Tag: Rack card printing

What are Rack Cards and Who Prints Them?

Rack cards, oh those compact, glossy, picture-perfect slices of marketing genius! We see them stacked neatly in racks (hence the name, obviously) in hotels, restaurants, and tourist spots, begging us with their shiny eyes, “pick me, pick me!”

  • rack cards printing

First things first, let’s unveil the mysterious dimensions of a rack card. Typically, they measure 4×9 inches. Yes, they’re the marketing world’s equivalent of supermodels – tall, slim, and attractive, designed to grab attention and leave a lasting impression.

Now, let’s talk about the production process. Oh, the joys of rack card printing! It’s like cooking, but instead of food, we’re cooking up a delicious marketing strategy. First, you have to mix the right ingredients: high-quality paper, vibrant colors, and an enticing design.

  • High-quality paper: It’s like the flour in your marketing cake. A good sturdy card stock makes the rack card feel substantial and important in the hands of potential customers.
  • Vibrant colors: They’re the sugar and spice in your recipe. Colors make your rack card stand out from the crowd. As vibrant as a peacock’s feather, they scream, “look at me!”
  • Enticing design: This is the secret sauce. A great design is like a siren song, luring customers towards your business.

The magic of printing begins once you’ve got your ingredients ready. It’s like watching your cake bake in the oven, except it’s a massive industrial printer churning out rack cards by the dozen.

But wait, we’ve made a mess! Don’t worry, that’s where cutting comes in. With utmost precision, the cards are cut to the perfect size. It’s like a haircut, but for paper. And trust me, it’s just as satisfying to see the end result.

Once printed and cut, the rack cards are ready to be distributed. This is the moment of truth. Will they end up in the hands of potential customers or be ignored, left to gather dust? No pressure, my little rack card friends, no pressure at all.

Remember, the purpose of a rack card is to provide information quickly. No one is going to read an essay, no matter how eloquent, on a rack card. Keep it short, keep it sweet, and most importantly, keep it funny! Nobody can resist a good chuckle.

So, to close, rack card printing is a world filled with color, creativity, and a dash of humor. It’s not just about advertising; it’s about storytelling. And who doesn’t love a good story? Especially when it’s printed on a shiny, attractive card that fits perfectly into your pocket. Long live the rack card!

The Benefits of Printing Rack Cards for Your Business

Are you looking for an effective and affordable way to advertise your business? If so, then you may want to consider printing rack cards. Rack cards are printed cards that are typically used for display in hotels, restaurants, and other locations. They are a great way to promote your business to potential customers who are already looking for products or services like yours. In this blog post, we’ll discuss the benefits of printing rack cards and why you should consider using them in your advertising strategy.

Eye-catching Design – One of the biggest benefits of printing rack cards is their eye-catching design. Since they are usually placed in high-traffic areas, such as hotel lobbies or tourist information centers, they need to stand out from the crowd. A well-designed rack card can grab a customer’s attention and entice them to learn more about your business.

Cost-effective – Rack cards are a cost-effective way to advertise your business. They are usually printed on a smaller scale than traditional marketing materials, such as flyers or brochures, which means lower printing costs. Plus, since they are typically placed in high-traffic areas, you can reach a large number of potential customers without spending a lot of money.

Easy to distribute – Rack cards are also easy to distribute. Since they are small and compact, they can be placed in a variety of locations, such as hotel lobbies, waiting rooms, and retail stores. You can even leave them at local businesses or tourist centers to attract even more potential customers.

Versatile – Rack cards are flexible and can be used for a variety of purposes. They can be used to promote a specific product or service, or they can be used to provide general information about your business. You can even use them to promote special events or sales.

Generates Leads – Last but not least, rack cards can generate leads for your business. Since they are typically placed in high-traffic areas, they can attract the attention of potential customers who are already looking for products or services like yours. If someone takes a rack card, they are already interested in what you have to offer, which means they are more likely to become a customer.

