The best business cards may only contain your company name, logo, and contact information – but they are an important representation of what you are all about as a brand. If you will distribute business cards with barely-there print on thin, cardboard material in a plain beige color – do you think that customers will think highly of you? Perhaps not. If you will launch a full-fledged print promotional campaign, you really need to focus on coming up with the best business cards so that your brand can leave a good mark of your brand in the minds of your target audience.
Fortunately, there are many professional printing companies that specialize in business cards. Before contacting one, you need to come up with a business card design. If you don’t already have a logo, have one created for your business. Then, decide which pieces of your contact information must be included on the card. Layout the design, decide on the colors, and make sure that the overall look of the card is a good reflection of your brand.
In terms of material and finish, here are a couple of options that you can choose from:
• Option 1: Paper or plastic?
Paper is the most common material for business cards. You can choose from the standard 14-pt. to something as thick as 32-pt. paper stock. The thicker the card is, the more impressed your customers will be. There are also different laminating effects available for paper business cards, making it a popular option for entrepreneurs and professionals. But if you want to stand out, you can also have plastic business cards made. These are usually made from 20-pt. plastic which has 63% the thickness of a credit card.
• Option 2: Material finish
Next, decide on the finish of the material. For plastic business cards, you can go for see through, frosted plastic, or white plastic. For paper business cards, there are a multitude of options: suede, cotton, brown kraft, silk, premium, pearl, foil stamped, or metallic ink.
The US standard size for business cards is 3.5” x 2”. There is very little space so make sure to maximize it. Pay attention to the smallest details because a typo or a non-sharp image will painfully stand out. By keeping these things in mind, you can have the best-looking business cards printed out for your brand.