Month: October 2022

In the Construction Business? Up the Ante in Your Marketing Campaign with Brochures

If you are in the construction industry, you might think that being an expert at what you do is enough. But if you want your business to thrive, you should exert a lot of effort into advertising your services. Fortunately, you can always rely on a combination of online and offline marketing to spread awareness about your brand. For the online part, you simply need to build a website for your construction business. Match this with official accounts on the most popular social media platforms and you’re all set. For the offline part, you can use brochure printing with other printed marketing materials so that you can reach the part of your target market who are not online. With brochures, you can have a cover page that includes your company information and a catchy headline. From there, you can create content that will let potential customers know about your construction business – making brochures the ideal advertising medium. 

Tips for Designing Construction Brochures

To use brochures for your marketing campaign, you need to look for a suitable online printing company that will create the brochures for you. When deciding which one to partner with, always check on the printing method that they use, the quality of materials, the turnaround time, and the customer support offered. Once you have chosen which printing partner to go with, the next thing to do is design the actual brochure. Here are a few tips:

  • Decide on the layout and content of the pages. 

When having brochures online made, you can choose from six different sizes ranging from 4.25” x 11” to 11” x 25.5”. Different folding styles are available as well, so you can have anywhere from four to twelve panels, which can translate to pages. After choosing the size and folding style, you can plan the layout and content of the pages. 

  • Don’t get too technical. 

With brochures, you want to convince a reader to book your services, but you don’t want to use industry jargon or get too technical about it. Use language that common folks will understand. For instance, if you offer asphalt paving services, you can include it in a bullet point – and explain the benefits of homeowners having their driveways look brand new again. 

  • Make sure that the content is well-written. 

Similar to any other printed marketing material, you have to make sure that the content of your brochure is well-written, organized, and free from spelling or grammatical errors. This will show a reader that you care enough to provide them with a well-made advertising material. 

  • Use an overall simple look that fits the image of your construction brand. 

Finally, make sure that the overall look, layout, and design of the brochure suits the image of your construction business. The brochure should be easy-to-read so combine text with sharp images. At the back page, include a call-to-action and your updated contact information. 

As a construction company, you can use brochures to let people know about the services that you offer – so spend time designing and refining the content of this marketing material. 

Help Professionals & Businesses with Their Taxes: Advertise Your Accounting Services through Postcards

One of the best ways to advertise accounting services is through postcard printing. Whether you’re working on your own or with a slew of other accountants, people and businesses need to be made aware that your services exist. When tax filing season looms, that is usually when professionals and business cram to look for an accountant – so you need to be proactive and make them aware that your services exist in the first place. This is where postcards prove to be useful. By simply printing a headline with maybe a short, bulleted list and your contact information, you can tell your individuals and businesses about your services. 

Tips when Looking for an Online Printing Company

Before counting down the ways for you to look for the best online printing company, it is good to know how you can create good copy in the first place. Postcards have more space than business cards but less space than brochures. With a 4” x 9” or a 6” x 11” card, you do not have the available area to write long paragraphs in, so keep the text short but impactful. There should be a catchy headline, then a bulleted list that includes details about your accounting services.  Try to include an image or a photo to break the monotony of an all-text surface. At the bottom or back of the card, you can include your contact information. If you want, you can even have a QR code which leads to your website, or a promo code that clients can use when booking your services. 

Next, check out these quick tips when looking for an online printing company: 

  • When printing postcards, ask about the printing method that the shop uses. This can be digital or offset or both – they will use one based on the volume of your order.
  • There are almost two dozen sizes of postcards available – choose one that best fits your advertising campaign as an accounting firm. 
  • Check on the material, paper stock, and paper finish that the print shop offers. 
  • Ask about the turnaround time, and research if they have good feedback on the quality of customer support. 

In the accounting business, you are performing a great service helping people and business owners with their taxes. Advertise this fact with affordable yet effective advertising postcards, and wait for the number of your clients to increase in no time. 

