Reach Out to Your Target Market with Brochure Printing

Did you know that in the tourism industry, brochure printing is considered as one of the best ways to market places, hotels, destinations, and services to tourists? The minute that a traveller lands on a tourist destination, the first thing that he or she picks up is a brochure to learn more about the place. Brochures can have as many as 12 pages or panels, so you can include lengthy text and lots of images, if you want. This is precisely why many business owners still go for brochure printing. When used as part of a full-fledged advertising campaign, this is one of the best ways to reach out to your target audience.


Top Reasons for Using Brochures in Marketing  

Next, what are the top reasons for using brochures in marketing? Here’s a quick look:

  • Brochures are easy to design and print.

You can simply look for an online printing company that specializes in printing brochures if you’d like to use it for your promotional campaign. When doing so, check on the type of printing equipment, printing process, and materials that they use. Design-wise, you can look for an online printing that allows you to use a design tool so you can easily create a layout for the printing of your brochures.

  • You can include as much information as you’d like in brochures.

Brochures come in the form of greeting cards, postcards, or foldable flyers. A half then trifold brochure will give you twelve panels or pages to work with, so you can include as much information as you’d like. Just make sure that there is a good balance between text and images so it will still be reader-friendly and not boring.

  • Brochure printing is budget-friendly.

A full color brochure can be made for as low as $0.21 per piece – as long as you put in the minimum quantity to order. Its affordability is yet another reason why brochure printing is a favorite among business owners who are looking for advertising options.

  • You can effectively reach out to your target market using brochures.

More importantly, you can use brochures to reach out to your target market and build customer trust and loyalty. By regularly mailing out or distributing flyers, you are marking your brand’s name in the minds of your customers. It’s even better if you will offer them something in return – like a promo code that they can use in store and include it in your brochures.

All in all, brochures are an excellent print promotional material that every business owner should take full advantage of.

Everything Your Need to Know about Postcard Printing

If you think that postcard printing is only useful for sending out souvenirs to people from the places you visit, think again. These cards are a very handy marketing tool that can help introduce a brand to prospective customers, reach out to existing buyers, and personalize one’s connection to a business. Fortunately, there are many companies offering online printing and they can print out not just postcards but also all the other materials for your print marketing campaign: business cards, envelopes, notepads, brochures, flyers, stickers, etc.

When deciding which online printing company to go with, there are a few things that you need to consider. First, what’s the printing process that they use? It’s better if you will go with one that utilizes state-of-the-art printing presses instead of just a digital desktop printer. The equipment used will make it easy for them to print out a huge batch of the same marketing material. The colors pop, the print will not easily fade, and you can choose from different sizes and finishes.

Postcard printing, for example, will give you numerous options in terms of sizes. The most popular is the 4” x 6” postcards which are used by travellers. Some variations are 4” x 9”, 5” x 7”, 6” x 9”, or it can even go as large as 6” x 11”.  As far as the material is concerned, the most common is 16-pt. which you can have printed using an ultra-smooth matte finish, or an ultra-smooth glossy finish.

When printing postcards, make sure to not crowd the available space that you have with too much text or images. Include a call to action – indicate whether you want the recipient to use a discount code, or head over to your website for more information. More importantly, mail out these postcards regularly. Doing so will help embed your brand’s name into the minds of your customers. Regular postcards mailing also helps establish customer loyalty while giving your marketing efforts a more personal, yet still professional touch.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.

 

From Color to Paper to Design: Paying Close Attention to the Details of Online Printing

There are many online printing services that you can get in touch with today if you wish to launch a full-blast print marketing campaign. Let’s say that you are starting a food business. You need to print out business cards, menus, flyers, brochures, and postcards. Print marketing is cheap and effective, so instead of spending money on a purely digital campaign, it really does pay to include printed marketing materials.

When looking for online printing services, it is crucial that you pay close attention to detail. When printing out business cards, for example, you only have a very small space to work with. The standard size of a business card is 2” x 3.5”. If you will crowd the card with too much information, it will be difficult to read, and a customer might not bother keeping your card at all. If it’s made from cheap paper or if the design is not well thought-out, the quality will be a reflection of the products or services that you offer.

This is precisely the reason why you must pay close attention to the details of any  online printing job. Fortunately, you only need to look for a printing company with a purely online ordering process. For this, make sure that they use state-of-the-art equipment so that you can get excellent, professional-looking results. Also check on the turnaround time, the material used, and the types of finishes available. Do you want a plastic business card with rounded edges to stand out from the competition? Or maybe you want to have high-quality menus or brochures for distribution to your customers? You can only achieve the desired results by working with an online printing with plenty of experience in creating printed materials – whether they’re small business cards or huge banners or posters.

