Category Archives: Brochures

Reach Out to Your Target Market with Brochure Printing

Did you know that in the tourism industry, brochure printing is considered as one of the best ways to market places, hotels, destinations, and services to tourists? The minute that a traveller lands on a tourist destination, the first thing that he or she picks up is a brochure to learn more about the place. Brochures can have as many as 12 pages or panels, so you can include lengthy text and lots of images, if you want. This is precisely why many business owners still go for brochure printing. When used as part of a full-fledged advertising campaign, this is one of the best ways to reach out to your target audience.


Top Reasons for Using Brochures in Marketing  

Next, what are the top reasons for using brochures in marketing? Here’s a quick look:

  • Brochures are easy to design and print.

You can simply look for an online printing company that specializes in printing brochures if you’d like to use it for your promotional campaign. When doing so, check on the type of printing equipment, printing process, and materials that they use. Design-wise, you can look for an online printing that allows you to use a design tool so you can easily create a layout for the printing of your brochures.

  • You can include as much information as you’d like in brochures.

Brochures come in the form of greeting cards, postcards, or foldable flyers. A half then trifold brochure will give you twelve panels or pages to work with, so you can include as much information as you’d like. Just make sure that there is a good balance between text and images so it will still be reader-friendly and not boring.

  • Brochure printing is budget-friendly.

A full color brochure can be made for as low as $0.21 per piece – as long as you put in the minimum quantity to order. Its affordability is yet another reason why brochure printing is a favorite among business owners who are looking for advertising options.

  • You can effectively reach out to your target market using brochures.

More importantly, you can use brochures to reach out to your target market and build customer trust and loyalty. By regularly mailing out or distributing flyers, you are marking your brand’s name in the minds of your customers. It’s even better if you will offer them something in return – like a promo code that they can use in store and include it in your brochures.

All in all, brochures are an excellent print promotional material that every business owner should take full advantage of.

Upgrade Your Promotional Plan with Brochure Printing

Digital ads may be all the rage these days, but you still cannot beat print advertising, specifically brochure printing. Unlike ads on a website which are clickable and can only be accessed in front of a computer screen or mobile device, a brochure is something that can be held in the hand. It is tangible so younger clients would find them a novelty, making your advertising efforts more effective. You can also use brochures as part of a complete print marketing campaign. Combine it with business cards, envelopes, notepads, postcards, and flyers – and you have a set of marketing materials to effectively promote your brand.

Now, what exactly is the appeal of brochure printing for business owners? First, no matter which industry it is that you are in, you can use these promotional materials to increase awareness about your brand. Brochures are super versatile so you can use them as menus, postcards, multi-page flyers, etc.

Second, brochures are quite easy to make. Determine the purpose of the brochure so that you can come up with a layout – but decide first which option you’d like. If you are using it for postcards marketing, for example, you can come up with a two-page design so you can print on the front and back of a postcard using thick paper stock. If you would like to use flyers and distribute them as sample menus for your restaurant business, then a Z-fold brochure might be the better option for you. When having brochures made, look for cheap printing services that specialize in brochure printing. Although you might be paying a reasonable price for each piece of brochure, the quality shouldn’t suffer to make sure to check on the printing equipment that the company uses.

Third, regularly distributing brochures to customers is a great way to establish customer loyalty. If you will use them as an introductory promotional material, make sure to follow up with a lengthier brochure that tells customers about your products and services. As your customers become more familiar with your printed materials, their awareness of and loyalty to your brand will be enhanced.

All in all, finding cheap printing services providers to create your brochures is the best way to boost your print advertising efforts.

 

More than Just Promoting a Business: Other Uses of Brochure Printing

Entrepreneurs, startup companies, and even big corporations use brochure printing to promote their brand. It is usually part of a complete print advertising campaign where different materials are printed and distributed to their target market for promotion. You can promote a new product or service, tell customers more about how your company started, or give them a preview of the benefits that they will enjoy when doing business with you. But did you know that you can also use brochure printing for purposes other than brand promotion? Here’s a quick list of its alternative uses:

  • Use them as event invitation cards.

Brochures can take on the form of postcards or multi-page flyers. By simply choosing a thick paper stock and extreme gloss paper, for example, you can turn brochures into invitations for events. It can be a corporate event, personal events, public events, etc.  Online printing services offer super affordable rates for brochure printing so they’re cheap to make, too.

  • Use them as unique comic books.

If you are an artist who would like to promote your skills to graphic design or advertising agencies, for example, you can create a comic book which can be used as a sample of your artistry. Make sure to also include a short bio and your contact information, making the brochure double as a mini-resume.

  • Use them for corporate presentations.

