Tag Archives: print rack cards

Rack Cards are the Preferred Advertising Material in the Medical Industry

If you are a dentist, eye doctor, chiropractor, physical therapist, or any professional in the medical industry, you definitely should consider using rack cards for advertising. These are available in two typical sizes: 3.5” x 8.5” or 4’ x 9”. Usually seen on hotel lobbies and movie theatres, rack cards are an excellent material for print advertising. Why? Because they’re cheap, effective, and attention-grabbing. If you are in the medical industry, you must look for a company that specializes in rack cards printing so that you can enjoy these benefits:

  • It’s a cost-effective form of marketing.

Rack cards can be displayed in the reception area of your place of practice. Patients or customers who are waiting to be called, for example, would find something to occupy their time with. While they’re not looking at their phones, they can grab one of the rack cards which should be prominently displayed in your office. Instead of spending money on digital or other forms of advertising, you can hit the target right where they’re at – in your very own place of business! At a very reasonable price, you can have rack cards printed out. Put it in an easily noticeable spot in your workplace and you will experience almost instantaneous results from your marketing efforts.

  • It can feature a specific service.

If you’re an eye doctor, you can have a rack card printed out for specific conditions like glaucoma, retinal problems, and other related conditions. What’s good about this type of print advertising is that you can target a specific market and offer a new product or service, minus the huge costs.

  • It’s flexible and beneficial to readers.

If you chose to go for rack card printing to advertise a new service but you found out later on that it’s not cost-effective to continue it, you can simply remove the set of rack cards that you have for that specific service. An eye clinic that does not offer glaucoma-related service anymore, for example, can simply remove the set of rack cards that they have for that specific eye condition. They don’t need to spend too much printing a new set of rack cards for the new service they’re offering, and they get to reach out to their target market directly. When you’re offering a new service, on the other hand, you can include information on the rack card that will be beneficial to the readers – all while you are able to push your marketing agenda.

There’s really no excuse for you to say no to the prospect of using rack cards for advertising. Whether you’re in the medical or any other field, it is a great way to spread the word about your brand and the service you’re offering to the general public.

 

 

 

 

 

 

 

 

 

 

Top 3 Elements to Consider when Printing & Displaying Rack Cards

You might have seen rack cards at hotel lobbies, offices, theatres, and trade shows. These are longer than postcards, bigger than business cards, but have lesser printing space than brochures. The fact that it has a unique size makes rack cards attractive to passers-by, which is why it’s a must to display them anywhere that there is heavy foot traffic. Now, if you would like to take advantage of the benefits of rack cards in promoting your business, how should you print and display them? Read on to find out.

Rack Cards: Top 3 Elements to Consider

 Rack cards should be part of your print advertising campaign, just like business cards, envelopes, letterheads, postcards, and brochures. Before you can look for a rack card printing company, there are a few factors that you should consider first:

  1. The design.

Is it the rack card that you are printing out first – or do you already have a design for your business cards and letterheads? If yes, then you must be consistent when it comes to the look and feel of your printed advertising materials. Although rack cards should stand out more because its aim is to grab attention, it should still convey your main marketing message. Pay close attention to the color, font, and images used. With the limited space that you have, make sure that there is a good balance of image and text.

  1. The copy.

Next, what is your goal in distributing the rack cards in the first place? When you see rack cards at theatres, there is usually information about the actors, a schedule of the next shows, and the basic information about the production company. The same thing applies to rack cards – tell customers a bit about your business. Your complete contact information, website, and address should also be there. If you’re promoting a new line of products or a new service, the copy must be written with this marketing goal in mind.

  1. The benefits.

If you want, you can have the rack cards printed out with a detachable business card which can double up as a discount coupon. Customers would want to get one of your rack cards even more if you can offer them such benefits, or at least a free trial or discounted price for your products or services.

When displaying rack cards, look for an area where there is heavy foot traffic. If your design and copy is attractive enough, you can definitely use these nifty cards to spread the word about your brand.

 

 

 

 

 

 

 

 

 

Have a Tourist-Oriented Business? Here’s Why Rack Cards are a Must!

Marketing with the use of rack cards is a must if you have a business in the tourism industry. Whether you’re a travel agent offering vacation packages to retirees or selling products related to travelling, rack cards should be part of your marketing material. Take a look at the reasons why:

  • Print advertising helps you reach out to your target market.

Business cards, rack cards, brochures, envelopes, letterheads, postcards – these are all part of one type of marketing campaign that’s as effective today as it was decades ago: print marketing. Although digital advertising is more prevalent, the fact that print materials are tangible make them effective – especially for those who are practically born in the digital age. If you have a rack card, you can efficiently reach out to your target market, whether they’re retirees or millennials.

