What is EDDM Postcard Printing & How Does it Work?

Every Door Direct Mail (EDDM) is a service provided by the USPS designed to help businesses send promotional material to a targeted audience without the need for specific addresses. The service is particularly beneficial for small businesses looking to market their services locally with minimal expense and effort.

EDDM allows you to reach every household or business within a specific area:

  • Identify Your Target Area: Using the USPS’s EDDM Online Tool, businesses can select specific mail routes or zip codes to target, ensuring their promotional materials land in the mailboxes of potential local customers.
  • Select the Size of Your Postcard: EDDM has specific size requirements for mailpieces to qualify for the service. Generally, postcards must be more significant than a standard letter but smaller than a giant flat, essentially making them “flat” mail.
  • Design Your Postcard: Businesses can then design their postcards, ensuring that they meet the USPS EDDM requirements for size and layout. It’s essential to include a compelling message and call-to-action to maximize response rates.
  • Bundle and Prepare Your Mailing: Once designed and printed, the postcards need to be bundled in stacks with facing slips that show the postal carrier the route for each bundle. This step is crucial for the local post office to organize and deliver your mail efficiently.
  • Complete the Required Paperwork: The USPS requires an EDDM Retail Form or an EDDM BMEU Form, depending on how you’re sending the mail. This paperwork accompanies your postcard bundles to the post office.
  • Drop Off at the Post Office: With your postcards bundled correctly and paperwork completed, you can then drop off your entire mailing at the designated post office that serves the routes you’ve selected. After paying the postage due, your postcards will be delivered within the time frame specified.

The overall process of EDDM postcard printing and mailing is streamlined to help businesses reach out to a broader audience while bypassing much of the complexity of traditional direct mail. Even with minimal marketing expertise, a business owner can launch a local campaign that could lead to increased foot traffic and sales.

An excellent advantage of EDDM is cost-effectiveness. Because EDDM uses a standard “flat” rate and doesn’t require purchasing mailing lists or printing specific addresses on each mailpiece, businesses can save money while still making a significant local impact.

Additionally, while EDDM does have specific requirements, the USPS offers flexibility within these guidelines, allowing businesses to create custom-sized postcards that stand out in the mail and grab the audience’s attention more effectively. Combining this with a well-crafted message and attractive design can lead to a successful marketing effort. Woohoo!

Ultimately, EDDM postcard printing is an efficient way to conduct a marketing campaign on a local scale. By following the USPS guidelines and preparing the mailpieces according to the requirements, businesses can leverage a system that simplifies the delivery of marketing materials directly to the doors of their potential customers. EDDM thus serves as a powerful tool in a local business’s marketing arsenal, providing a tangible and direct way to communicate their offerings to the community.

What is EDDM: Can it help me bring in new customers?

EDDM, or Every Door Direct Mail, is a service provided by our trusty, rain-sleet-or-snow friends at the USPS. The idea is as straightforward as a door-to-door salesman, minus the awkward doorstep conversations. You select a mail route, create your postcards, the USPS delivers them to every door on the route, and voila — instant marketing magic.

Now, you might be wondering, “How is this going to bring me new customers and more profit?” Well, let me tell you a little story. Imagine you own a pizza place, it’s been a slow week, and you want to drum up some business. With EDDM, you can send a postcard to every house in your local neighborhood, offering a tasty discount on their next pizza order.

  1. Targeted Advertising: With EDDM, you can target specific neighborhoods, demographics, or regions, ensuring your message lands in the right mailboxes. No more throwing postcards into the wind and hoping they land where they need to.
  2. Cost-Effective: By bypassing the need for mailing lists and permits, EDDM becomes a much more affordable option for small businesses. More money in your pocket means more dough for your pizza.
  3. Increased Visibility: A tangible piece of mail is less likely to be ignored than an email. Plus, who doesn’t like getting something other than bills in the mail?
  4. Flexible Designs: From menus to coupons, the possibilities are as varied as your pizza toppings.
  5. Measurable Results: With each coupon used, you’ll see exactly how effective your campaign was.

