5 x 7 Postcard Printing for Digital Marketing Agencies

Only a small percentage of a business’ target market is offline these days, which is why a lot of digital marketing agencies have emerged. As the name implies, the goal of these agencies is to use digital means to market a product or service. If your business falls under this category, how can you advertise the fact that you are offering advertising services? You can use a combination of digital and print marketing methods. Here, we will focus on 5 x 7 postcard printing and how it helps digital marketing agencies. 

First, what are the services offered by a digital marketing agency? Here’s a quick list: 
– Develop digital marketing strategies
– Google ads and social media ads
– Market analysis, evaluation of a brand’s performance, etc.
– Search engine optimization 
– Web hosting services
– Web design and development

The goal of these services is to use digital techniques to spread awareness about a brand, product, or service. If you are a digital marketing agency yourself, how can you use 5x 7 postcards to market your own line of services? Look for an online printing that will serve as your printing partner in creating the postcards. 5” x 7” is an ideal size to get your message across. When choosing which print shop to order from, compare the different packages offered, the type of printing method used, the material, and the quality of customer support. 

Next, when designing the postcard, make sure that there is a catchy headline. What’s good about using postcards is that they are not contained inside envelopes so the message is exposed for everyone to see. This makes postcard marketing do double the work, because those who get to read the message along the way are made aware of your brand as well. 

One last thing to focus on when using 5 x 7 postcard marketing to advertise your digital marketing agency is distribution. You can go for direct mail where you would have to provide names and addresses, or use a service like Every Door Direct Mail which is offered by the USPS. EDDM allows you to send out one postcard to every door within a zip code or a mail carrier route, and you don’t have to put together a mailing list by yourself. 

Insurance Company Letterhead Printing Tips

Whether you’re an independent agent or are working for a big insurance company,  letterhead printing is a must. Letterheads are headers usually placed at the top of a business correspondence. It can mimic the design of your insurance company logo, and include only the basic contact information like your company name, address, telephone number, website, email address, and maybe your social media handles.

Although letterheads are traditionally placed on top of the page, the design can also be placed as a footer, or on the left or right side of the page. What is good about letterhead printing is that you can use the stationery to print memos, insurance package quotations, invoices, receipts, and any other insurance-related transactions. Offices are trying to run paperless these days, but there are still transactions which require printouts and customers need them sometimes, so it is better to do it with letterheads. The transaction looks more official, and your brand will be enhanced because of the presence of your company name and logo on the correspondence.

How to Look for the Best Online Printing Company

Now that you already have an idea about the benefits of having letterheads for your insurance business, let us look at how you can look for the best online printing company:

  • Decide between offset and digital printing methods.

Some print shops offer just one, while others offer both digital and offset printing methods. Digital is suitable for small print jobs while more voluminous orders can be handled by printing presses using offset print technology.

  • Do your research on the background of the print shop.

Some of the things that you need to look for are the turnaround time, the quality of customer support used, how long the print shop has been in the business, and if they have any famous clients who have submitted testimonials on their websites. Also check on the paper and size options that they have specifically for letterheads.

  • Check on the print package rates and any extras or discounts offered.

Lastly, you want to get the best value for your money so check on the print package rates and look for any promotional discounts or extras that you can take advantage of. For offset printing, the more pieces you order, the lower the per price unit gets. This means that a 2,500 order is cheaper per piece than a 1,500 order of insurance company letterheads. There are also some print shops that have folding options and extra blank sheets available. Or, you can go for a complete set that contains a stationery with letterhead, a blank second sheet, and an envelope.

Send and Use EDDM Postcards as Calendar Gifts to Customers

Nobody says no to gifts, and if you would like to spread the word about your business while rewarding your customers at the same time, why not send them calendar eddm postcards? EDDM is Every Door Direct Mail, a service provided by the USPS for entrepreneurs. The idea is for the USPS to work in partnership with print shops and business owners so that promotional postcards can be sent to every door. If you have a small accounting firm, for example, you can send out postcards to every door within a zip code or an individual mailing carrier. With EDDM, you don’t have to put together a collection of mailing addresses for direct mail – the USPS and the print shop does all the work for you. 

EDDM Postcards as Calendars

Now, if you would like to use eddm postcard printing and send out the postcards as calendar gifts to customers, the process is quite easy. Here are a few good-to-know things about using calendar postcards for your print marketing campaign: 

  • Why use postcards as calendar gifts to clients and customers? 

It is nearing the holidays and one of the best corporate gifts that you can give to clients; prospective and existing customers; suppliers; and all your other business contacts are postcard calendars. Why? Mainly because they are cheap to produce. You can have one or two thousand cards made and mailed out to your chosen address without spending too much. The more pieces you order, the lower the per unit price gets – making it ideal for businesses with a general clientele. 