Be it a small business card, a standard-sized postcard, or a big banner that you want printed out, you must pay close attention to every aspect of the design and the material. Doing so would boost the quality of your printed marketing materials, and turn your print advertising efforts into a resounding success.

More than Just Promoting a Business: Other Uses of Brochure Printing

Entrepreneurs, startup companies, and even big corporations use brochure printing to promote their brand. It is usually part of a complete print advertising campaign where different materials are printed and distributed to their target market for promotion. You can promote a new product or service, tell customers more about how your company started, or give them a preview of the benefits that they will enjoy when doing business with you. But did you know that you can also use brochure printing for purposes other than brand promotion? Here’s a quick list of its alternative uses:

  • Use them as event invitation cards.

Brochures can take on the form of postcards or multi-page flyers. By simply choosing a thick paper stock and extreme gloss paper, for example, you can turn brochures into invitations for events. It can be a corporate event, personal events, public events, etc.  Online printing services offer super affordable rates for brochure printing so they’re cheap to make, too.

  • Use them as unique comic books.

If you are an artist who would like to promote your skills to graphic design or advertising agencies, for example, you can create a comic book which can be used as a sample of your artistry. Make sure to also include a short bio and your contact information, making the brochure double as a mini-resume.

  • Use them for corporate presentations.

Instead of the usual A4 paper, why not use foldable brochures when making corporate presentations? Unique and creative, this will surely capture the attention of your audience.

  • Use them as menus for distribution.

If you’re in the food industry, you can turn brochures into menus that you can distribute to potential customers. You can place a stack of foldable menus outside your restaurant for customers who are hesitant to walk in just to see the prices of the food items. You can also include one or two sample menus for takeaways or deliveries.

No matter what use you will find for brochures, it’s important to look for online printing services that specialize in brochures. See to it that they are using state-of-the-art printing equipment and high-quality paper stock. As you can see, brochures are super versatile, so you are bound to find a lot of uses for these printed materials.

Be Aware of the Requirements and EDDM Postcard Sizes

If you’re a busines owner, you should consider using EDDM mailing as part of your print marketing campaign. EDDM is the Every Door Direct Mail program of the the United States Postal Service. Here, they will mail out one postcard to every door within your restaurant’s vicinity, for example. They can also mail out the postcards based on demographic, zip code, household size, or neighborhood. The good thing about this campaign is that if you are a start-up business, you do not have to waste time collecting customer’s names and physical or email addresses – the USPS takes care of that for you. As a result, you will have a print marketing campaign that is quickly put together, cheap, and targeted.

For EDDM mailing, there are a few things and requirements that you must be aware of:

The most common among the EDDM postcard sizes is 4” x 6”. If you want a customized size, make sure that it fits the size and paper weight requirement of the USPS. Let’s say that you want to mail out 500 postcards to every door within the vicinity of your physical store. You must make sure that the paper weight does not exceed 3.3 ounces, and you only need to pay less than twenty cents each for mailing them all out.

  • You must choose a specific neighborhood or audience.

Even if you can mail out to every door within a specific area, you might still not get a targeted marketing campaign unless you filter the list by age, household size, or income. The USPS uses the US Census data, so you can rest assured that the postcard will only be mailed out only to those who belong to your target market.

  • You can use the EDDM online tool.

If you don’t have a design for the postcard yet, you can use the EDDM Online Tool at the USPS website. You can even take advantage of postage discounts!

All in all, being aware of the requirements for creating postcards for your EDDM marketing campaign will make your advertising efforts hassle-free and effective.

Add a Dose of Fun in Advertising with Custom Magnets

You will usually find custom magnets distributed as personalized wedding gifts, or as corporate souvenirs. Just like umbrellas, pens, notepads, and folders, custom magnets make for a great promotional item because they are very useful. Magnets can be used to post notes on refrigerators or metal boards. Once you distribute magnets, whatever its size and design is, people are bound to grab and not refuse them because they are very nifty to have around.

How to Look for Cheap Printing Services for Custom Magnets

Next, if you want to have custom magnets made, how can you look for a cheap printing services provider? The good news is that there are many online companies offering cheap printing services – not just for custom magnets but for all sorts of printed promotional materials. When looking for a printing company, make sure that they use state-of-the-art printing equipment. This way, the ink used on any material that your copy or design is printed on will last for a long time. Aesthetics is also important so the more that the colors pop on the paper used on top of the magnet, the more attractive and attention-grabbing it will be.

Also check on the material used when printing custom magnets. The most popular is the extra-strong 17-pt. thick magnetic backing, which has a glossy surface. If you are advertising a pizzeria, for example, you can have a design similar to a business card – but print it using custom magnets. As far as the size is concerned, some of the most popular options are 18” x 24” magnets for cars. There are also custom magnets that have the same size as a US standard business card which is 2” x 3.5”. You can also go for other sizes like 3” x 4”, 4” x 6”, or 5” x 7”. Indeed, custom magnets will allow you to inject a dose of fun into your print advertising campaign, so have yours made while you can.

