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Maximize the Results of Your Marketing Efforts when You Print Postcards

If you’re an independent professional in any industry, you are bound to enjoy numerous benefits when you print postcards. If you’re a real estate agent, for example, you must have business cards, posters, and brochures readily available so that whenever a client asks for information from you, there is something for you to give. If you’re running a small law firm, postcards are important to make people aware of the legal services that you are offering. The same thing holds true for professionals in other industries.  This means that whatever line of business you are in, you need to look for a color postcard printing service provider so that you can maximize the results of your marketing efforts.

Printing Postcards: The Essentials

If it is your first time to print postcards, here are a few essential reminders to keep in  mind:

There are many printing companies online and when looking for one, consider the equipment used. Generally, offset printing offers better quality and more professional results than digital desktop printing, so go for the former. Also check on the turnaround time, the quality of customer service offered, the thickness of the paper stock, whether it’s full color HD printing, and the rates. Compare the rates offered by different companies, check on the quality of the products, and make a selection from tehre.

  • Keep the purpose of the postcard at the forefront when coming up with the design.

What’s the purpose of your postcard printing in the first place? Are you using it as a discount coupon, holiday greeting card, appointment reminder, or a regular marketing material? Based from the purpose, you can come up with the design of the postcard.

  • Think about the size, design, color – and pay attention to the small details.

5” x 7” and 4” x 6” postcards are the most popular. Since you have very limited space, it is important to pay close attention to even the smallest details. The design, color, font used, the quality of the images – all these should combine to a pleasant, eye-catching whole.

  • Use postcards as a regular part of your marketing campaign.

To succeed in postcard marketing, consistency is key. The first time that you send out those postcards, you can use it as a way to introduce your brand to your customers. The next time, you can use it as an appointment reminder and holiday greeting cards. Then, you can send it out as discount coupons. The more consistently you send postcards to your customers, the more loyal they will become to your brand.

By keeping these tips in mind, you can maximize the results of your postcard marketing campaign.

 

Print Postcards and Enjoy Numerous Marketing Advantages

Most people receive postcards, brochures, and flyers in the mail but if you’re an entrepreneur, why should you choose to print postcards? First, it can be easily combined with other printed marketing materials such as brochures, business cards, flyers, rack cards, and letterheads. Second, postcards are a cheap yet effective form of print marketing. Whether you’re launching a new product line or building a business from scratch, you can use postcard marketing to promote your brand.

Marketing Benefits of Postcards

 The good news is that there are many color postcard printing service providers out there that can provide you with high-quality HD, full color prints. When looking for a  print postcards online company, make sure that they have different sizes of postcards to choose from along with paper thickness and paper finish.

To give you more of an idea about why it really pays to go with this type of printed advertising material, here are more of the marketing advantages of using postcards:

  • It’s a highly targeted form of marketing.

If you’re a chiropractor in a small town, you can easily send out postcards to those living in your immediate neighbourhood. You can use the postcards as an appointment reminder or make it function as a discount coupon that patients can use when taking advantage of your professional services. Postcards are a highly targeted form of marketing that deliver almost instantaneous results.

  • You can use it to sell a new product or service.

If you are launching a new product line or an add-on service, you can print postcards and mail it out to your existing and potential customers. This is a way of building brand awareness while boosting the results of your marketing efforts at the same time.

  • It’s a cheap yet effective way of building customer loyalty.

Aside from using it as a marketing tool and appointment reminder, you can also use it as a holiday greeting for your existing customers. This is a cheap yet effective way of enhancing customer loyalty, and consistency is the key.

You can also use postcards as a VIP invitation card, a membership card, to promote an event, to post updates about your brand, or offer something new to your customers. True enough, postcards are a small but powerful material that you can add to your marketing arsenal.
 

How Print Postcards Came to Be

How did the practice to print postcards actually start? During the late 1890s, it was only the United States Post Office who could manufacture postcards. You can write a message on one side while the back page is where the mailing address is printed out. In the next decade, the Post Office authorized the use of private mailing cards manufactured by others and it worked pretty much the same way. In the early 1900s, the printed material was known as a Post Card. From here up to the late 1930s, the appearance of postcards evolved from something plain that you can write a message on, to the full-color photograph postcards that we see up to now.

Postcards for Marketing Your Business

 With the improvement of the postal system and photography technology, postcards have become the go-to ‘short message sender’ for most people. If you’re in a foreign country and you want to send a quick hi to your family back home, what you can do is mail out a postcard. There’s no need to use paper and seal it inside an envelope because you can simply write a short message at the back of the postcard. This convenience is something that you can also use if you want to include postcards in your list of brand promotional materials.

