Are you looking for a cost-effective way to advertise your business and reach out to potential customers in your local area? Then you might want to consider using Every Door Direct Mail (EDDM) postcards. EDDM is a popular mailing program offered by the United States Postal Service (USPS) that enables businesses to send marketing messages to every door in a specific geographic location without the need for a mailing list or permit. In this blog post, we will explore the benefits of EDDM postcards and how they can help you boost your business.
Wide Coverage for Your Marketing Message
One of the biggest advantages of EDDM postcards is that they can reach a large number of households and businesses in a selected area, allowing you to raise awareness of your brand, products, and services. With EDDM, you can send up to 5,000 postcards per day per zip code, which means you can target entire neighborhoods or specific routes without leaving anyone out. You can choose the size and design of your postcards, include an enticing message and call-to-action, and send them to your customers’ mailboxes without worrying about returned mail.
Affordable and Economical Postage
Compared to traditional direct mail or other advertising channels, EDDM is a cost-effective solution for small and medium-sized businesses that want to maximize their marketing budget. The postage rates for EDDM are much lower than for other types of mail, such as first-class or standard mail, because you don’t need to purchase a mailing list or rent a permit. You can save money on printing, shipping, and processing fees, and focus on creating a compelling postcard that will stand out and attract attention.
Easy to Use and Targeted
To get started with EDDM postcards, all you need is a USPS account and an online mapping tool that allows you to select your target area based on zip codes or carrier routes. You can choose the size and orientation of your postcard, upload your artwork and message, and schedule your mailing for delivery to the post office or directly to your customer’s mailbox. With EDDM, you can also target specific demographics or households based on income, age, household size, and other criteria, so you can tailor your message to your ideal customers.
Increased Local Visibility and Response
By sending EDDM postcards to your local customers, you can increase your visibility and generate more leads and sales. EDDM postcards have a higher response rate than other forms of advertising, and they are more likely to be read and remembered by your prospects because they are delivered directly to their homes or workplaces. You can use your postcards to announce a new product or service, offer a special promotion or discount, invite them to an event or store opening, or simply thank them for their loyalty.
Measurable and Trackable Results
Another benefit of EDDM postcards is that you can measure and track your results, so you can evaluate the success of your campaign and make adjustments as needed. You can use a tracking code or coupon to determine how many customers responded to your offer or visited your website, and analyze the data to optimize your future mailings. You can also collect feedback or testimonials from your customers to improve your messaging and strategy.
EDDM postcards can be a powerful tool for your marketing arsenal, helping you increase your brand awareness, attract more customers, and achieve your business goals. Whether you are a small business owner or a regional franchise, EDDM can provide you with an easy, affordable, and efficient way to connect with your local community and showcase your unique value proposition. With the right strategy and design, you can make your EDDM postcards stand out and motivate your prospects to take action. So why not give EDDM postcards a try and see the difference they can make for your business?