Month: November 2022

Greet Your Customers in Style When You Print Holiday Postcards

The holidays are coming up and now is as good a time as any to think about holiday postcard printing. For this, you will be sending marketing postcards to your existing and prospective clients, with holiday being the theme. For postcard marketing to be effective, you need to send at least five postcards, one after another, but time it in such a way that the recipient will not feel overwhelmed with the frequency. If you have already gotten a head start in postcard marketing, you can follow it up with holiday greeting cards in the form of postcards.

Top Tips for Effective Holiday Postcards Marketing

The first thing that you need to do is look for a reliable online printing service provider. Ask about the printing package rates, turnaround time, quality of customer support, the printing process, and the materials used. Next, here are the top tips for effective holiday postcards marketing:

  • Beat the holiday rush and finalize your design early. 

Most companies will rush to have their holiday postcards printed on the months of November to January – so beat them by finalizing your design early. Do it at least a couple of months before the holiday rush, which will even save you money because you don’t have to pay rush printing fees. 

  • Be sensitive.

Not every family celebrates Christmas, so be sensitive to different religions by sending a generic Happy Holidays greeting instead of Merry Christmas or Happy Hanukkah. If you sent the final postcard design to the print shop a bit too late, go with a New Year’s instead of a Christmas theme. You can also personalize the holiday postcards. If you are mailing out the postcards yourself, you can write down the name of each customer on the postcard to add that personal touch.  

  • Invest in high-quality holiday postcards.

Finally, invest in high-quality postcards. You don’t have to spend a lot to come up with impressive postcards. Choose from different sizes and there are two paper coating types available: matte or glossy. 

No matter what type of business or product it is that you have, you can use holiday postcards not just to spread the cheer, but also to earn the loyalty of your customers while enhancing your brand. 

Make Your Takeout Menu Stand Out by Choosing the Right Folding Style

Your number one marketing arsenal in the food business is takeout menus. Along with your dine-in menus, these printed advertising materials are the first thing that customers will look for once they walk into your restaurant, or line up by your food cart, coffee shop, or any other food establishment. This is exactly why you should spend time thinking about the design and overall look of your takeout menu.

Different Styles for Takeout Menus

There are many online printing services that you can get in touch with to print those takeout menus for you. Unlike dine-in menus which are used inside the food establishment, the purpose of takeout menus leans more towards marketing. Takeout menus are meant to be distributed so that people will have your menu on hand, and they can easily give you a call if you want to order takeout or delivery. 

If you want your takeout menus to stand out, you can use different folding styles. Here are a few to choose from: 

  • Brochure Folding Style

These menus look like brochures, with the paper folded vertically resulting to several panels or pages. If you have a lot of items on your menu, this is the ideal style to choose because you will have lots of pages to write content in. For example, a legal size 8.5” x 14” brochure can have a trifold folding style so there is a total of six panels or pages. 

  • Postcard Folding Style

If you want the front of the takeout menu to look like a postcard, go for the half fold style. This can be designed with a landscape orientation, and you will have four pages to work with. 

  • Rack Cards Folding Style

The cover of your takeout menu can look like a rack card if you will choose any of these folding styles: trifold, Z-fold, double parallel, roll fold, or accordion. These styles give you anywhere from six to eight panels or pages. 

No matter which of these styles you end up choosing, what’s important is to maximize the use of takeout menu printing to promote your food business.

Printing Letterhead Basics for Property Managers

Printing letterheads is one of the best ways to “legitimize” your business. If you will give a printed invoice or even an email document attachment with a letterhead, it instantly brands the transaction and makes it look legit. Enhancing your brand, legitimizing your business, and impressing your customers are just some of the benefits of letterhead printing – so you really should consider it. The good news is that you don’t have to spend too much on letterhead printing. There are many online printing service providers where you can have letterheads printed out – along with all your other printed marketing materials. 

Let’s say that you are a property manager. Letterheads these days are more creatively designed. Instead of always being on top, the design can be pretty much anywhere on the paper. Here are a few letterhead designtips if you are a property manager:

  • Incorporate your logo on the design of the letterhead. It can be simply an elongated version of your business logo if you plan to use it as a header or footer. 
  • If you want more white space to write or print content in, use a sidebar as a letterhead, which can be located on either the left or right side of the paper.
  • Add images such as miniature houses, or the silhouette of a family in a living room. Be creative in using images, illustrations, or photos in your letterhead. If you want a maximalist look, make sure that anything that you will print on the stationery can still be read despite the background image or text. 

There are three sizes of letterheads to choose from: the standard is 11” x 15”; the legal size used in the US and UK is 14” x 8.5”; while the tabloid sized letterhead measures 11” x 17”. You can pair the stationery with a blank second page, or an envelope. There are also print shops that offer folding options so that it will be easier for you to mail out the printed communication. 

You can use letterheads to print rental agreements, payment reminders, rental invoices, price quotations, tenant memos, eviction notices, and any other official document related to your business. As property manager, your transactions will look more professional if you will use beautifully designed letterheads – and it will enhance your brand as well. 

