Tag Archives: EDDM mailing

How to Grow Income with EDDM Postcard Marketing

Direct mail marketing is not dead. In fact, it’s very much alive and well, thanks to Every Door Direct Mail (EDDM). EDDM is a direct mail service that allows businesses to target specific neighborhoods with their marketing materials. Best of all, it’s an affordable way to reach a large number of potential customers. Here’s how you can use EDDM postcards to grow your income.

  • Know Your Target Audience
     Before you can start designing your EDDM postcards, you need to know who your target audience is. Who are you trying to reach with your marketing materials? Once you know who your target audience is, you can start designing your postcards with them in mind.
  • Keep It Simple
    Your EDDM postcards don’t need to be complicated or flashy. In fact, simplicity is key when it comes to direct mail marketing. Keep your message clear and concise, and make sure your call-to-action is easy to understand and follow.
  • Include a Call-to-Action
     Speaking of call-to-actions, every EDDM postcard should include one. A call-to-action is simply an instruction for the reader on what they should do next. For example, you might include a coupon or special offer on your postcards and tell recipients to “bring this postcard in for 10% off their purchase.” Make sure your call-to-action is clear, concise, and easy to follow. You want recipients of your postcards to take action, so make it as easy as possible for them to do so.
  • Get Personalized Postcards Printed
    Personalized postcards are more likely to be noticed and read than generic ones. When you personalize your EDDM postcards, you can add the recipient’s name or address on the front of the card or even include a personalized message on the inside.
    Online printing companies such as BlockbusterPrint.com offer EDDM postcard printing services.
  • Test, Test, Test!
    As with any marketing campaign, it’s important that you test different versions of your EDDM postcards before settling on a final design. Try different images, messages, calls-to-action, etc., and see which ones generate the best results. Once you have a winner (or two), roll out your campaign to the rest of your targeted neighborhoods and sit back and watch your income grow!

Conclusion:

EDDM postcard marketing is a great way to reach potential customers in specific neighborhoods without breaking the bank. By following these simple tips, you can maximize the effectiveness of your direct mail campaign and watch your income grow in no time!

Refine Your Mailing List when Sending EDDM Postcards for Orthodontic Practice

Are you an orthodontist who helps correct the smiles of patients? If yes, how do you advertise your dental expertise? You might already have a steady stream of patients coming in for regular dental treatments. But if you want to specifically target those who need to have dental appliances installed, it is better to go with something like eddm mailing. EDDM stands for Every Door Direct Mail and this is a service provided by the United States Postal Service. Here, entrepreneurs can send marketing postcards to every door within a zip code or an address group. Although you can work with the USPS yourself, it is simpler to partner with a print shop that offers eddm mailing services so that they can do all the work for you, in return for a minimal postage fee.

How to Refine Your EDDM List

Anybody who wants to improve their smile, no matter what age, is a candidate for orthodontic treatment. However, children between the ages of 6 and 14 are the ideal candidates because once their permanent teeth erupt, that is when dental treatments work most effectively. This is also the age group when any bad oral habits can still be corrected. So if you would like to refine your mailing list for EDDM, how can you do so?

Since the print shop is the one partnering with the USPS, you simply need to identify which demographic you would like to send the promotional postcards to. Instead of sending one postcard to every address within your clinic’s zip code, you can refine your address group to include only households where there are school age children. Just remember that adults can be candidates for orthodontic treatment, too, so you might want to still send postcards to every door within the zip code or a specific mail carrier route.

In the end, the success of your EDDM marketing campaign all boils down to the online printing shop that you will work with. Make sure that they have expertise in the field and they specialize in EDDM postcards. One last thing to note is that your postcards should have a striking headline so that the recipient will find the need to book an appointment with your orthodontics clinic after reading your marketing message. All the better if you can include a discount code, which patients can use when booking a dental or orthodontic treatment.

EDDM Mailers for Landscape Artists

If you are a landscape artist, how can you advertise your services to homeowners? You may know quite a few people in your neighborhood but if you want to make a good profit, you need to reach out to as wide an audience as possible. Essentially, everyone living within your house and nearby areas are potential clients. The elderly neighbor who is living alone may require professional lawn mowing, so you can offer your services. But to come off as a professional, you need to do something like sending out postcard mailers. If you don’t have your own mailing list, you can take advantage of eddm mailing services which stands for Every Door Direct Mail.

