Tag Archives: online printing service

Boost the Sales of Your Jewelry Business through Postcards

Perhaps one of the most glamorous businesses to have is selling jewelry. Although you may have an instant audience for it, you still need to exert some effort into advertising your products. Instead of taking the expensive route in advertising, go for the cheaper yet still effective alternative which is print. Specifically, use postcards to advertise your jewelry business. You can use direct mail, every door direct mail, or personal distribution of advertising postcards to reach as many people as possible. Postcards are cheap to produce because there are many online printing service providers available. In fact, the more pieces you order, the cheaper the per piece price gets.

When Should I Send Jewelry Postcards?

Next, when exactly should you send jewelry postcards? Check out this list:

  • When you are introducing your business to your target market. Whether you have an online or a brick-and-mortar store, you need to have some form of advertising material to let people know that your business exists.
  • If you are holding a big sale – again, it can be in-store or online – then you should send postcards ahead of the start date. Include a discount code at the back of the card to ensure better response rates.
  • Send out postcards ahead of special occasions: Valentine’s Day, Mother’s Day, Thanksgiving, Christmas, and New Year. Also send postcards for anniversaries and birthdays or any other special occasion – it’s better if you can personalize the card so gather information that a customer voluntarily gives if you can.
  • You can also send out postcards if you are buying gold. Most jewelry sellers buy unused jewelry from customers which they turn into new jewelry pieces. include an attention-grabbing headline, and make sure that the photos are high-definition to really impress the recipient.

With the help of postcard printing, you can advertise your jewelry business and turn printed marketing materials into gold!

Postcard Printing for Your Pet Grooming Services

Advertising your brand using postcard printing may sound like an old school method, but it still actually works. In fact, print marketing has a better response rate than email or other digital marketing techniques. Mailing postcards may not be as popular as digital ads these days, but if it works, why would you not go for it? If your business is offering pet grooming services and your customers are fur moms and dads, you will reap plenty of benefits by printing postcards. 

Tips for Designing Postcards for Your Pet Grooming Services

What’s good about printing cheap postcards is that you do not have to spend too much for the task. Simply look for a reliable online printing service provider that can create the postcards for you, then you’re all good. There are digital or offset printers available – some offer both. Choose a print shop that offers high-quality prints, good customer support, impressive materials, a nice paper finish, and quick turnaround time. 

When designing postcards for pet grooming service providers, you can use high-quality photos of adorable canines. Have an attention-grabbing headline, and make sure to include your business’ logo on the design. Use an easy-to-read font and colors which complement your logo. Indicate your contact information and you can also use the back of the page to include a promo code. Say that this card entitles the holder to 5% or 10% off pet grooming services on their first visit to your establishment, for example. Depending on the size of the postcard, there should be a good mix of graphics or photos and text to make for an impactful overall design.

Combine Postcard Marketing with Digital Engagement

To get the best results, you need to combine your postcard marketing efforts with digital. Engage your customers on your official social media accounts. You can even design your postcard with QR codes that lead to the URL of your website. This way, you can target both your always online and traditional customers who like receiving tangible advertising materials in the mail. 

Through postcards marketing, you can promote your pet grooming services and increase your number of clients in no time.

Let Guests Know about Your Hotel Business with Rack Cards

Almost all businesses are getting back on track after the pandemic, and the hotel industry is no exception. If you are in the hotel business, you need to ramp up your advertising to attract more guests so that you can give your profits a boost. If you already have social media presence, pair it with printed advertising materials for good measure. Read on to find out how you can use rack cards printing for promoting your hotel business. 

A Multitude of Options for Designing Hotel Rack Cards

Rack cards measure either 3.5” x 8.9” or 4” x 9”. They are made of thick cardboard with either a matte or a gloss finish, and are designed to be displayed on rack or brochure stands. The idea is for people to get one when they pass by, so that they can bring home the business’ information with them to use for future reference.

For hotels, rack cards have a multitude of uses including these:

  • Do Not Disturb

You can use the rack card as a Do Not Disturb sign that can be hung by the guests on the doorknob of their rooms. For this, make sure that the design reflects your business logo so use the same color palette. Also, do not include too much text or information on the front side. The back side, you can use to include your hotel’s contact information. 

  • Please Service My Room 

Right below the Please Service My Room line, you can add a checkbox for “I need fresh towels and linens”. This can also be hung on the doorknob for your guests to use. 

  • Our Hotel Menu

For your guests’ convenience, you can print rack cards and use them as menus. You can trim the items to ones which are highly profitable and easy to prepare so they don’t have to wait long. 