  • Should I print on one side only, or two sides? 

To boost the positive results of your EDDM marketing, use both sides of the postcard for printing. You can use one side for the calendar itself – including your logo prominently. For the second side, you can print information about your business, maybe a promo code that they can use for the holidays, and any other pertinent information that you would like to include. 

  • How do I look for the best print shop to partner with for my EDDM mailing campaign?

Do your research when looking for a print shop to work with. Check if they have experience in EDDM mailing campaigns. Also determine their turnaround time, the price of the printing package, any other freebies or inclusions, and the quality of customer support provided. 

More than the low price, it is the fact that your business name and logo are kept in the minds of your customers year-round which makes investing in EDDM postcards well worth it.

Come Up with a Memorable Design When You Print Rack Cards

If you are planning to use rack cards as part of your print marketing campaign, you’re on the right track. These come in two sizes: 4” x 9” and 3.5” x 8.5”.  Made from thick card stock, these can have a smooth glossy or smooth matte finish – choose one that suits your design. To create rack cards, you must look for a reliable online printing services provider that will give you the best rates without affecting the quality. There are many rack card printing packages available at an affordable price, which are made using a state-of-the-art printing process – you just need to know where to look. Do your research and you can find a printing partner that offers great quality, suitable materials, quick turnaround time, and good customer support.    

How Can Your Rack Cards Have a Memorable Design?

After choosing which print shop will create the rack cards for you, the next thing that you need to focus on is the design. Even if you use the most expensive paper material with high-quality print, you will not reap marketing benefits if the rack card is poorly designed. For it to be highly effective, you must have a memorable design and an impactful marketing message:

  • Less is more.

Rack cards printing gives you more space than a business card but less space than a brochure. With a 4” x 9” paper area, you might want to take the “Less is more” route when it comes to the design. Go straightaway for a headline that introduces your company, then two or three bullet points that highlights the benefits of buying your products or services. If you want, you can go with a tear-off business card option for a more unique look.

  • Go bold and use a catchy headline.

If you think that your target audience would appreciate more bold designs and colors, still use a catchy headline to grab their attention. Like all your print marketing materials, rack cards should have your logo integrated on the design.

  • Subtler is better?

If you don’t want to go bold, you can take the opposite route and use subtler colors and a more subdued design. Again, it’s all about what you think your target audience would like.

Ask for proof or test print the design of your rack cards before having the full volume of your order made. This way, you can check the overall look, design, and feel of the rack card.  Distribute them by placing them in rack displays on areas where there is high foot traffic. With rack cards, you have an inexpensive marketing material that will effectively promote your business and enhance your brand.

Ways to Make Your Takeout Menu Printing More Enticing

One of the best ways to promote a business in the food industry is through takeout menu printing. Aside from your dine-in menu, having a takeout menu allows those who haven’t tried your restaurant yet to taste what you have to offer. For those who don’t have time for a sit-down dinner, or those who want to have restaurant quality food without washing the dirty dishes, takeout or delivery orders offer them utmost convenience. More importantly, takeout menus are used for promotional purposes. When you distribute the menus out on the streets where there is high foot traffic, you can make people aware of your dishes and the corresponding prices. You can also include takeout menus in takeout packages, food receipts, supplier invoices, and other transactions with printed documents.

Ways to Make Takeout Menus More Enticing

Next, how can you make your takeout menus more enticing? It al boils down to design. Be creative so that you can have a unique menu that stands out. Here are a few ways to make your takeout menu print look more enticing to hungry diners:

  • Apply a vintage design if it fits your theme.

If you have a bar that offers wine tasting events, use a vintage design that fits your theme. Instead of pictures, use vintage-looking illustrations and a similar vintage font. Make sure that the cover has an eye-catching graphic and an easy-to-read headline. There are different sizes and folding styles of menus available – choose one that will best suit the number of dishes that you plan to include on the menu.

  • Use bright, modern colors if you have a younger clientele.

If you have a pub instead of a wine bar and your clientele is a bit on the younger side, choose bright, modern colors. Make the design of the menu match the aesthetics of your restaurant’s interiors.

  • Use muted colors and elegant font styles if your restaurant is more formal.

If you have a restaurant that offers a five-course menu, for example, use muted colors and a more elegant style. This look is appealing to a more mature clientele.

After deciding on the design, look for an online printing services provider that will print the takeout menus for you. Choose between offset and digital printing. When deciding which print shop to go with, always ask about the turnaround time, the price of the printing package, and the quality of customer support offered. By doing your research, you can have a printing partner that will efficiently create those takeout menus for you.