You see, EDDM postcards aren’t just pieces of paper – they’re your ticket to increased customer traffic and profits. They’re the yeast that helps your business dough rise. So, the next time you’re considering a marketing campaign, give EDDM a shot. Your bottom line (and your customers’ stomachs) will thank you. Print eddm postcards online with Blockbuster Print.

How EDDM Postcard Marketing can Help Grow Your Business

Are you looking for an affordable and effective way to promote your business locally? Look no further than EDDM (Every Door Direct Mail) postcard marketing. With EDDM, you can target specific geographic areas and distribute postcards to every household and business in those areas. This can help increase brand awareness, generate leads, and ultimately grow your business. In this blog post, we’ll take a closer look at EDDM postcard marketing and how it can benefit your business.

EDDM is cost-effective
EDDM postcards can save you money compared to other types of direct mail advertising. Since you’re mailing to every household and business in a specific area, you don’t have to purchase a mailing list. You also don’t have to pay for postage permits or addressing services. This can add up to significant savings for your business.

EDDM targets specific areas
One of the biggest benefits of EDDM is the ability to target specific geographic areas. You can choose to mail to an entire zip code or carrier route, which allows you to reach customers in your local area. This is especially helpful for small businesses that operate in a specific area and want to target customers who are nearby.

EDDM is customizable
EDDM postcards are highly customizable, which means you can create a design that speaks directly to your target audience. You can include your logo, contact information, special offers, and more. You can also choose the size and paper stock of your postcard to make it stand out in the mail.

EDDM is measurable
Measuring the effectiveness of your marketing efforts is important, and EDDM postcard marketing makes it easy to track your results. You can track the number of postcards delivered, the response rate, and the number of sales generated from your campaign. This can help you fine-tune your marketing strategy and improve your results over time.

EDDM is easy to implement
One of the biggest advantages of EDDM postcard marketing is how easy it is to implement. Simply choose your target area, design your postcard, and drop it off at the post office. The post office will take care of the rest, delivering your postcards to every household and business in your target area. This makes it a great option for busy small business owners who don’t have a lot of time to devote to marketing.

EDDM postcard marketing is an affordable, effective, and easy way to promote your business locally. By targeting specific geographic areas, customizing your postcard design, and tracking your results, you can increase brand awareness, generate leads, and ultimately grow your business. If you’re looking for a cost-effective marketing strategy that delivers results, consider giving EDDM postcard marketing a try.

Everything You Need to Know About EDDM Postcard Printing

When it comes to promoting your business, there are a plethora of options available in today’s digital age. However, sometimes traditional methods like direct mail can still be effective in reaching your target audience. EDDM postcard printing is a form of direct mail marketing that is both cost-effective and efficient. In this blog post, we will discuss everything you need to know about EDDM postcard printing.

What is EDDM Postcard Printing?
EDDM stands for Every Door Direct Mail. It is a service provided by the USPS that allows businesses to send postcards, flyers, and other promotional materials to every mailbox in a specific neighborhood or zip code. Unlike traditional direct mail marketing, EDDM does not require a mailing list or individual addresses. Instead, you simply select a target area, and your postcards will be delivered to every house in that location.

Benefits of EDDM Postcard Printing
EDDM postcard printing has several benefits that make it a popular choice among businesses. Firstly, it offers a cost-effective way to reach a large target audience. Secondly, it allows for a more targeted approach to marketing by selecting specific neighborhoods or zip codes. Thirdly, the postcard itself can be designed with eye-catching graphics and compelling calls to action to entice potential customers.

Designing Your EDDM Postcard
Designing an effective EDDM postcard is crucial to its success. Your postcard needs to stand out in a pile of mail and capture the attention of the recipient. It should also clearly convey your message and call to action. Key design elements to consider include the use of color, images, and fonts. Make sure to work with a professional printing company that offers design services to ensure that your postcard looks professional and polished.

Printing and Distributing Your EDDM Postcard
Once you have designed your postcard, it’s time to print and distribute it. Partner with a printing company that specializes in EDDM postcard printing to ensure that your postcards meet USPS standards and are delivered to the correct neighborhoods. Keep in mind that postcards have a limited amount of space, so make your call to action clear and concise. Don’t forget to track your results and adjust your strategy as needed for optimal success.

