Tag Archives: eddm postcard printing

EDDM Mail vs. Google & Social Media Marketing – Which Works Best?


Consumers just 15 years ago had a marketing attention span of 60 seconds. Today, the attention span is 3 seconds.

The flood of social media posts and ads has people flipping through wildly into an endless abyss of images and ads. It is also why Google has removed their page count on search results and instead has an endless scroll, knowing people will browse through more ads if they remove page flipping. 

The battle for top 5 positions on social media and google has become a bidding war reaching anywhere from $4 per click to $58 per click all while 44% of ad links being clicked by mistake on mobile devices. This can get expensive long before anyone even reads a marketing message.

Repetition is the key to a successful campaign. The more times a viewer sees an ad the higher the rate of possible purchase. Just 15 years ago a viewer only had to see an ad 3 times to make a decision if a service was right for them. Today, that has rocketed to 14 times. Based on that math marketing via Google or social media is a losing game. 

With EDDM postcard marketing you can target people with a physical ad that they cannot immediately click away from. With mailed ads, a viewer tends to be in a calmer environment in their home, not clicking through hundreds of posts or ads on a phone. This allows for a message to be viewed in full at a higher degree. The best part is, it costs just 20 cents postage. At such a low cost you can afford to target the same viewer 10 times and still be at just $2.00 in postage costs. A small cost to pay for brand recognition. When repetition is key, EDDM achieves that with minimal investment and a more powerful impact.

No wonder so many business professionals such as Dentists, and Realtors choose EDDM postcard print as their preferred method of advertising. 

How EDDM Postcard Marketing is the Key to a Realtor’s Success

Every Door Direct Mail (EDDM) postcards are an effective and efficient way for realtors to reach out to potential customers. In today’s digital age, it can be hard to stand out from the crowd when trying to advertise services online. With EDDM mailers, realtors can get their message across in a tangible, cost-effective manner that will guarantee their message reaches the right audience. Let’s take a closer look at how EDDM postcards are the key to success for realtors.

Targeting Your Audience
One of the greatest advantages of using EDDM postcards is that they allow you to target your audience with precision. When sending out mailers, you can choose which neighborhoods and postal routes you want your mailers sent along – allowing you to customize your marketing campaigns for maximum success. You no longer need to worry about wasting money sending mailers to people who may not even be interested in what you are selling.

Cost-Effective Advertising
EDDM postcard marketing is also very cost-effective compared to other forms of advertising. According to research conducted by the United States Postal Service, businesses that use EDDM postcards save up to 40% on their overall marketing costs! This makes it an ideal option for small businesses or those with limited budgets. Additionally, because they are printed on standard cardstock paper, there are no additional printing costs associated with them – making them even more affordable.

Measurable Results
Finally, one of the most attractive features of EDDM postcard marketing is that it provides measurable results that can be tracked and analyzed easily. By tracking how many people open your mailer, how many click on your website link or call you directly after viewing it, and how many ultimately convert into customers – realtors will have a better understanding of which strategies work best for their business and which don’t resonate as well with their target audience.

Conclusion:
In conclusion, EDDM postcard marketing provides an effective and cost-efficient way for realtors to reach out to potential customers without having to break the bank doing so! It allows them to target specific neighborhoods and postal routes while providing them with measurable results so they know what strategies work best for them. If you’re looking for an efficient way to increase sales then look no further than Every Door Direct Mail (EDDM) postcards!

How to Grow Income with EDDM Postcard Marketing

Direct mail marketing is not dead. In fact, it’s very much alive and well, thanks to Every Door Direct Mail (EDDM). EDDM is a direct mail service that allows businesses to target specific neighborhoods with their marketing materials. Best of all, it’s an affordable way to reach a large number of potential customers. Here’s how you can use EDDM postcards to grow your income.

  • Know Your Target Audience
     Before you can start designing your EDDM postcards, you need to know who your target audience is. Who are you trying to reach with your marketing materials? Once you know who your target audience is, you can start designing your postcards with them in mind.
  • Keep It Simple
    Your EDDM postcards don’t need to be complicated or flashy. In fact, simplicity is key when it comes to direct mail marketing. Keep your message clear and concise, and make sure your call-to-action is easy to understand and follow.
  • Include a Call-to-Action
     Speaking of call-to-actions, every EDDM postcard should include one. A call-to-action is simply an instruction for the reader on what they should do next. For example, you might include a coupon or special offer on your postcards and tell recipients to “bring this postcard in for 10% off their purchase.” Make sure your call-to-action is clear, concise, and easy to follow. You want recipients of your postcards to take action, so make it as easy as possible for them to do so.
  • Get Personalized Postcards Printed
    Personalized postcards are more likely to be noticed and read than generic ones. When you personalize your EDDM postcards, you can add the recipient’s name or address on the front of the card or even include a personalized message on the inside.
    Online printing companies such as BlockbusterPrint.com offer EDDM postcard printing services.
  • Test, Test, Test!
    As with any marketing campaign, it’s important that you test different versions of your EDDM postcards before settling on a final design. Try different images, messages, calls-to-action, etc., and see which ones generate the best results. Once you have a winner (or two), roll out your campaign to the rest of your targeted neighborhoods and sit back and watch your income grow!

