Tag: print postcards

Print Postcards & Use Them as Recipe Cards for Marketing Your Food Product or Business

Did you know that you can print postcards and use them as recipe cards for marketing your food product or business? What’s good about using postcards for advertising is that they are cheap, yet effective. This is especially true when you combine printing postcards with an all-out digital ad campaign. For the latter, you simply need to engage with your customers through your social media accounts. Having a combination of online and offline advertising is the best way to reach out to as many customers as you can. 

Next, here are some ideas for recipe postcard marketing that you can use: 

  • Include a recipe of pumpkin pie if you have a farm with a pumpkin picking activity. If it’s apples or any other fruit that you are offering picking activities for, include a recipe for that fruit in the postcard and use it to market your farm.
  • If you are bottling organic fruit preserves or pickled vegetables, have a postcard with a recipe that uses such ingredients. 
  • If you have a food truck or restaurant, include a recipe of one of your entrees, soups, salads, or desserts on a postcard. 

Make sure that the photo accompanying the recipe looks mouth-watering. This can be achieved using high-resolution photos which are professionally shot. The quality of print also matters – offset printing usually offers better quality than digital. 

At the back of the card, include your business’ contact information. If you are selling or manufacturing food products, include information about that as well. You can even include a promo code to offer the holder of the postcard discounts on your food products or food-related services.

To make the most out of your postcard printing campaign, look for a reliable online printing services provider. Check on the price of the printing package; the quality of printing method and the materials used; the paper finish; the turnaround time; and the customer support offered.

All in all, using postcards as recipe cards is a creative way to market your food products or business.

5 x 7 Postcard Printing for Advertising Companies

If you’re in the advertising business, how can you promote your own brand? How do you advertise the fact that you are in the business of advertising? It has to be a combination of digital and print marketing. Naturally, you need to establish an online presence so that other business owners would know about your services. Create official pages on popular social media websites, make sure that your website is user-friendly, and interact with your audience regularly by regularly posting good quality content. When you match this with something like 5 x 7 postcard printing, you can let people know about your advertising services. 

Looking for the Best Online Printing Company? Here’s How 

What’s good about postcard printing is that it is cheap yet you can have great quality postcards despite the affordable price – you just need to know where to look. Here are a few tips on how to look for the best online printing company: 

  • Compare different postcard printing packages. 

Some print shops offer digital only, offset only, while others offer both types of printing processes. Digital utilizes desktop printers and is suitable for small print jobs. Offset printing uses state-of-the-art printing presses, and once set up, can print hundreds of copies in a matter of minutes. For offset printing, the more copies you order, the lower the per piece price gets. Consider this when choosing which postcard printing package to get. Also check on the quality of customer service offered, the turnaround time, and the materials used. 

  • Decide on the size of the postcards that you will use. 

Some of the most popular sizes when you print postcards are: 
– 4.25” x 11”, favored by big corporations
– 4” x 6”, frequently used in door-to-door mailing campaigns
– 5” x 7”, the size of a greeting card
– 5.5” x 8.5”, which measures half of a computer paper
– 6.5” x 9”, popular for small businesses
– 6” x 11”, used in most mailing campaigns

For the finish, you can choose matte or gloss while the paper stock is either 16-pt. or 17-pt. 

  • Know where the key distribution points are. 

If you will take advantage of EDDM or Every Door Direct Mail, the print shop will work with the USPS to send your mailers to every door in a specific zip code or mail carrier route. Since you’re an advertising company, you can narrow down the recipients to only the business addresses in your area. 

You may be an advertising company but you still need help in advertising your own brand, so that you can have clients to help in promoting their products or services. With the help of postcards, you can spread awareness about your advertising services, and hopefully gain more clients. 

Print Postcards to Complete Your Print Marketing Campaign

If you’re in the food business or if you are selling a line of products for babies, for example, you need to invest in marketing schemes like postcard printing. Naturally, nobody would know about your brand at first except for the direct employees. Over time, awareness about your business should build – and this cannot happen if you will not launch any kind of advertising campaign. Fortunately, you can combine digital with print marketing to spread the word about your brand. 

For digital marketing, you need to establish an online presence. Create an official Facebook page and do the same thing for other social media accounts like Twitter, Instagram, Pinterest, and other sites. Of course, you need to have an official website and email address where customers can get in touch with you. Your digital marketing scheme would target the young people who are always online. 

For print marketing, you need to look for an online printing services provider. This targets the older generation who are not always online. Surprisingly, there are still young customers who appreciate being sent tangible instead of digital marketing materials. This actually broadens the reach of print advertising, making it effective up to this day. 

