Monthly Archives: November 2022

Boost the Sales of Your Jewelry Business through Postcards

Perhaps one of the most glamorous businesses to have is selling jewelry. Although you may have an instant audience for it, you still need to exert some effort into advertising your products. Instead of taking the expensive route in advertising, go for the cheaper yet still effective alternative which is print. Specifically, use postcards to advertise your jewelry business. You can use direct mail, every door direct mail, or personal distribution of advertising postcards to reach as many people as possible. Postcards are cheap to produce because there are many online printing service providers available. In fact, the more pieces you order, the cheaper the per piece price gets.

When Should I Send Jewelry Postcards?

Next, when exactly should you send jewelry postcards? Check out this list:

  • When you are introducing your business to your target market. Whether you have an online or a brick-and-mortar store, you need to have some form of advertising material to let people know that your business exists.
  • If you are holding a big sale – again, it can be in-store or online – then you should send postcards ahead of the start date. Include a discount code at the back of the card to ensure better response rates.
  • Send out postcards ahead of special occasions: Valentine’s Day, Mother’s Day, Thanksgiving, Christmas, and New Year. Also send postcards for anniversaries and birthdays or any other special occasion – it’s better if you can personalize the card so gather information that a customer voluntarily gives if you can.
  • You can also send out postcards if you are buying gold. Most jewelry sellers buy unused jewelry from customers which they turn into new jewelry pieces. include an attention-grabbing headline, and make sure that the photos are high-definition to really impress the recipient.

With the help of postcard printing, you can advertise your jewelry business and turn printed marketing materials into gold!

Invest in Takeout Menus for Clear Branding

Takeout menus is one of the first things to invest in if you are in the restaurant business. Whether you are on your soft opening or if you simply want to attract new clients, a takeout menu will pave the way towards increasing your sales. How, exactly can this be done? First, printing takeout menus will enhance your brand. If you have a fine dining restaurant, the interior design and ambiance of the establishment is part of your image. The same thing holds true for both your dine-in and takeout menu. Since you are a food establishment, your menu represents what you are all about as a business. The dine-in menu is all about the dining experience – while the takeout menu entices those who may not have the time or maybe the budget for a sit-down meal to still sample the dishes that you have to offer. Diners can either order takeout or delivery, so that they can experience restaurant quality dishes minus all the work while offering takeout or delivery convenience at the same time.

Things to Include in Your Takeout Menu

For your to go menu design, make sure to always include the following:

  • The complete contact information of your food establishment. Make sure that your telephone number, email address, or the links to your social media sites are all updated and accurate to make it easy for customers to contact you.
  • Also include your hours of operation. More importantly, identify the delivery options which are available for users. Some like using apps, others prefer phone calls directly through the restaurant. The more ordering options you have, the better.
  • Include your restaurant’s logo in the design of the takeout menu. For the individual menu items, place them strategically so that the bestselling/high-profit items are highlighted.
  • Lastly, you may want to include a promo code that will entitle the holder of the takeout menu to discounts from your restaurant.

To get the best-looking takeout menus, look for an online printing provider that offers either offset or digital quality printing. Check on the length of experience that they have, the materials used, the finish of the paper, the turnaround time, the quality of customer support – and the price of the printing package. Compare two to three print shops, then make an informed decision from there.

EDDM Mailers for Landscape Artists

If you are a landscape artist, how can you advertise your services to homeowners? You may know quite a few people in your neighborhood but if you want to make a good profit, you need to reach out to as wide an audience as possible. Essentially, everyone living within your house and nearby areas are potential clients. The elderly neighbor who is living alone may require professional lawn mowing, so you can offer your services. But to come off as a professional, you need to do something like sending out postcard mailers. If you don’t have your own mailing list, you can take advantage of eddm mailing services which stands for Every Door Direct Mail.

EDDM is a service offered by the United States Postal Service where they partner with local print shops to deliver advertising postcards to every door within a zip code, mail carrier route, or any group of addresses within a certain demographic. Since landscaping is your business, you can narrow down your mailing list to homeowners only instead of renters – because these are the ones most likely to book your services.

What Should I Include in Landscape Postcards?

