Category Archives: Online Printing Quality & Service

Distribute Massage Therapy Postcards & Watch Your Bookings Soar!

If you’re a business owner, you must consider postcard printing as a primary form of advertisement? Why? Check out these reasons:

  • There are many digital or offset print shops that offer cheap postcard printing packages. When you order more copies, the price per piece gets lower.
  • There are different distribution methods available. Go for direct mail if you have a mailing list so that you can send the marketing postcards to your existing customers. EDDM or Every Door Direct Mail is a service offered by the United States Postal Service where they partner with print shops to mail out marketing postcards to every door within a zip code, mail carrier route, or address groups based on demographics. At just a few cents postage fee per postcard, you can send out mailers to potential customers even without buying a mailing list. Lastly, you can distribute the postcards personally in areas where there is high foot traffic.

Let’s say that you are offering massage therapy services. By simply printing and distributing postcards, you can let as many people as possible know about it. Whether you are a professional masseuse working on your own or if you are part of a spa or health and wellness business that offers massage therapy sessions, you can use postcards as a form of advertisement.

The first thing to do is look for an online printing company that is reliable and offers reasonable prices for the printing package. Next, work on the design of the postcard itself. Since you do not have that much space to work with, use keywords when writing the headline for the postcard. Use words and phrases like relax, refresh, rejuvenate, clear your mind, or pamper your body on the headline. Include high-definition photos of women or couples enjoying a luxurious massage. Make sure that your contact information is accurate and up to date to make it easy for clients to book your services. At the back of the postcard, you can include a promo code to increase the response rate to your postcard mailers campaign.

If you need a slew of new clients or you want old clients to come back for a luxurious, pampering massage session, remind them of the availability of your services with the help of marketing postcards.

Christmas Takeout Menu Design Tips

Right after Thanksgiving, everyone feels the holiday rush – from people scrambling to buy gifts for their loved ones to businesses rushing to meet high customer demand. If you’re a business owner, you can get a head start on the holiday rush by working on your takeout menu printing. Why should you print takeout menus in the first place? Any business owner running a food establishment knows that the key to success is having a well-designed menu, second to the dishes served and the ambiance of the place. If you already have a dine-in menu, you should think about adding a takeout menu for marketing purposes. Those who do not have the time for a full sit-down dinner, or those who would like to enjoy restaurant quality meals minus all the fuss of dressing up would opt for delivery or ordering takeout. Takeout menus also help boost sales, enhance your business’ brand, and encourage repeat orders.

How Do I Design Holiday Takeout Menus?

The last month of the year is the best time to distribute holiday takeout menus. Look for a print shop that offers to go menu printing. Compare the printing packages, printing method, materials, and the turnaround time when ordering – narrow down your choices to two or three print shops then make an informed decision from there.

Next, how can you design takeout menus with a holiday theme? Here are a few quick tips:

  • Choose a suitable size for the takeout menu. Some options include: 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding styles, you can have anywhere from four to twelve panels or pages.
  • The holiday design can be based on whether you have an upscale or casual restaurant logo. If you have a fine dining establishment, go for design elements like a delicate snowflake or the silhouette of a snow globe. If casual dining is more your style, incorporate illustrations of Santa Clause, reindeers, or colorful Christmas trees. Use the same colors as your business logo to have a more cohesive look.
  • Since it’s the holiday season, offer something new in your menu. It can be a holiday-themed drink, or meal packages that can feed the whole family. Place the menu items in such a way that the highly-profitable, yet easy-to-prepare dishes are highlighted.

Once the online printing shop is done with your takeout menu order, you can have the menus mailed out to your customers. Also display them by the restaurant cashier, place some right outside the restaurant, and distribute them personally in areas where there is high foot traffic. Follow these tips to maximize your restaurant’s profits using takeout menus this holiday season.

