Did you know that the “old-fashioned” type of marketing using printed materials still work, so professional brochures are a must-have in any type of business? Sure, there are plenty of digital avenues that you can use to market your brand. But if you want to stand out in a sea of online advertising methods, especially in today’s business environment where customers have a very short attention span – something printed and tangible will truly make you stand out. This is precisely the reason why you should consider having brochures printed out. No matter the nature of your business, you can use brochures to effectively reach out to your target audience.
Get to Know Different Brochure Folding Types
So you decided that brochures are an effective marketing tool, but you don’t know the first thing about them. The number one thing to add to your to-do list is to look for a company that specializes in printing brochures. Make sure that they have high-quality offset printers; different paper stocks to choose from; full color HD printing options; turnaround time; and excellent customer service.
Next, make sure that there’s a good balance of text and images on your brochure design. Consider your goal in printing out the brochures in the first place. Are you introducing your company to a new audience? Are you launching a new product line? Would you like to let existing customers know that your pricing has changed? Curate the content of the brochure in such a way that it can effectively fulfil your marketing objectives.
Based on the content, you can now choose the brochure folding type. Here are a few options:
- Half foldbrochures are the most common. The paper is folded in half so you have four panels or pages to print the content in.
- Trifold brochures consist of six panels, giving you more pages for content writing.
- Z-fold brochures have the same number of pages as trifold, only they are different in folding orientation.
- Single gate folding is perfect if you want to have a middle page that’s wider than the front and back cover.
- Accordion folding has eight panels and when going for this option, make sure that you organize the content carefully to prevent reader confusion.
Other folding types include double parallel, double gate, roll fold, half then half, and half then trifold. With the help of brochures, you can effectively impart your desired marketing message to your target audience.