When you print postcards, here are a few things to remember: 

  • Work with a trusted print shop. Check on the online feedback about the quality of customer service that they provide. Determine if they use a digital or offset printing process – some offer both and use the appropriate method based on the volume of postcards that you will order. Also check on the quality of materials that they use. 
  • Know how to distribute your postcards effectively. You can go with the direct mail option where you have to put together your own mailing list. Or, ask if the print shop offers EDDM or Every Door Direct Mail postcards. Here, they will partner with the USPS to every door in a zip code, mailing route, or demographic that you will specify. 
  • When designing the postcards, always include a call-to-action. This will guide the recipient of the card on what to do next. Would you like them to sign up for a mailing list, visit your website, or buy something from your store using the promotional code that’s included in the card?

Familiarizing yourself with the benefits and must-dos when it comes to postcard printing will help you get maximum results for your print ad campaign. 

Postcard Printing and Distribution Facts

If you think that print marketing is an old school way of advertising a brand that nobody uses anymore, think again. More and more businesses are going back to techniques like postcard printing with direct mail to reach out to their customers. Why? Because direct mail marketing campaigns deliver better results than email, SMS, or other digital advertising techniques. Here, we will take a look at why you should consider going back to print marketing. 

Quick Facts about Postcard Printing & Distribution

These are the reasons why it pays to go back to old school marketing techniques such as direct mailing postcards: 

  • Postcards are effective advertising tools. 

If you are a customer and you regularly receive promotional postcards from Business ABC, wouldn’t the brand name stick to your mind? This is especially true if Business ABC sends you holiday or birthday postcards with promotional codes for discounts on their products and services. This is a prime example of the effectiveness of postcard printing. With limited space, you can enhance your brand and get instant response, while establishing customer loyalty all at the same time.

  • Postcards are cheap to print. 

If you’d like to print postcards, you need to look for a shop that offers either digital or offset printing services. For professional-looking prints, go with offset printing. Cost-wise, you can order more pieces in order to enjoy a lower per-unit price.

  • Postcards are easy to distribute.

When you get in touch with a print shop, you can ask about their postcards printing packages. The available options are: print only, direct mail, and EDDM postcards. For the direct mail option, you would have to use your own mailing list. With EDDM or Every Door Direct Mail, the print shop partners with USPS to deliver your postcards directly to every door in a specific zip code or mailing route. You can even narrow down the mailing list based on your desired demographic such as age group, income bracket, or household size. Aside from mailing postcards, you can include one in every delivery package, customer purchase, and transaction receipts. 

Based from these facts, it is easy to see how postcards are a must if you would like to get great response from your customers for your print marketing efforts.

Postcard Printing with Direct Mail Marketing: What You Need to Know

If you decided to include postcard printing in your list of print marketing materials, you are on the right track. Similar to business cards, flyers, brochures, letterheads, and other print ad materials, postcards serve as a medium for you to communicate with your target audience. As a business owner, your goal is to inform customers about the background of your company, the products or services that you offer, or if there are any upcoming promos or events that they might be interested in. When you print postcards, you can include any marketing message that you want and the recipient could respond accordingly. It’s an effective advertising medium that is also cheap to produce. 

Direct Mailing Postcards 

The first thing to do if you want to include postcards in your print advertising campaign is to look for an online printing services provider. There are two options to choose from: digital and offset. Digital print shops use desktop printers while offset printing involves huge printing presses using state-of-the-art printing technology. The latter may be a bit more expensive but once the initial setup is done, the per piece cost actually gets lower. This means that the more postcards you order, the lower the price becomes. Another advantage of offset printing is that it can handle bulk printing jobs, and the print quality is excellent. 

After printing the postcards, what comes next? You need to distribute the cards because they actually belong to the hands of your prospective and existing customers. An easy way to distribute postcards is to include them in deliveries, supplier receipts, or gift packages for business contacts. You can also personally hand them out on the streets in areas where there is high foot traffic. But the main purpose of printing postcards is to include them in mailers. For this, you have the option to do a direct mail campaign. If you have a mailing list that you put together yourself, you can have the print company mail out the postcards for you. You can also purchase a mailing list so you don’t have to go through the tedious process of collecting names and addresses. 

Despite the prevalence of online campaigns, there is still a huge chunk of the market that can only be reached via direct mail. By direct mailing postcards, you can target this specific market, enhance your brand, and increase the sales of your products or services. 