Establish Customer Loyalty through Birthday Postcard Printing

If you’re a business owner, some of your priorities when starting out includes advertising your brand, refining your day-to-day operations, and boosting sales. No matter which product or service it is that you are offering, these things will help solidify your presence in the industry. But what if you already have a set routine in running your business? The next thing that you need to work on is establishing customer loyalty. Most customers tend to stick to buying the same brand when they find the product useful, and the same service provider if they are happy with the service they’re getting. To help establish customer loyalty even more, you can use  postcard printing as part of your print promotional campaign. 

Let’s say that you already have a pretty solid online presence. When you combine this with printed promotional materials, you can reach that untapped part of your target market. So how can you use printing postcards to establish customer loyalty? Postcards are ideally sent on a regular basis to the doorsteps of customers because they are cheap to produce, yet effective in marketing. You just need to find a good online printing services provider then you are all set in earning the loyalty of your customers by using affordable postcards. 

How Different Businesses Can Use Birthday Postcards for Promos

Postcards come in different sizes and they’re effective marketing materials because there is no envelope to open – so the message can be read right away. If you are collecting information from your clients, you can use postcards as birthday promotional materials to establish customer loyalty. Here’s how different businesses can use birthday postcards for promos:

  • Restaurants

Send a postcard on a customer’s birthday and include a tagline for your promo. For example:  “Happy birthday, Janine! Your next dinner is on us if you book on your exact birthday – or get 50% off the bill if you dine in anytime within your birth month!” Use the back of the postcard to include a promo code or a QR code, and this is something that customers will eagerly take advantage of. 

  • Dental Clinics

You can use postcards to offer free dental cleanings for patients on their birthday. 

  • Hair Salons

Hair salon owners can offer free shampoo, haircut, blowout, or back massage to clients on their birthday. 

  • Chiropractor Clinics

How about a free adjustment on your birthday, (insert client name here)? This is a great way for you to attract patients to your chiropractor clinic. 

  • Health and Wellness Spas

Health and wellness spas can offer free massages or add-on services to their clients who are celebrating their birthday. 

  • Dry Cleaners

After the happy birthday greeting, you can offer free dry cleaning for a certain number of shirts, for example, if you are in the dry cleaning business. 

Be creative in thinking of a promotional offer that you can give to customers who are celebrating their special day, and you will earn their loyalty to your brand. 

Are You in the A/C or HVAC Business? Here’s Why You Should Print EDDM Postcards

If you are in the business of installing and fixing air conditioning units, or if you are offering Heat, Air Ventilation, and Cooling or HVAC services, then you need to find a way to advertise your brand. Temperature control in homes and offices is important, but not a lot of homeowners and office owners would know where to look in case their air conditioning, heating, or air ventilation units require servicing. To reach as wide an audience as possible, you must use a combination of online and offline advertising. For online marketing, establish a social media presence and make sure that your website is well-designed. For the offline marketing part, you can use something like printing eddm postcards to send mailers to as many residences and offices as possible. Read on to find out more about this. 

Targeted versus Saturated Mail Marketing

If you are using postcards to advertise your business, there are two ways to distribute them. First is by using a targeted mailing list. This is perfect for product sellers or service providers who have a niche market. Examples are products for women, babies, or kids of a certain age. The second way is by saturating your target market, which is where EDDM comes in. Every Door Direct Mail is a service offered by the United States Postal Service for entrepreneurs, where they can mail postcards to every door in a zip code or mail carrier route – without having to build or buy their own mailing list. 

Why Should A/C or HVAC Businesses Go for EDDM Mailing?

For those who are in the A/C or HVAC businesses, eddm postcards is the perfect way to advertise because you can send one postcard to every mailbox within a zip code or mail carrier route. Every home has an air conditioning unit, or radiator that might require fixing, so you have your targeted audience right there. If you also service commercial HVAC or A/C units, you can also include business addresses with your EDDM mailing campaign.

