If you’re a busines owner, you should consider using EDDM mailing as part of your print marketing campaign. EDDM is the Every Door Direct Mail program of the the United States Postal Service. Here, they will mail out one postcard to every door within your restaurant’s vicinity, for example. They can also mail out the postcards based on demographic, zip code, household size, or neighborhood. The good thing about this campaign is that if you are a start-up business, you do not have to waste time collecting customer’s names and physical or email addresses – the USPS takes care of that for you. As a result, you will have a print marketing campaign that is quickly put together, cheap, and targeted.
For EDDM mailing, there are a few things and requirements that you must be aware of:
- There are different EDDM postcard sizes
The most common among the EDDM postcard sizes is 4” x 6”. If you want a customized size, make sure that it fits the size and paper weight requirement of the USPS. Let’s say that you want to mail out 500 postcards to every door within the vicinity of your physical store. You must make sure that the paper weight does not exceed 3.3 ounces, and you only need to pay less than twenty cents each for mailing them all out.
- You must choose a specific neighborhood or audience.
Even if you can mail out to every door within a specific area, you might still not get a targeted marketing campaign unless you filter the list by age, household size, or income. The USPS uses the US Census data, so you can rest assured that the postcard will only be mailed out only to those who belong to your target market.
- You can use the EDDM online tool.
If you don’t have a design for the postcard yet, you can use the EDDM Online Tool at the USPS website. You can even take advantage of postage discounts!
All in all, being aware of the requirements for creating postcards for your EDDM marketing campaign will make your advertising efforts hassle-free and effective.