If you are in the food business, you need to ramp up your advertising campaign to let more people know about your brand. Whether you are planning a soft opening or if you have been operating for quite a long time, you should already have a pretty solid online advertising campaign. For this, you just need to establish a presence in the popular social media sites and have a website that people can visit to know more about your food business. It’s important to combine an online campaign with an offline advertising medium, which is where print to-go menus come in. Dine-in and takeout menus are the heart and soul of restaurants because these are the first things that hungry diners look at once they walk into your establishment. Whether it’s a food truck, a casual diner, or a formal sit-down restaurant, it is important to invest in good quality menus.
Tips to Boost Your Profit Using Print To-go Menus
Now, let us take a closer look at print to-go menus in particular. People want to enjoy the convenience of ordering takeout food so they don’t have to slave away in the kitchen while still enjoying restaurant-quality food. To make the most out of your to-go menus printing, check out these tips:
- Make sure that your delivery fee is affordable.
Takeout menus contain the items from your restaurant that can be ordered for takeout or delivery. For the delivery option, make sure that the fee is affordable. Offer free delivery for those who are living near your restaurant, while highlight the fact that only a minimal delivery fee is charged to those who are living outside your usual delivery area.
- Offer discounts for specific groups.
You want as many people as possible to order takeout or delivery, so offer discounts for specific groups. For instance, if you have a pizzeria near a college or university, offer student discounts. For customers dining in who would like to order additional food items for takeout, offer discounts for certain items on the menu. You can also offer discounts for kids, or individuals ordering takeout on their birthday week. Be creative in thinking of discounts to offer so that you can entice more customers to order from you.
- Look for a reliable online printing company.
Go online and look for print shops that offer takeout menu printing packages. Compare the fees, turnaround time, and the quality of materials used – then make an informed decision from there.
- Distribute your to-go menus strategically.
Finally, distribute your takeout menus strategically. Aside from giving them away in areas where there is high foot traffic, you can include one in each takeaway order, delivery receipt, supplier receipts, or simply place a stack of menus outside your restaurant and by the cashier. If people are hungry, they would order from restaurants that they have menus of – so the more copies you distribute, the higher the repeat orders will be.
Follow these tips to maximize your restaurant’s earning potential with to-go menus.