When looking for a print shop to create the postcards for you, make sure that they offer EDDM mailing. This is because they will essentially work with the USPS in sending your postcards to every door within a certain area. After printing the postcards, they will bundle the cards, fulfil the paper requirements of the USPS, and even send the cards to your local post office for individual mailbox distribution. With such a no-fuss, hassle-free process, how can you say no to the prospect of advertising your A/C or HVAC business using EDDM mailers? 

Rack Card Printing for Auto Detailing & Auto Repair Services

If you have a business like auto detailing and auto repair, you need to have skilled workers and the machinery to satisfy your car-crazy clients. Let’s say that you already have a slew of loyal clients who visit your shop whenever they need their car serviced. But there will be times when business gets slow, which is when you can use a backup form of advertising like rack cards printing. Prior to that, you should have already established an online presence by building a website and establishing official accounts on the most popular social media platforms. This way, your online clients can easily find you, and you in turn have a way to interact with them. 

Now, going back to the print advertising method of using rack cards. What are these, exactly, and how can they benefit your auto detailing or auto repair services? Rack cards are 4” x 9” or 3.5” x 8.5” cards which are displayed in literature, brochure, or rack stands. They are placed in areas where there is high foot traffic, and the idea is for people passing by to get one so that they can learn more about a brand, business, service, or product. 

Since you are in the auto detailing and auto repair services business, cars should be the focus of the design of your rack cards. Considering the size, rack cards give you just enough space for a headline and maybe a bulleted list of the services that you offer. For XYZ car detailing, for example, you can have a headline like “XYZ Auto Detailing – We Pay the Closest Attention to the Finest Details!”. Then, place in a bulleted list the car detailing services that you offer. If you still have space, include a short description of the other benefits that a customer will get from doing business with you. 

Depending on the online printing services that you will get, you can have rack cards made with a tear-off business card option. When looking for a printing package, make sure that the materials, printing method, and paper finish are all high-quality. Still, you don’t have to pay too much because there are many print shops offering cheap packages without compromising on quality. 

All in all, rack cards printing is one of the cheapest yet most effective ways to spread the word about your automotive business, so get started on the task right now!

How Delis and Bakeries can Benefit from Print To-Go Menus

Two similarly sumptuous businesses to have are delis and bakeries. Bakeries sell mostly breads, sweets, and cakes; while delis or delicatessens sell mostly ready-to-eat items like sandwiches, salads, breads, cold cuts, and sliced cheeses. If you have either of these businesses, you might already have a loyal clientele who regularly go out to buy food from you. However, if you would like to expand your business and introduce your bakery or deli to more clients, you need to invest in printed marketing materials.  This is where print to go menus come in. These are menus which are specifically meant for customers who order for delivery or takeout. If you have a bakeshop, having a stack of takeout menus by the cashier countertop will encourage customers to pick one up and use for future orders. If you have a delicatessen, you can distribute takeout menus to people outside your food establishment, where there should be high foot traffic. Once people get a hold of your takeout menu, you are bound to get repeat orders, and people will be craving for breads and cold cuts-and-cheese combos before you know it. 

Menu Printing Design Tips

So how can you design a good takeout menu if you own a bakery or deli? Here are a few tips to keep in mind:

  • Partner with a good online printing services provider so that you can have high-quality takeout menus without spending too much. There are several fold styles and sizes to choose from. If your bakery has a lot of bread variants, for example, go for a map size takeout menu which measures 11” x 25.5”. You can have anywhere from four to twelve panels for this menu size – choose one based on the number of items that you wish to include on the menu.
  • People eat with their eyes, so make sure to include sumptuous-looking photos that pop out of the page. For this, you might need to invest in professional photography – but the results should be well worth it.
  • Use a combination of images and text. Just like brochures, map-sized menus give you a lot of space to work with. For bakery or deli menu printing, avoid using chunks of text that people would not want to read through. The menu items should be organized but still mixed with scrumptious photos of breads and cheeses. 
  • Highlight your bestselling items and place them strategically on the menu. Do not include dollar signs when indicating the price of the items – you don’t want to remind people that you are making them spend their hard-earned money once they peruse your menu. Also include your contact information at back page so customers would know how to get in touch with you, or where your deli or bakery is located. 