Instead of the usual A4 paper, why not use foldable brochures when making corporate presentations? Unique and creative, this will surely capture the attention of your audience.

  • Use them as menus for distribution.

If you’re in the food industry, you can turn brochures into menus that you can distribute to potential customers. You can place a stack of foldable menus outside your restaurant for customers who are hesitant to walk in just to see the prices of the food items. You can also include one or two sample menus for takeaways or deliveries.

No matter what use you will find for brochures, it’s important to look for online printing services that specialize in brochures. See to it that they are using state-of-the-art printing equipment and high-quality paper stock. As you can see, brochures are super versatile, so you are bound to find a lot of uses for these printed materials.

Brochure Printing Basics

Brochure printing is a must-have part of any print advertising campaign. Combined with business cards, notepads, flyers, envelopes, postcards, menus, and similar items, you can reap lots of benefits from launching a full-fledged print marketing campaign.

So what are the basics that you need to know about brochure printing if you want your ad campaign to be a success? Here are a few things to remember:

  1. Determine the purpose of your brochure.

Brochures can take the form of a postcard with print on the front and back, or a folded flyer where you can place eight pages of text and images. How do you decide which one to print? Know what the brochure is for in the first place. Are you introducing a new item in the menu? if yes, then a back-to-back postcard style brochure is your best bet. On the other hand, if you are introducing an entirely new business to potential customers, a lengthier six- or eight-page brochure will better suit the purpose.

  1. Choose the material well.

Just like business cards, there are different sizes, folding options, and paper type that you can choose for brochures. For the finish, take your pick from medium gloss or extreme gloss paper.

  1. Write good copy.

Based on the purpose of your brochure, come up with well-written content. The headline should immediately grab the attention of the reader. See to it that there’s a good balance between text and images. Wrap it all up with a call to action – indicate whether you want the customer to call you for more information, visit your website, or sign up for a program.

  1. Order from the best online printing

Finally, look for an online printing that will give you the best value for your money. Make sure that they have state-of-the-art printing equipment so the quality of ink used will not easily fade. They should also give you numerous options for the sizes, folding type, material, and finish. Of course, also consider the per piece price and whether they offer quality customer service.

By learning about the basics of printing brochures, you can print ones to best represent your brand.

Highlighting the Design of Professional Brochures

Professional brochures can be used as an effective print marketing material. When you’re promoting a product or service, these handy brochures can be distributed to and be read by your direct target audience. If you’re offering beauty services, for instance, you can have half fold brochures printed out. The pages can include a brief history about your salon, the types of beauty services and products that you offer, and the brochure can even serve as a discount when presented in your place of business. Brochures can also be distributed at trade shows, out in the streets during a product launch, it can be included in mailers – the possibilities of how you can distribute them are practically endless.

Focus on Your Brochure Design!

 With the marketing benefits and flexibility offered by brochures, it really is a must for you to have them printed out for your business. The first thing that you need to do is look for a good printing company. They should have the expertise in printing high-quality materials, as well as state-of-the-art printing presses.

Next, come up with suitable content for the brochure. If you decided to have trifold brochures made, there will be six panels or pages for you to fill up with content. Make sure to include high-quality images as well to break the monotony. Content-wise, see to it that the way that the material is written fits the image that you’d like to project as a company. Use language that’s appropriate for the market. A brochure for a law firm should use more formal language as compared to a brochure that’s targeted for teenage girls buying feminine products.

Based on the number of pages of the brochure, you can have a design laid out in such a way that the pages would not look too crowded. Remember that there must be a good balance of text and images. Highlight certain parts of the text in such a way that it will stand out to someone who does not have time to read the full content of the brochure – think of the way this is done in online and actual magazines.

Lastly, pay attention to even the smallest details of the brochure design. Make sure that the content is free from typographical and grammatical errors. Your contact information must be included. The colors text, and images used on the brochure should combine to a whole that matches your brand’s identity. By taking these things into account, you can print out brochures that will leave a lasting impression to your customers.

 

 

 

 

 

 

 

 

 

 

 

 

Professional Brochures: Need-to-Know Facts about Content Writing

In the process of printing professional brochures, there is more to it than just aesthetics. You might have 100 pieces trifold brochures printed in full HD color and thick, semi-gloss paper. But if the content is badly written, do you think that you will achieve your marketing goals? Not necessarily. In order for your print advertising campaign to be successful, there should be a good balance between text and image. The quality of the brochure itself is important as well, and you should pay close attention to the message that you want to impart to the reader.

 Ways to Write Brochure Content

To make sure that you can effectively write marketing content for your brochure, here are a few ways to go about it:

  • Determine your marketing goal, and make the content revolve around that.

