If you are in the business of moving and storage, your customers have to entrust their most valued possessions to you. The items can cost anywhere from one to one thousand dollars, but the fact that you have earned a client’s trust is invaluable to a business. This is something that you have to use to your advantage – and advertise – using postcard printing. With postcards and other printed marketing materials, you have a cheap yet effective form of marketing your business.
The first thing that you have to do is look for an online printing service provider. For postcards, there are almost two dozen sizes available. Some of the most popular are 4” x 9”, 6” x 11”, and 9” x 12” if you want jumbo postcards that make an impact. Once the postcards are printed out, there are a few options on how they can be distributed. First, you can go for direct mailing. For this, you need to buy or put together your own mailing list. Once the cards are printed out, you will send them individually to the names and addresses on your mailing list.
Second, you can go for EDDM or Every Door Direct Mail. This is a service offered by the United States Postal Service for entrepreneurs where you can send marketing mailers to every door within a zip code, address group, or demographic. This is a better option because you don’t have to put together or buy your own mailing list. If you will partner with a print shop that offers EDDM postcards, you don’t even have to do the paperwork – they will process it all for you.
The third option is personally handing out the postcards to people out on the streets, where there is high foot traffic. You can also include the postcards in invoices, price quotations, and other official mailers.
Headline Ideas for Moving and Storage Postcards
Unlike brochures and flyers, there is very limited space to write content in when you are using postcards so use it wisely. For movers and storage service providers, here are a few ideas:
- You can entrust your valuables to us!
- Moving? Renovating? Allow us to store your valuables!
- Need more storage space? Let us help.
- Get one free month of storage with our moving/storage services.
A common offer for storage service providers is to offer one month free along with a certain minimum month for the contract. For movers, offer a certain percentage off your service and indicate it in the postcard.
With the help of marketing postcards, you can advertise your moving and storage services without having to pay too high a price for it.