Tag: postcards

Postcard Printing for Movers & Storage Service Providers

If you are in the business of moving and storage, your customers have to entrust their most valued possessions to you. The items can cost anywhere from one to one thousand dollars, but the fact that you have earned a client’s trust is invaluable to a business. This is something that you have to use to your advantage – and advertise – using postcard printing. With postcards and other printed marketing materials, you have a cheap yet effective form of marketing your business.

The first thing that you have to do is look for an online printing service provider. For postcards, there are almost two dozen sizes available. Some of the most popular are 4” x 9”, 6” x 11”, and 9” x 12” if you want jumbo postcards that make an impact. Once the postcards are printed out, there are a few options on how they can be distributed. First, you can go for direct mailing. For this, you need to buy or put together your own mailing list. Once the cards are printed out, you will send them individually to the names and addresses on your mailing list.

Second, you can go for EDDM or Every Door Direct Mail. This is a service offered by the United States Postal Service for entrepreneurs where you can send marketing mailers to every door within a zip code, address group, or demographic. This is a better option because you don’t have to put together or buy your own mailing list. If you will partner with a print shop that offers EDDM postcards, you don’t even have to do the paperwork – they will process it all for you.

The third option is personally handing out the postcards to people out on the streets, where there is high foot traffic. You can also include the postcards in invoices, price quotations, and other official mailers.

Headline Ideas for Moving and Storage Postcards

Unlike brochures and flyers, there is very limited space to write content in when you are using postcards so use it wisely. For movers and storage service providers, here are a few ideas:

  • You can entrust your valuables to us!
  • Moving? Renovating? Allow us to store your valuables!
  • Need more storage space? Let us help.
  • Get one free month of storage with our moving/storage services.

A common offer for storage service providers is to offer one month free along with a certain minimum month for the contract. For movers, offer a certain percentage off your service and indicate it in the postcard.

With the help of marketing postcards, you can advertise your moving and storage services without having to pay too high a price for it.

Boost the Sales of Your Jewelry Business through Postcards

Perhaps one of the most glamorous businesses to have is selling jewelry. Although you may have an instant audience for it, you still need to exert some effort into advertising your products. Instead of taking the expensive route in advertising, go for the cheaper yet still effective alternative which is print. Specifically, use postcards to advertise your jewelry business. You can use direct mail, every door direct mail, or personal distribution of advertising postcards to reach as many people as possible. Postcards are cheap to produce because there are many online printing service providers available. In fact, the more pieces you order, the cheaper the per piece price gets.

When Should I Send Jewelry Postcards?

Next, when exactly should you send jewelry postcards? Check out this list:

  • When you are introducing your business to your target market. Whether you have an online or a brick-and-mortar store, you need to have some form of advertising material to let people know that your business exists.
  • If you are holding a big sale – again, it can be in-store or online – then you should send postcards ahead of the start date. Include a discount code at the back of the card to ensure better response rates.
  • Send out postcards ahead of special occasions: Valentine’s Day, Mother’s Day, Thanksgiving, Christmas, and New Year. Also send postcards for anniversaries and birthdays or any other special occasion – it’s better if you can personalize the card so gather information that a customer voluntarily gives if you can.
  • You can also send out postcards if you are buying gold. Most jewelry sellers buy unused jewelry from customers which they turn into new jewelry pieces. include an attention-grabbing headline, and make sure that the photos are high-definition to really impress the recipient.

With the help of postcard printing, you can advertise your jewelry business and turn printed marketing materials into gold!

Greet Your Customers in Style When You Print Holiday Postcards

The holidays are coming up and now is as good a time as any to think about holiday postcard printing. For this, you will be sending marketing postcards to your existing and prospective clients, with holiday being the theme. For postcard marketing to be effective, you need to send at least five postcards, one after another, but time it in such a way that the recipient will not feel overwhelmed with the frequency. If you have already gotten a head start in postcard marketing, you can follow it up with holiday greeting cards in the form of postcards.

Top Tips for Effective Holiday Postcards Marketing

The first thing that you need to do is look for a reliable online printing service provider. Ask about the printing package rates, turnaround time, quality of customer support, the printing process, and the materials used. Next, here are the top tips for effective holiday postcards marketing:

  • Beat the holiday rush and finalize your design early. 