  • Our Accommodation Rates

Finally, use rack cards to include your hotel’s general information. The location, accommodation rates, map, contact number, email address, and promo code, if any, can be included here. 

As you can see, rack cards are super useful in the hotel industry. Contact an online printing serviceprovider now to have these printed out to be distributed and used by your guests. 

Letterhead Printing Plays a Big Role in Corporate Offices

If you will write a letter to the United States Postal Service requesting for delivery information, for example, you will receive a response with their letterhead on top of the page. This contains the blue-and-white USPS logo on the left side, and the company name right next to it – separated by a thin red line. When you receive such correspondence, you are confident that it is indeed from the USPS because the letterhead makes the transaction look more “official”. If you’re part of a corporate office, then you should do the same thing and use official letterheads in all your transactions. Read on to find out why this is so, and how you can include letterhead printing as part of your print advertising campaign. 

Letterhead Printing in Corporate Offices

First, why should corporate offices use letterheads? These are pre-printed headings on stationery which are usually used for correspondence. Although a letterhead is usually placed on top of the page, you can be more creative and use a footer instead. Or, you can place the logo on either the left or right side of the paper. Some use a pattern of their business logo on the entire sheet of paper – similar to the wallpapers used as background images on screens of laptop computers or mobile phones. For corporate offices, you should use letterheads for these reasons: 

  • They are extremely useful. 

We might be in the digital age but there are still lots of daily office transactions which require written documents. If you have a custom letterhead, you can use them to send snail mail, office-wide memos, price quotations, product information, sales sheets, supplier invoices, customer receipts, etc. 

  • They ‘legitimize’ your transactions. 

If you have a letterhead in all your written documents, they make the transactions look legitimate, professional, and consistent. Letterheads establish your authority in the industry that your corporate office is in, so use it in your daily operations. 

  • They are a crucial part of your branding. 

For branding, consistency is key. The more frequently you use letterheads, the more familiar your business contacts would be with your brand. 

When looking for an online printing service provider, make sure that they deliver high-quality prints. Compare the letterhead printing packages offered by different print shops, do your research on the quality of customer support that they provide, and make your decision from there.

In the Cleaning Business? How Brochure Printing Can Help

If you are offering janitorial, residential cleaning, or commercial/business cleaning services, almost all the establishments and homes near your place of business are possible clients. This means that you can easily go for brochure printing to advertise your products and services. Here, we will look at how you can look for the best shop to print the brochures for you, and how you can effectively distribute them to increase the bookings of your cleaning services.

How to Look for the Best Brochure Printing Company

First, what should you look for in a brochure printing company? Here’s a quick list of questions to ask:

  • How much does a basic brochure printing package cost?
  • What types of paper stock and finish do they have?
  • How long have they been in the printing business? Do they specialize in printing brochures, or do they also print business cards, flyers, letterheads, postcards, menus, rack cards, etc.?
  • Do they offer free color, two-sided printing?
  • Do they use digital printing, offset printing, or both?
  • What is the turnaround?
  • How about the quality of customer support that they have?

Do your research so that you can look for the best online printing service provider. Compare the printing packages offered by different companies, search for ones with good reviews, and make an informed decision from there.

Ways to Distribute Brochures for Your Cleaning Business

Let’s say that you already have a well-designed brochure. The next step is distribution. For a cleaning service provider, how can you make sure that your brochures are distributed effectively? As mentioned earlier, almost every household, business establishment or both are prospective clients if you offer cleaning services because everybody needs their space cleaned. If you’re a commercial cleaning company, then you need to print brochures online and distribute them to all the offices near your place of operations. Mail them out using direct mail if you already have a list of the businesses in your area.

Aside from mailing them out, you can also personally hand out brochures in areas where there is high foot traffic. Bring a stack with you during trade shows, conferences, trade fairs, networking events, post them in public bulletin boards, or ask local business owners if you can display your brochures in their reception areas. By getting the best priced brochure printing package from a print shop and distributing them effectively, your marketing efforts will be rewarded with additional bookings for your cleaning services.

Postcard Printing for Mom-and-Pop Establishments

Mom-and-pop establishments are retail stores, bakeries, grocery stores, drug stores, bookshops, clothes stores, restaurants, and other retail shops which are independently run. They’re usually family-owned businesses passed on from one generation to the next or have family members running the entire operation. If you own a mom-and-pop establishment, you may want to go for postcard printing as a form of advertising. It also pays to establish an online presence, but this is best combined with printed advertising materials.