EDDM Postcard Printing Best Practices
Here are some best practices to consider when using EDDM postcard printing:

Target specific neighborhoods or zip codes that fit your target audience.
Use eye-catching graphics and a clear, compelling call to action.
Keep your message concise and easy to understand.
Work with a professional printing company that specializes in EDDM postcard printing.
Track your results and adjust your strategy as needed for optimal success.

EDDM postcard printing can be an effective marketing tool for businesses of all sizes. When done correctly, it provides a cost-effective way to reach a large target audience while allowing for a more targeted approach. Remember to focus on high-quality design and work with a professional printing company for the best results. With these tips in mind, your business can achieve success with EDDM postcard printing.

USPS EDDM Map Tool – Pick Your Desired Delivery Routes

Direct mail marketing is a proven and effective advertising technique that can help you reach a broad audience, boost brand recognition, and lead to potential sales. But how do you ensure that your message will reach the right hands? Enter USPS EDDM (Every Door Direct Mail) Map Tool – a powerful tool that allows you to choose your desired delivery routes with ease. In this blog post, we’ll dive deep into the features of this tool and explore how it can help you make your direct mail campaign from BlockbusterPrint.com a success.

Understanding EDDM Map Tool:
The USPS EDDM Map Tool is a web-based application that enables businesses to select postal routes and ZIP codes that match their target audience. Once you’ve selected your desired delivery routes, you can customize your mailers to ensure that they are tailored to your particular target audience. In addition to selecting the routes, the EDDM tool also allows you to filter your search based on different demographic characteristics like age, income, and household size.

Benefits of EDDM Tool:
USPS EDDM Map Tool offers many benefits to businesses looking to leverage direct mail campaigns to drive success. It is a cost-effective way of reaching out to a wide audience since you’ll be sending your material in bulk. The pricing structure is reasonable since you pay per piece of mail, and at the same time, you’re not limited to small geographic areas. You can cast a wide net and get your message out in style, knowing that it will reach the targeted audience.

EDDM Tool vs. Traditional Direct Mail Targeting:
In contrast to traditional direct mail targeting techniques, using the USPS EDDM tool is far more effective. The traditional techniques require an extensive database of leads, which can be costly to acquire or develop. You’ll also need to run several tests before you figure out the right audience targeting combination. EDDM does away with these challenges, and you don’t need any list to get started. The tool covers all the bases when it comes to demographics, making it a breeze to select the right delivery routes.

How to Use the EDDM Map Tool:
To unlock the full potential of the USPS EDDM Map Tool, you need to create an account and start using the ‘Search by Address’ feature. Here, you can enter your desired delivery route by providing your address and ZIP code. Select the routes using the map provided and customize your campaign using various mail options. Once you’re satisfied with your design, mail it using USPS’s printing and delivery services.

Limitations of EDDM Tool:
While the USPS EDDM Map Tool is a fantastic tool, it’s not without limitations. It’s important to note that it only works for flat standard mail, which means you are limited in the type of mail products you can use. Secondly, it has no address-specific filters, such as excluding a particular street or apartment building. Hence, if you’re looking to target specific households or streets, you’ll need to use traditional direct mail targeting techniques.

USPS EDDM Map Tool is an essential tool for businesses that want to leverage direct mail marketing to create lasting impressions and reach a large audience. It saves time, lowers the cost of mailing, and offers an easy and straightforward way of targeting your desired audience. By combining it with traditional direct mail targeting techniques, you can create a data-driven and comprehensive direct marketing campaign that delivers tangible results. So why not make the most of the USPS EDDM Map Tool today and take your business to new heights?

Provide Quality Dental Services & Promote Your Clinic Using EDDM Postcards

Similar to how people want to take care of their overall health, they also need to make sure that their teeth, gums, and mouth are healthy. This is where the expertise of dentists prove to be useful. The whole family needs to have their dental needs taken care of, which means that you can use eddm postcard printing to promote your dental services. Here, we will take a look at how dental service providers can benefit from Every Door Direct Mail services which is offered by print shops and the USPS. 

What is EDDM, Anyway? 

EDDM is a service offered by print shops in partnership with the United States Postal Service. It aims to help entrepreneurs promote their services by giving them an easy way to send postcards to every door within an address group – which can be a zip code or an individual mail carrier route. Instead of putting together your own mailing list or buying one, the USPS provides the addresses for you. This is a more efficient way of targeting every household within a zip code, for example. 

