Are you looking for a super awesome and affordable targeted marketing solution that can help your business reach new customers? Woohoo! Look no further! Every Door Direct Mail (EDDM) postcards are the answer to your marketing needs. In this blog post, we will guide you through the entire process of creating and mailing EDDM postcards, ensuring that you maximize their marketing impact, comply with postal requirements, and ultimately achieve success with your EDDM postcard campaigns. So buckle up and get ready to learn everything there is to know about EDDM postcards!
Key Takeaways
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Maximize your marketing impact with low cost EDDM postcards.
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Design eye-catching and actionable EDDM flyers to engage target audiences.
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Get super amazing quality, competitively priced products and exceptional customer service from BlockbusterPrint.com! Yippie!
Maximize Your Marketing Impact with EDDM Print & Mailing
Every Door Direct Mail (EDDM) is an affordable and targeted marketing solution offered by the United States Postal Service (USPS). With EDDM postcards, your business can reach specific demographics without the need for mailing lists or postage permits, making it one of the most effective direct mail services available. Yeah, we're super cool.
This cost-effective marketing method allows you to focus on the most important aspect of your campaign: creating eye-catching and engaging postcards that will capture the attention of your target audience.
Choosing the Right EDDM Postcard Size for Your Campaign
The success of your campaign hinges on the selection of a suitable EDDM postcard size. Popular postcard sizes include 6.5” x 9”, 8.5” x 11”, and 6.25” x 11”. These sizes are commonly used for direct mail postcards and can be easily customized to suit your campaign’s needs.
Your choice of size should factor in the volume of information to include, the design elements to incorporate, and the final product’s visual appeal when preparing your artwork file using layout templates.
Keep in mind that EDDM postcards have specific size requirements set by the USPS. The maximum dimensions allowed for door direct mail postcards are 15” long, 12” high, and 0.75” thick, while the minimum dimensions must be greater than 10.5” long or 6.125” high or 0.25” thick. Following these guidelines guarantees your postcards’ eligibility for EDDM mailing and their effective reach to the target audience.
Enhancing Your EDDM Postcard Design with Finishes
The finish of your EDDM postcard significantly influences its overall look and impact. There are several finish options available, including matte, gloss, and high-gloss UV. Each finish offers a unique look and feel that can transform your postcard design and make it stand out in the crowd. Make the crowd go woohoo!
A matte finish provides a subtle and professional look, while gloss and high-gloss UV finishes create a vibrant and attention-grabbing appearance. When choosing a finish, consider the message you want to convey and the preferences of your target audience. Ultimately, the right finish will enhance your postcard design and contribute to the success of your EDDM campaign.
Incorporating Promotions and Discounts in EDDM Designs
One of the most effective ways to increase response rates and engage your target audience is by including promotions and discounts on your EDDM design. Providing exclusive deals and discounts incentivizes customers to interact with your business.
Highlight your best offers and make them easy to understand. Leverage endorsements or testimonials to build credibility, and include a powerful call to action that encourages recipients to take advantage of the promotions. By incorporating these elements into your EDDM design, you will increase customer engagement and boost the overall success of your mailing campaign.
Navigating EDDM Compliance and Postal Requirements
Yikes! This can be costly if not taken care of. To guarantee the success of your EDDM postcard campaign, adhering to postal requirements and regulations is necessary, including obtaining a postage permit and following printing guidelines. This involves meeting specific size, shape, and design guidelines set forth by the United States Postal Service.
Compliance with these requirements confirms your postcards’ qualification for EDDM mailing and their potential impact on your target audience.
Return Address Placement and Formatting
Compliance with USPS guidelines requires correct placement and formatting of the return address on your EDDM design. Place the return address in the top left corner of the postcard. Follow the format that is required. By including a proper return address, you not only meet postal requirements but also ensure that any undeliverable postcards are returned to you.
It’s also important to include a delivery address and barcode on your EDDM design to meet compliance requirements. Utilizing an advanced mapping tool can help you target the right demographics and mailing routes, ensuring that your postcards reach their intended recipients.
Folded vs. Flat EDDM Mailers: What's Allowed?
When it comes to EDDM, there are specific guidelines regarding the type of postcard that qualifies for mailing. Flat EDDM prints are allowed, as they meet the size requirements set by the USPS. However, folded postcards may not qualify for EDDM mailing because they often exceed the maximum size allowed for flat postcards.
It is essential to understand the difference between folded and flat EDDM to ensure that your postcards qualify for mailing. If you choose to use folded postcards for your campaign, you may need to explore alternative mailing options or adjust the design to meet EDDM requirements. By doing so, you can ensure that your postcards reach their intended recipients and contribute to the success of your marketing campaign.
