Tag Archives: online printing services

Use 5 x 7 Postcards to Advertise Your Music School

One of the best things that parents can give to their kids as a gift is music. If you are in the business of offering music lessons to children, you need to advertise the fact and target these parents so that they will enrol in your classes. What form of advertisement works best? How about 5 x 7 postcards? With  5 x 7 postcard printing, you can create an impactful headline. Since you have limited space, you need to immediately capture the attention of the reader and for this, creativity counts.

Before delving deeper into how you can create an impactful headline, it is good to know first how you can have effective and cheap postcards printed out. Basically, you need to look for an online printing services provider that offers either digital or offset printing. Do your research and compare the prices, turnaround time, quality of customer support, materials, and printing method used by three or four print shops. From there, narrow down your choices to two, check the online reviews further, and make an informed decision from there.

You also have to decide how to distribute the postcards. You can either go for direct mailing or every door direct mail. The latter works best if you don’t have a mailing list yet because you can use the mailing list provided by the United States Postal Service. With EDDM, you can narrow down your mailing list to only households with school age kids, for example, so that you will only send mailers to those included in your target market. The third option is to distribute the postcards personally in areas where there is high foot traffic.

Finally, how can you effectively design postcards? Since you are advertising a music school, the postcard printing design should be targeted towards parents or kids who are musically inclined. Incorporate the logo of your business and make sure that your contact information is accurate. The headline should clearly indicate that you are offering music lessons. Is it piano, guitar, violin, voice, or other musical instruments that you are specializing in? At the back of the card, include a promo code that they can use for discounts when enrolling in your music classes. With these tips, you can maximize the effectiveness of postcards in marketing your music school.

Create Letterheads for Mortgage Professionals

Letterhead printing, when combined with other print marketing materials, create a full-fledged advertising campaign for any brand. What’s good about going back to basics such as print marketing is that it is tangible, cheap, yet still effective. Unlike digital ads which can only be viewed on a mobile, laptop, or computer screen, printed marketing materials can be held and kept for practically a lifetime. This increases brand recall for any business that uses printed marketing materials such as letterheads, business cards, envelopes, stickers, menus, postcards, and the like.

Now, if you are a mortgage professional, you should consider printing letterheads. These are printed headings on stationery which are used for official business communications. For mortgage professionals, you might be offering any or all of these financial products:

  • Adjustable rate mortgage
  • Commercial loans
  • Federal Housing Administration loans
  • Foreclosures
  • Home equity/refinancing
  • Loan modifications
  • New home lease/purchase
  • Reverse mortgages
  • Sub-prime loans
  • Variable home mortgages
  • Veterans’ mortgage loans

To make every transaction look official, you can use your business logo and incorporate it in the design of your letterhead. Simply look for an online printing services provider that offers either digital or offset printing. At only a few cents per page, you can have stationery with your official letterhead printed as the heading, footer, or on either side of the page. Your placement of the letterhead can either be traditional or unique, based on the overall design. There is very limited space so make sure to include your business name and accurate contact information.

You can also order a matching envelope or a second blank page to complete the stationery set. Use these letterheads when sending invoices, price quotations, or any other official correspondence to your clients – existing or potential. With the help of letterheads, you can enhance your brand, boost your sales, and improve the clients’ overall impression of your mortgage business.

5 x 7 Postcard Printing for Martial Arts Instructors

If you are looking for a cheap yet effective way to spread the word about your business, you should definitely try 5 x 7 postcard printing. Postcards are an affordable advertising tool that can be mailed out or distributed personally to create awareness about a brand. If you are running a martial arts school, a martial arts camp, or if you are an individual martial arts instructor, what you can do to let parents and interested students know about your classes is to mail out postcards. Here’s a quick list of the benefits of this marketing material:

  • Since postcards are sent without envelopes, the message will be read immediately by the recipient. Your mailer will not be left unopened or automatically thrown in the trash, because the message is right there for your audience to see. 
  • The more pieces of postcards you order, the lower the per piece price gets. This is especially true for offset printing methods. 
  • There are many postcard sizes to choose from – ranging from 4” x 6” to 6” x 11”, to as big as 9” x 12”. For the distribution method, you can either go with personally giving out the postcards, direct mail if you have a mailing list, or Every Door Direct Mail. For EDDM, the print shop can partner with the USPS to mail out your marketing postcards to every door within a zip code or any other group of addresses that you prefer. This works best if you do not have a mailing list because at just a few cents postage fee per card, you can deliver your marketing message to your intended audience. 