Are You an Events Planner? Use Brochure Printing to Market Your Services

As an events planner, you may be an expert on how to let guests know about a wedding, or business people know about a corporate event. But what about your own business? How do you let prospective clients know that your event planning business exists? Fortunately, you can always rely on brochure printing to do a great job of it for you. Brochures are leaflets which contain information about a business, product, or event. These can be distributed over the mail, handed out personally, or given away to prospective clients and customers. 

Brochure Printing Ideas

Now, if you would like to use brochures as a way to promote your events planning business, there are a few things to keep in mind. First, look for a suitable online printing company that will print the brochures for you. They can offer digital, offset, or both types of printing processes. When deciding which print shop to go with, always ask about their printing packages, the turnaround time, the materials used, and the quality of customer support offered. 

Next, here are a few brochure printing ideas that you can borrow for your events planning business:

  • Create a newspaper style brochure.

There are several brochure sizes and folding styles available. One idea is to go for the folder sheet, tabloid size, or map size option, then create a newspaper style brochure. Choose a folding style that resembles a newspaper. Use colors and fonts which are used in newsprint, and apply the same style in the layout. If your speciality is wedding events planning, then highlight that on the cover page. Depending on the number of panels of the folding style, you can have anywhere from four to twelve ‘pages’ to write content in. Use a combination of text and images to avoid monotony and make your events planning brochure truly unique.

  • Refine the layout of your brochure. 

If you organize several types of events, use one panel each to describe what’s included in the planning package. For instance, use a bulleted list for the inclusions in a wedding; another list for corporate events; then another for a different type of event. Choose a folding style and size that will fit the number of events that you are skilled at planning. 

Brochures are an excellent way to present information about your business and share it to prospective clients and existing customers. By paying close attention to the layout, you can have a brochure that will impress your clients and make them book your services at once. 

Postcard Printing Musts for Photographers

Despite the fact that a lot of people have mobile phone cameras with amazing resolution, the skills of professional photographers are still unmatched. Those who are getting married, having a big birthday bash, or people who simply want professional-looking portraits or family photos are the prospective clients of photographers. If you are one, how can you promote your services? Thankfully, you don’t have to spend much because you can rely on postcard printing to do the marketing for you. When paired with establishing your presence on popular social media sites, a combination of online and offline marketing is the key to making your presence felt and your brand known as a photographer.

Must Do when Printing Postcards as a Photographer

The first thing that you need to do if you want to use postcards marketing to promote your services is to look for an online printing shop. There are digital and offset printing methods available. Do your research and ask about the printing package, the materials, the sizes available, and the turnaround time. 

Next, here are a few things that you must do when designing postcards that will be used to market your services as a photographer:

  • Use stunning photographs. 

Think of your postcards as a sampler of your talent as a photographer. You are basically applying for a job when you send out these postcards – you want people to hire you for their events and photo sessions. Once they look at the postcards that you will send, will they like your style? Depending on the size of your postcards, you can include two or more photos that showcase your style in taking pictures. 

  • Highlight your specialization in taking photos. 

Are you a wedding photographer? Do you like taking portraits of kids or families? There are even those who specialize in pet photography. When choosing which photos to include in your postcard, make sure to highlight your specialization. 

  • Offer seasonal discounts. 

Finally, offer seasonal discounts so that more people will book your services. For example, include a code for 10% off a professional shoot for a family for the fall season. Those who would like to include family portraits in a Christmas card can get 5% off if they book your services early. Be creative in thinking of discounts to offer and include them in your postcard design. 

With these tips, you can maximize the earning potential of your photography business simply by using inexpensive, yet effective marketing postcards. 

Postcard Printing for Tailors and Seamstresses

Not a lot of people know about tailors and seamstresses. With the popularity of ready-to-wear clothes, these professionals in alterations and making clothes may not necessarily have a booming business. This means that if you are in the alterations business, you need to exert some extra effort into advertising your work. So what can you do? First, establish your presence in the most popular social media websites. Create official accounts in Facebook, Twitter, Instagram, and Pinterest. Engage your customers here then ‘talk’ to the part of your target market who are not online through postcard printing

Postcards are cheap yet effective. When you send out these mailers to every door within your zip code, for example, you can reach the part of the market who may or may not be online, but has a high possibility of requiring your services. Everyone can have a pair of pants that need alteration, or maybe a dress that requires a few minor adjustments to have a perfect fit. With postcards, you can advertise the fact that there is a professional that they can hire for such tasks, so go ahead and have those postcards made.

Things to Remember for Postcards Printing

To get you started, here are a few things to remember about postcards printing:

  • Do your research when looking for an online printing company to order postcards from. 