Rack Card Printing for Technology Companies

Rack card printing is a cheap yet effective way to advertise a brand, company, product, or service. Even theatre companies marketing one-time shows or retail stores holding big sales can use rack cards to let people know about what they have to offer. What’s good about rack cards is that they can be displayed in areas where there is high foot traffic. The cards perfectly fit what are called literature, brochure, or rack cards – so passers-by can easily get one to read and bring home. 

If you are a technology company, you may want to also use rack cards to advertise your wares. Whether you are offering software, e-commerce, digital electronics, or Internet services, you can reach out to your target market effectively with the help of these handy, nifty cards. 

Combining Online with Offline Marketing

As a tech company, you may have already mastered the art of digital marketing. You have a well-designed website, a solid social media presence, and you regularly interact with your target audience online. To make sure that you are reaching the maximum number of people or businesses possible, you can combine digital with print marketing. 

Here are a few quick facts about how you can use rack cards for the offline part of marketing your tech company: 

  • First, you have to look for an online printing partner that will work with you in creating these printed marketing materials. Rack cards come in two sizes: the lay flat counter size measuring 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. Most online print shops offer full color HD printing, using either the digital or offset printing method. When it comes to the finish, you can choose between matte and glossy. 
  • Second, you need to decide on the design of the rack card itself. Rack cards have more space than business cards, but less space than flyers or brochures. The available area should include an attention-grabbing headline. Then, a bulleted list of the services that you have as a tech company. Under each bullet point, you may want to include a short description of the benefits that a customer will get when choosing you as a tech company. At the back, include a QR code or a link that leads to your website so that customers would know more about your business.
  • Third, go for any extra options like using super thick, 16-pt. paper, or the tear-off business card option. The latter is perfect for those who would not like to pay extra for having business cards made. 

By strategically combining digital with print marketing techniques, you can promote your tech company and increase the number of clients that you have.

5 x 7 Postcard Printing for Digital Marketing Agencies

Only a small percentage of a business’ target market is offline these days, which is why a lot of digital marketing agencies have emerged. As the name implies, the goal of these agencies is to use digital means to market a product or service. If your business falls under this category, how can you advertise the fact that you are offering advertising services? You can use a combination of digital and print marketing methods. Here, we will focus on 5 x 7 postcard printing and how it helps digital marketing agencies. 

First, what are the services offered by a digital marketing agency? Here’s a quick list: 
– Develop digital marketing strategies
– Google ads and social media ads
– Market analysis, evaluation of a brand’s performance, etc.
– Search engine optimization 
– Web hosting services
– Web design and development

The goal of these services is to use digital techniques to spread awareness about a brand, product, or service. If you are a digital marketing agency yourself, how can you use 5x 7 postcards to market your own line of services? Look for an online printing that will serve as your printing partner in creating the postcards. 5” x 7” is an ideal size to get your message across. When choosing which print shop to order from, compare the different packages offered, the type of printing method used, the material, and the quality of customer support. 

Next, when designing the postcard, make sure that there is a catchy headline. What’s good about using postcards is that they are not contained inside envelopes so the message is exposed for everyone to see. This makes postcard marketing do double the work, because those who get to read the message along the way are made aware of your brand as well. 

One last thing to focus on when using 5 x 7 postcard marketing to advertise your digital marketing agency is distribution. You can go for direct mail where you would have to provide names and addresses, or use a service like Every Door Direct Mail which is offered by the USPS. EDDM allows you to send out one postcard to every door within a zip code or a mail carrier route, and you don’t have to put together a mailing list by yourself. 