For eddm postcard printing, you do not have that much space to work with so make sure to keep your message short but full of impact. Here are a few tips on the information that you should include in landscape postcards:

  • In lawn maintenance, it is better to hire a professional because you know how to maintain an entire ecosystem instead of just pruning shrubs or planting in-season plant species. Based on the location, weather, and plenty of other aspects, you can help increase the value of a property through landscape design.
  • Include the services that you offer including weed control, fertilization, aeration, seeding, caring for trees/shrubs, pest control, and professional landscape design.

Of course, you should summarize the information into a short headline – or place the number of services into a bulleted list so that the text will fit into an EDDM postcard.

When Should I Send Landscape Postcards?

The best time to advertise your professional landscaping services is right before the spring season. Let the readers know that spring is the best time to hire one because if they will do it in the summer season, the plants may not have sufficient time to grow. The only thing left for you to do is look for an online printing shop that offers EDDM postcards – then they will take care of the rest of the process for you. Just choose an address group, pay the printing package and postage fee, then wait for your advertising postcards to be delivered to individual mailboxes. From there, the number of inquiries about your landscaping services should increase.

Rack Cards for IT Support Professionals

Rack cards printing is a cheap yet effective way to advertise any business. Let’s say that you are in the Information Technology industry and you offer technical support to businesses. How can you let them know that your IT firm exists in the first place? If you want an advertising method that is cheap yet effective, go for printed marketing materials. Mail out postcards to every business address within your zip code and wait for inquiries to come pouring in. Be consistent in postcard marketing so that you can enhance your brand and build customer loyalty. You should also have business cards, letterheads, rack cards, envelopes, and any other printed marketing material that you might need.

For rack cards, you can choose either the lay flat counter size (3.5” x 8.5”) or the more popular rack cards display size (4” x 9”). Rack cards are designed to be displayed in literature/brochure/rack cards displays, which are placed on the countertops of offices or any other area where there is high foot traffic. Ideally, people passing by will pick up the rack card and keep the contact information for future reference.

For IT professionals, look for an online printing shop that offers either digital or offset printing. Make a comparison of the packages, the customer support, the paper finish, and the overall material used. Here are a few more tips on how you can print rack cards as an IT professional:

  • Start with a catchy headline. Your goal is to grab the attention of passers-by, so you should have an impactful tagline on the front part of your rack card.
  • Make a list of the IT-related services that you offer. You have limited space with rack cards but you can include the major services, such as virus removal, data storage, technical support, security devices, or help desk.
  • Make sure that there is a call-to-action, and that your contact information is complete and accurate. You can also go for the tear-off business option to make your rack cards stand out even more.

All in all, rack cards printing will effectively spread the word about your IT support services – just make sure to display them in areas where a lot of people pass by. You can also distribute them personally in trade shows and similar business events.

How Should Letterheads be Designed for Interior Designers?

If you an interior designer, your goal is to make spaces feel comfortable and look aesthetically pleasing. Since this job is design-related, you might find it quite easy to design a letterhead for yourself. But why should you do this in the first place? Letterhead printing can be part of your marketing campaign. Digital may be the way to go these days, but there is still something to be said about the effectiveness of print marketing. Aside from it being tangible, it is highly effective – not to mention cheap. You can have letterheads, postcards, rack cards, and other materials printed at less than a dollar per piece. Letterheads in particular are great to use because they legitimize transactions while enhancing your brand at the same time.

Although you may not necessarily have problems with the design part, it is still good to know how you can effectively design letterheads for your interior design business:

  • Letterheads are usually headings which are printed on top of the page, but you can alter the placement. Come up with a creative, strategic design if placing the letterhead as a footer instead of a header. You also have the option to use either the left or right side of the page. Yet another design is to use your interior design company logo as a faint background for the entire page.
  • Choose the right size based on your printing needs. Letterheads are usually used for customer invoices, price quotations, and similar transactions. If you print quite lengthy letters, go for the legal size or tabloid size letterhead. These measure14” x 8.5” and 11” x 17”, respectively. A standard sized letterhead measures 11’ x 8.5”.
  • Ask the online printing services provider if they offer a second blank sheet or matching envelopes as part of the set.
  • Company logos are usually incorporated in letterhead design. Do this while also checking on the accuracy of your basic business information, which is crucial to include in the letterhead.

You don’t have much space to write too much text when printing letterheads – so let the design speak for itself. As an interior designer, it is up to you to make your letterhead design stand out. Once done, order letterheads from a reliable print shop and use it to make all your transactions look legitimate while enhancing your brand as well.