Conclusion: In conclusion, if you’re looking for an effective and affordable way to advertise your business, printing rack cards is a great option. They are eye-catching, cost-effective, easy to distribute, versatile, and can generate leads for your business. Plus, they can be customized to fit your specific needs and branding. If you’re interested in printing rack cards for your business, contact BlockbusterPrint.com today to learn more!

Rack Card Print Marketing Brings New Customers

Rack card printing is a great way to get your message out to customers in an eye-catching, informative manner.

With the ability to print rack cards online quickly and easily, they are an affordable option for businesses of all sizes. Rack cards can be used as promotional pieces, sales flyers, or simply informational documents that provide detail about a product or service. The versatility of rack cards allows businesses to customize their marketing efforts in a cost-effective way. Additionally, the portability and durability of rack cards make them ideal for use in many environments – from stores and restaurants to trade shows and other events. With the right design, printing, and distribution, rack card printing can be an effective way to reach customers with your message.

Make the most of your marketing materials with rack card printing. Print your rack cards online today with BlockbusterPrint.com and get started on growing your business!

What is a rack card?| Printing service

A rack card is a type of marketing material that is similar in size to a postcard, typically 4 inches by 9 inches, and is designed for display in a rack or holder. It is used to promote products, services, events, or destinations and typically includes information such as images, text, and contact information. Rack cards are commonly found in tourist information centers, hotels, and other hospitality locations.

Rack Card Printing is available at BlockbusterPrint.com

Rack Card Printing for Technology Companies

Rack card printing is a cheap yet effective way to advertise a brand, company, product, or service. Even theatre companies marketing one-time shows or retail stores holding big sales can use rack cards to let people know about what they have to offer. What’s good about rack cards is that they can be displayed in areas where there is high foot traffic. The cards perfectly fit what are called literature, brochure, or rack cards – so passers-by can easily get one to read and bring home. 

If you are a technology company, you may want to also use rack cards to advertise your wares. Whether you are offering software, e-commerce, digital electronics, or Internet services, you can reach out to your target market effectively with the help of these handy, nifty cards. 

Combining Online with Offline Marketing

As a tech company, you may have already mastered the art of digital marketing. You have a well-designed website, a solid social media presence, and you regularly interact with your target audience online. To make sure that you are reaching the maximum number of people or businesses possible, you can combine digital with print marketing. 

Here are a few quick facts about how you can use rack cards for the offline part of marketing your tech company: 

  • First, you have to look for an online printing partner that will work with you in creating these printed marketing materials. Rack cards come in two sizes: the lay flat counter size measuring 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. Most online print shops offer full color HD printing, using either the digital or offset printing method. When it comes to the finish, you can choose between matte and glossy. 
  • Second, you need to decide on the design of the rack card itself. Rack cards have more space than business cards, but less space than flyers or brochures. The available area should include an attention-grabbing headline. Then, a bulleted list of the services that you have as a tech company. Under each bullet point, you may want to include a short description of the benefits that a customer will get when choosing you as a tech company. At the back, include a QR code or a link that leads to your website so that customers would know more about your business.
  • Third, go for any extra options like using super thick, 16-pt. paper, or the tear-off business card option. The latter is perfect for those who would not like to pay extra for having business cards made. 

By strategically combining digital with print marketing techniques, you can promote your tech company and increase the number of clients that you have.

Let Guests Know about Your Hotel Business with Rack Cards

Almost all businesses are getting back on track after the pandemic, and the hotel industry is no exception. If you are in the hotel business, you need to ramp up your advertising to attract more guests so that you can give your profits a boost. If you already have social media presence, pair it with printed advertising materials for good measure. Read on to find out how you can use rack cards printing for promoting your hotel business. 

A Multitude of Options for Designing Hotel Rack Cards

Rack cards measure either 3.5” x 8.9” or 4” x 9”. They are made of thick cardboard with either a matte or a gloss finish, and are designed to be displayed on rack or brochure stands. The idea is for people to get one when they pass by, so that they can bring home the business’ information with them to use for future reference.