Calculating EDDM Mailing Costs
The cost of your EDDM postcards, including the printing cost, will depend on factors such as size, quantity, and paper type. Be cool, it's still cheap! haha. On average, the cost of sending an EDDM postcard through direct mailing is $0.20 per piece (at time of writing). To determine the total cost of your EDDM postcard campaign, simply multiply the cost of the postcard size, quantity, and paper type.
To save money on your EDDM prints, consider ordering in bulk, using a more affordable paper type, or taking advantage of promotional offers. By optimizing your EDDM printing costs, you can maximize the return on your marketing investment and achieve greater success with your mailing campaign.
Streamlining the EDDM Mailing Process
For a seamless and successful campaign, streamlining the EDDM mailing process is crucial. By following bundling guidelines, selecting appropriate mailing routes, and working with a mailing specialist, you can ensure that your postcards reach their intended recipients and effectively engage your target audience.
Bundling Guidelines for EDDM Marketing
The USPS requires EDDM mailers to be bundled in groups of 50-100, with the address side facing up. Bundles should be secured with rubber bands or string to ensure proper mailing. By following these bundling guidelines, you can guarantee that your postcards are processed and delivered efficiently.
In addition to bundling, it is important to include a facing slip with each group of postcards. The facing slip provides essential information about the number of pieces in each bundle, ensuring that your postcards are accurately counted and processed by the USPS. No slip, no mail for you! (Seinfeld vibes - haha)
Selecting EDDM Mailing Routes and Target Demographics
Selecting the right EDDM mailing routes and target demographics is crucial to the success of your marketing campaign. There are several tools and resources available to help you make the best decisions for your business. The USPS EDDM Online Tool allows you to search for mailing routes based on neighborhood demographics, such as median income, age, and household size.
In addition to the USPS tool, consider using the Geofactor online mapping tool to target specific areas and demographics. By carefully selecting your mailing routes and target audience, you can ensure that your postcards reach the most relevant recipients and achieve the greatest impact through your local post office and its mailing service.
Working with a Mailing Specialist at BlockbusterPrint.com
Collaborating with a mailing specialist at BlockbusterPrint.com can greatly enhance the success of your EDDM flyer mailing process. Our mailing specialists provide a range of mailing services, including design assistance, list management, and address verification. By working with a mailing specialist, you can save time and money by ensuring that your postcards are bundled and mailed according to USPS regulations.
Furthermore, a mailing specialist can help you select the most effective routes for your postcards and offer advice on how to optimize your EDDM campaign. By partnering with BlockbusterPrint.com, you can streamline the EDDM mailing process and achieve greater success with your marketing efforts.
Designing Effective EDDM Postcards for Your Business
The effectiveness of your EDDM mailers is a key determinant of your marketing campaign’s success. By customizing templates, crafting a compelling message, and balancing design elements with postal regulations, you can develop postcards that capture the attention of your target audience and encourage them to take action. If it don't work, just go to their house and beat the door down - haha - Just kidding! No, please don't do that.
Customizing EDDM Mailers Templates by Industry
Choosing from a variety of industry-specific EDDM printed templates can help you create a customized design that reflects your business and captures the attention of your target audience. With numerous templates available, you can easily find a design that suits your industry and marketing goals.
When customizing your EDDM printing template, consider incorporating the following design elements that are relevant to your business:
Personalizing your postcard template not only creates a unique design, but also helps establish brand recognition and consistency across your marketing materials.
Crafting a Clear and Compelling Message for EDDM Mailers
A clear and engaging message for your EDDM mailers is fundamental in attracting your target audience’s attention and stimulating their action. Your message should be straightforward and to the point, highlighting your offer or call to action to grab the recipient’s attention.
In addition to a strong call to action, consider simplifying complex information, leveraging endorsements or testimonials to build credibility, and including any deals or discounts you’re offering. By crafting a clear and compelling message, you can increase customer engagement and boost the overall success of your EDDM mailing campaign.
Balancing Design Elements and EDDM Postal Regulations
During the design of your EDDM postcards, striking a balance between design elements and EDDM postal regulations is vital to ensure attractiveness and compliance. This includes adhering to specific size, shape, and design guidelines set forth by the United States Postal Service.
By carefully considering the following design elements of your EDDM postcards, you can create an eye-catching and compliant design that effectively engages your target audience.
Additionally, working with a mailing specialist at BlockbusterPrint.com can help ensure that your postcards meet USPS standards and can be successfully mailed through the post office.
Why Choose BlockbusterPrint.com for Your EDDM Mail Needs?
At BlockbusterPrint.com, we pride ourselves on offering high-quality EDDM postcard printing, competitive pricing, and exceptional customer service. Our expert team is dedicated to helping you create powerful and effective EDDM postcards that capture the attention of your target audience and drive results for your business.
Choose BlockbusterPrint.com for all your EDDM postcard needs and experience the difference that our commitment to quality and customer satisfaction can make.