You can go for either a digital print shop, or one that uses offset printing with huge printing presses. The latter is suitable for big print jobs because once set up, the machines can easily print hundreds of copies in a matter of minutes. For smaller volume requirements, digital should be suitable. Some print shops offer both. Aside from the printing process, also ask about the turnaround time, quality of customer support, and the rates for postcard printing packages. 

  • Pay close attention to the design and the material used. 

You want to make a great first impression when sending postcards, so pay close attention to the design and the material used. Postcard sizes range from 4” x 6” to 9” x 12” while for the paper type, there’s silk-laminated, premium, or basic. For the paper finish, you can go with either matte or glossy. Make your decisions for these aspects based on your postcard design, and the image that you’d like to have as a brand.

  • Send postcards regularly. 

Finally, do send out postcards regularly. After introducing yourself through postcard marketing, you can again send postcards during the holiday season, on a customer’s birthday if you have that information, and when you have any type of promotion to offer customers. 

For tailors, seamstresses, and alteration specialists, postcards are the perfect advertising material to make people aware of your skilled services. 

EDDM Postcard Printing for Auto Dealerships

You’re fairly new in the neighborhood and you put up an auto dealership business. You want to tell people about the automotive products and services that you are offering, but you’re clueless on how to get started. A good starting point is to establish your online presence. Creating accounts in the most popular social media sites is free, and you can start engaging prospective clients there. Once that’s all done, post quality content to continue engaging your customers. But how else can you spread the word about your business, especially for clients who are not always online? This is where eddm mailing comes in. With EDDM or Every Door Direct Mail, your marketing postcards can be sent to every door within a specific zip code or mail carrier route. For just a few cents of postage fee per card, you can spread awareness about your brand. 

Ways that Auto Dealerships Can Use Postcards 

All you need to do to print eddm postcards is to find an online print shop that offers such a service. You need to make sure that they specialize in EDDM because the print shop will work with the USPS to deliver your postcards to every mailbox in a mail carrier route. After printing the cards, they will even bundle it for you, complete the USPS requirements, and bring the postcards to the local post office for individual mailbox distribution. 

Next, here are the different ways that auto dealerships can use postcards: 

  • To create brand awareness

If you are just starting out with your postcard advertising campaign, you need to create brand awareness first. Mail out postcards that introduces your auto dealership, then include a list of the products and auto services that you offer. 

  • To announce special offers 

You can also use postcards to announce sales incentives, discounted promos for services, and any other special offers. Do this regularly to make customers feel that you care about them getting the best bang for their buck. 

  • To send out service department reminders

If you know that a customer’s car requires servicing, send postcards as reminders – preferably a week or two before the actual date. 

  • To thank customers for their loyalty

Lastly, regular mailing is the key for a successful postcard campaign. Thank customers for their loyalty using thank you postcards, and include a discount code for good measure. By using eddm mailing services and a regular postcard mailing campaign, you can boost awareness about your auto dealership, taking your sales along with it. 

Rack Cards Printing: How to Grab a Reader’s Attention

One of the biggest challenges of rack cards printing is grabbing a reader’s attention. As you may already know, rack cards are handy promotional cards measuring 3.5” x 8.5” or 4” x 9”. They are displayed on brochure or rack stands, thus the name, and the idea is for people passing by to grab one to read and take home. Whether you are promoting a new business, a product, or a service, these rack cards make for an excellent print material to create awareness about your brand. 

Grab a Reader’s Attention when Creating Rack Cards

Since your goal is to have someone passing by get one of your rack cards from the display stand, how can you grab a reader’s attention? Here are a few ideas when designing your rack cards:

  • Use catchy headlines. 

If you’re running a bed-and-breakfast and you want to promote your rooms, how about a headline that says “Get the sleep you deserve”? If you’re offering pumpkin picking activities in your farm, something as simple as “Go pumpkin picking with the whole family this Halloween!” is enough to grab a reader’s attention. If they are interested with the activity, event, product, or service, they will surely pick up the rack card and bring it home to use for researching more information. 

  • Include high-definition images, illustrations, or photos.

A pumpkin picking event rack card will not be complete without a high-definition photo of a family or kids having fun in a pumpkin patch. Make sure that the photos are professionally shot and high-definition to really impress a reader. For this, the quality of print should be equally impressive so go for offset printing rather than digital. Also make sure that the paper stock and finish are suitable for the overall design of the rack card when you order from an online printing company.

  • Include a call-to-action or QR code at the back. 

When you print rack cards, always include a call-to-action urging the reader to call a number or visit a website. A QR code which leads to your website or social media pages is also helpful. Better yet, include a promo code which they can claim within a certain number of days so that you can get quicker, better response for your advertising campaign.

By grabbing a reader’s attention using these techniques, you can use a rack card to boost your sales and enhance your brand.