EDDM is a service offered by the United States Postal Service where they partner with local print shops to deliver advertising postcards to every door within a zip code, mail carrier route, or any group of addresses within a certain demographic. Since landscaping is your business, you can narrow down your mailing list to homeowners only instead of renters – because these are the ones most likely to book your services.

What Should I Include in Landscape Postcards?

For eddm postcard printing, you do not have that much space to work with so make sure to keep your message short but full of impact. Here are a few tips on the information that you should include in landscape postcards:

  • In lawn maintenance, it is better to hire a professional because you know how to maintain an entire ecosystem instead of just pruning shrubs or planting in-season plant species. Based on the location, weather, and plenty of other aspects, you can help increase the value of a property through landscape design.
  • Include the services that you offer including weed control, fertilization, aeration, seeding, caring for trees/shrubs, pest control, and professional landscape design.

Of course, you should summarize the information into a short headline – or place the number of services into a bulleted list so that the text will fit into an EDDM postcard.

When Should I Send Landscape Postcards?

The best time to advertise your professional landscaping services is right before the spring season. Let the readers know that spring is the best time to hire one because if they will do it in the summer season, the plants may not have sufficient time to grow. The only thing left for you to do is look for an online printing shop that offers EDDM postcards – then they will take care of the rest of the process for you. Just choose an address group, pay the printing package and postage fee, then wait for your advertising postcards to be delivered to individual mailboxes. From there, the number of inquiries about your landscaping services should increase.

EDDM Mailing for Every Type of Insurance Plan

Eddm mailing or Every Door Direct Mail is the best way to distribute marketing postcards for insurance companies. No matter which of these plans you are offering to your clients, you can easily advertise it using eddm:
– Auto insurance
– Business insurance
– Commercial insurance
– Final expense insurance
– General insurance
– Health insurance
– Home insurance
– Life insurance
– Mortgage protection insurance
– Medicare supplement insurance
– Property insurance

But what are eddm postcards, exactly? EDDM is a service offered by the United States Postal Service where they partner with local print shops to send one postcard to every mailbox within a specific address. Only postcards are accepted as marketing mailers and you can narrow down the mailing list based on zip code, individual mail carrier route, or demographics such as average household income, homeowners versus renters, age bracket, etc.

The number one benefit of working with a print shop that offers EDDM if you are an insurance plan provider is that you do not have to take care of the finer details. The print shop will simply charge a postage fee for each postcard – but they handle the rest of the work. After printing the postcards, they will bundle it in 100s as required by the USPS. They will also take care of the paperwork, then deliver the bundled postcards to your local post office for individual mailbox distribution. Another benefit of looking for a print shop with EDDM postcards is that you do not need to put together or buy a mailing list – it’s all pre-chosen for you.

As an insurance plan provider, you are giving clients the benefit of having a financial plan to rely on in case something goes wrong. On your end, you can rely on print shops to promote this service that you are offering your clients simply by taking advantage of their EDDM mailing service.

Are You an Expert on Carpet, Wood, or Tile Floors? Use EDDM for Marketing!

One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM. 

Trim Your EDDM Mailing List to Homeowners Only

For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want: 
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12” 

Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.

After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list. 

Encourage Kids to Enroll in Your Educational Program through EDDM Mailers

If you are operating a private school, a summer camp, a day care centre, or similar businesses, how can you tell parents that your establishment exists? Or maybe you are an individual educator who offers private music, dance, taekwondo, swimming, or other lessons and you have to spread the word about your classes so that parents can enrol their kids in it. Sure, you can market your services using social media but what about the parents who are not online? To reach out to as much of your target market as you can, you can advertise using  eddm postcard printing. EDDM stands for Every Door Direct Mail and here, you do not have to frantically look for or buy a mailing list. With the help of the online printing services provider and the USPS, you can send marketing postcards specifically to your target market. 

Targeting a Specific Market for EDDM 

Here are the steps on how you can target a specific market when using eddm mailing to advertise your educational program:

  • Look for an online printing services provider offering EDDM postcards. 