Summary
In conclusion, EDDM postcards are an affordable and targeted marketing solution that can help your business reach new customers and achieve success in your marketing campaigns. By following the guidelines and advice outlined in this blog post, you can create eye-catching and engaging EDDM postcards that comply with postal regulations, effectively reach your target audience, and drive results for your business. Don’t miss out on the benefits of EDDM postcards – start planning your campaign today!
Frequently Asked Questions
What is an EDDM postcard?
EDDM postcards are a convenient way to reach potential customers without having to know their address.
USPS offers Every Door Direct Mail (EDDM) for bulk mailings that target neighborhoods or ZIP codes.
Can I print my own EDDM mailers?
Yes, you can print your own EDDM mailers. Just design, order, and print with BlockbusterPrint.com and have them addressed to “Postal Customer”.
How much does EDDM postcard cost?
EDDM postage costs $0.20 per piece (at time of writing), providing a savings of up to 7+ cents over standard letter mail. Woohooo! Ya gotta love that.
This makes EDDM flyers an economical choice for businesses looking to save on their mailing costs.
What size postcard is best for EDDM?
For EDDM, the most popular postcard sizes are 6.5” x 9”, 8.5” x 11”, and 11” x 14”.
All of these sizes are approved by the United States Post Office.
What are the finish options for EDDM printing?
EDDM mailers come in three finishes: matte, gloss, and high-gloss UV.
Each finish has its own unique look and feel. Matte postcards have a subtle, muted look that is perfect for a more subtle message. Gloss postcards have a glossy finish that adds a glossy finish.
Eddm postcard printing: a powerful tool to bring in new customers for your business.
What is EDDM postcard printing?
EDDM postcard marketing is a service by USPS that allows business owners to promote their businesses for a very affordable cost. At the time of writing postage for EDDM postcards is only $0.20.
Unlike direct mail marketing which requires a full list of resident names and full addresses, EDDM marketing only requires a zip code. Yep, that's it.
Let's say for example you are a restaurant owner and would like the neighborhood to know about your services. You would choose as many homes you'd like within a 5-mile radius to have your EDDM postcards mailed to all with just providing us with a zip code of choice.
With the Every Door Direct Mail program, known as EDDM, you are allowed to use jumbo-sized postcards starting at 6.5x9 inches and going all the way up to 9x12 inches in size.
Any size you choose will have the same flat rate postage when mailing postcards with EDDM.
At BlockbusterPrint.com you have the option of printing EDDM postcards and having them delivered to your home where you will work directly with USPS for your drop off should you choose to handle your mailing yourself - or select from our full-service EDDM mailing where we handle everything A to Z.
• Just $0.20 cents postage per piece
• No need for expensive mailing lists
• Zip code supplied only
• 24-Hour printing
• Larger postcards with EDDM for a more vivid message
Optional EDDM mailing services
If you choose our full service EDDM mailing process we would both print and handle the mailing with USPS on your behalf.
We will fill out all the required paperwork, bundling service, postage purchasing and the back and forth with USPS so you do not have to do a thing.
Pricing for full service EDDM postcard marketing
We've already discussed that USPS charges $0.20 cents postage per eddm mailer at the time of this writing and there is a small service fee depending on size and quantity for us to handle the preparation work that goes into a EDDM mail job.
You may find these costs on our order now page by selecting your desired size and quantity.
The costs for us to handle the full service eddm mailing on your behalf covers the bundling service, paperwork fill out, EDDM in this year logo insertion with our design team, sticker printing on each bundle stack which will display the route for delivery and accommodations to the nearest USPS drop off point.
The service ensures you do not have to do all that manual prep work yourself, allowing you to get back to your business.
Handling EDDM postcard marketing yourself
If you choose to handle your own EDDM postcard mailing you would want to ensure that you bundle all your postcards in stacks of 100.
USPS would like to have an easy way to hand over stacks to their mailman and that requirement would be stacks of 100.
You can bundle wrap them with a simple rubber band if you like or you may also select to have us bundle them for you and deliver them right to your doorstep.
Many times clients would like to do the drop-off themselves but would prefer to skip the bundling process in which case we can bundle and deliver right to you where you would handle the rest with USPS.
Who uses EDDM postcard marketing?
The biggest industry spender for EDDM postcard advertising would be the real estate industry and the medical industry.
Many realtors, dentists, dermatologists, and a large list of business professionals choose eddm marketing as their go-to when promoting their business services.
In today's world of digital information spam and low attention rates online there is difficulty in getting across to consumers.
With EDDM postcards you bypass all that noise and meet a potential customer or client directly in their home where they are more focused at their breakfast or dinner table while checking their mail.
You have much greater odds of having your message read and received with such a private marketing scenario, away from the digital clutter of today's world.
This is why so many brilliant business owners of respectable fields of work choose EDDM printing.
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