5 x 7 Postcard Printing for Martial Arts Instructors

If you are looking for a cheap yet effective way to spread the word about your business, you should definitely try 5 x 7 postcard printing. Postcards are an affordable advertising tool that can be mailed out or distributed personally to create awareness about a brand. If you are running a martial arts school, a martial arts camp, or if you are an individual martial arts instructor, what you can do to let parents and interested students know about your classes is to mail out postcards. Here’s a quick list of the benefits of this marketing material:

  • Since postcards are sent without envelopes, the message will be read immediately by the recipient. Your mailer will not be left unopened or automatically thrown in the trash, because the message is right there for your audience to see. 
  • The more pieces of postcards you order, the lower the per piece price gets. This is especially true for offset printing methods. 
  • There are many postcard sizes to choose from – ranging from 4” x 6” to 6” x 11”, to as big as 9” x 12”. For the distribution method, you can either go with personally giving out the postcards, direct mail if you have a mailing list, or Every Door Direct Mail. For EDDM, the print shop can partner with the USPS to mail out your marketing postcards to every door within a zip code or any other group of addresses that you prefer. This works best if you do not have a mailing list because at just a few cents postage fee per card, you can deliver your marketing message to your intended audience. 

What else should you remember when printing martial arts postcards? Look for a reliable color postcard printing service that will do a good job of creating those postcards for you. Again, these are sent sans envelopes so the message will be read immediately. If the postcard is poorly printed and does not have an attention-grabbing headline, your marketing efforts might just be wasted.

After choosing which online printing services provider to go with, think of a suitable headline. Highlight the fact that martial arts teaches kids self-defense, it enhances their confidence, and develops discipline. Even with the biggest-sized postcard, you do not have that much space to work with so use a short headline that is still impactful. Make sure that your contact information is accurate.

Finally, include a call-to-action. Use the back of the card to offer promo codes or discounted rates upon enrolment. With 5 x 7 or any other size postcards, you can market your martial arts instruction services to interested parents and their kids who will be your students. 

Boost the Sales of Your Jewelry Business through Postcards

Perhaps one of the most glamorous businesses to have is selling jewelry. Although you may have an instant audience for it, you still need to exert some effort into advertising your products. Instead of taking the expensive route in advertising, go for the cheaper yet still effective alternative which is print. Specifically, use postcards to advertise your jewelry business. You can use direct mail, every door direct mail, or personal distribution of advertising postcards to reach as many people as possible. Postcards are cheap to produce because there are many online printing service providers available. In fact, the more pieces you order, the cheaper the per piece price gets.

When Should I Send Jewelry Postcards?

Next, when exactly should you send jewelry postcards? Check out this list:

  • When you are introducing your business to your target market. Whether you have an online or a brick-and-mortar store, you need to have some form of advertising material to let people know that your business exists.
  • If you are holding a big sale – again, it can be in-store or online – then you should send postcards ahead of the start date. Include a discount code at the back of the card to ensure better response rates.
  • Send out postcards ahead of special occasions: Valentine’s Day, Mother’s Day, Thanksgiving, Christmas, and New Year. Also send postcards for anniversaries and birthdays or any other special occasion – it’s better if you can personalize the card so gather information that a customer voluntarily gives if you can.
  • You can also send out postcards if you are buying gold. Most jewelry sellers buy unused jewelry from customers which they turn into new jewelry pieces. include an attention-grabbing headline, and make sure that the photos are high-definition to really impress the recipient.

With the help of postcard printing, you can advertise your jewelry business and turn printed marketing materials into gold!

Invest in Takeout Menus for Clear Branding

Takeout menus is one of the first things to invest in if you are in the restaurant business. Whether you are on your soft opening or if you simply want to attract new clients, a takeout menu will pave the way towards increasing your sales. How, exactly can this be done? First, printing takeout menus will enhance your brand. If you have a fine dining restaurant, the interior design and ambiance of the establishment is part of your image. The same thing holds true for both your dine-in and takeout menu. Since you are a food establishment, your menu represents what you are all about as a business. The dine-in menu is all about the dining experience – while the takeout menu entices those who may not have the time or maybe the budget for a sit-down meal to still sample the dishes that you have to offer. Diners can either order takeout or delivery, so that they can experience restaurant quality dishes minus all the work while offering takeout or delivery convenience at the same time.

Things to Include in Your Takeout Menu

For your to go menu design, make sure to always include the following:

  • The complete contact information of your food establishment. Make sure that your telephone number, email address, or the links to your social media sites are all updated and accurate to make it easy for customers to contact you.
  • Also include your hours of operation. More importantly, identify the delivery options which are available for users. Some like using apps, others prefer phone calls directly through the restaurant. The more ordering options you have, the better.
  • Include your restaurant’s logo in the design of the takeout menu. For the individual menu items, place them strategically so that the bestselling/high-profit items are highlighted.
  • Lastly, you may want to include a promo code that will entitle the holder of the takeout menu to discounts from your restaurant.