What To Do and Not to Do When Self Advertising

What’s good about self-advertising using postcards if you own a mom-and-pop establishment is that it is effective without being pricey. To make the most out of your self-promotion using printed marketing materials, here are a few things to remember:

  • Do your research when choosing which print shop to go with.

There are many online printing service providers offering either digital printing services, offset printing, or both. The printing process used will be based on the volume or your order, or the availability of the printer. When choosing between different print shops, always check on the quality of postcard prints they offer. Also check on the quality of customer support that they have, and compare different printing packages.

  • Do use a casual tone when writing your postcard copy.

Formal language may be suitable when promoting law firms or corporations but for independent businesses, opt for a more casual tone. Postcards have more space than business cards but less space than flyers, making them the perfect advertising medium. Keep the message short, casual, and succinct since you only have limited space.

  • Do not aimlessly distribute your marketing postcards.

One of the biggest mistakes that you can make when mailing out postcards is aimlessly distributing them. You won’t only fail to send the right message to your target market, but you will also be wasting your hard-earned advertising bucks. If you are selling women’s products, for example, there is no need for you to mail postcards to every household because not all of them have members included in your target market. For this, you can narrow down your mailing list based on demographics like gender, household income, household size, occupation, whether they are homeowners or renters, etc.

  • Do not forget to include a call-to-action.

Lastly, always include a call-to-action. Whether you want the recipient of the postcard to give you a call, visit your website, or sign up for a mailing list, this should be made clear in your copy. Also include a promo code with a deadline, if you can, so that you can get better response rates.

By knowing the things to do and avoid when self-promoting your mom-and-pop establishments, you can maximize the response rate of your postcard marketing efforts.

Print Rack Cards & Distribute Them Wisely

After seeing a play, you will usually pass by the theatre lobby where people are reading brightly printed, glossy cards. These are called rack cards and they are used to advertise anything from theatre plays to museum events, theme parks to tourist attractions, restaurants to corporate businesses. What’s good about rack cards printing is that it gives entrepreneurs a cost-effective way of spreading the word about their brand. Whether you’re offering a product or service, you can rely on this type of printed advertising material to let people know that your business exists.

Rack Cards Distribution

Should you decide to print rack cards and include them in your printed advertising campaign, the first thing to do is look for an online printing service provider. Take your pick from digital or offset printing. Digital uses desktop printers and they may be a bit cheaper. But in terms of quality and turnaround time, offset printing will far exceed your expectation. Rack cards should be attention grabbing so imagine if the photos or illustrations in the card are printed out poorly. By investing in high-quality prints, you can give a great first impression to your customers.

Now, when it comes to distributing rack cards, here are some points to keep in mind:

  • If your direct competitors are using rack cards, too, collect samples of their cards so that you can compare them with the design that you have in mind. Also take into consideration your target market. Is your bed and breakfast suited for honeymooners or families? Depending on your audience, you can choose colors, fonts, and designs which will be visually appealing to them. Then, think of the places where you can effectively distribute the rack cards.
  • Display your rack cards in your place of business. It can be the reception area of your office, the check in counter of a hotel, or a theatre lobby. Make sure that the rack cards are prominently displayed in areas where there is high foot traffic. This way, people can easily notice and pick up one of your cards.
  • Aside from displaying rack cards in brochure stands, you can also distribute them through mailers. If you already have a mailing list, send out a copy of your rack cards to customers so that you can get their repeat business.

Steps to Follow when Printing Rack Cards

If you want to launch a full-blast print marketing campaign, you should print rack cards along with business cards, flyers, brochures, notepads, letterheads, envelopes, and similar materials. Everyone may be going digital these days, but print advertising is still very effective in reaching out to your target market. Rack cards in particular work great because they are displayed in areas where there is high foot traffic. In a hotel lobby, for example, guests can pick up one or two rack cards if they are displayed in brochure stands. Not only will it service as reference for future check-ins, but they can be passed on to friends and family for referral – thereby increasing the number of prospective clients in the future.

So what are the steps that you need to follow for rack cards printing? Here’s a quick list:

  • First, look for an online printing services provider.

You have the option to go with digital or offset printers. Digital service providers typically use desktop printers for printing rack cards. This does the job well, but if you want excellent print quality, it’s better to go with offset printing. This uses state-of-the-art printing technology so the cards will be made with vivid colors and sharp resolution. Of course, you also need to consider the price when having rack cards printed out. The more cards you need, the lower the per piece price is.

  • Second, come up with the design for your rack cards.

