You’re fairly new in the neighborhood and you put up an auto dealership business. You want to tell people about the automotive products and services that you are offering, but you’re clueless on how to get started. A good starting point is to establish your online presence. Creating accounts in the most popular social media sites is free, and you can start engaging prospective clients there. Once that’s all done, post quality content to continue engaging your customers. But how else can you spread the word about your business, especially for clients who are not always online? This is where eddm mailing comes in. With EDDM or Every Door Direct Mail, your marketing postcards can be sent to every door within a specific zip code or mail carrier route. For just a few cents of postage fee per card, you can spread awareness about your brand.
Ways that Auto Dealerships Can Use Postcards
All you need to do to print eddm postcards is to find an online print shop that offers such a service. You need to make sure that they specialize in EDDM because the print shop will work with the USPS to deliver your postcards to every mailbox in a mail carrier route. After printing the cards, they will even bundle it for you, complete the USPS requirements, and bring the postcards to the local post office for individual mailbox distribution.
Next, here are the different ways that auto dealerships can use postcards:
- To create brand awareness
If you are just starting out with your postcard advertising campaign, you need to create brand awareness first. Mail out postcards that introduces your auto dealership, then include a list of the products and auto services that you offer.
- To announce special offers
You can also use postcards to announce sales incentives, discounted promos for services, and any other special offers. Do this regularly to make customers feel that you care about them getting the best bang for their buck.
- To send out service department reminders
If you know that a customer’s car requires servicing, send postcards as reminders – preferably a week or two before the actual date.
- To thank customers for their loyalty
Lastly, regular mailing is the key for a successful postcard campaign. Thank customers for their loyalty using thank you postcards, and include a discount code for good measure. By using eddm mailing services and a regular postcard mailing campaign, you can boost awareness about your auto dealership, taking your sales along with it.