To get the best-looking takeout menus, look for an online printing provider that offers either offset or digital quality printing. Check on the length of experience that they have, the materials used, the finish of the paper, the turnaround time, the quality of customer support – and the price of the printing package. Compare two to three print shops, then make an informed decision from there.

EDDM Mailers for Landscape Artists

If you are a landscape artist, how can you advertise your services to homeowners? You may know quite a few people in your neighborhood but if you want to make a good profit, you need to reach out to as wide an audience as possible. Essentially, everyone living within your house and nearby areas are potential clients. The elderly neighbor who is living alone may require professional lawn mowing, so you can offer your services. But to come off as a professional, you need to do something like sending out postcard mailers. If you don’t have your own mailing list, you can take advantage of eddm mailing services which stands for Every Door Direct Mail.

EDDM is a service offered by the United States Postal Service where they partner with local print shops to deliver advertising postcards to every door within a zip code, mail carrier route, or any group of addresses within a certain demographic. Since landscaping is your business, you can narrow down your mailing list to homeowners only instead of renters – because these are the ones most likely to book your services.

What Should I Include in Landscape Postcards?

For eddm postcard printing, you do not have that much space to work with so make sure to keep your message short but full of impact. Here are a few tips on the information that you should include in landscape postcards:

  • In lawn maintenance, it is better to hire a professional because you know how to maintain an entire ecosystem instead of just pruning shrubs or planting in-season plant species. Based on the location, weather, and plenty of other aspects, you can help increase the value of a property through landscape design.
  • Include the services that you offer including weed control, fertilization, aeration, seeding, caring for trees/shrubs, pest control, and professional landscape design.

Of course, you should summarize the information into a short headline – or place the number of services into a bulleted list so that the text will fit into an EDDM postcard.

When Should I Send Landscape Postcards?

The best time to advertise your professional landscaping services is right before the spring season. Let the readers know that spring is the best time to hire one because if they will do it in the summer season, the plants may not have sufficient time to grow. The only thing left for you to do is look for an online printing shop that offers EDDM postcards – then they will take care of the rest of the process for you. Just choose an address group, pay the printing package and postage fee, then wait for your advertising postcards to be delivered to individual mailboxes. From there, the number of inquiries about your landscaping services should increase.

Rack Cards for IT Support Professionals

Rack cards printing is a cheap yet effective way to advertise any business. Let’s say that you are in the Information Technology industry and you offer technical support to businesses. How can you let them know that your IT firm exists in the first place? If you want an advertising method that is cheap yet effective, go for printed marketing materials. Mail out postcards to every business address within your zip code and wait for inquiries to come pouring in. Be consistent in postcard marketing so that you can enhance your brand and build customer loyalty. You should also have business cards, letterheads, rack cards, envelopes, and any other printed marketing material that you might need.

For rack cards, you can choose either the lay flat counter size (3.5” x 8.5”) or the more popular rack cards display size (4” x 9”). Rack cards are designed to be displayed in literature/brochure/rack cards displays, which are placed on the countertops of offices or any other area where there is high foot traffic. Ideally, people passing by will pick up the rack card and keep the contact information for future reference.

For IT professionals, look for an online printing shop that offers either digital or offset printing. Make a comparison of the packages, the customer support, the paper finish, and the overall material used. Here are a few more tips on how you can print rack cards as an IT professional:

  • Start with a catchy headline. Your goal is to grab the attention of passers-by, so you should have an impactful tagline on the front part of your rack card.
  • Make a list of the IT-related services that you offer. You have limited space with rack cards but you can include the major services, such as virus removal, data storage, technical support, security devices, or help desk.
  • Make sure that there is a call-to-action, and that your contact information is complete and accurate. You can also go for the tear-off business option to make your rack cards stand out even more.

All in all, rack cards printing will effectively spread the word about your IT support services – just make sure to display them in areas where a lot of people pass by. You can also distribute them personally in trade shows and similar business events.

How Should Letterheads be Designed for Interior Designers?

If you an interior designer, your goal is to make spaces feel comfortable and look aesthetically pleasing. Since this job is design-related, you might find it quite easy to design a letterhead for yourself. But why should you do this in the first place? Letterhead printing can be part of your marketing campaign. Digital may be the way to go these days, but there is still something to be said about the effectiveness of print marketing. Aside from it being tangible, it is highly effective – not to mention cheap. You can have letterheads, postcards, rack cards, and other materials printed at less than a dollar per piece. Letterheads in particular are great to use because they legitimize transactions while enhancing your brand at the same time.

