Maximize Your Earning Potential with Print To-Go Menus

If you are in the food business, you need to ramp up your advertising campaign to let more people know about your brand. Whether you are planning a soft opening or if you have been operating for quite a long time, you should already have a pretty solid online advertising campaign. For this, you just need to establish a presence in the popular social media sites and have a website that people can visit to know more about your food business. It’s important to combine an online campaign with an offline advertising medium, which is where print to-go menus come in. Dine-in and takeout menus are the heart and soul of restaurants because these are the first things that hungry diners look at once they walk into your establishment. Whether it’s a food truck, a casual diner, or a formal sit-down restaurant, it is important to invest in good quality menus. 

Tips to Boost Your Profit Using Print To-go Menus

Now, let us take a closer look at print to-go menus in particular. People want to enjoy the convenience of ordering takeout food so they don’t have to slave away in the kitchen while still enjoying restaurant-quality food. To make the most out of your to-go menus printing, check out these tips: 

  • Make sure that your delivery fee is affordable.

Takeout menus contain the items from your restaurant that can be ordered for takeout or delivery. For the delivery option, make sure that the fee is affordable. Offer free delivery for those who are living near your restaurant, while highlight the fact that only a minimal delivery fee is charged to those who are living outside your usual delivery area. 

  • Offer discounts for specific groups. 

You want as many people as possible to order takeout or delivery, so offer discounts for specific groups. For instance, if you have a pizzeria near a college or university, offer student discounts. For customers dining in who would like to order additional food items for takeout, offer discounts for certain items on the menu. You can also offer discounts for kids, or individuals ordering takeout on their birthday week. Be creative in thinking of discounts to offer so that you can entice more customers to order from you. 

Go online and look for print shops that offer takeout menu printing packages. Compare the fees, turnaround time, and the quality of materials used – then make an informed decision from there. 

  • Distribute your to-go menus strategically.

Finally, distribute your takeout menus strategically. Aside from giving them away in areas where there is high foot traffic, you can include one in each takeaway order, delivery receipt, supplier receipts, or simply place a stack of menus outside your restaurant and by the cashier. If people are hungry, they would order from restaurants that they have menus of – so the more copies you distribute, the higher the repeat orders will be. 

Follow these tips to maximize your restaurant’s earning potential with to-go menus.

Print To Go, Dine In, and Other Kinds of Menus

Those who are in the food business would know how tough the competition gets sometimes. All restaurants have something different to offer and most of the time, diners get torn about where to eat so they just pick the first restaurant that comes to mind. This is why it is important for restaurateurs and anyone who owns a food business, big or small, to invest in dine in, print to go menus and other types of menus. Read on to find out the difference between the different types available.

Different Types of Menus

A menu basically sets the tone for the type of food that you will be serving your customers. If you have a pizzeria, for example, you might have a black-and-white menu with hand drawn drawings of pizza ingredients. The flavors, prices, and a short description will be printed, along with instructions on how to place orders. So what are the different types of menus available?

  • Dine In Menu

This is perhaps the most well-known type of menu out there. Once you walk into a restaurant, you get handed the dine in menu so that you can choose what to order for starters, the main course, and dessert. Dine in menus are designed to suit the theme and feel of the restaurant. A casual diner, for instance, would have a less sophisticated menu than a leatherbound menu for more formal restaurants.

  • Takeout Menu

Takeout menus are printed on less expensive paper than dine in menus because they are more for promotional purposes. You want people to place repeat orders, order something for takeout, or for delivery. Thus, your takeout menu should consist of high-profit items which are easy and quick to prepare.

  • Table Tents

Table tents are mini menus which feature a special promotion or soup for the day. These are displayed on top of the table where customers are dining in.

  • Countertop Signs

Countertop signs are exactly that: signs displayed on restaurants. These have short messages and they are posted on areas where they can be easily seen.

There are many online printing shops where you can order takeout menus, dine- in menus, table tents, and countertop signs. For a print to go menu, make sure to distribute personally in high-traffic areas. You can also include them in every delivery or takeout order, or send them out as mailers to spread the word about your brand.