One of the biggest challenges of rack cards printing is grabbing a reader’s attention. As you may already know, rack cards are handy promotional cards measuring 3.5” x 8.5” or 4” x 9”. They are displayed on brochure or rack stands, thus the name, and the idea is for people passing by to grab one to read and take home. Whether you are promoting a new business, a product, or a service, these rack cards make for an excellent print material to create awareness about your brand.
Grab a Reader’s Attention when Creating Rack Cards
Since your goal is to have someone passing by get one of your rack cards from the display stand, how can you grab a reader’s attention? Here are a few ideas when designing your rack cards:
- Use catchy headlines.
If you’re running a bed-and-breakfast and you want to promote your rooms, how about a headline that says “Get the sleep you deserve”? If you’re offering pumpkin picking activities in your farm, something as simple as “Go pumpkin picking with the whole family this Halloween!” is enough to grab a reader’s attention. If they are interested with the activity, event, product, or service, they will surely pick up the rack card and bring it home to use for researching more information.
- Include high-definition images, illustrations, or photos.
A pumpkin picking event rack card will not be complete without a high-definition photo of a family or kids having fun in a pumpkin patch. Make sure that the photos are professionally shot and high-definition to really impress a reader. For this, the quality of print should be equally impressive so go for offset printing rather than digital. Also make sure that the paper stock and finish are suitable for the overall design of the rack card when you order from an online printing company.
- Include a call-to-action or QR code at the back.
When you print rack cards, always include a call-to-action urging the reader to call a number or visit a website. A QR code which leads to your website or social media pages is also helpful. Better yet, include a promo code which they can claim within a certain number of days so that you can get quicker, better response for your advertising campaign.
By grabbing a reader’s attention using these techniques, you can use a rack card to boost your sales and enhance your brand.