If you are newly launching a business, you need to tell people about how your company started, what your products and services are, and how they can benefit as customers by choosing you over other brands. If you are an existing business, you might want to print brochures to introduce a new product line. If you’re joining a trade show, you might want to use brochures to gain more following. Brochures are a truly flexible marketing material, so much so that you can use them to promote almost anything. When writing the content, keep your marketing goal in mind and make the content revolve around it.

  • Keep the content short but impactful.

While writing the content, you should also consider the number of pages that you need to use. If you think that you’ll have four pages of content, for example, you can have half fold brochures printed out. If you need to include a short page about your company history or mission and vision, go for an 8-age accordion fold brochure.  Just remember that even if you have multiple pages, you must not crowd each page with so much content, that it becomes unreadable. Keep the content short but impactful, and don’t use any more pages than necessary.

  • Creatively use a play on words.

One example of creatively using a play on words is “A tab of gold, a pinch of foil”. This is used by BlockbusterPrint to market their line of metallic foil stamped business cards. You can apply the same technique to market products when writing brochure content.

  • Offer customers benefits.

As a final touch, you can include benefits for customers in the content. There can be a page which, when presented at one of your stores, can be used as a discount coupon. You can also include maps, detailed product descriptions, special offers, and similar useful content on the brochure.

By following these tips, you can effectively write content for your marketing brochure.

 

 

Know Which Folding Type to Choose for Professional Brochures

Did you know that the “old-fashioned” type of marketing using printed materials still work, so  professional brochures are a must-have in any type of business? Sure, there are plenty of digital avenues that you can use to market your brand. But if you want to stand out in a sea of online advertising methods, especially in today’s business environment where customers have a very short attention span – something printed and tangible will truly make you stand out. This is precisely the reason why you should consider having brochures printed out. No matter the nature of your business, you can use brochures to effectively reach out to your target audience.

Get to Know Different Brochure Folding Types

 So you decided that brochures are an effective marketing tool, but you don’t know the first thing about them. The number one thing to add to your to-do list is to look for a company that specializes in printing brochures. Make sure that they have high-quality offset printers; different paper stocks to choose from; full color HD printing options; turnaround time; and excellent customer service.

Next, make sure that there’s a good balance of text and images on your brochure design. Consider your goal in printing out the brochures in the first place. Are you introducing your company to a new audience? Are you launching a new product line? Would you like to let existing customers know that your pricing has changed? Curate the content of the brochure in such a way that it can effectively fulfil your marketing objectives.

Based on the content, you can now choose the brochure folding type. Here are a few options:

  • Half foldbrochures are the most common. The paper is folded in half so you have four panels or pages to print the content in.
  • Trifold brochures consist of six panels, giving you more pages for content writing.
  • Z-fold brochures have the same number of pages as trifold, only they are different in folding orientation.
  • Single gate folding is perfect if you want to have a middle page that’s wider than the front and back cover.
  • Accordion folding has eight panels and when going for this option, make sure that you organize the content carefully to prevent reader confusion.

Other folding types include double parallel, double gate, roll fold, half then half, and half then trifold. With the help of brochures, you can effectively impart your desired marketing message to your target audience.

 

Brochure Printing & Marketing Tips to Live By

One of the biggest misconceptions that entrepreneurs have is that old school ways of advertising such as brochure printing is outdated and ineffective. Although digital marketing is cheap and in keeping with the times, it would definitely help if you can combine it with something “classic” like print advertising. In fact, it would make your brand stand out. Why? Since almost everything is digital these days, having something tangible – a brochure that customers can actually hold in their hands and read – is sort of a novelty. It etches the name of your brand into the minds of customers, and it complements your existing digital marketing campaign.

 Tips for Printing and Marketing Brochures for Your Business

 Now, if you have no idea about how to get started on brochure marketing, here are a few printing and marketing tips to live by:

  • Look for a reputable printing company that specializes in brochure printing.

There are many companies offering brochures print services out there, so choose one that’s right for you. Take your pick from digital desktop or offset printing – the latter produces more professional-looking results, although it can cost a bit more. Also make sure that the printing company has plenty of experience in printing advertising materials, and that they offer quality customer service. They should be able to assist you starting from the layout process to giving a digital proof of the design. This ensures that you will have an attention-grabbing brochure.

  • Talk about your brand, if you must, but focus more on your customers.

When thinking about the content of your brochure, determine what your goal is. If it’s to introduce your company to customers, then there’s nothing wrong in dedicating a page that indicates your company history, mission, vision, etc. But if your brochure is more marketing-oriented, you need to focus on how your product or service will benefit your customers. After all, they are the ones who will read your brochure – so the content should “speak” to them.

  • Organize the contents of your brochure.

