Tag Archives: rack cards

Help Families Care for their Eyesight Using Rack Cards

No matter what kind of health care service it is that you are offering to patients, you need to advertise it using printed marketing materials. Why? Because unlike other marketing methods, print ads are cheap and effective. If you are in the business of caring for the eyesight of patients, for example, you can let people know about it through rack cards printing. Rack cards are printed cards measuring 3.5” x 8.5” or 4” x 9”. There is an option for you to include a perforated business card at the bottom for a more unique look. The idea is for people in high-foot-traffic areas to pick up a rack card from the display case, then bring it home for future reference. These are often seen in hotel lobbies, clinics, tourist centers, local landmarks, and similar areas where there are a lot of people.

For the eye care industry, here are a few instances when you would find rack cards to be extremely useful:

  • During the grand opening of an eye care center
  • When relocating
  • When reminding patients of Medicare eye examination appointments
  • When offering sales on eye products like eyeglasses, contact lenses, sunglasses, etc.
  • When offering new treatments or procedures like Lasik eye surgery
  • When offering yearend specials on eye care products and services

Remember that you only have limited space when working with rack cards, so your headline has to be impactful. It should be attention-grabbing enough to make people passing by want to get one of your rack cards. Also make sure to include your correct and updated contact information. Use the back of the card to include a call-to-action, it will be even better if there is a promo code or QR code that clients can use when booking your eye care services or buying products.

Lastly, how can you have rack cards made for your eye care business? Look for an online printing company that is reliable and has the proper equipment. You can take your pick between offset and digital printers. Check on the online reviews to have an idea about the quality of customer support offered. Also compare the materials, printing packages, inclusions, and the turnaround time. With rack cards, you can have a clear vision of how to enhance your business, while giving your patients the same level of care when it comes to their eyesight.

Medical Billing Rack Cards: The Basics

One of the many specializations in the medical industry is medical billing. If you are a doctor running an individual clinic, or if you are part of a small or large network of clinics with other doctors, you might want to get the services of a medical billing services provider. These are professionals who are experts at generating healthcare claims which they then submit to insurance companies to obtain payment for rendered medical services. If a surgeon performs a minor operation on a patient, for example, the procedure needs to be translated into a billing claim – which the medical biller follows up and processes. If you are a medical biller, you can advertise your expertise through rack cards printing.

Basically, you need to explain the basics of what it is exactly that you do. However, given the limited space of rack cards, you might find it to be quite a challenge. The good news is that you only need to come up with an attention-grabbing headline. Remember that the size of rack cards are either 4” x 9” or the smaller 3.5” x 8.5”. Given such limited space, you must come up with an impactful headline that explains your medical billing services – without using too many words. For example, you can use the headline: “Want to focus on your patients instead of medical paperwork? Let us help!” This can be designed with an HD photo of a team of doctors, so that your target audience is immediately recognizable. Use other key phrases like get rid of claim denials, steer clear of billing headaches, boost your medical billing collections, or have more time to focus on your patients.

After coming up with a  headline, look for an online printing services provider that can print these rack cards for you. The final aspects of the design should be your contact information – make sure that it is accurate – and a call-to-action. At the back of the rack card, you can include a promotional code for discounts on  your medical billing services.

Rack card are designed to be displayed in rack or brochure displays. Work with business owners in your area, especially the medical-related establishments, to have your rack cards displayed in their reception areas where there is high foot traffic. This way, you can effectively send the message to your target audience about the medical billing services that you offer.

Rack Cards for Home Remodeling

One of the best ways to give any home a fresh look is through remodeling. Whether it’s the bathroom, kitchen, living room, or an entire house that needs remodeling, it pays to hire a team of experts to do a good job of it. These professionals will ensure that the remodeling job is done well, on time, and without going over budget. If you are in the home remodeling business, you can advertise your services through rack cards printing.

Rack cards come in two sizes: the lay flat counter size which measures 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. You can have your rack cards made with a tear-off business option, which is perfect for those who would like to have a more unique look for their advertising material. These cards are designed to be displayed in what are called literature, brochure, or rack displays – thus the name rack cards. People passing by can get one of these cards and if they are interested with what is being advertised, they will get one to use for future reference.