For hotels, rack cards have a multitude of uses including these:

  • Do Not Disturb

You can use the rack card as a Do Not Disturb sign that can be hung by the guests on the doorknob of their rooms. For this, make sure that the design reflects your business logo so use the same color palette. Also, do not include too much text or information on the front side. The back side, you can use to include your hotel’s contact information. 

  • Please Service My Room 

Right below the Please Service My Room line, you can add a checkbox for “I need fresh towels and linens”. This can also be hung on the doorknob for your guests to use. 

  • Our Hotel Menu

For your guests’ convenience, you can print rack cards and use them as menus. You can trim the items to ones which are highly profitable and easy to prepare so they don’t have to wait long. 

  • Our Accommodation Rates

Finally, use rack cards to include your hotel’s general information. The location, accommodation rates, map, contact number, email address, and promo code, if any, can be included here. 

As you can see, rack cards are super useful in the hotel industry. Contact an online printing serviceprovider now to have these printed out to be distributed and used by your guests. 

Printing Rack Cards for One-Time Events

Do you have a one-time event coming up and you’re not sure if a lot of people will come? Or maybe you are planning the soft launch of a restaurant and you want people to know about it? Aside from announcing the event on your official social media pages, you can go for rack cards printing as a way to advertise the event. You do need a mix of digital and traditional advertising if you want to reach as many people as possible. What’s good about rack card printing is that it is cheap without sacrificing the quality of material. It can also be easily distributed. 

Printing and Distributing Rack Cards for One-Time Events 

For your one-time event, here are a few important things to know when using rack cards for advertising: 

  • Printing Rack Cards 

The first thing that you need to do if you want to use rack cards for advertising is to design the card itself. Rack cards measure either 4” x 9” or 3.5” x 8.5” and they are made from thick paper. For the design, you need to make sure that it stands out. Rack cards are designed to be displayed on brochure or rack stands. The idea is for people to pick them up, read, and hopefully take home for future reference.

If your rack card is displayed alongside other events held on the same date, do you think that the design will stand out? If you already have a business logo, you can incorporate its colors on the design of the rack cards. Use bright colors and blend text with professionally-shot photos or HD illustrations. There are some online printing services that offer rack cards with a tear-off business card option – you may want to go for this for that unique look. 

  • Distributing Rack Cards 

After designing and printing the rack cards, how can you effectively distribute them to promote your event? First, make sure to have the rack cards ready two to three months before the event. This gives you plenty of time to display the rack cards to make as many people aware of the event as possible. 

Second, display the rack cards in areas where there is high foot traffic. Think rest stops, clinics, hotel lobbies, reception areas, local landmarks, tourist centres, movie theatres, etc. Ask permission from the business owner if you can display your rack cards in their place of business. 

Third, distribute the rack cards in other ways. Aside from using rack displays, you can also hand them over to people personally, still in high foot traffic areas. Or, you can include them in postcard mailers and send them to every household living within a five-mile radius of where the event will be held. 

By following these tips, you can use rack cards to promote your one-time event, turning it into a resounding success. 

How to Save Money on Rack Card Printing

When taking on tasks like rack card printing, your goal is to save money while still getting the highest quality of print possible. Fortunately, there are many rack cards printing services provider from where you can order copies of the materials that you need. Rack cards are usually displayed in high-traffic areas for people to pick up. These are handy, effective advertising materials so it’s a must to add them to your print marketing arsenal.

Money Saving Tips when Ordering Rack Cards

So how can you save money if you want to order high-quality rack cards? Here are some tips:

There are two types of printing options available: digital and offset. Some print shops have just either a digital or an offset machine, while others have both. Digital typically use desktop printers and they are suitable for small batches. But if you need more professional-looking results and hundreds of copies, an offset printing process is the better choice. This uses state-of-the-art printing presses with Heidelberg color technology. The result is a vivid, sharply printed rack card that will truly impress your clients. 

When looking for an online print shop, check on the feedback, the cost of the printing package, the turnaround time, the quality of material used, and any other hidden charges that they might have. 

  • Order more copies to save on the per unit cost.