Selling Hearing Aids? Use Rack Cards to Advertise Your Brand

According to the National Institute on Deafness and Other Communication Disorders (NIDCD), about 28.8 million adults in the United States could benefit from the use of hearing aids. If you are in the business of selling hearing aid products, how can you let such a huge number of people know that what you are selling could benefit them? You can establish a solid presence in social media and have a website, naturally. But since a major percentage of older adults may not necessarily be online, it is better to address them using more traditional print advertising materials such as rack cards. 

Rack cards come in two sizes: the lay flat counter size measures 3.5” x 8.5” while the popular rack display size measures 4” x 9”. The idea is for you to display these rack cards in literature/brochure/rack cards displays. Once a person passing by reads the card and he or she is interested in your product, the card can be easily picked up and brought home. Rack cards are usually seen in hotel lobbies and theatres but since your target market is older adults, you can display them in areas that your audience frequents. Aside from theatres and hotels, you can also display your hearing aid marketing rack cards in clinics, wellness centres, tourist centres, public bulletin boards, churches, public fairs, rest stops, and any other establishment where a lot of people pass by. 

When designing rack cards, your headline should be attention-grabbing so that your target audience can read and take out one of the cards from the display. Check out some of the example headlines for rack cards printing that you can use to advertise hearing aid products:
– Hear clearly again, without breaking the bank. 
– Live a life you can hear with our hearing aids. 
– Personalized, lifetime hearing care from ABC Company.
– Reconnect with your loved ones, hear more clearly again using our hearing aids.

Look for a reliable online printing service provider where you can get affordable printing packages. Finally, get in touch with local businesses and ask them if you can display your rack cards on their reception area or any countertop where the cards can be easily accessed by customers. With the help of rack cards, you can market your hearing aid products to address the needs of those with hearing loss problems.

Here’s How to Make Marketing Postcards for Health Services

The past few years highlighted the importance of health care. People want to have easy access to health care providers, so they need to know that your business exists. If you are in the health care industry – whether it’s a product or health services that you are offering – you can let people know about your business through postcard printing. 

Health Services Postcards

First, what are the advantages of postcard printing?

  • Whether you’re in health care or any other industry, you can use postcards as a cheap yet effective way of promoting your brand. Postcards can be mailed and distributed without envelopes, so the message is read right away. If you will use an attention-grabbing headline on the card, readers will take notice and keep your postcard for safekeeping should they need health care services in the future. 
  • There are many online printing service providers out there where you can order postcard packages. They can either be digital or offset – some print shops offer both. When choosing which print shop to work with, ask about the length of experience that they have, the quality of materials used, the paper finish, and the turnaround time.
  • For distribution, postcards can be handed over personally, sent through direct mail using a mailing list, or you can send one postcard to every door within a certain zip code through Every Door Direct Mail. Whichever method you use, what’s important is for your postcards to reach as many people as possible. Better if you will combine traditional print ads with digital advertisement. These two complement each other and you can broaden your reach to those who are always online, and those who prefer to have something tangible.

Next, how can you effectively design postcards for the health care industry? Aside from the attention-grabbing headline, you need to incorporate your business logo in the design. Include high-definition pictures, images, or illustrations. The overall look of the postcard should be organized, easy-to-read, and visually appealing. Finally, do not forget to include a promo code at the back of the card so that you can boost your response rate. With the help of postcards, you can effectively spread the word about your business while helping people take better care of their health at the same time.

Print Postcards & Use Them as Recipe Cards for Marketing Your Food Product or Business

Did you know that you can print postcards and use them as recipe cards for marketing your food product or business? What’s good about using postcards for advertising is that they are cheap, yet effective. This is especially true when you combine printing postcards with an all-out digital ad campaign. For the latter, you simply need to engage with your customers through your social media accounts. Having a combination of online and offline advertising is the best way to reach out to as many customers as you can. 

Next, here are some ideas for recipe postcard marketing that you can use: 

  • Include a recipe of pumpkin pie if you have a farm with a pumpkin picking activity. If it’s apples or any other fruit that you are offering picking activities for, include a recipe for that fruit in the postcard and use it to market your farm.
  • If you are bottling organic fruit preserves or pickled vegetables, have a postcard with a recipe that uses such ingredients. 
  • If you have a food truck or restaurant, include a recipe of one of your entrees, soups, salads, or desserts on a postcard. 

Make sure that the photo accompanying the recipe looks mouth-watering. This can be achieved using high-resolution photos which are professionally shot. The quality of print also matters – offset printing usually offers better quality than digital. 

At the back of the card, include your business’ contact information. If you are selling or manufacturing food products, include information about that as well. You can even include a promo code to offer the holder of the postcard discounts on your food products or food-related services.

To make the most out of your postcard printing campaign, look for a reliable online printing services provider. Check on the price of the printing package; the quality of printing method and the materials used; the paper finish; the turnaround time; and the customer support offered.

All in all, using postcards as recipe cards is a creative way to market your food products or business.

