Within a company, there are times when you would need to handle the task of magazine printing. Magazines are an excellent way to inform employees or your customers about product updates, the history of your brand, or any upcoming events that you may have planned. Of course, there are also publishing houses which release magazines on a regular basis.
Essential Tips when Designing a Cover for Magazine Printing
Be it a small batch or thousands of copies of magazines that you need to have printed out, the one thing that you should pay close attention to is the cover. When it comes to magazine printing, your goal is to make a person actually read the content inside and not just flip through the pages. The cover will play a huge part as to whether a reader will continue poring through the pages of the magazine or not, so this is what you should pay attention to when having a magazine made.
Here a few pointers when designing the cover of your magazine:
– It’s the first thing that a reader sees when handling the magazine, so it should contain your brand name and project what your business is all about.
– The cover should generate interest so that a reader is compelled to read the rest of the magazine.
– It should accurately reflect the content of the rest of the magazine.
– Pay attention to the typography, photography, graphic design, headlines and overall look of the cover. When you put all these elements together, the cover should achieve that visual impact that you are aiming for to capture the attention of readers.
As you can see, the design of the cover plays a huge role in the readability of a magazine, so pay attention to it when finishing custom printed magazines projects for your business.
Just like newspapers, magazine printing has a goal of informing the reader. When used as a promotional material for businesses, printing magazines includes a process that allows you to put your brand in the best light possible. Let’s say that you are a well-established company in the industry but you would like to print a magazine that will introduce a new product or service. While creating the magazine from scratch, here are some of the questions that you should ask yourself:
• Will you publish a magazine monthly, bi-monthly or annually?
If it’s a one-time publication, then you can skip this step. However, if you would like to turn magazine printing into a regular part of your printed promotional advertisement campaign, how often do you wish to publish? Is it monthly, twice a month, twice a year or annually? The more often you publish, the more materials you would need in order to fill up the magazine with information and publish-worthy articles.
• How many pages will be included in the magazine?
The less frequent you publish, the thicker the magazine should be. If you’re planning an annual publication, for example, you can turn the magazine into a thick reading material so it can also serve as a memorabilia for customers who are loyal to your brand. If you’re publishing monthly, the number of pages could be less.
• How about the quality of paper and print?
If you’re planning to distribute the magazine to clients, you should go for high-quality paper and print. For promotional magazines, ones made from cheaper paper will do – although the print quality should still be good.
• How can the magazine be acquired after printing?
Finally, how do you plan to distribute the magazines? Will you offer it on a subscription-only basis? Will you sell it on your stores? Or maybe have them sold at magazine stands and bookstores?
By taking these things into consideration, you can use stapled booklet printing as an effective way to promote your brand.
Before the age of the Internet, entrepreneurs had to rely on stapled catalog printing, newspaper ads, flyers, TV or radio ads to spread the word about their brand. These days, TV and radio ads are so expensive and do not reach out to your target market. Printed promotional materials are still there, but online advertisement has taken over. Fortunately, the market is still open for printed promotional materials like magazines, flyers, brochures and business cards.
As an entrepreneur, you need to know how to use such printed promotional materials to spread the word about your business. Let’s say that you have chosen to distribute magazines to your clients as a way to promote your brand. How can this help you reach your advertising goals? Take a look at the following list:
• Through magazines, you have a bigger space to tell the world about your company, products and services.
Brochures and flyers have a smaller space so magazines give you more leeway to tell readers about your company as well as the products and services that you offer.
• Those who still love to read physical books and newspapers will find your magazine a novelty.
Through magazine printing, those who still love reading physical books instead of e-books, and actual newspapers instead of news sites, will find receiving your magazine a novel experience. This is something that they will remember and make your brand stand out.
• There are many printing companies that specialize in creating magazines, so you can easily distribute them to your target market.
Budget-wise, you should have no problems because there are many companies which specialize in multi-page brochure printing. When looking for one, make a comparison of the rates offered by different companies, and see to it that you will not be disappointed with the quality of print and paper once you receive the actual magazines.