Postcard Printing Options: Print Only, Direct Mail, or EDDM

One of the cheapest yet most effective ways to enhance your brand and establish customer loyalty is through postcard printing. By regularly mailing out postcards, your brand name will be familiar to your customers. If you will send out holiday and birthday greeting postcards with promotional gifts inside, you can earn their loyalty to your brand. You can even gain new customers by sending out postcards to every door within a specific zip code, for example. Since postcards are available in different sizes, you can choose which one will best contain your marketing message. Here, we will focus on the distribution part of postcards. Read on to find out how you can get your marketing postcards in the hands of your prospective and existing customers. 

Postcard Printing Options

Before even thinking about distribution, you need to come up with the postcard design first. Are you using it to introduce your brand to a new age bracket? Or do you want people within the vicinity of your restaurant to come to your soft launch? Depending on your main goal, you can craft the postcard content. The space is limited so keep the message short but impactful. If you must include images, make sure that they are printed in high definition to impress the recipient. Also, look for a good print shop so that the postcards can be made using high-quality materials and a reliable printing process. 

Now, when looking for a package from print shops, here are your options: 

  • Print Only

As the name implies, you can ask the print shop to simply print postcards for you. Once the cards are printed out, it is entirely up to you to distribute them. 

  • Direct Mail

If you have a mailing list, you can choose a printing package with direct mail. After printing the stack of postcards, the print shop can mail them out for you based on your list of names and addresses.

  • Every Door Direct Mail 

Perhaps the most hassle-free option among the three is EDDM or Every Door Direct Mai. The print shop will print the EDDM postcard, bundle them, take care of the USPS requirements, and deliver the cards to your local post office for individual mailbox distribution. 

No matter which among these three options you select, what’s important is to include a call-to-action in your postcard copy – then distribute them accordingly. This way, your marketing message will reach your customers and you will get the response that you want. 

Need a 5 x 7 Postcard Printing Package? Here’s How to Choose the Right Printing Partner

Are you wondering if you should look for a 5 x 7 postcard printing package and use the cards to market your business? Why should you have a print marketing campaign in the first place? Despite the digital craze that everyone seems to be jumping in these days, there is just something about printed marketing materials that provides such a novel experience to customers. Once they receive something tangible in the mail such as brightly-printed postcards, it will immediately catch their attention. Your brand name will be imprinted on their minds, and they will most likely try the products or services that you offer. 

The good news is that there are many postcard printing shops or companies from where you can order any postcard size. Here are a few tips on how to choose the right printing partner:

  • Check on their length of years in the business. 

Many companies specialize in printing postcards but if you want to go with a reliable shop, look for their length of experience in the field. Those who have been in the printing business long enough are reliable, they have both digital and offset printing equipment, and expertise in the printing process.

  • Determine the printing process used. 

Digital and offset are the available printing options so which one should you choose? It depends on the quality of print that you expect and the volume of postcards that you need printed out. For small printing jobs, shops using desktop printers will be able to deliver. But if you want high quality prints and you need a lot of copies printed out, offset printing is the better choice. 

  • Ask about the materials available. 

There are almost two dozen postcard sizes available, which can be printed on just one side or both sides. For the paper finish, choose between ultra-smooth matte and ultra-smooth gloss. The popular paper thickness are 16-pt. and 17-pt. 

  • How about the turnaround time? 

For an additional fee, you can have your order delivered in 24 hours. But if you’re in no rush, there is no need to pay extra. The typical turnaround time for offset printing is 2 to 3 business days. 

Choosing the right printing partner is important if you want your postcards to be attention grabbing and give a great first impression to your customers.

5 x 7 Postcard Printing & Designing Tips

A mid-sized postcard that you can use for marketing is 5 x 7 postcards. There are smaller and bigger sizes but this one has just the right size for you to deliver your marketing message. Here, we will take a look at why it pays to use custom postcards in marketing, and why size matters when it comes to this type of printed advertising material. 

Postcard Design and Printing Tips

There are almost two dozen postcard sizes that you can choose from and 5” x 7” is a mid-range size. It gives you the perfect paper area to say what you want to your customers. It’s also cost-effective, making it the perfect size to use in any print marketing campaign. So, if you would like to include postcard printing in your advertising arsenal, here are a few printing and designing tips to remember: 

  • Use the same colors as your business logo.

Consistency is important in branding and if you want to have a cohesive look in all your printed advertising materials, use the same colors as your business logo. If the same color palette is used to design your business cards, postcards, envelopes, notepads, brochures, and flyers, customers will immediately associate those colors with your business logo and your brand name.

  • Use sharp images. 

Whether you’re selling food or retail products, make sure to use sharp images. Invest in professional photography so that you can have the best results possible. Customers will have a not-so-good impression of your brand if your postcards have poorly lit images with pale colors. 

  • Use two-sided printing.