How Can Dental Service Providers Benefit from Using EDDM Mailing? 

Since every family member – from the kids to the adults – need dental care, you will not be wasting advertising money by sending postcards to every household in an area. In fact, you will benefit from it because you are making people aware that their dental health is important. 

You have two options when it comes to the online printing services provider that you can partner with. There are print shops that offer digital printing, offset printing, while others offer both. The first thing that you need to ask is whether they have EDDM services. If yes, you can choose from the available eddm postcard sizes. Once your design is finished, the print shop will take care of the rest of the process for you. They will bundle the postcards in 100 pieces as required by the USPS. They will also complete the paper requirements, and bring the bundled postcards to your local post office for individual mailbox distribution. 

Additional Tips when Marketing Your Dental Clinic Using Postcards 

Postcards are a cheap yet effective marketing material, so make sure that yours is well-designed. Write a catchy headline and make sure that the photo or graphic is HD quality. If you’re angling for new patients, include promo codes like free dental cleaning or 5% off any dental service. With EDDM postcards, you can introduce your dental clinic to prospective patients, thus helping them care for their oral health. 

What are the Benefits of EDDM for Retailers?

If you are in the retail industry, you are doing the public the service of selling items or services in small quantities. You can either have an actual store, a virtual store, or both. Some examples of retail stores are ready-to-wear stores, groceries, drug stores, and convenience stores.  Retail stores are great businesses to have because they are accessible, convenient, and allows customers to buy what they need without having to wait in line on the counters of giant stores. So if your business is in the retail industry, how can you make your target audience aware of what exactly it is that you are selling? One great tool to use is Every Door Direct Mail or eddm mailing. Read on to find out more about Every Door Direct Mail and how it can benefit your business.

What are the Benefits of EDDM for Retailers

With EDDM, the print shop that will create your postcards will work with the United States Postal Service to mail out your marketing materials to every door within a specific group of addresses. Here are the specific benefits of this service:

  • You can send postcards to every door within a zip code or mail carrier route without having to collect or buy your own mailing list. Since the print shop will work with the USPS, the name and addresses will come directly from the source, which means that if you specify a zip code, one postcard will be sent to every door within that address.
  • You can enjoy discounted postage rates. At just a few cents of postage fee per piece, you can enjoy the marketing benefits of having your postcards mailed to every door within a specific address.

When Is EDDM Not Applicable for a Business?

If you are in the retail industry, then you will benefit from eddm mailing services. This is because your target audience is the public – it is not necessarily niche. EDDM is not applicable for when your target market is young girls, for example, since you are selling apparel for teenagers. If you are selling makeup for women, you need to narrow down your EDDM mailing list to a demographic of households with females. All in all, if you are working in the retail industry, you can use the numerous benefits of eddm marketing to your advantage – thereby increasing your sales and enhancing your brand.

Offering Tutorial Services? Top Tips for EDDM Postcards Marketing

Are you in the business of educating students? If yes, you might be offering back-to-school tutoring services. This is the perfect business for a group of teachers or individual educators who would like to earn some extra money while helping struggling students at the same time. You’d want your tutoring services to be fun, educational, judgement-free, and helpful to students – so you need to communicate such a message when creating advertising postcards. Here, we will look at how Every Door Direct Mail or eddm mailing can help you connect with parents and students who might require tutoring services. 

Tips for EDDM Postcards Marketing if You Have a Tutoring Business 

First, how does EDDM marketing work? Unlike direct mail where you need to collect your own mailing list to send postcards for advertising, EDDM has no such requirement. It is a service offered by the United States Postal Service which aims to help entrepreneurs in marketing their services. Only postcards are allowed to be sent here, and there are EDDM mailing postcard sizes which are acceptable. Anything larger or smaller than what’s on the USPS list will not be accepted. 

Basically, the USPS works in partnership with local print shops so that business owners can send their marketing postcards to every door within an address. If you have an upcoming restaurant opening, for example, you can use EDDM mailing to send one postcard to every door within the same zip code as your establishment. Instead of putting together your own mailing list, you simply need to specify which zip code or mailing route you would like to send the postcards to. 

