Perhaps one of the most glamorous businesses to have is selling jewelry. Although you may have an instant audience for it, you still need to exert some effort into advertising your products. Instead of taking the expensive route in advertising, go for the cheaper yet still effective alternative which is print. Specifically, use postcards to advertise your jewelry business. You can use direct mail, every door direct mail, or personal distribution of advertising postcards to reach as many people as possible. Postcards are cheap to produce because there are many online printing service providers available. In fact, the more pieces you order, the cheaper the per piece price gets.
When Should I Send Jewelry Postcards?
Next, when exactly should you send jewelry postcards? Check out this list:
- When you are introducing your business to your target market. Whether you have an online or a brick-and-mortar store, you need to have some form of advertising material to let people know that your business exists.
- If you are holding a big sale – again, it can be in-store or online – then you should send postcards ahead of the start date. Include a discount code at the back of the card to ensure better response rates.
- Send out postcards ahead of special occasions: Valentine’s Day, Mother’s Day, Thanksgiving, Christmas, and New Year. Also send postcards for anniversaries and birthdays or any other special occasion – it’s better if you can personalize the card so gather information that a customer voluntarily gives if you can.
- You can also send out postcards if you are buying gold. Most jewelry sellers buy unused jewelry from customers which they turn into new jewelry pieces. include an attention-grabbing headline, and make sure that the photos are high-definition to really impress the recipient.
With the help of postcard printing, you can advertise your jewelry business and turn printed marketing materials into gold!