As mentioned earlier, EDDM is a mailing program that is offered by both the United States Postal Service and local print shops. You can also go through the EDDM steps yourself, but since you are having the postcards printed in the first place, you can simply pay a minimal fee and have the print shop do all the behind-the-scenes work for you. 

  • Choose your postcard printing package. 

After finding a print shop to order the postcards from, choose your postcard printing package. There are several EDDM-eligible sizes – choose one that best fits the design that you have in mind. For a minimal postage fee per card, the print shop will bundle the postcards for you, fulfil the USPS requirements, and deliver the cards to the local post office in your area for individual mail box distribution. 

  • Narrow down the mailing list to a demographic of ‘households with school age kids’. 

For the mailing list, you do not actually have to send one postcard to every household within your private school’s zip code, for example. Why? Because not every household has kids. The good news is that you can narrow down the mailing list by specifying a demographic. In this case, choose to send your postcards only to households with school age kids. This way, you will not be wasting money on printing and postage by having postcards mailed out to households where there is only an elderly couple living, for instance. 

As you can see, it is quite easy to target a specific market such as homes with school age kids through EDDM mailing. With a well-designed postcard and a targeted mailing list, you can increase the number of inquiries coming your way for any educational program that you might be offering. 

Include EDDM Postcards in Your Chiropractic Marketing Kit

If you are a chiropractor and you are just starting out in the profession, you might want to put together a marketing kit. Prior to this, make sure that you have already established a solid presence in social media. Have an official Instagram, Facebook, Twitter, Pinterest, or LinkedIn accounts where prospective patients and fellow chiropractors can find information about your practice. Social media engagement is important if you want to increase the number of clients that you have. This should be combined with a physical marketing kit that contains a business card, EDDM postcards, flyers or brochures, and other printed materials that you can display in your clinic. Here, we will delve deeper into why eddm mailing is an important part of every chiropractor’s marketing kit. 

EDDM Mailers for Chiropractors 

EDDM postcard printing can be done by a digital or offset print shop that offers Every Door Direct Mail service. For this, they will work with the United States Postal Service or USPS to deliver your postcards to every door within a zip code, for example. You can also choose based on mail carrier routes or demographic. Since it is mostly adults who have back or neck problems, you can easily send postcards to every door within a zip code because every household has an adult who can book your services. 

After choosing which online printing service provider to go with, design your chiropractic postcard in such a way that the headline is attention-grabbing. For instance, “Visit AAA Chiropractic Clinic to alleviate chronic or sudden pain!” Since postcards are not contained inside envelopes, the message will be read right away by the recipient. The headline should be combined with a high-quality graphic or photo that illustrates a patient experiencing back pains, or a chiro helping out a patient. 

At the bottom of the postcard, include all important information so that it will be easy for clients to get in touch with you. Why not include a promo code at the back of the card while you’re at it? Aside from introducing your chiropractic clinic to people, you can send another batch of postcards for those who are celebrating their birthdays, or those who already booked appointments with you to remind them of a follow-up treatment. Low-cost yet effective, postcards are perfect for those who are putting together a chiropractic marketing kit. 

What are the Benefits of EDDM for Retailers?

If you are in the retail industry, you are doing the public the service of selling items or services in small quantities. You can either have an actual store, a virtual store, or both. Some examples of retail stores are ready-to-wear stores, groceries, drug stores, and convenience stores.  Retail stores are great businesses to have because they are accessible, convenient, and allows customers to buy what they need without having to wait in line on the counters of giant stores. So if your business is in the retail industry, how can you make your target audience aware of what exactly it is that you are selling? One great tool to use is Every Door Direct Mail or eddm mailing. Read on to find out more about Every Door Direct Mail and how it can benefit your business.

What are the Benefits of EDDM for Retailers

With EDDM, the print shop that will create your postcards will work with the United States Postal Service to mail out your marketing materials to every door within a specific group of addresses. Here are the specific benefits of this service:

  • You can send postcards to every door within a zip code or mail carrier route without having to collect or buy your own mailing list. Since the print shop will work with the USPS, the name and addresses will come directly from the source, which means that if you specify a zip code, one postcard will be sent to every door within that address.
  • You can enjoy discounted postage rates. At just a few cents of postage fee per piece, you can enjoy the marketing benefits of having your postcards mailed to every door within a specific address.

When Is EDDM Not Applicable for a Business?