Fortunately, there are many companies that print postcards online. You can take your pick from some of the most popular sizes including 3” x 4”, 4” x 6”, 4.25” x 6’, 5” x 7”, 6” x 9”, and 8.5” x 5.5”. When choosing a color postcard printing service provider, look for a company with state-of-the-art printing presses and a wide range of printed products to choose from. Aside from the available sizes, postcards should be printed using thick card stock. For the finish of the print, you can usually take your pick from high gloss or matte with a dry surface.

Postcards can be included in direct mailers, they can double up as discount coupons, and they can be distributed during trade shows and similar events. From its humble beginnings as a plain and functional card that people can write messages in, postcards have now evolved into a cheap yet effective marketing material that business owners can take advantage of.

 

 

 

 

 

 

 

Postcard Printing: What Do I Actually Write on the Card?

If you’re considering using postcard printing as a way to advertise your business, you need to think about what you’ll actually write on the card. When “snail mail” was still popular, people used postcards as a way to send a quick greeting to loved ones. Business owners also used them as holiday greeting cards for customers.

Now that everything has gone digital, how can you write postcards in such a way that you can quickly deliver your marketing message to your target audience? Here are a few quick tips on how you can write the copy when you print postcards:

  • Base the content on your marketing objective.

If you’re a beauty products manufacturer, for example, and you are introducing a new product line, you cannot list down all the information on the postcard. Crowding the card with too much text will confuse the reader, and make the printed material look cheap. Since your marketing objective is to introduce the new product line, come up with a two or three-liner content that will make the reader interested to learn more about it. You can also incorporate a QR code which they can scan – and it will lead the browser or their smartphone to your website. Or, you can simply include the URL of your website or the address of your store. A short, dynamic introduction will do for the postcard content if you have a lot of information to sift through.

  • Balance the white space with the text and images.

Again, when you print postcards online, be careful about overcrowding the space with too much information. There should be just the right balance of white space, text, and images. If the page is too bare, you will not maximize the marketing potential of the card. On the other hand, a card that looks too busy is not really aesthetically pleasing, and will not impress your customers at all because it will look too cheap.

  • Make sure that there’s a call to action.

Do you want the recipient of the card to visit your website? Go to your store because you’re holding a sale? Give you a call for more information about your offer? Based on what you want the customers to do after receiving the postcard, there must be a call to action.

  • Offer incentives to the recipient of the postcard.

Finally, to make your postcard stand out, offer a little extra incentive to your customers. Why not use the postcard as an appointment reminder? You can also include a QR code which they can use when checking out items from your online store. Or, you can turn the postcard into a discount coupon that they can use when visiting your physical store.

By knowing how to write the content for your postcard, you can turn your print marketing campaign into a successful one.

 

 

Take Your Pick from these Postcard Printing Design Ideas

Postcard printing is one of the many ways that your brand can stand out. When combined with business cards, envelopes, folders, letterheads, and similar products, you can launch a print ad campaign that will leave a lasting mark to your customers.

Postcard Design Ideas You Can Apply

Before looking for a print postcards online company, you must first come up with a design idea. When doing so, think about your goal for printing the cards in the first place. Do you need to relaunch your brand to your existing market and a new age group of potential customers? Are you planning to introduce a new line of products or services? Is your business moving to a new location? Base your content on your marketing goal, then apply these ideas when creating the design for the postcards:

  • Use hand-drawn illustrations or professionally-shot photos.

Postcards have more space than business cards but less space than flyers or brochures. With the available space that you have, you need to include one element that is striking enough to capture the attention and imagination of your readers. For this, you can go for hand-drawn illustrations to create that old-fashioned look. If it’s a photograph that you want to include, make sure that it’s professionally-shot and suits your marketing objective.

  • Focus on your marketing copy.

Since postcards are a cross between a business card and a flyer or brochure in terms of size, you need to maximize the available space that you have. Make sure that there’s a good balance of text and images. For the copy, keep it short and the language simple. You don’t even have to hire a copywriter – just make sure that the copy is free from grammar and spelling and errors. Still, you have to include a call to action so that the material will fulfil your marketing objectives in the end.

  • Go for giant postcards.

Another way to print postcards that stand out is to supersize it. You might have to spend a bit more on mailing the oversized postcards but it will surely make an impact on the recipient.

Take your cue from these postcard printing design ideas to make a standout marketing statement.