Since you are a home remodelling services provider, you can have the rack cards displayed in furniture stores, hardware stores, construction offices, and similar establishments. Just make sure that it is a non-competitor, and give the owner incentives for displaying your rack cards. Of course, you can still take the traditional route of having the rack cards displayed in areas where there is high foot traffic including rest stops, tourist centers, landmarks, public bulletin boards, etc.

When designing rack cards for a home remodelling business, make sure that you are working with a reputable online printing services provider. Check if they offer offset or digital printing. Also ask about the turnaround time, customer support, quality of materials, the paper finish, and the price of the package for printing rack cards.

More importantly, pay close attention to the content. Include an attention-grabbing headline. People do not like to read chunks of text and you have limited space, anyway, so focus on graphics for the design. How about featuring a before and after photo of a living room makeover on the front side of your rack card? At the back, you can include a promo code that customers can use when booking your home remodelling services. By following these tips, you can reap the benefits of print advertising using rack cards.

Selling Hearing Aids? Use Rack Cards to Advertise Your Brand

According to the National Institute on Deafness and Other Communication Disorders (NIDCD), about 28.8 million adults in the United States could benefit from the use of hearing aids. If you are in the business of selling hearing aid products, how can you let such a huge number of people know that what you are selling could benefit them? You can establish a solid presence in social media and have a website, naturally. But since a major percentage of older adults may not necessarily be online, it is better to address them using more traditional print advertising materials such as rack cards

Rack cards come in two sizes: the lay flat counter size measures 3.5” x 8.5” while the popular rack display size measures 4” x 9”. The idea is for you to display these rack cards in literature/brochure/rack cards displays. Once a person passing by reads the card and he or she is interested in your product, the card can be easily picked up and brought home. Rack cards are usually seen in hotel lobbies and theatres but since your target market is older adults, you can display them in areas that your audience frequents. Aside from theatres and hotels, you can also display your hearing aid marketing rack cards in clinics, wellness centres, tourist centres, public bulletin boards, churches, public fairs, rest stops, and any other establishment where a lot of people pass by. 

When designing rack cards, your headline should be attention-grabbing so that your target audience can read and take out one of the cards from the display. Check out some of the example headlines for rack cards printing that you can use to advertise hearing aid products:
– Hear clearly again, without breaking the bank. 
– Live a life you can hear with our hearing aids. 
– Personalized, lifetime hearing care from ABC Company.
– Reconnect with your loved ones, hear more clearly again using our hearing aids.

Look for a reliable online printing service provider where you can get affordable printing packages. Finally, get in touch with local businesses and ask them if you can display your rack cards on their reception area or any countertop where the cards can be easily accessed by customers. With the help of rack cards, you can market your hearing aid products to address the needs of those with hearing loss problems.

Rack Cards Advertising for Fitness Programs

Rack cards printing is frequently done by entrepreneurs who would like to promote their brand, without having to spend too much. If you own a gym, if you’re a fitness trainer, a weightlifting instructor, a sports teacher, a dance instructor, or if you teach anything that has to do with fitness and health, you need to deliver a message to your audience about what it is that you do. With the help of rack cards which are either 3.5” x 8.5” or 4” x 9”, you can tell people about your business and how you can help them reach their fitness goals. 

Top Tips for Creating Rack Cards for Fitness Programs 

To have rack cards created, look for an online printing services provider and check on the packages that they offer. Rack cards are very affordable especially if you will order more copies from offset print shops. Compare the prices, turnaround time, quality of customer support, and the printing method used. Once you have chosen which print shop to go with, here are some more tips on how to create the perfect rack cards:

  • Focus on different fitness goals and use that as the headline. 

People try to lose weight for different reasons, so include this in your headline. Get your body and mind back in shape; Make time for your health; Tone your body through personal training; Dance, sweat, get fit! These are some of the headlines that you can use for your rack card. Use a sub-headline if you still have the space for it, and include your contact information at the bottom part of the rack card. 

  • Include a unique feature in your rack card, such as a tear-off business card option. 

Some print shops offer clients the opportunity to have a two-in-one printed product – such as a rack card with a tear-off business card option. This makes your rack cards stand out, and the unique feature is something that people will be interested in and truly remember. 

  • Ensure proper and effective distribution.

Once printed out, you can display your stack of rack cards in areas where there is high foot traffic. Aside from the gym, you can post the rack cards on public swimming pools, local health and fitness centres, landmarks, and the reception areas of local businesses. Just make sure to ask for permission from local businesses – and give them something else in return, such as a certain percentage off fitness classes. 