Although you may not necessarily have problems with the design part, it is still good to know how you can effectively design letterheads for your interior design business:

  • Letterheads are usually headings which are printed on top of the page, but you can alter the placement. Come up with a creative, strategic design if placing the letterhead as a footer instead of a header. You also have the option to use either the left or right side of the page. Yet another design is to use your interior design company logo as a faint background for the entire page.
  • Choose the right size based on your printing needs. Letterheads are usually used for customer invoices, price quotations, and similar transactions. If you print quite lengthy letters, go for the legal size or tabloid size letterhead. These measure14” x 8.5” and 11” x 17”, respectively. A standard sized letterhead measures 11’ x 8.5”.
  • Ask the online printing services provider if they offer a second blank sheet or matching envelopes as part of the set.
  • Company logos are usually incorporated in letterhead design. Do this while also checking on the accuracy of your basic business information, which is crucial to include in the letterhead.

You don’t have much space to write too much text when printing letterheads – so let the design speak for itself. As an interior designer, it is up to you to make your letterhead design stand out. Once done, order letterheads from a reliable print shop and use it to make all your transactions look legitimate while enhancing your brand as well.

EDDM Mailing for Every Type of Insurance Plan

Eddm mailing or Every Door Direct Mail is the best way to distribute marketing postcards for insurance companies. No matter which of these plans you are offering to your clients, you can easily advertise it using eddm:
Auto insurance
Business insurance
– Commercial insurance
– Final expense insurance
– General insurance
– Health insurance
– Home insurance
– Life insurance
– Mortgage protection insurance
– Medicare supplement insurance
– Property insurance

But what are eddm postcards, exactly? EDDM is a service offered by the United States Postal Service where they partner with local print shops to send one postcard to every mailbox within a specific address. Only postcards are accepted as marketing mailers and you can narrow down the mailing list based on zip code, individual mail carrier route, or demographics such as average household income, homeowners versus renters, age bracket, etc.

The number one benefit of working with a print shop that offers EDDM if you are an insurance plan provider is that you do not have to take care of the finer details. The print shop will simply charge a postage fee for each postcard – but they handle the rest of the work. After printing the postcards, they will bundle it in 100s as required by the USPS. They will also take care of the paperwork, then deliver the bundled postcards to your local post office for individual mailbox distribution. Another benefit of looking for a print shop with EDDM postcards is that you do not need to put together or buy a mailing list – it’s all pre-chosen for you.

As an insurance plan provider, you are giving clients the benefit of having a financial plan to rely on in case something goes wrong. On your end, you can rely on print shops to promote this service that you are offering your clients simply by taking advantage of their EDDM mailing service.

Making Letterheads for Tax Services

Be it for individuals or business owners, tax season can be a quite stressful time. Typically held from January to April which is the deadline month, tax season is an annual accounting of records kept and reported income and expenses. If you are offering tax services for individuals and businesses, you need to make them aware that you are offering such – and the cheapest yet most effective way to do so is through letterhead printing. Combined with business cards, stationery, postcards, envelopes, and rack cards, you can have a complete printed marketing material set to let as many people and businesses know about the tax services that you offer.

Letterhead Printing Tips for Tax Service Providers

Here are a few tips on how you can start printing letterheads for your tax services business:

Take your pick between digital and offset printers. Make sure that the print shop offers good rates and quality customer service. Also check on the turnaround time, the quality of materials, and the paper finish used. For letterheads, some prints shops offer a second blank sheet or matching envelopes.

  • Summarize your tax services and incorporate the summary in the letterhead.

Letterheads make the transactions for your tax services business look more legitimate while also enhancing your brand. Since letterheads are more for branding, you do not have plenty of space to write much content in. At most, your letterhead can contain your business name, a brief description of your tax services, and your contact information which is the most important. Think of an all-encompassing term that you can use to describe all the tax services that you offer – for instance: estate and trust; wealth management; tax accounting; financial consulting; personal or business tax returns.

  • Be creative in letterhead placement.

Lastly, gone are the days when the standard placement of letterheads is at the top of the page. You can be more creative now and place the letterhead as a footnote, on the right or left side of the page, or use it as a background pattern for the entire page.

While you are helping individuals and businesses with their tax-related concerns, make sure to use letterheads to enhance your brand and legitimize all your transactions.