 

 

 

 

 

Ways to Print Postcards Based on Your Specific Industry

If you are looking for new marketing techniques, why don’t you print postcards? Almost everything is digital nowadays but surprisingly, a bigger percentage of consumers still respond to old school marketing techniques  like print advertising. For this, you can use business cards, postcards, rack cards, and similar materials. In the next section, we will take a look at how you should print postcards online based on the specific business that you’re running.

How Specific Businesses can Use Postcard Marketing to their Advantage

Almost all businesses can benefit from postcard marketing, and here are a few tips to remember based on your industry or profession:

  • Dentists

In the middle of the year 2000, email marketing became huge. Dentists and other medical professionals benefited from it because no-shows at doctor’s appointments drastically decreased. There was also greater name recall and better patient retention. But now that people are having a hard time trimming the junk mail they’re receiving in their Inboxes, email marketing has become less effective. Postcard marketing is a better option now. Receiving physical mailers produced the same results: better name recall, higher appointment completion rate, and smoother operations overall.

  • Veterinarians

Vets who have a list of pet owners within the vicinity of their clinics can greatly benefit from postcard marketing. They can personalize it and use it as a way to remind clients of pet vaccination appointments. Postcards can also double as discount coupons and holiday greeting cards, something that will boost customer loyalty.

  • Beauticians

Those in the beauty industry can send clients postcards that offer women discounts when having their nails or hair done.

  • Store Owners

No matter which product or service you’re offering, you can use postcard marketing to your advantage. Turn a portion of a large postcard into a detachable business card, which is beneficial if you are just starting to introduce your brand to your target market. Turn the postcard itself into a discount card so that when a customer brings it along, he or she can be qualified for a certain percentage off.

One last thing – it is important to look for an experienced color postcard printing service provider if you want to use print advertising to market your wares. Just like everything else about your business, you will leave a lasting impression to your clients if you will mail out postcards with high-quality print. More importantly, you will achieve the desired marketing results out of your print promotional campaign.

Apply these Top Marketing Tips when You Print Postcards this 2019

As an entrepreneur, you may already know that to print postcards is one way to boost your brand name through print advertising. While you’re at it, you should be aware of what the latest marketing trends are. The result is that you can apply these trends to make your ad campaign more effective.

Let’s say that you are launching a new product line and you want to use print advertising. The first thing to do is look for a company that provides color postcard printing service. Make sure that they offer offset printing using state-of-the-art printing presses. This way, you will get the highest-quality print possible.

Next, here are a few marketing trends that you can apply when creating the design and writing the copy of your postcards:

  1. It’s still about excellent customer experience.

If you’re just starting out in launching a print advertising campaign, remember that customer is king. Instead of just printing out a plain postcard, turn 1/3 or a portion of the card into a discount coupon. Offering customers such a benefit will increase the results of your marketing efforts.

  1. 65% retail, 35% online.

This coming 2019, majority of consumers do online shopping – but there’s still a huge chunk that go inside physical retail stores. Surveys show that 65% of buyers opt to still physically see the items before purchasing, while the remaining 35% are satisfied with a completely online buying experience. This means that you can print postcards online and use them as mailers so that customers can have a tangible promotional material from you.

  1. Millennials do respond to print advertising.

If you think that the only customers who belong to the older age bracket will respond to print advertising, think again. Despite the fact that millennials are pretty much born with a tablet computer or mobile phone in their hands, they do respond well to mailers. More than 60% pore over their mail as compared to scanning their Inbox so if they are your target market, you will get great results with a dynamic postcard marketing campaign.

Again, a postcard marketing campaign will be even more successful if you can integrate useful features like a detachable business card, coupon codes, or scannable QR codes. Combine this with awareness of the latest marketing trends to give your print ad campaign a boost.

 

 

Tips for Getting Started When You Print Postcards

If you want to print postcards but have no idea where to start, here are a few option to choose from:

  1. Customize it.

Color postcard printing service providers may offer you the most popular sizes: 4” x 6” and 5” x 7”. But if you’re just getting started and you don’t want your postcards to be drowned among similarly printed promotional materials, it is better to go for customized ones. If you’re a real estate agent, for example, you can order a 6” x 9” postcard. It can be a personalized postcard which shows the recipient the value of his or her property. This is an excellent way to target new clients and get you the leads you need.

  1. Go for what’s tried and tested.

On the other hand, you can also go for the most popular sizes. These are tried and tested printed advertising materials that will let potential and existing customers know about the product or services you’re offering.

  1. Think of something that will make you stand out.

If you’ve long been in the real estate industry but haven’t tried postcard marketing yet, think of something that will make you stand out. If you have a listing to share, you can incorporate that on the postcard design.  Featuring such an achievement will impress your clients and increase your listings.