What else should you remember when printing martial arts postcards? Look for a reliable color postcard printing service that will do a good job of creating those postcards for you. Again, these are sent sans envelopes so the message will be read immediately. If the postcard is poorly printed and does not have an attention-grabbing headline, your marketing efforts might just be wasted.

After choosing which online printing services provider to go with, think of a suitable headline. Highlight the fact that martial arts teaches kids self-defense, it enhances their confidence, and develops discipline. Even with the biggest-sized postcard, you do not have that much space to work with so use a short headline that is still impactful. Make sure that your contact information is accurate.

Finally, include a call-to-action. Use the back of the card to offer promo codes or discounted rates upon enrolment. With 5 x 7 or any other size postcards, you can market your martial arts instruction services to interested parents and their kids who will be your students. 

How Should Letterheads be Designed for Interior Designers?

If you an interior designer, your goal is to make spaces feel comfortable and look aesthetically pleasing. Since this job is design-related, you might find it quite easy to design a letterhead for yourself. But why should you do this in the first place? Letterhead printing can be part of your marketing campaign. Digital may be the way to go these days, but there is still something to be said about the effectiveness of print marketing. Aside from it being tangible, it is highly effective – not to mention cheap. You can have letterheads, postcards, rack cards, and other materials printed at less than a dollar per piece. Letterheads in particular are great to use because they legitimize transactions while enhancing your brand at the same time.

Although you may not necessarily have problems with the design part, it is still good to know how you can effectively design letterheads for your interior design business:

  • Letterheads are usually headings which are printed on top of the page, but you can alter the placement. Come up with a creative, strategic design if placing the letterhead as a footer instead of a header. You also have the option to use either the left or right side of the page. Yet another design is to use your interior design company logo as a faint background for the entire page.
  • Choose the right size based on your printing needs. Letterheads are usually used for customer invoices, price quotations, and similar transactions. If you print quite lengthy letters, go for the legal size or tabloid size letterhead. These measure14” x 8.5” and 11” x 17”, respectively. A standard sized letterhead measures 11’ x 8.5”.
  • Ask the online printing services provider if they offer a second blank sheet or matching envelopes as part of the set.
  • Company logos are usually incorporated in letterhead design. Do this while also checking on the accuracy of your basic business information, which is crucial to include in the letterhead.

You don’t have much space to write too much text when printing letterheads – so let the design speak for itself. As an interior designer, it is up to you to make your letterhead design stand out. Once done, order letterheads from a reliable print shop and use it to make all your transactions look legitimate while enhancing your brand as well.

Make Your Takeout Menu Stand Out by Choosing the Right Folding Style

Your number one marketing arsenal in the food business is takeout menus. Along with your dine-in menus, these printed advertising materials are the first thing that customers will look for once they walk into your restaurant, or line up by your food cart, coffee shop, or any other food establishment. This is exactly why you should spend time thinking about the design and overall look of your takeout menu.

Different Styles for Takeout Menus

There are many online printing services that you can get in touch with to print those takeout menus for you. Unlike dine-in menus which are used inside the food establishment, the purpose of takeout menus leans more towards marketing. Takeout menus are meant to be distributed so that people will have your menu on hand, and they can easily give you a call if you want to order takeout or delivery. 

If you want your takeout menus to stand out, you can use different folding styles. Here are a few to choose from: 

  • Brochure Folding Style

These menus look like brochures, with the paper folded vertically resulting to several panels or pages. If you have a lot of items on your menu, this is the ideal style to choose because you will have lots of pages to write content in. For example, a legal size 8.5” x 14” brochure can have a trifold folding style so there is a total of six panels or pages. 

  • Postcard Folding Style

If you want the front of the takeout menu to look like a postcard, go for the half fold style. This can be designed with a landscape orientation, and you will have four pages to work with. 

  • Rack Cards Folding Style

The cover of your takeout menu can look like a rack card if you will choose any of these folding styles: trifold, Z-fold, double parallel, roll fold, or accordion. These styles give you anywhere from six to eight panels or pages. 

No matter which of these styles you end up choosing, what’s important is to maximize the use of takeout menu printing to promote your food business.

Print Postcards & Use Them as Recipe Cards for Marketing Your Food Product or Business

Did you know that you can print postcards and use them as recipe cards for marketing your food product or business? What’s good about using postcards for advertising is that they are cheap, yet effective. This is especially true when you combine printing postcards with an all-out digital ad campaign. For the latter, you simply need to engage with your customers through your social media accounts. Having a combination of online and offline advertising is the best way to reach out to as many customers as you can. 