If you have a more targeted niche like tutoring services, you can narrow down the mailing list by demographic. Check the USPS website and see which addresses you can send the postcards to based on average household income, or the households which have school age kids. This type of marketing is more targeted, you don’t have to spend money on sending postcards to households where there are no kids, it is quite cheap, and very convenient. 

While designing the tutoring postcards, check if the eddm postcard sizes that you are planning to use are acceptable. Do your research on the printing method and materials used by the print shop. Ask about their turnaround time and check for good customer feedback online. 

With EDDM postcards marketing, you can let as many parents and students know about your tutoring services, so your inquiries and enrolees will hopefully increase in a short span of time. 

How Do I Choose the Best Size for EDDM Postcard Printing?

When launching a print marketing campaign, you want to focus on two things: design and distribution. Let’s say that you would like to add EDDM postcard printing in your print advertising arsenal. EDDM stands for Every Door Direct Marketing. Here, the online printing company will work with the USPS to distribute your mailers to every door in a zip code or carrier route. You can also mail to a specific age bracket, income bracket, household size, or any other demographic. What makes EDDM mailing an ideal option for entrepreneurs is that distribution becomes hassle-free. Just pay for the printing and postage fees. After choosing the mailing route, you simply wait for customers to receive their postcards in the mail. Since distribution is already taken care of, you can focus your attention on designing the postcard itself. 

What are the EDDM Eligible Postcard Sizes?

Let’s say that you have already chosen a printing partner. Once you have your design, you can decide on the other details like the size, the paper finish, the thickness of the paper, and whether you are printing front and back, or one side only. 

Next, if your print partner is working with the USPS, they should have a list of the EDDM eligible postcard sizes that you can mail out to your customers. Here are your options for the EDDM postcard sizes:

  • 4.25” x 11”
  • 4.5” x 12”
  • 6” x 11”
  • 6.5” x 12”
  • 6.5” x 9”
  • 8” x 10”
  • 9” x 12”

There are dozens of other postcard sizes available but these are the specific ones accepted by the USPS for EDDM. The print shop will also handle other tasks like bundle wrapping the postcards in stacks of 100 as required by the USPS. There’s also paperwork to be done. After you have paid the postage fees, the print shop will ship directly to the local post office in your area for mailbox distribution. It’s that easy! 

One more thing to remember when designing your postcard is to not fill it with too much text or too many images – balance the two. You can also include a call to action so that the recipient of the card can take the next step in doing business with you. Better yet, include a promotional code so you can be sure that they will buy the product or services that you are offering.

Be Aware of the Requirements and EDDM Postcard Sizes

If you’re a busines owner, you should consider using EDDM mailing as part of your print marketing campaign. EDDM is the Every Door Direct Mail program of the the United States Postal Service. Here, they will mail out one postcard to every door within your restaurant’s vicinity, for example. They can also mail out the postcards based on demographic, zip code, household size, or neighborhood. The good thing about this campaign is that if you are a start-up business, you do not have to waste time collecting customer’s names and physical or email addresses – the USPS takes care of that for you. As a result, you will have a print marketing campaign that is quickly put together, cheap, and targeted.

For EDDM mailing, there are a few things and requirements that you must be aware of:

The most common among the EDDM postcard sizes is 6.5” x 9”. If you want a customized size, make sure that it fits the size and paper weight requirement of the USPS. Let’s say that you want to mail out 500 postcards to every door within the vicinity of your physical store. You must make sure that the paper weight does not exceed 3.3 ounces, and you only need to pay less than twenty cents each for mailing them all out.

  • You must choose a specific neighborhood or audience.

Even if you can mail out to every door within a specific area, you might still not get a targeted marketing campaign unless you filter the list by age, household size, or income. The USPS uses the US Census data, so you can rest assured that the postcard will only be mailed out only to those who belong to your target market.

  • You can use the EDDM online tool.

If you don’t have a design for the postcard yet, you can use the EDDM Online Tool at the USPS website. You can even take advantage of postage discounts!

All in all, being aware of the requirements for creating postcards for your EDDM marketing campaign will make your advertising efforts hassle-free and effective.