Who is your target audience? If you’re running a family-friendly restaurant, you may want to use family-oriented illustrations and attractive colors. If you have a law firm, the colors and design need to be more elegant. Make sure that the colors of your logo also appear in your rack cards for uniformity. The overall design should be eye-catching, and fits the image of your brand.

  • Third, upload your design on the website of the printing company.

There are printing companies that offer to check the correctness of the colors in your design for an additional fee. Take advantage of this so that your rack cards would come out professional-looking. Upload the design on their website and wait for the turnaround time.

  • Fourth, wait for the package to be delivered then distribute the rack cards accordingly.

Once you receive the rack cards, look for strategic places to display them. Make sure that they are prominently displayed, on eye level of people walking by, in areas where there is high foot traffic. Another option for distribution is to include rack cards in mailers.

By following these steps, you can include rack cards in your print advertising campaign.

Why Offset Printing is Best for Takeout Menu Printing

Takeout menu printing can be included in any print advertising campaign for those in the food business. Why print takeout menus? First, they can be included in almost every paper transaction to be used as marketing material. You may have noticed how pizzerias include a takeout menu in every order. This is one way to ensure that you have their contact information for future reference, and you can use the menu for repeat orders.

Second, takeout menus can be used as mailers. You can send out mailers to every address within a five-mile radius of your restaurant, for example. This will introduce your brand to new customers and entice those who have already tried eating in your restaurant to become repeat patrons.

Now, in the process of takeout menu printing, you must make sure that you are getting high-quality prints. You want to leave a lasting impression to your clients, so investing in well-made takeout menus will achieve exactly that. But how can you get good quality prints? Your two options when looking for an online printing services company are offset and digital. Digital printing companies usually use desktop printers.

Although there are some good desktop printers out there, the quality is simply outdone by offset printing. Offset printers use vivid colors to produce full-scale photographs. There is a dedicated metal plate for every color which is then transferred to rubber rollers. Since there are four plates that control the flow of ink, there is practically no wasted print and the hues come out vivid every time.

Offset printers also use state-of-the-art printing technology to ensure that the colors pop. For takeout menus, color is important especially if you have images of food in the design. If you need a huge number of menus, offset printing can quickly deliver since high-tech machines are used. Also, the higher the number of copies that you will order, the cheaper the per piece price gets.

With all these benefits and more, offset printing is clearly the best option if you want to use takeout menus as advertising material.

Looking for a Provider of Online Printing Services? Here’s What You Need to Know

Unlike online printing services that have an automatic ordering system, it used to be a big hassle to have printed promotional materials made. If you need 200 pieces of postcards made, for example, you need to go to the printing office to check out their equipment. You must come up with a design which has to be set up on the printing press. Then, you have to choose the material, paper thickness, and finish. After approving the proof, you have to wait for the job to be finished before you can finally pick up your order.

Today, you can do away with all these steps because there are professional printing companies that have a purely online ordering system. This means that you don’t have to visit any printing office – you just need to come up with the design, choose the materials and the finish, and wait for the materials to be delivered straight to your doorstep.

What You Need to Know about Online Printing

Whether you need business cards, brochures, flyers, menus, rack cards, post cards, letterheads, or any other printed promotional material, here are the essentials that you need to know:

 

• You can take your pick from different printing processes. Two of the most common are digital and offset printing. With digital printing, desktop digital printers are used. These are good for small jobs but if you need to order in bulk with a fast turnaround time, you should go with offset printing. For this, huge printing presses are used where a metal plate transfers or ‘offsets’ printed images onto a rubber blanket, which is then rolled onto the paper. Think of it as being similar to using a stamp pad on paper. Once the design is set, you can easily have hundreds or even thousands of copies made within a short span of time. Another advantage of offset printing is that it produces more professional-looking results. The more that you order, the lower the per-piece cost is.

• You need to focus on the design and content. Make sure that the text does not overcrowd the available space on the business card or letterhead – and it should feature your logo plus a short marketing tagline. The overall design should suit the image that you would like to project for your brand.

• You can choose from different materials, paper types, finishes, and sizes. Business cards, for instance, have a standard size of 3.5” x 2” but you can take your pick from different paper thickness and finishes like satin, ultra-smooth silk, soft touch suede, smooth matte or spot gloss.

• You have to go with an experienced, reliable printing company. For this, it pays to do your research so that you can choose a cost-effective printing package without compromising on quality.

By keeping these things in mind, you can look for an online printing service provider that will give you exactly what you need when it comes to printed promotional materials.