Next, here are some ideas for recipe postcard marketing that you can use: 

  • Include a recipe of pumpkin pie if you have a farm with a pumpkin picking activity. If it’s apples or any other fruit that you are offering picking activities for, include a recipe for that fruit in the postcard and use it to market your farm.
  • If you are bottling organic fruit preserves or pickled vegetables, have a postcard with a recipe that uses such ingredients. 
  • If you have a food truck or restaurant, include a recipe of one of your entrees, soups, salads, or desserts on a postcard. 

Make sure that the photo accompanying the recipe looks mouth-watering. This can be achieved using high-resolution photos which are professionally shot. The quality of print also matters – offset printing usually offers better quality than digital. 

At the back of the card, include your business’ contact information. If you are selling or manufacturing food products, include information about that as well. You can even include a promo code to offer the holder of the postcard discounts on your food products or food-related services.

To make the most out of your postcard printing campaign, look for a reliable online printing services provider. Check on the price of the printing package; the quality of printing method and the materials used; the paper finish; the turnaround time; and the customer support offered.

All in all, using postcards as recipe cards is a creative way to market your food products or business.

Brochure Printing for Furniture Shop Owners

When it comes to brochure printing, looking for a print shop and designing the material is easy. What is challenging is designing a brochure that the recipient will read and safekeep. For this, you need to know the elements of a good brochure design, which we will learn more about here. 

If you are a furniture shop owner, for example, how can you design a brochure that prospective customers will keep for future reference? Should they decide to redecorate their living room, they can check out the pieces featured on your brochure, and call your furniture shop for orders. To make sure that your brochure will be kept for future use, these design elements should be present: 

  • Purpose

Do you have a new furniture shop and you would like to introduce your business to homeowners and entrepreneurs? If yes, you must include a page that describes what your business is all about. There can be a brief description of your furniture business; what the design style is; and your mission and vision. 

  • Material

Brochures are made from 100# gloss text book paper or gloss cover paper. Partner with a reliable online printing services provider so that you can be made aware of your material options. 

  • Size and Folding Style 

The smallest brochure size available is 4.25” x 11” while the tabloid and map sizes are 11” x 17” and 11” x 25.5”, respectively. There are ten folding styles available, and the number of panels which you can turn into pages range from four to eight. 

  • Font and Graphics

People do not like reading through huge chunks of text, so lay out the content in such a way that there is a good mix of copy and graphics. If you will use photos or illustrations, make sure that they are high-resolution. Use easy-to-read font that suits your overall brochure design.

  • Call-to-action

Finally, there should be a call-to-action. Include your complete contact information at the back page, better if there is a promo code that entitles the holder of the brochure to discounts from your furniture shop.

Look for a reliable brochure print service provider then apply all these elements to your design. Once distributed, there should be an increase in the number of inquiries and orders for the items on your furniture shop, so start working on your marketing brochures now.

Rack Cards Advertising for Fitness Programs

Rack cards printing is frequently done by entrepreneurs who would like to promote their brand, without having to spend too much. If you own a gym, if you’re a fitness trainer, a weightlifting instructor, a sports teacher, a dance instructor, or if you teach anything that has to do with fitness and health, you need to deliver a message to your audience about what it is that you do. With the help of rack cards which are either 3.5” x 8.5” or 4” x 9”, you can tell people about your business and how you can help them reach their fitness goals. 

Top Tips for Creating Rack Cards for Fitness Programs 

To have rack cards created, look for an online printing services provider and check on the packages that they offer. Rack cards are very affordable especially if you will order more copies from offset print shops. Compare the prices, turnaround time, quality of customer support, and the printing method used. Once you have chosen which print shop to go with, here are some more tips on how to create the perfect rack cards:

  • Focus on different fitness goals and use that as the headline. 

People try to lose weight for different reasons, so include this in your headline. Get your body and mind back in shape; Make time for your health; Tone your body through personal training; Dance, sweat, get fit! These are some of the headlines that you can use for your rack card. Use a sub-headline if you still have the space for it, and include your contact information at the bottom part of the rack card. 

  • Include a unique feature in your rack card, such as a tear-off business card option. 

Some print shops offer clients the opportunity to have a two-in-one printed product – such as a rack card with a tear-off business card option. This makes your rack cards stand out, and the unique feature is something that people will be interested in and truly remember. 