Most companies will rush to have their holiday postcards printed on the months of November to January – so beat them by finalizing your design early. Do it at least a couple of months before the holiday rush, which will even save you money because you don’t have to pay rush printing fees. 

  • Be sensitive.

Not every family celebrates Christmas, so be sensitive to different religions by sending a generic Happy Holidays greeting instead of Merry Christmas or Happy Hanukkah. If you sent the final postcard design to the print shop a bit too late, go with a New Year’s instead of a Christmas theme. You can also personalize the holiday postcards. If you are mailing out the postcards yourself, you can write down the name of each customer on the postcard to add that personal touch.  

  • Invest in high-quality holiday postcards.

Finally, invest in high-quality postcards. You don’t have to spend a lot to come up with impressive postcards. Choose from different sizes and there are two paper coating types available: matte or glossy. 

No matter what type of business or product it is that you have, you can use holiday postcards not just to spread the cheer, but also to earn the loyalty of your customers while enhancing your brand. 

Here’s How to Make Marketing Postcards for Health Services

The past few years highlighted the importance of health care. People want to have easy access to health care providers, so they need to know that your business exists. If you are in the health care industry – whether it’s a product or health services that you are offering – you can let people know about your business through postcard printing. 

Health Services Postcards

First, what are the advantages of postcard printing?

  • Whether you’re in health care or any other industry, you can use postcards as a cheap yet effective way of promoting your brand. Postcards can be mailed and distributed without envelopes, so the message is read right away. If you will use an attention-grabbing headline on the card, readers will take notice and keep your postcard for safekeeping should they need health care services in the future. 
  • There are many online printing service providers out there where you can order postcard packages. They can either be digital or offset – some print shops offer both. When choosing which print shop to work with, ask about the length of experience that they have, the quality of materials used, the paper finish, and the turnaround time.
  • For distribution, postcards can be handed over personally, sent through direct mail using a mailing list, or you can send one postcard to every door within a certain zip code through Every Door Direct Mail. Whichever method you use, what’s important is for your postcards to reach as many people as possible. Better if you will combine traditional print ads with digital advertisement. These two complement each other and you can broaden your reach to those who are always online, and those who prefer to have something tangible.

Next, how can you effectively design postcards for the health care industry? Aside from the attention-grabbing headline, you need to incorporate your business logo in the design. Include high-definition pictures, images, or illustrations. The overall look of the postcard should be organized, easy-to-read, and visually appealing. Finally, do not forget to include a promo code at the back of the card so that you can boost your response rate. With the help of postcards, you can effectively spread the word about your business while helping people take better care of their health at the same time.

Print Postcards & Use Them as Recipe Cards for Marketing Your Food Product or Business

Did you know that you can print postcards and use them as recipe cards for marketing your food product or business? What’s good about using postcards for advertising is that they are cheap, yet effective. This is especially true when you combine printing postcards with an all-out digital ad campaign. For the latter, you simply need to engage with your customers through your social media accounts. Having a combination of online and offline advertising is the best way to reach out to as many customers as you can. 

Next, here are some ideas for recipe postcard marketing that you can use: 

  • Include a recipe of pumpkin pie if you have a farm with a pumpkin picking activity. If it’s apples or any other fruit that you are offering picking activities for, include a recipe for that fruit in the postcard and use it to market your farm.
  • If you are bottling organic fruit preserves or pickled vegetables, have a postcard with a recipe that uses such ingredients. 
  • If you have a food truck or restaurant, include a recipe of one of your entrees, soups, salads, or desserts on a postcard. 

Make sure that the photo accompanying the recipe looks mouth-watering. This can be achieved using high-resolution photos which are professionally shot. The quality of print also matters – offset printing usually offers better quality than digital. 

At the back of the card, include your business’ contact information. If you are selling or manufacturing food products, include information about that as well. You can even include a promo code to offer the holder of the postcard discounts on your food products or food-related services.

To make the most out of your postcard printing campaign, look for a reliable online printing services provider. Check on the price of the printing package; the quality of printing method and the materials used; the paper finish; the turnaround time; and the customer support offered.

All in all, using postcards as recipe cards is a creative way to market your food products or business.

5 x 7 Postcard Printing for Your Business’ Grand Opening

If you are planning to launch a new business, you want to spread the word about the event. The best way to make the announcement and let as many people know about it is through 5 x 7 postcard printing. Here, we will learn about the purpose of postcards and how you can use it to announce your business’ grand opening. 

