Tag Archives: Rack card printing

Rack Card Printing for Technology Companies

Rack card printing is a cheap yet effective way to advertise a brand, company, product, or service. Even theatre companies marketing one-time shows or retail stores holding big sales can use rack cards to let people know about what they have to offer. What’s good about rack cards is that they can be displayed in areas where there is high foot traffic. The cards perfectly fit what are called literature, brochure, or rack cards – so passers-by can easily get one to read and bring home. 

If you are a technology company, you may want to also use rack cards to advertise your wares. Whether you are offering software, e-commerce, digital electronics, or Internet services, you can reach out to your target market effectively with the help of these handy, nifty cards. 

Combining Online with Offline Marketing

As a tech company, you may have already mastered the art of digital marketing. You have a well-designed website, a solid social media presence, and you regularly interact with your target audience online. To make sure that you are reaching the maximum number of people or businesses possible, you can combine digital with print marketing. 

Here are a few quick facts about how you can use rack cards for the offline part of marketing your tech company: 

  • First, you have to look for an online printing partner that will work with you in creating these printed marketing materials. Rack cards come in two sizes: the lay flat counter size measuring 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. Most online print shops offer full color HD printing, using either the digital or offset printing method. When it comes to the finish, you can choose between matte and glossy. 
  • Second, you need to decide on the design of the rack card itself. Rack cards have more space than business cards, but less space than flyers or brochures. The available area should include an attention-grabbing headline. Then, a bulleted list of the services that you have as a tech company. Under each bullet point, you may want to include a short description of the benefits that a customer will get when choosing you as a tech company. At the back, include a QR code or a link that leads to your website so that customers would know more about your business.
  • Third, go for any extra options like using super thick, 16-pt. paper, or the tear-off business card option. The latter is perfect for those who would not like to pay extra for having business cards made. 

By strategically combining digital with print marketing techniques, you can promote your tech company and increase the number of clients that you have.

Let Guests Know about Your Hotel Business with Rack Cards

Almost all businesses are getting back on track after the pandemic, and the hotel industry is no exception. If you are in the hotel business, you need to ramp up your advertising to attract more guests so that you can give your profits a boost. If you already have social media presence, pair it with printed advertising materials for good measure. Read on to find out how you can use rack cards printing for promoting your hotel business. 

A Multitude of Options for Designing Hotel Rack Cards

Rack cards measure either 3.5” x 8.9” or 4” x 9”. They are made of thick cardboard with either a matte or a gloss finish, and are designed to be displayed on rack or brochure stands. The idea is for people to get one when they pass by, so that they can bring home the business’ information with them to use for future reference.

For hotels, rack cards have a multitude of uses including these:

  • Do Not Disturb

You can use the rack card as a Do Not Disturb sign that can be hung by the guests on the doorknob of their rooms. For this, make sure that the design reflects your business logo so use the same color palette. Also, do not include too much text or information on the front side. The back side, you can use to include your hotel’s contact information. 

  • Please Service My Room 

Right below the Please Service My Room line, you can add a checkbox for “I need fresh towels and linens”. This can also be hung on the doorknob for your guests to use. 

  • Our Hotel Menu

For your guests’ convenience, you can print rack cards and use them as menus. You can trim the items to ones which are highly profitable and easy to prepare so they don’t have to wait long. 

  • Our Accommodation Rates

Finally, use rack cards to include your hotel’s general information. The location, accommodation rates, map, contact number, email address, and promo code, if any, can be included here. 

As you can see, rack cards are super useful in the hotel industry. Contact an online printing serviceprovider now to have these printed out to be distributed and used by your guests. 

Printing Rack Cards for One-Time Events

Do you have a one-time event coming up and you’re not sure if a lot of people will come? Or maybe you are planning the soft launch of a restaurant and you want people to know about it? Aside from announcing the event on your official social media pages, you can go for rack cards printing as a way to advertise the event. You do need a mix of digital and traditional advertising if you want to reach as many people as possible. What’s good about rack card printing is that it is cheap without sacrificing the quality of material. It can also be easily distributed. 

Printing and Distributing Rack Cards for One-Time Events 

For your one-time event, here are a few important things to know when using rack cards for advertising: 

  • Printing Rack Cards 

The first thing that you need to do if you want to use rack cards for advertising is to design the card itself. Rack cards measure either 4” x 9” or 3.5” x 8.5” and they are made from thick paper. For the design, you need to make sure that it stands out. Rack cards are designed to be displayed on brochure or rack stands. The idea is for people to pick them up, read, and hopefully take home for future reference.