Postcard Printing for Your Pet Grooming Services

Advertising your brand using postcard printing may sound like an old school method, but it still actually works. In fact, print marketing has a better response rate than email or other digital marketing techniques. Mailing postcards may not be as popular as digital ads these days, but if it works, why would you not go for it? If your business is offering pet grooming services and your customers are fur moms and dads, you will reap plenty of benefits by printing postcards. 

Tips for Designing Postcards for Your Pet Grooming Services

What’s good about printing cheap postcards is that you do not have to spend too much for the task. Simply look for a reliable online printing service provider that can create the postcards for you, then you’re all good. There are digital or offset printers available – some offer both. Choose a print shop that offers high-quality prints, good customer support, impressive materials, a nice paper finish, and quick turnaround time. 

When designing postcards for pet grooming service providers, you can use high-quality photos of adorable canines. Have an attention-grabbing headline, and make sure to include your business’ logo on the design. Use an easy-to-read font and colors which complement your logo. Indicate your contact information and you can also use the back of the page to include a promo code. Say that this card entitles the holder to 5% or 10% off pet grooming services on their first visit to your establishment, for example. Depending on the size of the postcard, there should be a good mix of graphics or photos and text to make for an impactful overall design.

Combine Postcard Marketing with Digital Engagement

To get the best results, you need to combine your postcard marketing efforts with digital. Engage your customers on your official social media accounts. You can even design your postcard with QR codes that lead to the URL of your website. This way, you can target both your always online and traditional customers who like receiving tangible advertising materials in the mail. 

Through postcards marketing, you can promote your pet grooming services and increase your number of clients in no time.

5 x 7 Postcard Printing for Your Business’ Grand Opening

If you are planning to launch a new business, you want to spread the word about the event. The best way to make the announcement and let as many people know about it is through 5 x 7 postcard printing. Here, we will learn about the purpose of postcards and how you can use it to announce your business’ grand opening. 

What are Postcards for? 

Postcards are made of thick paper and are designed for writing and mailing without an envelope. It is the latter fact which makes postcards such great advertising material. Whenever a person receives your postcard in the mail, he or she can read the marketing message right away. Here are a few more things that postcards are used for:

  • To let people know that your business or product exists

If you’re launching a new business or product, you can distribute postcards to let people know about it.

  • To make announcements

If you have an upcoming sale in your retail store, for example, you can send out postcards to announce the event. Including a promo code on the postcards will entice more buyers to show up on the sale dates. 

  • To remind clients of appointments

If you have a dental clinic, you can use postcards to remind patients of upcoming appointments. 

  • To reward customer loyalty

You can send postcards with promo codes to customers who have been loyally buying your products. 

  • To send holiday or birthday greetings

You can also use postcards as thank-you, holiday, or birthday greeting cards. Use the back of the card to give incentives for them sending a lot of business your way. 

Use 5” x 7” Postcards for Your Grand Opening 

When you get in touch with an online printing service provider, you will learn about the different postcard sizes available. 5” x 7” is an ideal size if you want to announce your business’ grand opening, or a new product’s launching. Use the extra space to include a bulleted list of the product’s description, or what your business is all about. 

With its flexibility and wide array of uses, postcards make for the perfect advertising material – so use it to spread the word about your business’ grand opening.

Brochure Printing for Furniture Shop Owners

When it comes to brochure printing, looking for a print shop and designing the material is easy. What is challenging is designing a brochure that the recipient will read and safekeep. For this, you need to know the elements of a good brochure design, which we will learn more about here. 

If you are a furniture shop owner, for example, how can you design a brochure that prospective customers will keep for future reference? Should they decide to redecorate their living room, they can check out the pieces featured on your brochure, and call your furniture shop for orders. To make sure that your brochure will be kept for future use, these design elements should be present: 

  • Purpose

Do you have a new furniture shop and you would like to introduce your business to homeowners and entrepreneurs? If yes, you must include a page that describes what your business is all about. There can be a brief description of your furniture business; what the design style is; and your mission and vision. 

  • Material

Brochures are made from 100# gloss text book paper or gloss cover paper. Partner with a reliable online printing services provider so that you can be made aware of your material options. 

  • Size and Folding Style 

The smallest brochure size available is 4.25” x 11” while the tabloid and map sizes are 11” x 17” and 11” x 25.5”, respectively. There are ten folding styles available, and the number of panels which you can turn into pages range from four to eight. 

  • Font and Graphics

People do not like reading through huge chunks of text, so lay out the content in such a way that there is a good mix of copy and graphics. If you will use photos or illustrations, make sure that they are high-resolution. Use easy-to-read font that suits your overall brochure design.

  • Call-to-action

Finally, there should be a call-to-action. Include your complete contact information at the back page, better if there is a promo code that entitles the holder of the brochure to discounts from your furniture shop.

Look for a reliable brochure print service provider then apply all these elements to your design. Once distributed, there should be an increase in the number of inquiries and orders for the items on your furniture shop, so start working on your marketing brochures now.

Are You an Expert on Carpet, Wood, or Tile Floors? Use EDDM for Marketing!

One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM. 

Trim Your EDDM Mailing List to Homeowners Only

For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want: 
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12” 

Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.

After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list.