Depending on the fold and size, the number of pages of a brochure ranges from 4 to 12. How will you organize the content in such a way that there’s a beginning, the main promotional pages, and an ending with a call to action? Make sure that the heading is enticing enough to prompt the customer to read through the rest of the content. Use words that are enticing but are still easy to understand. Focus on reaching your goal in printing the brochure in the first place.

  • Think of something that will make you stand out.

Lastly, think of an element that will make you stand out. It could be your folding option or the size of the brochure. How about an 11” x 25.5” brochure with double gate folding option, in a semi-gloss paper finish? The thicker the paper stock, the more impressive it will be. Again, you need to invest in high-quality offset brochure print service to come up with the exact type of brochure that you want – one that will help you achieve your marketing goals in no time at all.

How Brochure Printing Design has Evolved Over the Years

Similar to how television has evolved from black and white to colored and now, to smart TVs, brochure printing and other forms of printing advertisement have also evolved. Here, we will take a look at how this type of branding has evolved over the years, and how you need to print your own brochures now in order to promote your business.

 

A Quick Look at How Brochure Design has Evolved

 

As you may already know, a brochure looks like a mini-book or magazine. It contains information and pictures about the products or services you are offering. If you’re a business owner, you can definitely benefit from printing and distributing brochures with well thought-out designs and marketing copy.

 

So how did brochures look a long time ago? Here’s a brief glimpse:

  • In the 1940s, digital photography wasn’t born yet so there was heavy reliance on hand-drawn illustrations. If one or two photographs are included in a brochure, it’s black and white and the resolution is not that great. Also, colored printing was expensive during this decade so most printed materials are black and white.
  • In the 1950s, photography has greatly improved and the costs of colored printing went down, so brochures have become more colourful.
  • In the 1960s, it was pretty common to see colored brochures although old school hand-drawn illustrations and fonts were still used.
  • A decade later, brochures print has gone full-color because of the improvement in photography techniques. It has also become easier to layout printed materials and the costs of printing colored brochures have significantly gone down.

 

From the 1980s onwards, designing and printing brochures have become fully digital. Digital photography has evolved along with it, so it has become very easy to blend all these elements together. You just need to know how to come up with a strategic design that will appeal to your target market. You also need to include a call to action, as well as updated contact information for you to realize your marketing goals in the first place.

 

Today, when looking for a brochure print service provider, you even have the option to go with small desktop digital printing services or companies that use offset printing through huge printing presses. Offset printing presses deliver more professional-looking results, but there’s nothing wrong with going digital, either.

 

With the improvements in photography, printing, and layouting technology, there’s no doubt that brochure design has come a long way. Whether you prefer to use old school hand drawn illustrations or modern photography to make your brochure stand out, what’s important is to pay close attention to even the smallest details. Doing so will make you achieve your marketing objectives in printing the brochures in the first place.

Get to Know the Most Popular Folds for Professional Brochures

Professional brochures are an effective and non-costly marketing tool. Whatever type of product or service you’re offering, you can let customers learn more about it through brochures. If you are trying to build brand awareness, a brochure has enough space for you to include a brief history of your company, along with a short description of what you have to offer as a business. This is precisely the reason why you should include brochures in your print marketing campaign. Here, we will take a look at the most popular brochure folds that you can choose from if want to promote your brand using printed materials.

Top 5 Most Popular Brochure Folds

Before choosing between half fold brochures and trifold brochures, you must first look for a good quality printing company. Make sure that they offer offset printing using state-of-the-art printing presses, and that they have a variety of brochure sizes to choose from.

Next, here are the top five most popular brochure folds that you can go for:

  1. Half Fold

The sizes of brochures range from 4.25” x 11” to 11” x 25.5”. Your first option for any of the available sizes is half fold, which gives you four pages to work with. This is perfect for when you are introducing your company to clients and you want to give them a brief history of how your business started.

  1. Trifold

Trifold brochures give you six pages back and forth, which is plenty of space. This is suitable if you are introducing a new line of products and you want to incorporate images with descriptions on the brochure.

  1. Double Parallel

Double parallel-folded brochures have a total of eight panels. For this option, make sure to carefully plan how you will assemble or layout the pages. Should you place an image on the cover, or leave it for the backmost page? Incorporate a good balance of image with text so the brochure doesn’t read like a book – unless that is your intention in the first place.

  1. Single Gate

A single gate-folded brochure has one back-and-forth page which is twice wider than the front cover. It literally does fold like a single gate, and it gives you four narrow and two wide pages to use as a base for the brochure.

  1. Z-Fold

A Z-fold brochure looks like a letter Z when viewed from the top, giving you six pages to work with.

Other brochure folds include: double parallel, double gate, roll fold, accordion, half then half, and half then trifold.