If your rack card is displayed alongside other events held on the same date, do you think that the design will stand out? If you already have a business logo, you can incorporate its colors on the design of the rack cards. Use bright colors and blend text with professionally-shot photos or HD illustrations. There are some online printing services that offer rack cards with a tear-off business card option – you may want to go for this for that unique look. 

  • Distributing Rack Cards 

After designing and printing the rack cards, how can you effectively distribute them to promote your event? First, make sure to have the rack cards ready two to three months before the event. This gives you plenty of time to display the rack cards to make as many people aware of the event as possible. 

Second, display the rack cards in areas where there is high foot traffic. Think rest stops, clinics, hotel lobbies, reception areas, local landmarks, tourist centres, movie theatres, etc. Ask permission from the business owner if you can display your rack cards in their place of business. 

Third, distribute the rack cards in other ways. Aside from using rack displays, you can also hand them over to people personally, still in high foot traffic areas. Or, you can include them in postcard mailers and send them to every household living within a five-mile radius of where the event will be held. 

By following these tips, you can use rack cards to promote your one-time event, turning it into a resounding success. 

How to Save Money on Rack Card Printing

When taking on tasks like rack card printing, your goal is to save money while still getting the highest quality of print possible. Fortunately, there are many rack cards printing services provider from where you can order copies of the materials that you need. Rack cards are usually displayed in high-traffic areas for people to pick up. These are handy, effective advertising materials so it’s a must to add them to your print marketing arsenal.

Money Saving Tips when Ordering Rack Cards

So how can you save money if you want to order high-quality rack cards? Here are some tips:

There are two types of printing options available: digital and offset. Some print shops have just either a digital or an offset machine, while others have both. Digital typically use desktop printers and they are suitable for small batches. But if you need more professional-looking results and hundreds of copies, an offset printing process is the better choice. This uses state-of-the-art printing presses with Heidelberg color technology. The result is a vivid, sharply printed rack card that will truly impress your clients. 

When looking for an online print shop, check on the feedback, the cost of the printing package, the turnaround time, the quality of material used, and any other hidden charges that they might have. 

  • Order more copies to save on the per unit cost.

For offset printing, it is the initial setup that is quite costly. But once your design is finalized, you can order more copies to actually save on the per unit cost. For example, 500 rack cards is more expensive per unit than ordering 1,000 or 1,500 copies. 

  • Take advantage of freebies like extra features or free HD printing.

To make your rack cards stand out, you may want to go for unique features like a detachable business card at the end of the card. Also ask about freebies like HD printing, 24-hour printing, or free color correction if you will upload your own design. 

  • Do not place rush orders. 

Naturally, you would have to pay extra for rush orders – so avoid this cost by planning your rack cards design and distribution early. 

Follow these tips and you will save money on ordering rack cards, without compromising the quality of print. 

Proper Placement for Rack Card Printing

Business cards are personally handed out, postcards are included in mailers, while notepads and envelopes are distributed as gifts. These are examples of printed marketing materials and how they are distributed. But what about rack cards? Rack card printing is a popular option for those who are in the entertainment and tourism industry. You would usually see stacks of rack cards displayed at hotel lobbies, movie houses, or theatres. Fortunately, even if you are in an industry other than these two, you can still use rack cards printing to promote your products or services. You just need to know about proper placement.

Proper Placement for Rack Cards

If you want to print a stack of rack cards, look for an online printing services provider with a cost-efficient yet high-quality printing package. Rack cards usually measure 4” x 9” or 3.5” x 8.5” – so the space that you have is limited. Use similar colors as your logo for branding, keep the message short but impactful, and include a call-to-action. 

When it comes to distribution, here are some key points: 

  • Choose a strategic location. 

The rack cards should be displayed in areas where there is high foot traffic. Examples are local landmarks, hotel lobbies, rest stops, retail stores, tourist centres, convention centres, and restaurants. When displaying your rack cards, make sure that the local business is not your direct competitor and ask them if you can display your rack cards in their office, store, or reception area. 

  • The rack stand should be easily seen. 

If possible, place your rack cards on top of the stack of cards in a brochure stand so that it can easily be seen and picked up. 

  • They can be displayed horizontally.

If there is no brochure or rack stand, you can also place a stack of your rack cards horizontally – at a table in a reception area or by the cashier at a gas station. 

  • Rack cards can also be handed out personally or mailed out. 