When you print postcards online, look for an experienced and specialized printing company. It is best to go with one that has a wide range of products like brochures, business cards, door hangers, envelopes, folders, letterheads, rack cards, and the like.

The printing method is another thing that you must consider. Does the printing company use a digital or an offset printing technique? State-of-the-art printing presses apply the Heidelberg technology to make the colors pop.

As you can see, even if you are a newbie when it comes to postcards printing, there are many techniques that you can apply to make your brand stand out. Combine this with high-quality printing and you are bound to get the results that you want from your print advertising campaign.

 

 

 

 

 

 

 

 

Cross Out Print Postcards from Your Direct Mail Marketing To-Do Checklist

When you print postcards, you are essentially doing direct mail marketing. Direct mailing is done by business owners where they send postcards, letters, and similar printed promotional materials. They target past, existing, and potential customers, or fellow business owners. For customers, they send the printed materials to a specific neighborhood while the business owners could be suppliers or potential business partners.

Should you decide to print postcards online to make it part of your direct mail marketing campaign, what are its benefits? Here’s a quick list:

  • Direct mail marketing enhances the customer experience.

Let’s say that you own a salon. As part of your direct marketing campaign, you can send postcards to your existing and potential clients. You can make the postcard double as a coupon so that whoever receives it can bring the postcard to your salon for a discount on a specific service. The process does not stop there. To establish customer loyalty, you can send postcards to the same group of customers during the holiday season. The more consistent you are in your direct mail marketing efforts, the more appreciative your customers would be.

  • It’s a great way to receive a lot of phone calls – which you can turn into a sale.

Here is a different example. If you are in the real estate business, you need to send postcards to a targeted set of individuals. For this, you can acquire a list from brokers – so you can be sure that you are only sending postcards to those who are interested in buying or selling property. The purpose of the postcard changes here because you will not necessarily get a sale – but the lead will turn into phone calls or inquiries. This is what you can turn into a closed sale. It’s entirely up to you to decide how to design the postcard, but make sure to include a call to action for the recipient to give you a call or visit your website.

  • There’s a higher response rate.

Studies by the US Post Office indicate that there is a better response rate when a potential customer receives something tangible like a postcard – as compared to simply seeing an online ad. Even millennials, despite being practically raised with tablet computers on their hands – actually look forward to receiving direct mail. This captures their attention and is something that you can turn into a lead or a sale.

When looking for a color postcard printing service provider, go for something like offset printing which produces better results than digital printing. By crossing out postcard printing from your direct mail marketing checklist, you will get great sales results.

 

 

 

 

 

 

Know Your Objectives when You Print Postcards

There is a reason behind every business decision that you make, one example of which is when you decide to print postcards. It could be part of your overall print advertising campaign. You might consider it as a method for preselling. Postcard marketing is also an effective way of having existing and potential customers get in touch with you – a step that you can easily turn into a sale.

When combined with powerful digital marketing techniques, it will be very easy for you to spread the word about your products or services using postcards. Here, we will focus on the objectives that you must be aware of if you are crossing a task like print postcards online from your to-do list.

How to Include Postcards in Your Print Marketing Campaign

When looking for a color postcard printing service provider, you must know why there is a need to print postcards in the first place. Here are a few questions to ask yourself to determine what these objectives are:

  1. Who is my target market?

You won’t be sending pet vaccine reminder postcards to homes within your neighborhood without pets – because you will just spend money on printing and stamps unnecessarily. With postcard marketing, you want to get targeted results, which is why it’s important to determine who exactly your target market is. If you’re in the real estate business, for example, get a mailing list from a licensed broker. This way, you will only be sending the postcards to those who do have a need for your services.

  1. What is my marketing objective?

Postcard marketing does not necessarily lead to sales. Instead, it can generate leads, inquiries, and phone calls for you – which you can turn into a sale. Other objectives of postcard marketing include: preselling, creating awareness about your brand, establishing rapport with your customers, and building loyalty.

  1. How can I ensure the success of my print marketing campaign?

For your postcard marketing campaign to succeed, you must have impressive, high-quality postcards printed out. Make sure that the copy is enticing and has a call to action. As mentioned earlier, you should send the postcards only to a targeted audience. The most important thing is to be consistent. Sending postcards is not just a one-time thing, you need to do it consistently and creatively. Doing so will boost name recall and make your existing customers trust you while also earning their loyalty.

By learning what your marketing objectives are, you can come up with a postcard marketing campaign that will help you realize your goals as a business.