Insurance Company Letterhead Printing Tips

Whether you’re an independent agent or are working for a big insurance company,  letterhead printing is a must. Letterheads are headers usually placed at the top of a business correspondence. It can mimic the design of your insurance company logo, and include only the basic contact information like your company name, address, telephone number, website, email address, and maybe your social media handles.

Although letterheads are traditionally placed on top of the page, the design can also be placed as a footer, or on the left or right side of the page. What is good about letterhead printing is that you can use the stationery to print memos, insurance package quotations, invoices, receipts, and any other insurance-related transactions. Offices are trying to run paperless these days, but there are still transactions which require printouts and customers need them sometimes, so it is better to do it with letterheads. The transaction looks more official, and your brand will be enhanced because of the presence of your company name and logo on the correspondence.

How to Look for the Best Online Printing Company

Now that you already have an idea about the benefits of having letterheads for your insurance business, let us look at how you can look for the best online printing company:

  • Decide between offset and digital printing methods.

Some print shops offer just one, while others offer both digital and offset printing methods. Digital is suitable for small print jobs while more voluminous orders can be handled by printing presses using offset print technology.

  • Do your research on the background of the print shop.

Some of the things that you need to look for are the turnaround time, the quality of customer support used, how long the print shop has been in the business, and if they have any famous clients who have submitted testimonials on their websites. Also check on the paper and size options that they have specifically for letterheads.

  • Check on the print package rates and any extras or discounts offered.

Lastly, you want to get the best value for your money so check on the print package rates and look for any promotional discounts or extras that you can take advantage of. For offset printing, the more pieces you order, the lower the per price unit gets. This means that a 2,500 order is cheaper per piece than a 1,500 order of insurance company letterheads. There are also some print shops that have folding options and extra blank sheets available. Or, you can go for a complete set that contains a stationery with letterhead, a blank second sheet, and an envelope.

Send and Use EDDM Postcards as Calendar Gifts to Customers

Nobody says no to gifts, and if you would like to spread the word about your business while rewarding your customers at the same time, why not send them calendar eddm postcards? EDDM is Every Door Direct Mail, a service provided by the USPS for entrepreneurs. The idea is for the USPS to work in partnership with print shops and business owners so that promotional postcards can be sent to every door. If you have a small accounting firm, for example, you can send out postcards to every door within a zip code or an individual mailing carrier. With EDDM, you don’t have to put together a collection of mailing addresses for direct mail – the USPS and the print shop does all the work for you. 

EDDM Postcards as Calendars

Now, if you would like to use eddm postcard printing and send out the postcards as calendar gifts to customers, the process is quite easy. Here are a few good-to-know things about using calendar postcards for your print marketing campaign: 

  • Why use postcards as calendar gifts to clients and customers? 

It is nearing the holidays and one of the best corporate gifts that you can give to clients; prospective and existing customers; suppliers; and all your other business contacts are postcard calendars. Why? Mainly because they are cheap to produce. You can have one or two thousand cards made and mailed out to your chosen address without spending too much. The more pieces you order, the lower the per unit price gets – making it ideal for businesses with a general clientele. 

  • Should I print on one side only, or two sides? 

To boost the positive results of your EDDM marketing, use both sides of the postcard for printing. You can use one side for the calendar itself – including your logo prominently. For the second side, you can print information about your business, maybe a promo code that they can use for the holidays, and any other pertinent information that you would like to include. 

  • How do I look for the best print shop to partner with for my EDDM mailing campaign?

Do your research when looking for a print shop to work with. Check if they have experience in EDDM mailing campaigns. Also determine their turnaround time, the price of the printing package, any other freebies or inclusions, and the quality of customer support provided. 

More than the low price, it is the fact that your business name and logo are kept in the minds of your customers year-round which makes investing in EDDM postcards well worth it.