 

Why Should I Go for Printing Postcards Online?

You decided that you want to include printing postcards as part of your to-do list while running your business’ daily operations. You are already on the right track for this because printing postcards is an effective way to connect to potential and existing customers. They are cheap, easy to design and print, and mailing them out gives you a chance to have a very targeted marketing campaign.

So how can you actually have postcards made? The traditional way is to look for a printing company near your place of business, pay them a visit, ask about their design and material options, then pick up the postcards after they have been printed. In today’s very busy and risky environment, however, ordering postcards online is a more convenient and safe option. The good news is that even if you will order the postcards online, you can still get the same quality and go through the same ordering process as if you physically visited a printing company. Only, the process is purely online.

Next, how can you choose a suitable printing company to create the postcards for you? First, check out the different printing companies available online. Make sure that they use state-of-the-art printing presses. You can go with digital desktop printers – but the quality is just not the same as real printing presses. Second, check on the available sizes, materials, and finishes that they offer. Would you like a 4” x 6”, 16-pt. ultra-smooth matte postcard? Or maybe you want to make a statement with a 6” x 11” postcard with an ultra-smooth, glossy finish? The next thing to do is upload your design. For this, make sure not to crowd the surface with too much text or unnecessary images. Your message should be direct, and make sure that there’s a call to action.

Finally, ensure that the online printing company offers good customer service. Ask about the turnaround time, determine what to do in case you have questions about the design, and make sure that they reply to order-related inquiries swiftly. With a purely online ordering process, it really is the best decision to go with online printing companies when mailing out postcards for your marketing campaign.

 

Brochure Printing Basics

Brochure printing is a must-have part of any print advertising campaign. Combined with business cards, notepads, flyers, envelopes, postcards, menus, and similar items, you can reap lots of benefits from launching a full-fledged print marketing campaign.

So what are the basics that you need to know about brochure printing if you want your ad campaign to be a success? Here are a few things to remember:

  1. Determine the purpose of your brochure.

Brochures can take the form of a postcard with print on the front and back, or a folded flyer where you can place eight pages of text and images. How do you decide which one to print? Know what the brochure is for in the first place. Are you introducing a new item in the menu? if yes, then a back-to-back postcard style brochure is your best bet. On the other hand, if you are introducing an entirely new business to potential customers, a lengthier six- or eight-page brochure will better suit the purpose.

  1. Choose the material well.

Just like business cards, there are different sizes, folding options, and paper type that you can choose for brochures. For the finish, take your pick from medium gloss or extreme gloss paper.

  1. Write good copy.

Based on the purpose of your brochure, come up with well-written content. The headline should immediately grab the attention of the reader. See to it that there’s a good balance between text and images. Wrap it all up with a call to action – indicate whether you want the customer to call you for more information, visit your website, or sign up for a program.

  1. Order from the best online printing

Finally, look for an online printing that will give you the best value for your money. Make sure that they have state-of-the-art printing equipment so the quality of ink used will not easily fade. They should also give you numerous options for the sizes, folding type, material, and finish. Of course, also consider the per piece price and whether they offer quality customer service.

By learning about the basics of printing brochures, you can print ones to best represent your brand.

Get the Desired Response from Your Customers Using EDDM Postcards

What is your primary goal in launching print advertising campaigns which might include different EDDM postcard sizes? One is to spread awareness about your brand. No matter which industry your business is in, you can easily and cheaply distribute flyers, brochures, postcards, and business cards to make people aware about your products or services. If you have long been in the business, you may want to use postcard mailing to establish customer loyalty. You can send out postcards during the holiday season or a customer’s birthday, and this will add a touch of personalization to your marketing scheme.  Yet another goal, which is the most common, is to boost sales. The more often you send out these postcards, the higher the response rate will be – making it the advertising medium of choice among many business owners.

Now, how exactly should you go about starting an EDDM mailing campaign? EDDM stands for Every Door Direct Mail and it does just that: the United States Postal Service will mail one postcard to every door within a specific address. What’s good about this marketing scheme is that you don’t have to put together your own mailing list. After choosing which group of people based on demographic, or area to mail out the cards to, you must choose among different EDDM postcard sizes.  The most popular are 4” x 6”, 5 x 7”, or 6” x 11” if you want to make a bold statement.

One last thing to know about EDDM mailing is that it is important to design the layout and choose the text in such a way that it triggers a response. Whether you want the recipient to visit your website, use a discount code, or give your office a call – you can interact with your customers through an effective and well thought-out EDDM postcards mailing campaign.