EDDM Mailing for Every Type of Insurance Plan

Eddm mailing or Every Door Direct Mail is the best way to distribute marketing postcards for insurance companies. No matter which of these plans you are offering to your clients, you can easily advertise it using eddm:
Auto insurance
Business insurance
– Commercial insurance
– Final expense insurance
– General insurance
– Health insurance
– Home insurance
– Life insurance
– Mortgage protection insurance
– Medicare supplement insurance
– Property insurance

But what are eddm postcards, exactly? EDDM is a service offered by the United States Postal Service where they partner with local print shops to send one postcard to every mailbox within a specific address. Only postcards are accepted as marketing mailers and you can narrow down the mailing list based on zip code, individual mail carrier route, or demographics such as average household income, homeowners versus renters, age bracket, etc.

The number one benefit of working with a print shop that offers EDDM if you are an insurance plan provider is that you do not have to take care of the finer details. The print shop will simply charge a postage fee for each postcard – but they handle the rest of the work. After printing the postcards, they will bundle it in 100s as required by the USPS. They will also take care of the paperwork, then deliver the bundled postcards to your local post office for individual mailbox distribution. Another benefit of looking for a print shop with EDDM postcards is that you do not need to put together or buy a mailing list – it’s all pre-chosen for you.

As an insurance plan provider, you are giving clients the benefit of having a financial plan to rely on in case something goes wrong. On your end, you can rely on print shops to promote this service that you are offering your clients simply by taking advantage of their EDDM mailing service.

Making Letterheads for Tax Services

Be it for individuals or business owners, tax season can be a quite stressful time. Typically held from January to April which is the deadline month, tax season is an annual accounting of records kept and reported income and expenses. If you are offering tax services for individuals and businesses, you need to make them aware that you are offering such – and the cheapest yet most effective way to do so is through letterhead printing. Combined with business cards, stationery, postcards, envelopes, and rack cards, you can have a complete printed marketing material set to let as many people and businesses know about the tax services that you offer.

Letterhead Printing Tips for Tax Service Providers

Here are a few tips on how you can start printing letterheads for your tax services business:

Take your pick between digital and offset printers. Make sure that the print shop offers good rates and quality customer service. Also check on the turnaround time, the quality of materials, and the paper finish used. For letterheads, some prints shops offer a second blank sheet or matching envelopes.

  • Summarize your tax services and incorporate the summary in the letterhead.

Letterheads make the transactions for your tax services business look more legitimate while also enhancing your brand. Since letterheads are more for branding, you do not have plenty of space to write much content in. At most, your letterhead can contain your business name, a brief description of your tax services, and your contact information which is the most important. Think of an all-encompassing term that you can use to describe all the tax services that you offer – for instance: estate and trust; wealth management; tax accounting; financial consulting; personal or business tax returns.

  • Be creative in letterhead placement.

Lastly, gone are the days when the standard placement of letterheads is at the top of the page. You can be more creative now and place the letterhead as a footnote, on the right or left side of the page, or use it as a background pattern for the entire page.

While you are helping individuals and businesses with their tax-related concerns, make sure to use letterheads to enhance your brand and legitimize all your transactions.

Fine Dining Takeout Menu Printing Tips

If you have a French restaurant, a formal Japanese restaurant, or any other elegant restaurant where diners can dress up and have a delicious meal, you might already have an equally stunning dine-in menu. But did you know that despite being a formal sit down restaurant which may come off as intimidating to casual diners, you can attract more clients with to-go menus? Someone who just wants a sophisticated salad or a slice of authentic tiramisu can easily order from one of your takeout menus. This can be for delivery or takeout and it is specifically designed for those who do not have the time for a formal sit-down five-course meal, for example. Through takeout menus, you can reach out to an untapped audience who may feel like they’re clumsy in formal restaurants – but would still want to taste Michelin-rated dishes.