All in all, rack cards are the perfect advertising medium for those who are in the fitness industry. 

Rack Cards Marketing for Dry Cleaning and Laundry Businesses

If you have a newly put-up dry cleaning or laundry business, or if you have been operating for some time but you need new customers, how can you market your services without breaking the bank? First, you may want to give your social media presence a boost by interacting more with your followers. If you don’t already have them, create official pages in the most popular social media platforms so that people can look you up online. Offer promos regularly so that customers can take advantage of your services more frequently. Now, for the part of your target market who are not online, you can take the route of using printed marketing materials.  Rack cards printing is an ideal way of marketing your dry cleaning or laundry business – read on to find out why. 

Rack Cards Marketing 101

Rack cards designed to be handy and easy to carry around. The available sizes are 3.5” x 4.5” and 4” x 9”. They can be laid flat on a countertop or displayed vertically in a brochure or rack stand. The idea is for people passing by to get one from the display so they are placed in areas where there is high foot traffic. 

If you would like to use rack cards to advertise your dry cleaning or laundry business, you can display them in your own place of business. Also put a rack card display right outside so that people passing by can get an idea of how much your services cost. You can also partner with other local businesses and ask them if you can display your rack cards. This can be done in exchange for a special discount for them should they need your laundry or dry cleaning services in the future.

Some of the most common areas where rack cards are displayed are: 
– Local landmarks
– Hotel lobbies
– Rest stops
– Reception desks and countertops
– Retail shelves

To have rack cards made, order them from online printing service providers. You can go for the tear-off business card option to make your rack card stand out, and for the advertising material to have dual purpose. 

All in all, rack cards are cheap yet effective advertising materials that you can use to promote your dry cleaning or laundry business. 

Share with People Your Love of Dancing through Rack Cards

If you have a dance studio or if you’re an independent dance instructor, your goal is to share with people your love of dancing. Those who would like to improve their dancing skills, couples who are practicing for their wedding, or kids with parents who want them to learn how to dance – these are some of the clients that you can have as a dance studio owner or independent dance instructor. But if you are just starting out in the business, or if you moved to a new state and you don’t have students for dance classes yet, how can you spread the word about your skills? You can go for traditional advertising materials and purchase a rack cards printing package. Rack cards are handy marketing materials which can be displayed in literature, brochure, or rack stands. The idea is for people passing by to get one from the display, then read the information on the card. If they are interested with what you have to offer, they are bound to take the rack card home for future reference. 

Rack Cards for Dance Classes

To get started on using rack cards to advertise your dance classes, here are a few things to remember: 

You can choose between offset and digital printing. When looking for a print shop to create the rack cards for you, ask about the package price; the type of printing method used; the paper stock and finish; and do your research if they offer quality customer support. 

  • Use catchy headlines on the rack cards. 

Rack cards have less space than brochures but more space than business cards, so you can include a graphic with a headline and a short description of your dance classes. Use catchy headlines to introduce your dance lessons; announce a date for registration for fall classes, for example; or simply state that you are offering dance lessons for a very reasonable price. 

  • Use the tear-off business card option. 

Rack cards measure 3.5” x 8.5” or 4” x 9”. To make your dance rack cards stand out, use the option where the lower part of the card can be torn off and used as a business card. 

  • Include a promo code to increase the response rate. 

Finally, include a promo code at the back of the rack card. You can offer three lessons for a discounted rate, or a certain percent off for fall dance lessons. Be creative in offering promotions so that more students – adult or kids – can grab the chance to improve their dancing skills. 

With rack cards, you can promote the dance lessons that you offer and share with people your love of the craft as they improve their own skills at the same time. 

Catering for Clients? Cater to Your Own Advertising Needs through Rack Cards

Impeccable service, mouth-watering dishes, an elegant menu – these are some of the things that clients look for when booking catering services. If you are a catering services provider, you may have already mastered all of these. But what about looking for something that will cater to your own advertising needs? Sure, word of mouth is as good as advertisement as any – but it is not always reliable and may not necessarily deliver good results. If you want to increase your bookings, boost your profit, and enhance your brand as a caterer, you need to supplement word-of-mouth advertising with print advertising materials. This is where rack cards prove to be useful. Larger than business cards but smaller than brochures, rack cards are the perfect size to hold information about your catering business.