If you are in the retail industry, then you will benefit from eddm mailing services. This is because your target audience is the public – it is not necessarily niche. EDDM is not applicable for when your target market is young girls, for example, since you are selling apparel for teenagers. If you are selling makeup for women, you need to narrow down your EDDM mailing list to a demographic of households with females. All in all, if you are working in the retail industry, you can use the numerous benefits of eddm marketing to your advantage – thereby increasing your sales and enhancing your brand.

EDDM Postcard Printing for Auto Dealerships

You’re fairly new in the neighborhood and you put up an auto dealership business. You want to tell people about the automotive products and services that you are offering, but you’re clueless on how to get started. A good starting point is to establish your online presence. Creating accounts in the most popular social media sites is free, and you can start engaging prospective clients there. Once that’s all done, post quality content to continue engaging your customers. But how else can you spread the word about your business, especially for clients who are not always online? This is where eddm mailing comes in. With EDDM or Every Door Direct Mail, your marketing postcards can be sent to every door within a specific zip code or mail carrier route. For just a few cents of postage fee per card, you can spread awareness about your brand. 

Ways that Auto Dealerships Can Use Postcards 

All you need to do to print eddm postcards is to find an online print shop that offers such a service. You need to make sure that they specialize in EDDM because the print shop will work with the USPS to deliver your postcards to every mailbox in a mail carrier route. After printing the cards, they will even bundle it for you, complete the USPS requirements, and bring the postcards to the local post office for individual mailbox distribution. 

Next, here are the different ways that auto dealerships can use postcards: 

  • To create brand awareness

If you are just starting out with your postcard advertising campaign, you need to create brand awareness first. Mail out postcards that introduces your auto dealership, then include a list of the products and auto services that you offer. 

  • To announce special offers 

You can also use postcards to announce sales incentives, discounted promos for services, and any other special offers. Do this regularly to make customers feel that you care about them getting the best bang for their buck. 

  • To send out service department reminders

If you know that a customer’s car requires servicing, send postcards as reminders – preferably a week or two before the actual date. 

  • To thank customers for their loyalty

Lastly, regular mailing is the key for a successful postcard campaign. Thank customers for their loyalty using thank you postcards, and include a discount code for good measure. By using eddm mailing services and a regular postcard mailing campaign, you can boost awareness about your auto dealership, taking your sales along with it. 

Offering Tutorial Services? Top Tips for EDDM Postcards Marketing

Are you in the business of educating students? If yes, you might be offering back-to-school tutoring services. This is the perfect business for a group of teachers or individual educators who would like to earn some extra money while helping struggling students at the same time. You’d want your tutoring services to be fun, educational, judgement-free, and helpful to students – so you need to communicate such a message when creating advertising postcards. Here, we will look at how Every Door Direct Mail or eddm mailing can help you connect with parents and students who might require tutoring services. 

Tips for EDDM Postcards Marketing if You Have a Tutoring Business 

First, how does EDDM marketing work? Unlike direct mail where you need to collect your own mailing list to send postcards for advertising, EDDM has no such requirement. It is a service offered by the United States Postal Service which aims to help entrepreneurs in marketing their services. Only postcards are allowed to be sent here, and there are EDDM mailing postcard sizes which are acceptable. Anything larger or smaller than what’s on the USPS list will not be accepted. 

Basically, the USPS works in partnership with local print shops so that business owners can send their marketing postcards to every door within an address. If you have an upcoming restaurant opening, for example, you can use EDDM mailing to send one postcard to every door within the same zip code as your establishment. Instead of putting together your own mailing list, you simply need to specify which zip code or mailing route you would like to send the postcards to. 

If you have a more targeted niche like tutoring services, you can narrow down the mailing list by demographic. Check the USPS website and see which addresses you can send the postcards to based on average household income, or the households which have school age kids. This type of marketing is more targeted, you don’t have to spend money on sending postcards to households where there are no kids, it is quite cheap, and very convenient. 

While designing the tutoring postcards, check if the eddm postcard sizes that you are planning to use are acceptable. Do your research on the printing method and materials used by the print shop. Ask about their turnaround time and check for good customer feedback online. 

With EDDM postcards marketing, you can let as many parents and students know about your tutoring services, so your inquiries and enrolees will hopefully increase in a short span of time.