Monthly Archives: February 2021

Reach Out to Your Target Market with Brochure Printing

Did you know that in the tourism industry, brochure printing is considered as one of the best ways to market places, hotels, destinations, and services to tourists? The minute that a traveller lands on a tourist destination, the first thing that he or she picks up is a brochure to learn more about the place. Brochures can have as many as 12 pages or panels, so you can include lengthy text and lots of images, if you want. This is precisely why many business owners still go for brochure printing. When used as part of a full-fledged advertising campaign, this is one of the best ways to reach out to your target audience.


Top Reasons for Using Brochures in Marketing  

Next, what are the top reasons for using brochures in marketing? Here’s a quick look:

  • Brochures are easy to design and print.

You can simply look for an online printing company that specializes in printing brochures if you’d like to use it for your promotional campaign. When doing so, check on the type of printing equipment, printing process, and materials that they use. Design-wise, you can look for an online printing that allows you to use a design tool so you can easily create a layout for the printing of your brochures.

  • You can include as much information as you’d like in brochures.

Brochures come in the form of greeting cards, postcards, or foldable flyers. A half then trifold brochure will give you twelve panels or pages to work with, so you can include as much information as you’d like. Just make sure that there is a good balance between text and images so it will still be reader-friendly and not boring.

  • Brochure printing is budget-friendly.

A full color brochure can be made for as low as $0.21 per piece – as long as you put in the minimum quantity to order. Its affordability is yet another reason why brochure printing is a favorite among business owners who are looking for advertising options.

  • You can effectively reach out to your target market using brochures.

More importantly, you can use brochures to reach out to your target market and build customer trust and loyalty. By regularly mailing out or distributing flyers, you are marking your brand’s name in the minds of your customers. It’s even better if you will offer them something in return – like a promo code that they can use in store and include it in your brochures.

All in all, brochures are an excellent print promotional material that every business owner should take full advantage of.

Everything Your Need to Know about Postcard Printing

If you think that postcard printing is only useful for sending out souvenirs to people from the places you visit, think again. These cards are a very handy marketing tool that can help introduce a brand to prospective customers, reach out to existing buyers, and personalize one’s connection to a business. Fortunately, there are many companies offering online printing and they can print out not just postcards but also all the other materials for your print marketing campaign: business cards, envelopes, notepads, brochures, flyers, stickers, etc.

When deciding which online printing company to go with, there are a few things that you need to consider. First, what’s the printing process that they use? It’s better if you will go with one that utilizes state-of-the-art printing presses instead of just a digital desktop printer. The equipment used will make it easy for them to print out a huge batch of the same marketing material. The colors pop, the print will not easily fade, and you can choose from different sizes and finishes.

Postcard printing, for example, will give you numerous options in terms of sizes. The most popular is the 4” x 6” postcards which are used by travellers. Some variations are 4” x 9”, 5” x 7”, 6” x 9”, or it can even go as large as 6” x 11”.  As far as the material is concerned, the most common is 16-pt. which you can have printed using an ultra-smooth matte finish, or an ultra-smooth glossy finish.

When printing postcards, make sure to not crowd the available space that you have with too much text or images. Include a call to action – indicate whether you want the recipient to use a discount code, or head over to your website for more information. More importantly, mail out these postcards regularly. Doing so will help embed your brand’s name into the minds of your customers. Regular postcards mailing also helps establish customer loyalty while giving your marketing efforts a more personal, yet still professional touch.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.

 

From Color to Paper to Design: Paying Close Attention to the Details of Online Printing

There are many online printing services that you can get in touch with today if you wish to launch a full-blast print marketing campaign. Let’s say that you are starting a food business. You need to print out business cards, menus, flyers, brochures, and postcards. Print marketing is cheap and effective, so instead of spending money on a purely digital campaign, it really does pay to include printed marketing materials.

When looking for online printing services, it is crucial that you pay close attention to detail. When printing out business cards, for example, you only have a very small space to work with. The standard size of a business card is 2” x 3.5”. If you will crowd the card with too much information, it will be difficult to read, and a customer might not bother keeping your card at all. If it’s made from cheap paper or if the design is not well thought-out, the quality will be a reflection of the products or services that you offer.

This is precisely the reason why you must pay close attention to the details of any  online printing job. Fortunately, you only need to look for a printing company with a purely online ordering process. For this, make sure that they use state-of-the-art equipment so that you can get excellent, professional-looking results. Also check on the turnaround time, the material used, and the types of finishes available. Do you want a plastic business card with rounded edges to stand out from the competition? Or maybe you want to have high-quality menus or brochures for distribution to your customers? You can only achieve the desired results by working with an online printing with plenty of experience in creating printed materials – whether they’re small business cards or huge banners or posters.

Be it a small business card, a standard-sized postcard, or a big banner that you want printed out, you must pay close attention to every aspect of the design and the material. Doing so would boost the quality of your printed marketing materials, and turn your print advertising efforts into a resounding success.

More than Just Promoting a Business: Other Uses of Brochure Printing

Entrepreneurs, startup companies, and even big corporations use brochure printing to promote their brand. It is usually part of a complete print advertising campaign where different materials are printed and distributed to their target market for promotion. You can promote a new product or service, tell customers more about how your company started, or give them a preview of the benefits that they will enjoy when doing business with you. But did you know that you can also use brochure printing for purposes other than brand promotion? Here’s a quick list of its alternative uses:

  • Use them as event invitation cards.

Brochures can take on the form of postcards or multi-page flyers. By simply choosing a thick paper stock and extreme gloss paper, for example, you can turn brochures into invitations for events. It can be a corporate event, personal events, public events, etc.  Online printing services offer super affordable rates for brochure printing so they’re cheap to make, too.

  • Use them as unique comic books.

If you are an artist who would like to promote your skills to graphic design or advertising agencies, for example, you can create a comic book which can be used as a sample of your artistry. Make sure to also include a short bio and your contact information, making the brochure double as a mini-resume.

  • Use them for corporate presentations.

Instead of the usual A4 paper, why not use foldable brochures when making corporate presentations? Unique and creative, this will surely capture the attention of your audience.

  • Use them as menus for distribution.

If you’re in the food industry, you can turn brochures into menus that you can distribute to potential customers. You can place a stack of foldable menus outside your restaurant for customers who are hesitant to walk in just to see the prices of the food items. You can also include one or two sample menus for takeaways or deliveries.

No matter what use you will find for brochures, it’s important to look for online printing services that specialize in brochures. See to it that they are using state-of-the-art printing equipment and high-quality paper stock. As you can see, brochures are super versatile, so you are bound to find a lot of uses for these printed materials.