Rack cards are available in two sizes:

  • 3.5” x 8.5” is the lay flat counter size, which is suitable if you want to simply display a stack of rack cards on countertops or tables. Let’s say that you provided catering services to a wedding, and you would like guests to know about your business.  To send more business your way, you can have lay flat counter size rack cards made by an online printing services provider, then place a stack of them by the dessert table for guests to pick up during the event.
  • 4” x 9” is the more popular rack display size. Rack cards in general are displayed on what are called literature, brochure, or rack stands. Most establishments have these – and you can choose this option to display your catering rack cards on food establishments which are not your direct competitors. You can also ask other local business owners to have your catering rack cards displayed in their offices so that more people would know about your brand.

Through rack cards printing, you can cater to your own advertising needs. Once these are printed out and distributed, more people would know that your business exists, and you can increase inquiries and bookings for your catering services.

Rack Card Printing for Auto Detailing & Auto Repair Services

If you have a business like auto detailing and auto repair, you need to have skilled workers and the machinery to satisfy your car-crazy clients. Let’s say that you already have a slew of loyal clients who visit your shop whenever they need their car serviced. But there will be times when business gets slow, which is when you can use a backup form of advertising like rack cards printing. Prior to that, you should have already established an online presence by building a website and establishing official accounts on the most popular social media platforms. This way, your online clients can easily find you, and you in turn have a way to interact with them. 

Now, going back to the print advertising method of using rack cards. What are these, exactly, and how can they benefit your auto detailing or auto repair services? Rack cards are 4” x 9” or 3.5” x 8.5” cards which are displayed in literature, brochure, or rack stands. They are placed in areas where there is high foot traffic, and the idea is for people passing by to get one so that they can learn more about a brand, business, service, or product. 

Since you are in the auto detailing and auto repair services business, cars should be the focus of the design of your rack cards. Considering the size, rack cards give you just enough space for a headline and maybe a bulleted list of the services that you offer. For XYZ car detailing, for example, you can have a headline like “XYZ Auto Detailing – We Pay the Closest Attention to the Finest Details!”. Then, place in a bulleted list the car detailing services that you offer. If you still have space, include a short description of the other benefits that a customer will get from doing business with you. 

Depending on the online printing services that you will get, you can have rack cards made with a tear-off business card option. When looking for a printing package, make sure that the materials, printing method, and paper finish are all high-quality. Still, you don’t have to pay too much because there are many print shops offering cheap packages without compromising on quality. 

All in all, rack cards printing is one of the cheapest yet most effective ways to spread the word about your automotive business, so get started on the task right now!

Rack Card Printing for Technology Companies

Rack card printing is a cheap yet effective way to advertise a brand, company, product, or service. Even theatre companies marketing one-time shows or retail stores holding big sales can use rack cards to let people know about what they have to offer. What’s good about rack cards is that they can be displayed in areas where there is high foot traffic. The cards perfectly fit what are called literature, brochure, or rack cards – so passers-by can easily get one to read and bring home. 

If you are a technology company, you may want to also use rack cards to advertise your wares. Whether you are offering software, e-commerce, digital electronics, or Internet services, you can reach out to your target market effectively with the help of these handy, nifty cards. 

Combining Online with Offline Marketing

As a tech company, you may have already mastered the art of digital marketing. You have a well-designed website, a solid social media presence, and you regularly interact with your target audience online. To make sure that you are reaching the maximum number of people or businesses possible, you can combine digital with print marketing. 

Here are a few quick facts about how you can use rack cards for the offline part of marketing your tech company: 

  • First, you have to look for an online printing partner that will work with you in creating these printed marketing materials. Rack cards come in two sizes: the lay flat counter size measuring 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. Most online print shops offer full color HD printing, using either the digital or offset printing method. When it comes to the finish, you can choose between matte and glossy. 
  • Second, you need to decide on the design of the rack card itself. Rack cards have more space than business cards, but less space than flyers or brochures. The available area should include an attention-grabbing headline. Then, a bulleted list of the services that you have as a tech company. Under each bullet point, you may want to include a short description of the benefits that a customer will get when choosing you as a tech company. At the back, include a QR code or a link that leads to your website so that customers would know more about your business.
  • Third, go for any extra options like using super thick, 16-pt. paper, or the tear-off business card option. The latter is perfect for those who would not like to pay extra for having business cards made. 

By strategically combining digital with print marketing techniques, you can promote your tech company and increase the number of clients that you have.