For offset printing, it is the initial setup that is quite costly. But once your design is finalized, you can order more copies to actually save on the per unit cost. For example, 500 rack cards is more expensive per unit than ordering 1,000 or 1,500 copies. 

  • Take advantage of freebies like extra features or free HD printing.

To make your rack cards stand out, you may want to go for unique features like a detachable business card at the end of the card. Also ask about freebies like HD printing, 24-hour printing, or free color correction if you will upload your own design. 

  • Do not place rush orders. 

Naturally, you would have to pay extra for rush orders – so avoid this cost by planning your rack cards design and distribution early. 

Follow these tips and you will save money on ordering rack cards, without compromising the quality of print. 

Proper Placement for Rack Card Printing

Business cards are personally handed out, postcards are included in mailers, while notepads and envelopes are distributed as gifts. These are examples of printed marketing materials and how they are distributed. But what about rack cards? Rack card printing is a popular option for those who are in the entertainment and tourism industry. You would usually see stacks of rack cards displayed at hotel lobbies, movie houses, or theatres. Fortunately, even if you are in an industry other than these two, you can still use rack cards printing to promote your products or services. You just need to know about proper placement.

Proper Placement for Rack Cards

If you want to print a stack of rack cards, look for an online printing services provider with a cost-efficient yet high-quality printing package. Rack cards usually measure 4” x 9” or 3.5” x 8.5” – so the space that you have is limited. Use similar colors as your logo for branding, keep the message short but impactful, and include a call-to-action. 

When it comes to distribution, here are some key points: 

  • Choose a strategic location. 

The rack cards should be displayed in areas where there is high foot traffic. Examples are local landmarks, hotel lobbies, rest stops, retail stores, tourist centres, convention centres, and restaurants. When displaying your rack cards, make sure that the local business is not your direct competitor and ask them if you can display your rack cards in their office, store, or reception area. 

  • The rack stand should be easily seen. 

If possible, place your rack cards on top of the stack of cards in a brochure stand so that it can easily be seen and picked up. 

  • They can be displayed horizontally.

If there is no brochure or rack stand, you can also place a stack of your rack cards horizontally – at a table in a reception area or by the cashier at a gas station. 

  • Rack cards can also be handed out personally or mailed out. 

Aside from displaying them, rack cards can also be personally handed out on the streets in areas where there is high foot traffic.  You can even include them in postcards mailers or use them as inserts in delivery receipts.

Rack Card Printing: Offers to Back Up Your Call-to-Action

When you have a print marketing campaign and rack card printing is part of it, the first thing that you need to do is come up with a design. Before that, what are the quick benefits of rack cards printing? These cards usually measure 4” x 9” so they are very handy. People who are passing by a hotel lobby, for example, can pick up a rack card from the display case – which is the purpose of printing one in the first place. Once someone picks it up and reads it, the card becomes an instant advertising tool. 

Another benefit of rack cards is that they are easy and cheap to produce. If you’re a business owner, you simply need to get in touch with an online printing services provider and ask about their rack cards printing package. Offset or digital are your print process options; you should also choose the type, thickness, and finish of the paper; and come up with your own design. For this, it is best to use colors which are already in your business logo. The images should pop, the copy should be short since you have limited space, and there should be a call-to-action. 

Offers to Back Up Your Call-to-Action

While designing your card, you must come up with a call-to-action since rack cards are marketing materials. Do you want people to call your number for more information about your business? Do you want them to see your next play? If yes, how would they buy tickets or get more information about it? Would you like people to visit the soft opening of a restaurant? When and where is it, and what type of food should they expect? 

By providing short answers to these questions, you are making the reader more interested in what you have to offer as a business. To amp things up, you can back up your call-to-action with offers like these: 

  • Buy one product, get one for free
  • Book services at 10% off
  • Kids aged 12 below eat for free during weekends
  • 2-for-1 admission to plays, concerts, shows
  • Freebie with every purchase
  • Mystery gift for every purchase of $20 and up

Make sure that the offer is something that is too good to pass up. You can also put a timeline on the offer, to ensure that the customer takes immediate action.