  • You can incorporate design elements to get your message across.

Another reason why rack cards should be part of your print advertising campaign is that you can incorporate elements into the design to deliver your message. How about a map at the back of the rack card that travellers can use as reference? Or a checklist of the fun activities that they can engage in while exploring an area? Since you’ve already pinpointed your target market, all you have to do is think of ways to attract their attention using the design and copy of your rack cards.

  • You can make the rack card double as a discount coupon.

For this, it pays to look for companies that specialize in rack card printing. There’s actually a way for the design to include a detachable business card which you can also use as a discount coupon, or a die-cut image to make the card stand out. When you turn the rack card into something useful and beneficial, customers would want to get their hands on it even more.

  • There are many ways to distribute rack cards.

Rack cards should be placed in area where there is heavy foot traffic. You can display them at office or hotel lobbies, tourism offices, trade shows, theatres, restaurants, public bulletin boards, etc. You can also send them as mailers, similar to how you would use a postcard.

With all these benefits and more, there’s really no reason for you to not use rack cards as part of your print advertising campaign – whether you are in the tourism or some other industry.

 

All About Designing Rack Cards

Just like business cards, brochures, flyers, booklets, door hangers, envelopes, folders, letterheads, and postcards, rack cards are used as a traditional form of print advertising.  Despite the emergence of digital marketing campaigns, having something tangible like rack cards creates a huge impression on customers. It increases name recall, and you can actually combine print with your digital promotional campaign by including cool features like QR codes that can be scanned or discount codes that can be applied on online or in-store purchases.

How to Get Started in Printing Rack Cards 

After learning about the benefits of using rack cards in print advertising, how can you actually go about the process of having one made? The first thing to do is look for companies that specialize in rack card printing. Offset printing is better than digital printing, simply because of the sheer difference in output quality. The former delivers professional-looking results, which is something that you need if you want to grab the attention of people walking by when your rack cards are displayed.

Design-wise, here are a few things to remember when you print rack cards:

  • When writing the copy, determine what your goal is in the first place. Do you want to introduce your brand to your target market? Or are you introducing a new line of products or a new service? Based on your marketing goal, you can come up with content that will effectively convey your message.
  • Strategically include photos or illustrations in your rack card design. There should be a good balance between text and images. If you want to include pictures, make sure that they are professionally-shot and there should be a description at the bottom.
  • The overall design of the rack card must fit the image that you would like to portray for your brand. You don’t want to use too-dark colors if your target market is women of all ages – it should be a bit more fun and feminine. If possible, use a palette that is similar to the colors used in your business logo.
  • Include a call to action. Just like brochures and flyers, there is sufficient space in a rack card for you to squeeze in a line or two for a call to action. It can be your contact information – something that you can incorporate in the design through a detachable business card at the bottom of the rack card. It can also be a scannable QR code that will lead a customer to your website, or discount codes that they can use when purchasing.

There should be plenty of information here to get you started on rack card printing, so make it work to your business advantage and start right now!

Rake Profits from Rack Cards Specifically Designed for Your Business

Rack cards are a handy marketing tool for when you need to introduce your brand to the market, or when launching a new product or service. The most popular sizes are 3.5” x 4.5” and 4” x 9”. When both sides are used, the cards can contain just the right amount of information to effectively deliver your marketing message.

Follow these Tips to Boost Your Profit when Printing Rack Cards

You will often see rack cards displayed in hotel lobbies and the reception areas of offices. Your goal when you print rack cards is to make people walking by stop, notice, pick up, and actually read the card – so it should be attention-grabbing. Here are a few tips on how you can make your rack cards noticeable, while also using it as a tool to rack up your profits:

  • Make sure that there’s a good blend of images and text.

There’s more to rack card printing than just putting a bunch of pictures and standard copy together. With the limited space that you have, you must make sure that there is a good balance between the text and the images. Too much text will make the rack card read like a boring pamphlet, while too many photos without descriptions is also a big no-no. When writing the copy, it can be short but still convey your marketing message.

  • Combine your digital campaign with your print campaign.

Printed advertising materials are considered traditional, but you can actually combine it with your digital print campaign. Include scannable QR codes in your rack cards. Once scanned using a smartphone, it will automatically go to your website. You can also provide codes which will qualify users to discounts on your products or services.

  • Consider ordering rack cards with detachable business cards.

Aside from QR codes, you can also include a detachable business card at the bottom part of your rack card. This way, you can have a double purpose card without paying double the price. It’s also an effective way of creating awareness about your brand.

  • Invest in good quality paper and print.

Your goal is to make a good first impression, so your rack card should be printed using thick stock paper and high-quality ink. If possible, go for offset instead of digital printing so that professional-looking rack cards are produced.