What are Postcards for? 

Postcards are made of thick paper and are designed for writing and mailing without an envelope. It is the latter fact which makes postcards such great advertising material. Whenever a person receives your postcard in the mail, he or she can read the marketing message right away. Here are a few more things that postcards are used for:

  • To let people know that your business or product exists

If you’re launching a new business or product, you can distribute postcards to let people know about it.

  • To make announcements

If you have an upcoming sale in your retail store, for example, you can send out postcards to announce the event. Including a promo code on the postcards will entice more buyers to show up on the sale dates. 

  • To remind clients of appointments

If you have a dental clinic, you can use postcards to remind patients of upcoming appointments. 

  • To reward customer loyalty

You can send postcards with promo codes to customers who have been loyally buying your products. 

  • To send holiday or birthday greetings

You can also use postcards as thank-you, holiday, or birthday greeting cards. Use the back of the card to give incentives for them sending a lot of business your way. 

Use 5” x 7” Postcards for Your Grand Opening 

When you get in touch with an online printing service provider, you will learn about the different postcard sizes available. 5” x 7” is an ideal size if you want to announce your business’ grand opening, or a new product’s launching. Use the extra space to include a bulleted list of the product’s description, or what your business is all about. 

With its flexibility and wide array of uses, postcards make for the perfect advertising material – so use it to spread the word about your business’ grand opening.

Postcards for Home Construction and Repairs

Postcard printing is one of the cheapest yet most effective forms of advertising out there. Radio and television ads used to be an option, but they are very expensive and are only used by big corporations. If you’re a small-scale entrepreneur – let’s say an expert in home construction and repair, how are you supposed to advertise your business without spending a lot? Printed marketing materials are a great option because they are not only cheap, but also effective. Pair this with establishing a presence in social media, then you are all set in letting as many people as possible know about your home repair and construction business. 

Getting Started on Postcard Marketing

For experts in home construction and repair, here is how you can get started on marketing your services using postcards:

  • Get in touch with an offset or digital print shop.

First, search for an online printing services provider. Using either digital or offset printing method, they will be the one to create the postcards for you. When looking for one, check on the length of time that they have been in the business. Also ask about the printing package prices and the quality of customer support offered. There are also print shops that offer a reprint guarantee, and 24-hour or rush HD printing. 

  • Choose the size and material for the postcard. 

Postcards come in a variety of sizes, but the most popular are 4” x 6”, 5” x 7”, and 6” x 11”. For the material, you can choose between 16-pt or 17-pt. paper stock, as well as a matte or glossy finish. 

  • Design the postcard well. 

Your postcard is only as good as its design. Even if you will use the most expensive material, it will not be effective if it is not well-designed. Based on your preferred size, you can include graphics or mostly text on the design. Use an attention-grabbing headline and if you must include graphics, make sure that it is professionally-made. The same goes for photos – they should be professionally shot. Include your contact information at the bottom and if you want, you can use the back of the card for promotional discounts. This ensures that you will get a good response rate from your postcard marketing campaign.

  • Focus on distribution. 

Lastly, distribute your postcards by mailing one to every mailbox within your area of operations. You can use your own mailing list, buy one, or use the Every Door Direct Mail service which is offered by most print shops. Also include a postcard in all your paper-based transactions. Bring a stack with you when working on a project so that you can have something to give to people who are inquiring about your services. 

Preparing for a Black Friday Sale? How Postcard Printing Can Help

One of the most anticipated events by shopaholics and online shopping addicts is the big Black Friday Sale. The date for this varies between November 23 and 29 – technically the Friday after Thanksgiving Day. It’s basically the start of the holiday shopping season so if you own any type of business, you need to take full advantage of the hype behind this very American tradition. Let’s say that you are planning to hold a Black Friday sale for your business. How can you start building the hype? Do so in your social media posts and your website so that online users will anticipate what is in store for them. Add to this a good postcard printing campaign, then people are bound to flock to your establishment.