Fine Dining Takeout Menu Tips

The goal of printing takeout menus for fine dining restaurants is to make your food establishment more appealing to a wider audience. It also increases sales, especially if you offer slices of luscious cakes or single servings of your famous dishes. To get started, here are some tips on how you can print takeout menus for fine dining restaurants:

  • Look for a reliable online printing company. Takeout menus come in different folding styles and these are the sizes that you can choose from: 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, and 11” x 17”. If you want diners to experience the sophistication of a full French meal, you can offer appetizers, main dishes, and desserts on your takeout menu. Choose a suitable size and folding style that fits the number of dishes that you want to include in the menu.
  • You can still use your formal restaurant logo and mimic the style of your formal dine-in menu, but modify the design in such a way that it appeals to a wider audience. Instead of sleek and elegant, you can go minimalist with your takeout menu design. Choose a font style that is still sophisticated but still easy to read. Combine text and graphics or photos strategically. Also use proper placement so that you can highlight the dishes which are easy to make, but highly profitable.
  • Takeout menus for fine dining restaurants should be easy to read, elegantly designed, yet appealing to the masses. With a well-designed and well-thought-out takeout menu, you can tempt diners into ordering something from your restaurant. This increases your sales and the number of customers that you have, while enhancing your brand at the same time.

Rack Cards for Home Remodeling

One of the best ways to give any home a fresh look is through remodeling. Whether it’s the bathroom, kitchen, living room, or an entire house that needs remodeling, it pays to hire a team of experts to do a good job of it. These professionals will ensure that the remodeling job is done well, on time, and without going over budget. If you are in the home remodeling business, you can advertise your services through rack cards printing.

Rack cards come in two sizes: the lay flat counter size which measures 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. You can have your rack cards made with a tear-off business option, which is perfect for those who would like to have a more unique look for their advertising material. These cards are designed to be displayed in what are called literature, brochure, or rack displays – thus the name rack cards. People passing by can get one of these cards and if they are interested with what is being advertised, they will get one to use for future reference.

Since you are a home remodelling services provider, you can have the rack cards displayed in furniture stores, hardware stores, construction offices, and similar establishments. Just make sure that it is a non-competitor, and give the owner incentives for displaying your rack cards. Of course, you can still take the traditional route of having the rack cards displayed in areas where there is high foot traffic including rest stops, tourist centers, landmarks, public bulletin boards, etc.

When designing rack cards for a home remodelling business, make sure that you are working with a reputable online printing services provider. Check if they offer offset or digital printing. Also ask about the turnaround time, customer support, quality of materials, the paper finish, and the price of the package for printing rack cards.

More importantly, pay close attention to the content. Include an attention-grabbing headline. People do not like to read chunks of text and you have limited space, anyway, so focus on graphics for the design. How about featuring a before and after photo of a living room makeover on the front side of your rack card? At the back, you can include a promo code that customers can use when booking your home remodelling services. By following these tips, you can reap the benefits of print advertising using rack cards.

EDDM Postcard Marketing for Home Inspectors

One of the many experts in the real estate industry is a home inspector. Before buying a house, it is the buyer’s responsibility to hire a qualified home inspector to assess the condition and safety of the property. If you are a professional home inspector, how can you advertise your services to homeowners? A convenient, cheap, yet effective way is eddm postcard printing. With Every Door Direct Mail, a print shop will work with the United States Postal Service to deliver your marketing postcards to every mailbox within a zip code, or a specific mail carrier route.

What are the Services Offered by Home Inspectors?

When you print eddm postcards, you need to let the homeowner know about the services that you offer. This can include any or all of the following:

  • Early detection of mould or pest infestation
  • Inspection and maintenance of roofs or garage doors
  • Inspection of the functionality of the water heating, plumbing, and air conditioning system
  • Water analysis, which includes determining if you need a water softener
  • Clearing clutter and organizing personal property
  • Assessment of water system, sewage, fire, and safety issues

Even with the largest-sized postcard, you may not necessarily have sufficient space to list all your services – so make sure to write an all-encompassing, attention-grabbing headline. This is one example: “Buying a House? Ensure You’ll Get Your Money’s Worth with Pro Home Inspection!” Another headline that you can use is “Have a Problem-Free Home Buying Experience – Book Our Qualified Home Inspection Services Now!”

After deciding on the headline and the design, make sure that you are getting the services of a reliable online printing company. The printing method can either be offset or digital. Other things to check on includes the turnaround time, printing package price, the materials used, the paper finish, and the quality of customer support used. Finally, for the EDDM part, you can choose a demographic that includes homeowners so that you will only be sending marketing postcards to those who will potentially book your home inspection services.