With the help of rack cards, you can send out your desired marketing message using an old-fashioned but distinct and still-effective advertising material. Design one for your business now and reap its benefits in the long run.

 

Top 3 Tips when Displaying Rack Cards

Rack cards offer more space than business cards, but less space than flyers or brochures. This makes the material ideal for print advertisement because it can contain just the right amount of information. This is also the reason why you’ll often see rack cards displayed on hotel lobbies, clinics, tourist information centers, and retail stores.

Keep these Tips in Mind when having Rack Cards Made

So if you want to print rack cards, the first thing to do is look for an offset printing company. As compared to digital printing, offset printing delivers more professional results, there are more printing effects that can be made, and there are several sizes to choose from. You can also order in bulk or have your rack cards delivered as soon as possible, especially through companies that offer 24-hour printing.

Next, what are the top three rack card printing that you need to keep in mind? Here’s a list:

  1. Maximize the available space that you have.

Rack cards are displayed in areas where there is high foot traffic, so it should immediately catch someone’s attention. Maximizing the available space that you have doesn’t mean that you should cram it with information. There should be a good balance between image and text.

Photos and logos must be professional-looking, and fit the theme or logo of your business.

  1. Offer incentives to customers.

Rack cards are used for marketing, so what incentive are you offering to customers for them to pick the cards up? There are rack cards which have a detachable business card which you can use as a discount coupon for your products or services. You can also include scannable QR codes or discount codes that customers can input before checking out the items on their cart if you have an online store.

  1. There should be a call to action.

Just like all the other printed materials used for advertising, rack cards must have a call to action. If it’s a real estate rack card, you should include your complete contact information so clients can give you a call. If it’s a retail store rack card, they should know which physical or online store to visit so they can use the discount codes you’re offering.

By keeping these tips in mind, you can enjoy maximum results when printing out rack cards for your business.

Get to Know Rack Cards: How Can They be Used for Advertising?

Are you familiar with rack cards? If you are a business owner, you can benefit from having these useful, colorful cards printed out to help you promote your brand. You might have seen one of these after a performance in a theatre, at a hotel lobby or a travel agency. Rack cards are printed in full color, and both sides of the card are typically used. Heavy cardstock is the preferred material. Unlike flyers which are usually printed on thin paper, it is more difficult to ignore rack cards simply because they are thicker and are printed with an eye-catching design.

How Rack Cards can be Used for Advertising

The good news is that you do not have to be in the theatre or entertainment industry to take full advantage of the benefits of rack cards. No matter what the nature of your business, you can have rack cards printed out. Display a set of these cards in your office’s reception area, or in your brick-and-mortar store – anywhere that there is always foot traffic – people are bound to grab one so that they can learn about the products or services that you are offering.

If you are wondering what exactly should be printed on a rack card, here are a few quick tips:

  • If you’re in the medical industry, you can print information about a common disease which patients will find useful for them. An optometrist can make a rack card about glaucoma, for example, and a patient walking in for a consultation will most likely grab one to learn more about the condition.
  • If you are offering a new product or service, you can use rack card as the primary source of information for customers. What exactly is it that sets this apart from what you are currently offering to your clients? How much is it and how can it benefit the customer? How can they get in touch with you if they are interested with what you have to offer?

When you print rack cards, make sure to look for a reputable printing company that specializes in creating high-quality printed advertising materials. Offset is a much better alternative than digital, simply because of the quality of the results.

One last thing. After finding a suitable company for the of rack card printing job that you will offer to them, make sure that you know how to strategically place the cards. If you are attending a trade show, display a set of rack cards in an area where there is a lot of foot traffic. The reception area of your office is another strategic location. When meeting with suppliers, business partners, or potential customers, also have a few pieces of rack cards ready so that you can hand over to them when necessary.

By familiarizing yourself with the basics of rack card printing, you can use it to effectively advertise your business and promote your brand.

Rack Cards to Upgrade Your Print Ad Campaign

Do you know how rack cards can help upgrade your print ad campaign? Are print advertising campaigns beneficial in the first place? The answer to the second question is yes, it still is. Despite the prevalence of digital promotional methods, there is still room in the business industry for print ads. In fact, this novel and ‘old school’ way of advertising is being appreciated by the current generation more because everything is digital. When you have something solid or tangible on hand, it becomes an item that you are bound to keep and appreciate. So what’s the role that rack cards play in today’s business scenario?