Aside from displaying them, rack cards can also be personally handed out on the streets in areas where there is high foot traffic.  You can even include them in postcards mailers or use them as inserts in delivery receipts.

Rack Card Printing: Offers to Back Up Your Call-to-Action

When you have a print marketing campaign and rack card printing is part of it, the first thing that you need to do is come up with a design. Before that, what are the quick benefits of rack cards printing? These cards usually measure 4” x 9” so they are very handy. People who are passing by a hotel lobby, for example, can pick up a rack card from the display case – which is the purpose of printing one in the first place. Once someone picks it up and reads it, the card becomes an instant advertising tool. 

Another benefit of rack cards is that they are easy and cheap to produce. If you’re a business owner, you simply need to get in touch with an online printing services provider and ask about their rack cards printing package. Offset or digital are your print process options; you should also choose the type, thickness, and finish of the paper; and come up with your own design. For this, it is best to use colors which are already in your business logo. The images should pop, the copy should be short since you have limited space, and there should be a call-to-action. 

Offers to Back Up Your Call-to-Action

While designing your card, you must come up with a call-to-action since rack cards are marketing materials. Do you want people to call your number for more information about your business? Do you want them to see your next play? If yes, how would they buy tickets or get more information about it? Would you like people to visit the soft opening of a restaurant? When and where is it, and what type of food should they expect? 

By providing short answers to these questions, you are making the reader more interested in what you have to offer as a business. To amp things up, you can back up your call-to-action with offers like these: 

  • Buy one product, get one for free
  • Book services at 10% off
  • Kids aged 12 below eat for free during weekends
  • 2-for-1 admission to plays, concerts, shows
  • Freebie with every purchase
  • Mystery gift for every purchase of $20 and up

Make sure that the offer is something that is too good to pass up. You can also put a timeline on the offer, to ensure that the customer takes immediate action. 

Rack Card Printing: Choosing the Right Material

When it comes to print advertising, choosing the right material is important. Unlike digital ads which can only be viewed from a screen, printed materials like brochures, business cards, notepads, envelopes, and rack cards are tangible. They can be seen, held, and felt by the recipient. If you will use thin cardboard material for a business card, for example, imagine the disappointment that a potential business partner would feel. Your goal should be to impress the client right away, so use premium materials for  rack card printing.

Tips for Choosing the Right Material

There are many offset or digital online printing service providers from where you can order rack cards. These are designed to be prominently displayed in rack cards or brochure cases so they should be attention-grabbing enough. The first thing that they will notice from afar is the design, so make sure to use colors that pop. However, you should still incorporate the hues which are present in your business logo to make a solid marketing statement. For the content, rack cards have lesser space than brochures but more space than postcards or business cards – making them perfect for advertising one-time events, for example. Don’t forget to include your contact information and a call-to-action when writing the copy for the rack card. 

The next thing that a person will notice once they pick up the rack card is the feel of the material. Check out these tips for choosing the right paper:

  • The card should have 50% the thickness of a credit card. The typical paper stock used is 16-pt. or 17-pt. A rack card should be able to stand on its own, yet still be handy enough to fit in a jeans back pocket – so the thickness of the paper is important.
  • There are two sizes available: 3.5” x 8.5” or 4” x 9”. You can choose either one since there’s only a slight difference. 
  • For the finish of the card, you can go with a matte or a glossy finish. Depending on the design and the colors use, a matte finish will make your rack cards look elegant and sophisticated. For an even more luxurious, fancy look, go with a glossy finish. This is perfect if you have HD photographs included in your rack cards layout. Restaurant rack cards can be made with a glossy finish for that full, mouth-watering impact. 

If you still have more questions about your options for the material of the rack cards, you can always ask your chosen online printing service provider.

Rack Card Printing: Elements of a Good Design

If you want to have an affordable marketing campaign, printing business cards might be the solution. But what if you want to print more information than can be contained in a US standard sized 2” x 3.5” card? You may want to go with brochures. These have panels that range from two to twelve, depending on the folding option and the size. However, this can be too much especially if you just want to tell customers about an upcoming event or if you simply want them to visit your website or your store. A good balance between a business card and a brochure is a rack card. These come in two sizes: 3.5” x 8.5” or 4” x 9”. Rack cards are displayed in areas where there is high foot traffic, for people to pick up and read. 

