential business partners, your goal is to impress – and there’s no better way to do just that than by having gold foil business cards. Here, we will take a look at how this type of business card offers the ultimate in class and durability.

Why It Pays to Choose Foil Business Cards

Anything that’s made with gold or is colored gold is bound to leave a lasting impression. There’s just something about this precious material that exudes class and sophistication. If you want to set yourself apart from all other businesses, you really should go for metallic foil business cards, gold in particular.

Aside from being classy, the finish of gold foil business cards has a similar effect as plastic business cards. The unique material will make your brand stand out in a sea of cardboard business cards. Quality-wise, here are more reasons why you should go for gold foil business cards:

  • You can highlight a specific part of the design – a photo, your logo, your company name, or your name. When the gold foil area of the card is hit with sunlight, it will shine and glitter because of the gold color. This just screams class and quality so anybody who holds your business card is bound to remember your brand.
  • The gold foil used prior to the lamination process is made from a high-end material that’s very reflective, so it will shimmer in all lighting conditions. To make sure that the design of the card is not too busy, stick with a black or white color palette.
  • Gold foil business cards are usually printed on 17-pt. laminated paper stock. This lasts ten times longer than typical cardboard cards.
  • The gold foil mask file, when combined with the protective silk coating, is resistant to creases, wear, and tear.

Metallic foil, suede, luster, plastic, and offset business cards are examples of specialty cards that you must consider when having a set made for your business. As compared to beige, barely-there, cardboard-thin cards, something that’s more substantial – especially if printed with gold – will make people notice you and your brand.

 

Effective Ways to Utilize Spot UV Business Cards for Marketing Your Brand

Whichever industry your business is in, it is a must to include spot UV business cards as part of your print marketing campaign. With the proliferation of digital ad campaigns, printed materials will really set you apart. It’s something tangible that will leave a lasting impression to your customers. The good news is that there are many companies specializing in printing spot gloss business cards. You just need to find one that will give you high-quality offset prints, without charging you too much for the service.

Another thing that you need to consider when using business cards to market your brand is its design, overall look, and the material used. Remember that you have only a few seconds to leave a good first impression to your customers. When you hand over a thin, barely readable business card with your contact information in it, the person you have the card to might not even bother keeping it. On the other hand, when you carefully present a thick, impressive business card with a special coating like spot UV – it looks and feels really luxurious. The impression is that the attention and expense you put into having the card made will translate to the way that you conduct your business, and offer your products or services.

Now, when it comes to spreading the word about your brand with the use of business cards, it’s all about creatively presenting it to your existing and potential customers. When you print business cards, here are a few tips on how to effectively utilize them for marketing:

  • Liberally distribute your cards to existing and potential customers. When you’re meeting a supplier, for example, you can give him or her half to a dozen of your business cards and guess where those will end up? In the hands of people who are already connected to your business network. The only value of business cards is when they’re handed out, so don’t be stingy about it.
  • As a form of courtesy, also ask for the card of your business contacts when they do ask for yours. Networking is an important part of business, and exchanging cards is one of the most classic yet effective ways to give your brand a boost.
  • Design the card in such a way that there’s a place for someone to write a short note about you or your brand. You can leave the entire back part of the card blank, or only print on 50% of the back’s surface so that they can have something to write on.

Perhaps the most important thing to remember is to always follow up. What was your goal in distributing the card in the first place? If it’s to increase the orders in your food business, for example, you can make a quick call or send a casual email to your new business contact. If you gave it to a supplier for a potential business deal, don’t hesitate to place a phone call for a follow-up.

By knowing how to properly print and distribute business cards, you can use it as an excellent tool in spreading the word about your business.