First, let us have a quick definition of the term. Rack cards are printed advertising materials which are usually available in these sizes:

  • 5” x 8.5”
  • 4’ x 9”

You will typically see these printed materials in the lobbies of theatres after a performance. Hotel lobbies, airports, reception areas of most companies, medical offices, and similar places also have a special container for these rack cards. Wherever there is heavy foot traffic is a great location for rack cards. If the printed material is eye-catching enough, anyone walking by will most likely grab one card from the rack. If people like what they read, they are bound to get another one or bring the one that they have home and use it for future reference.

Next, if you would like to take advantage of the benefits of rack cards to your business, what should you remember while in the process of rack card printing? It is important to look for a company that specializes in rack card printing. There are many digital printing companies out there, but those with offset printers and state-of-the-art printing presses will deliver better results.

When it comes to the design of the card itself, it is best to stick to the basics. Make sure that the design, colors, font, images or illustrations all blend together to create an attractive whole. At the same time, the overall look of the card must reflect the image that you would like to portray as a company.

If you want, you can also incorporate unique features in the card. Whichever of the two common sizes you choose, you can opt to include a detachable business card or coupon card when you print rack cards. This way, you will not just print an advertising material that will make people remember your brand, but you can also offer something extra to those who will grab one of your cards from the rack.

Through rack card advertising, you can up the ante in your print advertising campaign.

What Makes Up Rack Cards: Size, Material, and Design

Rack cards are a familiar sight in theaters, hotel lobbies, airports, tradeshow booths, office reception desks, and similar areas. These thick cards usually indicate the contact information of the business, as well as a brief description of the products or services offered. In a doctor’s office, for example, you might see a rack card which lists down the most important vaccines that new born babies must get. At the bottom of the card is the contact information of the doctor that you can contact for vaccines. If you’re a business owner, you can use rack cards in your own advertising campaign as well. Read on to find out the answers to some of the most frequently asked questions about rack cards.

Frequently Asked Questions about Rack Cards

  • What’s the standard size of a rack card?

Rack cards are printed advertising materials and in order for them to fit in display cases, you must go for one that’s standard-sized. The most common sizes of rack cards are 3.5’ x 8.5” and 4’ x 9”. The orientation is portrait, while the design is colorful and eye-catching.

  • What is the best material to use when printing rack cards?

When looking for a company to print rack cards, make sure that they use only high-quality offset printing presses. This is better than desktop digital printers which may not necessarily be capable of printing on thick or heavy cardstock. Most rack card printing companies use paper which have a 16.pt thickness. Depending on whether you want a matte or a glossy finish, there is a suitable paper thickness and type that you can use for printing.

  • How can I effectively design a rack card?

For rack card printing to be effective, the design must be eye-catching. The colors and design should be eye-catching enough so that anyone walking by or standing near the display case of the rack card will notice enough to grab one or two cards. Of course, similar to business cards printing, the colors used and the overall design should also match the image that you would like to project for your brand. Another way to make your rack card stand out is to incorporate maps, QR codes, discount coupons, or a detachable business card at the bottom of the material.

By doing your homework and learning as much as you can about rack cards, you can successfully use it to promote your business.

 

Getting to Know Rack Cards

When you are checking out of a hotel, you are bound to see a stack of rack cards that promote the other services of the establishment that you just visited. You pick one for future reference, or to give to a friend who might be planning to stay in the same hotel in the future. Such is the effectiveness of marketing through rack cards. They hold a person’s attention enough to grab one card, read through it, and hopefully take it home.

If you would like to take advantage of the appeal of rack cards and use it as a way to advertise your business, here are a few things to learn about them:

  • Rack cards should be placed in an area where there is a lot of foot traffic.

Aside from hotel lobbies, you will usually see rack cards displayed in theaters, the waiting area of doctor’s offices, showrooms, booths in tradeshows – basically any area where there is a lot of foot traffic. Placement is important because the more that people will grab one of your rack cards, the more exposure your business will get.

  • Design, color, and overall look is important.

Since your goal is to capture the attention of anyone standing near the place where the rack card is set, the design of your card must be eye-catching. Think of the brochures distributed in airports which showcase the most beautiful tourist destinations in the country you’re visiting. The images are attention-grabbing and are professionally photographed. The same thing should apply when it comes to your own set of rack cards. Remember that design, color and the overall look of the card should compel passersby to grab one of your rack cards.

Offset has up to eight times better quality than desktop digital printing, so the extra investment is well worth it. You should also know which size and material is most effective for rack cards advertising. The standard sizes are 3.5” x 8.5” and 4” x 9”.

  • You can also incorporate special features in the rack card design.

Finally, you can incorporate special features when rack card printing. You can design it in such a way that the bottom part is detachable and can be used as a business card or a discount coupon. By  learning as much as you can about rack cards, you can turn printing them into a vital part of  your print promotional campaign.