Elements of a Good Rack Card Design

For rack card printing, you need to work with a good print shop to create the stacks of cards for you. Make sure that they use good quality material and a reliable printing process. But before you can even place your order, you need to make sure that your rack card is well-designed for you to receive good response from your target market. Here are the elements of a good rack card design:

  • Branded look

Most online printing companies would advise you to use the same colors as your business logo when designing rack cards. This creates a cohesive, instantly recognizable look for your brand. 

  • High-quality material

Your goal is to impress so rack cards should never be printed in cheap cardboard paper. Premium 16-pt. stock paper is recommended. For the finish, choose between ultra-smooth matte or ultra-smooth gloss. 

  • State-of-the-art printing process

Digital and offset are the available printing options. Some print shops offer both, while others just have either a digital or an offset printer. Digital printers can handle small print jobs and the quality is passable. But if you are placing a big order and you want fast results with excellent quality, go for offset printers that use state-of-the-art printing process. This ensures that the colors on your rack cards are vivid and the images are sharp. 

  • Unique features

Finally, go for unique features such as a detachable business card. You want your rack card to stand out in a brochure display – so by having a good foundational design, you can achieve exactly that. 

Come Up with Stylish Rack Card Printing Products

Walk into any hotel lobby or a tourist center and you are bound to see a stand where a stack of cards is prominently displayed. Called rack cards, these are printed advertising materials used to promote businesses. Rack card printing can be combined with other promotional materials like notepads, brochures, business cards, envelopes, flyers, letterheads, and postcards. Since you are promoting just one service or one line of products with these marketing materials, the theme should be coherent. Here, we will delve a bit deeper into how you can come up with stylish rack cards that will grab and hold the attention of your target market.

Things to Consider when Printing Rack Cards

When you print rack cards, the first thing that you need to do is look for an online printing company that will do a good job of it for you. These are a few things to consider when looking for a printing company so that you can come up with stylish rack cards that will suit your brand’s image to a tee:

  • Offset is best.

You can take your pick from digital or offset printing, but the latter is the better choice. Digital printing companies use desktop printers. They may do the job well, but they cannot process orders in bulk and in terms of print quality, offset is simply far superior. With offset printing, full high definition (HD) color is used, and the resolution is super sharp. The turnaround time is also fast so even if you place orders in bulk, you can have it finished in no time.

  • Use your business logo as basis for the color palette.

If you’re producing an organic beauty product for women, you may want to use colors that appeal to them. Use your logo as a basis for the color palette when designing your rack cards so that all your printed marketing materials will have the same look and feel.

  • Include sharp illustrations or HD photos.

Invest in professional photography if you want to include photos in your rack cards. Images should be clear and sharp, with the pictures well-lit.

  • Use an overall look and design that appeals to your target market.

Lastly, make sure that the overall look and design of your rack cards appeal to your target market. Based on the age bracket of your customers, there is a certain design that will immediately catch their eye.

Stylish rack cards are a must-have if you want to take full advantage of the benefits of printed marketing materials for your business.

Enumerating the Businesses that Benefit from Rack Card Printing

Rack card printing may sound like an old-fashioned way to promote a business, but it is still very effective nowadays. With everyone going digital when it comes to their advertising campaign, the novelty of receiving and reading printed advertising materials makes brands more memorable. Also, printed marketing materials are easy and cheap to produce. They last for a very long time, they can be kept for future reference, and can be given away to family and friends for referrals.

Think of rack cards as a torn off panel from a brochure. The typical sizes are 4” x 9” and 3.5” x 8.5”, with print on just one side or both sides. The information contained in a rack card could be the summarized version of what’s in a brochure. Since there is limited space, you would have to include only the most pertinent information. Make sure that it has your business name, updated contact information, a map of your location, or a QR code that leads to your website. Then, describe the products or services that you are offering. The last part should contain a call to action, or a benefit which could be a discount code or other promotional options.

Next, which businesses can benefit when they print rack cards? Here’s a quick list:

  • Hotels, motels, and bed-and-breakfasts
  • Restaurants and other food establishments
  • Theme parks, theatres, and movie houses
  • Stores at gasoline stations
  • Convention centers and tourist centers
  • Clinics and other health care providers
  • Convenience and retail stores
  • Specialty shops

As you can see, almost any type of business can reap the benefits of rack cards marketing. To have a stack of them made, check out the cheap printing services available online. Just because it’s cost-effective doesn’t mean you have to scrimp on quality. There are many offset printing service providers offering high-quality prints at still affordable prices.

Lastly, make sure to place the rack cards strategically. They can be given away personally, prominently displayed in areas where a lot of people pass by, or they can be included in marketing mailers.