If you think that getting a color postcard printing service provider is something that should not be done by modern entrepreneurs, think again. The old school way of sending out postcards for direct mail marketing is very much “in” these days – simply because it is still effective. Here are the reasons why you should consider adding postcards to your print marketing campaign:
- Unlike digital coupons or discounts sent through email, people appreciate having something tangible in hand. Your postcard can double up as a discount coupon, so people will be very happy receiving one in the mail.
- Sending postcards regularly is a great way to establish customer loyalty. Let’s say that you own a beauty salon. You can send out postcards to your existing and prospective customers whenever a new service or product is offered. These postcards can double as discount coupons for services. During the holiday season, you can turn the postcards into holiday greeting cards. Such consistency will mark the name of your business in the minds of your customers, so it builds trust and brand loyalty.
- You can actually make a high-tech postcard by including scannable QR codes in the design. Once a customer scans the code on his or her mobile phone, it can lead the browser to your website – or it can serve as a digital discount coupon.
Choosing the Right Custom Postcard Printing Company
Should you decide to print postcards online, how can you look for the right printing company? There are two kinds to choose from: digital and offset. With digital printing, desktop printers are usually used. With offset printing, huge Heidelberg printing presses are used and the results have better quality than digital printing. Another thing to look for in a printing company is their expertise in the field, the turnaround time, the price for the service, and the quality of results delivered. If they have a complete line of printed products offered, they are most likely experienced when it comes to printing postcards as well.
With an appropriate design, layout, message, and print quality, you can use postcards to up the ante in your print marketing strategy.