  • Ensure proper and effective distribution.

Once printed out, you can display your stack of rack cards in areas where there is high foot traffic. Aside from the gym, you can post the rack cards on public swimming pools, local health and fitness centres, landmarks, and the reception areas of local businesses. Just make sure to ask for permission from local businesses – and give them something else in return, such as a certain percentage off fitness classes. 

All in all, rack cards are the perfect advertising medium for those who are in the fitness industry. 

Encourage Kids to Enroll in Your Educational Program through EDDM Mailers

If you are operating a private school, a summer camp, a day care centre, or similar businesses, how can you tell parents that your establishment exists? Or maybe you are an individual educator who offers private music, dance, taekwondo, swimming, or other lessons and you have to spread the word about your classes so that parents can enrol their kids in it. Sure, you can market your services using social media but what about the parents who are not online? To reach out to as much of your target market as you can, you can advertise using  eddm postcard printing. EDDM stands for Every Door Direct Mail and here, you do not have to frantically look for or buy a mailing list. With the help of the online printing services provider and the USPS, you can send marketing postcards specifically to your target market. 

Targeting a Specific Market for EDDM 

Here are the steps on how you can target a specific market when using eddm mailing to advertise your educational program:

  • Look for an online printing services provider offering EDDM postcards. 

As mentioned earlier, EDDM is a mailing program that is offered by both the United States Postal Service and local print shops. You can also go through the EDDM steps yourself, but since you are having the postcards printed in the first place, you can simply pay a minimal fee and have the print shop do all the behind-the-scenes work for you. 

  • Choose your postcard printing package. 

After finding a print shop to order the postcards from, choose your postcard printing package. There are several EDDM-eligible sizes – choose one that best fits the design that you have in mind. For a minimal postage fee per card, the print shop will bundle the postcards for you, fulfil the USPS requirements, and deliver the cards to the local post office in your area for individual mail box distribution. 

  • Narrow down the mailing list to a demographic of ‘households with school age kids’. 

For the mailing list, you do not actually have to send one postcard to every household within your private school’s zip code, for example. Why? Because not every household has kids. The good news is that you can narrow down the mailing list by specifying a demographic. In this case, choose to send your postcards only to households with school age kids. This way, you will not be wasting money on printing and postage by having postcards mailed out to households where there is only an elderly couple living, for instance. 

As you can see, it is quite easy to target a specific market such as homes with school age kids through EDDM mailing. With a well-designed postcard and a targeted mailing list, you can increase the number of inquiries coming your way for any educational program that you might be offering. 

Share with People Your Love of Dancing through Rack Cards

If you have a dance studio or if you’re an independent dance instructor, your goal is to share with people your love of dancing. Those who would like to improve their dancing skills, couples who are practicing for their wedding, or kids with parents who want them to learn how to dance – these are some of the clients that you can have as a dance studio owner or independent dance instructor. But if you are just starting out in the business, or if you moved to a new state and you don’t have students for dance classes yet, how can you spread the word about your skills? You can go for traditional advertising materials and purchase a rack cards printing package. Rack cards are handy marketing materials which can be displayed in literature, brochure, or rack stands. The idea is for people passing by to get one from the display, then read the information on the card. If they are interested with what you have to offer, they are bound to take the rack card home for future reference. 

Rack Cards for Dance Classes

To get started on using rack cards to advertise your dance classes, here are a few things to remember: 

You can choose between offset and digital printing. When looking for a print shop to create the rack cards for you, ask about the package price; the type of printing method used; the paper stock and finish; and do your research if they offer quality customer support. 

  • Use catchy headlines on the rack cards. 

Rack cards have less space than brochures but more space than business cards, so you can include a graphic with a headline and a short description of your dance classes. Use catchy headlines to introduce your dance lessons; announce a date for registration for fall classes, for example; or simply state that you are offering dance lessons for a very reasonable price. 

  • Use the tear-off business card option. 

Rack cards measure 3.5” x 8.5” or 4” x 9”. To make your dance rack cards stand out, use the option where the lower part of the card can be torn off and used as a business card. 

  • Include a promo code to increase the response rate. 

Finally, include a promo code at the back of the rack card. You can offer three lessons for a discounted rate, or a certain percent off for fall dance lessons. Be creative in offering promotions so that more students – adult or kids – can grab the chance to improve their dancing skills. 

With rack cards, you can promote the dance lessons that you offer and share with people your love of the craft as they improve their own skills at the same time.