Tips for Printing Postcards for Black Friday

First, make sure to look for an online printing services that can create high-quality postcards for you at an affordable price. Next, keep these tips in mind when printing Black Friday postcards:

  • Send the postcards with plenty of time to spare before the actual holiday. If you already have a mailing list or if you want to send one postcard to every door within your zip code or a mail carrier route, do it a month or so before the actual date of your Black Friday sale.
  • Create a postcard with a catchy headline and an attention-grabbing design. Entice customers to spend their money by designing a postcard using bold colors and a screaming headline. Why should shoppers visit your website or your store on Black Friday? How much discount can they get? Are there many varieties, products, or services available? Tempt them with phrases like 50% off, buy-one-get-one, or free shipping.
  • Do not forget the QR or promo code. Your goal in mailing out the postcards in the first place is to entice as many people as you can to visit your online or actual store on Black Friday. When you mail the postcard, there should be something in it for them – which can only be achieved using QR codes or promo codes. The higher the discount is, the more customers you can attract to purchase your products or services.
  • Extend any promotions that you have to “Cyber Monday”, or make the whole week “Black Friday” in your store.

By following these tips, you can use postcards to market your Black Friday sale, and have customers flocking your store on that date.

5 x 7 Postcard Printing for Digital Marketing Agencies

Only a small percentage of a business’ target market is offline these days, which is why a lot of digital marketing agencies have emerged. As the name implies, the goal of these agencies is to use digital means to market a product or service. If your business falls under this category, how can you advertise the fact that you are offering advertising services? You can use a combination of digital and print marketing methods. Here, we will focus on 5 x 7 postcard printing and how it helps digital marketing agencies. 

First, what are the services offered by a digital marketing agency? Here’s a quick list: 
– Develop digital marketing strategies
– Google ads and social media ads
– Market analysis, evaluation of a brand’s performance, etc.
– Search engine optimization 
– Web hosting services
– Web design and development

The goal of these services is to use digital techniques to spread awareness about a brand, product, or service. If you are a digital marketing agency yourself, how can you use 5x 7 postcards to market your own line of services? Look for an online printing that will serve as your printing partner in creating the postcards. 5” x 7” is an ideal size to get your message across. When choosing which print shop to order from, compare the different packages offered, the type of printing method used, the material, and the quality of customer support. 

Next, when designing the postcard, make sure that there is a catchy headline. What’s good about using postcards is that they are not contained inside envelopes so the message is exposed for everyone to see. This makes postcard marketing do double the work, because those who get to read the message along the way are made aware of your brand as well. 

One last thing to focus on when using 5 x 7 postcard marketing to advertise your digital marketing agency is distribution. You can go for direct mail where you would have to provide names and addresses, or use a service like Every Door Direct Mail which is offered by the USPS. EDDM allows you to send out one postcard to every door within a zip code or a mail carrier route, and you don’t have to put together a mailing list by yourself. 

Postcard Printing Musts for Photographers

Despite the fact that a lot of people have mobile phone cameras with amazing resolution, the skills of professional photographers are still unmatched. Those who are getting married, having a big birthday bash, or people who simply want professional-looking portraits or family photos are the prospective clients of photographers. If you are one, how can you promote your services? Thankfully, you don’t have to spend much because you can rely on postcard printing to do the marketing for you. When paired with establishing your presence on popular social media sites, a combination of online and offline marketing is the key to making your presence felt and your brand known as a photographer.

Must Do when Printing Postcards as a Photographer

The first thing that you need to do if you want to use postcards marketing to promote your services is to look for an online printing shop. There are digital and offset printing methods available. Do your research and ask about the printing package, the materials, the sizes available, and the turnaround time. 

Next, here are a few things that you must do when designing postcards that will be used to market your services as a photographer:

  • Use stunning photographs. 

Think of your postcards as a sampler of your talent as a photographer. You are basically applying for a job when you send out these postcards – you want people to hire you for their events and photo sessions. Once they look at the postcards that you will send, will they like your style? Depending on the size of your postcards, you can include two or more photos that showcase your style in taking pictures. 

  • Highlight your specialization in taking photos. 

Are you a wedding photographer? Do you like taking portraits of kids or families? There are even those who specialize in pet photography. When choosing which photos to include in your postcard, make sure to highlight your specialization. 

  • Offer seasonal discounts. 

Finally, offer seasonal discounts so that more people will book your services. For example, include a code for 10% off a professional shoot for a family for the fall season. Those who would like to include family portraits in a Christmas card can get 5% off if they book your services early. Be creative in thinking of discounts to offer and include them in your postcard design. 

With these tips, you can maximize the earning potential of your photography business simply by using inexpensive, yet effective marketing postcards.