One of the many materials that you can have made for your print advertising campaign is a vinyl banner. These are usually used as election campaign material and they can be seen in houses which are up for sale. A vinyl banner is ideal when making an announcement, which is perfect for most businesses. Fortunately, there are many printing companies that specialize in vinyl banner printing. When looking for one, make sure to ask about the printing process that they use. Banners can be as big as 120” x 60”, so the printing equipment needs to be state-of-the-art that can handle such a huge printing job. Most banners are also displayed outdoors so the ink used on the vinyl material should be correct. Otherwise, the print will easily fade when exposed to sunlight or rain.
Aside from these, what are the other benefits that you will get to enjoy with vinyl banner printing? Take a look:
- You can have an affordable way of advertising your brand.
Printed materials are still a very effective way of advertising a brand, despite the popularity of digital ads. Banners, for example, are something that people will actually see in events. Its tangibility is what makes printed materials still an effective marketing tool. Banners are also very affordable, so you can easily include it as part of your print marketing campaign.
- Banners are very versatile and can be installed anywhere.
If you are newly launching a store, for example, you can use vinyl banners to hang around the neighborhood and announce your opening date. Once done, you can use the same banners as a form of indoor advertising – you can hang it inside the store or elsewhere to let people know that your business exists.
- The material is durable and will last you for numerous uses.
Vinyl banners are made from thick vinyl material, while the ink used can last through different weather conditions. This means that you can use the banner over different occasions over the years.
When looking for a printing company to order banners from, make sure to ask about the material used. Ideally, the vinyl should have a semi-glossy finish to make it easy to read even from afar. The material should also be resistant to scuff, weather-proof and all season. True enough, banners are a versatile advertising item which are a must-have for all business owners.
Vinyl banners are a common sight posted in houses for sale, in town fairs, public beaches, and big outdoor events. Even from afar, people can easily read what’s written on a vinyl banner which makes it such an effective print advertising medium. The bigger the banner, the wider its reach. An attention-grabbing design and good copy are also needed for your banner advertisement to be effective.
The good news is that there are plenty of printing companies where you can order vinyl banners from. When doing so, make sure that they have state-of-the-art printing equipment and good material – to ensure that the banner will last for a long time.
Here are the two main reasons why it pays to go for banner advertising:
You can order banners from online printing companies that offer this specific type of printing service. Because of the sheer size of banners, the small desktop digital printing companies may not have the ability to come up with good quality banners – so do your research first. Since banners are mostly displayed outdoors, they need to be extra-durable. The most popular material is a very thick scrim vinyl that weighs 13-oz. Perfect for outdoor use, the material can withstand strong winds, sunlight, or rain. When ordering banners, also check on how they can be installed outdoors. Are there grommets which you can use to hang the sign in any wall? Or is there a special attachment needed for you to install the sign outdoors?
When you’re holding a big sale, announcing an event, or if you simply want to grab people’s attention through words, vinyl banners will fit the purpose. You can order them from online printing companies at a reasonable rate. Once you’re done with the event, you can still display the banner in the office as a form of indoor advertising. This sort of versatility is what makes vinyl banners a perfect addition to any print advertising campaign.
A vinyl banner is exactly that: a banner made from vinyl, which is usually hung or displayed outdoors as a form of announcement or advertisement. You might see a huge banner by a public beach which indicates its operating hours. Realtors always use vinyl banners to advertise their real estate-related services. Stores which are holding big sales also use banners to tell people about the time and date of the event. Based from these examples, it is easy to see why vinyl banner printing has become such a strong form of print advertisement.
To learn more about vinyl banner advertising, here are a few things to remember:
- There are printing companies that specialize in vinyl banner printing.
Vinyl banners come in a variety of sizes – ranging from 4’ x 2’ to as large as 10’ x 5’. A desktop printer at home definitely cannot handle a printing job for such a huge size, which is why you should look for a company that specializes in banner printing. They usually have state-of-the-art printing presses that can handle big printing jobs. The printing process is important because the print itself on the banner should be weather-proof, long-lasting, and should be easily seen from afar.
- It is important to pay attention to the design of the banner.
Even with the biggest-sized banner, you cannot crowd the surface with too much information because people may not necessarily want to read too much text. The message on any banner should be concise but still easy to understand and read. Pay attention to the copy of the banner – make sure that it’s written clearly and there are no spelling mistakes. For the design, the text should be easily seen against the background and do not crowd the banner with too many words.
- Ensure that the material used is durable and weather resistant.
Finally, the banner should be made from material that is extra-durable and resistant from the harsh weather elements. Banners are usually displayed outdoors so the print should be able to withstand sunlight, rain, and wind. Most banners are made from heavy vinyl so they can be hung in walls or fences. Also make sure that you have something to install the banner with – it’s usually grommets on the sides which you can use to tie strings with for installation.