While you’re at it, take full advantage of the front and back sides of the postcard. On the front page, you can include all the important information about your business. On the back page, you can probably include a marketing tagline or two – then a promo code if you want the postcard to double as a discount card. 

  • Choose the right material, size, and printing process.

Finally, choose the right paper type and thickness. Size-wise, there are more than twenty available – the smallest being 2.5” x 2.5” and the largest measuring 9” x 12”. When it comes to the printing process, digital or offset are your two options. 

Keep in mind these postcard design and printing tips to make the most out of this type of advertising material.

The Flexibility Offered by 5 x 7 Postcard Printing

No print marketing campaign will be complete without the inclusion of postcards. If business cards are there to serve as the main source of your contact information, postcard printing can be used as a selling tool. With 5 x 7 postcard printing, for example, you can entice new customers to try out your products or services. Or, you can tempt existing customers to place repeat orders by including discount coupons or other promotional codes on the card. 

Including the Right Amount of Information on 5 x 7 Postcards

Now, how can you include the right amount of information if you want to use 5 x 7 postcards specifically? First, let us take a look at the other postcard sizes available: 

  • 2.5” x 2.5”
  • 3” x 4”, or 3.5” x 4.5”
  • 4” x 6”, 4” x 9”, 4.25” x 11”, 4.25” x 2.75”, 4.25” x 5.5”, 4.25” x 6”, or 4.5” x 12”
  • 5” x 7” or 5.5” x 8.5”
  • 6” x 11”, 6” x 6”, 6” x 9”, 6.5’ x 12”, or 6.5” x 9” 
  • 8” x 10”, 8.5” x 11”, 8.5” x 4”, or 8.5” x 6”
  • 9” x 12”

Some of these postcard sizes are eligible for EDDM or Every Door Direct Marketing. Here, the print shop works with the USPS to mail out your postcards to every door in a specific address. You can choose to mail based on zip code, individual routing carrier, age bracket, income bracket, or any other demographic. 

With all the sizes available, why should you go with 5” x 7” postcard printing? Unlike the smallest or the biggest postcard sizes, a 5” x 7” postcard gives you just the right amount of area to print your copy in. When designing mid-sized postcards, ask yourself what your goal is in the first place? Do you want people to flock to the opening of your restaurant? If yes, you may want to include a map with a pinned location on the postcard – as well as a discount code. Or maybe you want people to buy the items on your online shop? For this, a QR code works great. 

Considering the size of the postcard, make sure to only include important information and do not crowd the space with too much text. Balance this with sharp images to really attract the attention of the reader. 

As you can see, 5” x 7”postcards offer great flexibility, so consider this if you can’t decide between the many postcard sizes available.

Get the Best Deal When You Print Rack Cards

Despite the popularity of online and social media advertising, there is still something about getting actual postcards, brochures, flyers, and rack cards that appeal to most people. Since these advertising materials are tangible, the name of your business will be more memorable to the reader. This is why it is a must to print rack cards if you’d like your target audience to remember your brand name. Rack cards are standard-sized, thick cards where information about a play, hotel, a country’s tourist destinations, and other similar information are printed. They can be distributed as mailers but they are usually displayed in brochure racks or stands, thus the name.

How to Get the Best Deal when Printing Rack Cards

Now, if you want to include rack cards as part of your printed advertising campaign, how can you get the best deal? Naturally, the first thing that you need to do is look for a printing company to create the rack cards for you. Here are some rack cards printing tips so that you can get the best value for your money:

  • Know beforehand the type of material that you want to use.

There are printing companies that print postcards, brochures, rack cards, business cards, etc. Look for one that has been in the business for a long time. Check out the reviews and customer feedback so that you would only deal with the legitimate printers.

Before comparing different rack card package offers, it pays to know beforehand the type of material that you want to use. Rack cards come in two sizes: 3.5” x 8.5” and 4” x 9”. Rack cards can be made with a detachable business card at the end – something that you may also want to consider. You can choose to print on just one side of the card or both sides. The thickness is 16 pt. paper stock and for the finish, choose between ultra-smooth matte or ultra-smooth gloss.

  • Go with offset printing companies.

Digital printers use desktop printers but they do not necessarily offer the same print quality as offset printers. Also, the turnaround time might be longer since desktop printers cannot print in bulk. With offset printers, Heidelberg color printing technology is used so you can rest assured that the colors come out sharp and vivid. Since the machines are state-of-the-art, you can also expect a quick turnaround time.

Finally, check out the per piece price when having rack cards printed out. With offset printing, the price becomes lower as the volume of your order increases. By knowing what to look for, you can get the best deal out of having rack cards printed out for your business.