Conclusion:

EDDM postcard marketing is a great way to reach potential customers in specific neighborhoods without breaking the bank. By following these simple tips, you can maximize the effectiveness of your direct mail campaign and watch your income grow in no time!

What is EDDM postcard printing?

EDDM postcard printing (Every Door Direct Mail) is a program offered by the United States Postal Service (USPS) that allows businesses to target local mail delivery to specific neighborhoods, without the need for individual addresses. EDDM is often used for advertising, promotional materials, and direct mail marketing campaigns. It is a cost-effective way to reach a large audience with targeted marketing messages.


EDDM Postcards for Med Spa Service Providers

What are med spa businesses? It is a combination of a traditional day spa and a medical center offering aesthetics services. The non-surgical aesthetic/medical services are performed under the supervision of a licensed physician. The goal is to offer non-surgical treatments which help ‘rejuvenate’, enhance, refresh, and beautify the skin and body. Some examples of the treatments offered by med spas are Botox injections, non-surgical reduction of fat, tattoo removal, laser hair removal, laser skin resurfacing, chemical peels, injectable dermal fillers, and microdermabrasion. Instead of getting a surgical face lift, for example, more and more clients are getting alternative, non-surgical treatments which is why med spas have grown in popularity. Now, if you are a med spa operator, how can you advertise the services that you are offering? Why not go for eddm postcard printing? EDDM is the Every Door Direct Mail service offered by the United States Postal Service.

If you are a med spa owner and you would like to spread the word about the aesthetic treatments that you have, EDDM is an affordable yet effective form of advertisement. Here’s a quick look at the process:

  • You will get in touch with an online printing company that offers EDDM.
  • The print shop will work with the USPS to send your marketing postcards to every door within a zip code, mail carrier route, or address group based on demographic. Since your med spa services are geared more towards women, you might want to narrow down your mailing list to households where there are women living. You can also narrow down the mailing list based on average household income, household size, age bracket, etc.
  • After you have chosen which EDDM printing package to go with, the print shop will process your order. Once the postage fee is paid, they will fulfil the rest of the requirements for you and even bundle the postcards in 100s – as required by the USPS. After bundling and finishing the paperwork, the print shop will deliver the postcards to the local post office in your area for individual distribution.

As you can see, almost no work is involved in advertising using eddm postcards. By simply designing an effective marketing postcard, you can effectively spread the word about the med spa services that you offer. This will, in turn, enhance your brand, increase inquiries about the services that you offer, and help your business grow.

EDDM Mailers for Landscape Artists

If you are a landscape artist, how can you advertise your services to homeowners? You may know quite a few people in your neighborhood but if you want to make a good profit, you need to reach out to as wide an audience as possible. Essentially, everyone living within your house and nearby areas are potential clients. The elderly neighbor who is living alone may require professional lawn mowing, so you can offer your services. But to come off as a professional, you need to do something like sending out postcard mailers. If you don’t have your own mailing list, you can take advantage of eddm mailing services which stands for Every Door Direct Mail.

EDDM is a service offered by the United States Postal Service where they partner with local print shops to deliver advertising postcards to every door within a zip code, mail carrier route, or any group of addresses within a certain demographic. Since landscaping is your business, you can narrow down your mailing list to homeowners only instead of renters – because these are the ones most likely to book your services.

What Should I Include in Landscape Postcards?

For eddm postcard printing, you do not have that much space to work with so make sure to keep your message short but full of impact. Here are a few tips on the information that you should include in landscape postcards:

  • In lawn maintenance, it is better to hire a professional because you know how to maintain an entire ecosystem instead of just pruning shrubs or planting in-season plant species. Based on the location, weather, and plenty of other aspects, you can help increase the value of a property through landscape design.
  • Include the services that you offer including weed control, fertilization, aeration, seeding, caring for trees/shrubs, pest control, and professional landscape design.

Of course, you should summarize the information into a short headline – or place the number of services into a bulleted list so that the text will fit into an EDDM postcard.

When Should I Send Landscape Postcards?

The best time to advertise your professional landscaping services is right before the spring season. Let the readers know that spring is the best time to hire one because if they will do it in the summer season, the plants may not have sufficient time to grow. The only thing left for you to do is look for an online printing shop that offers EDDM postcards – then they will take care of the rest of the process for you. Just choose an address group, pay the printing package and postage fee, then wait for your advertising postcards to be delivered to individual mailboxes. From there, the number of inquiries about your landscaping services should increase.

EDDM Postcard Marketing for Home Inspectors

One of the many experts in the real estate industry is a home inspector. Before buying a house, it is the buyer’s responsibility to hire a qualified home inspector to assess the condition and safety of the property. If you are a professional home inspector, how can you advertise your services to homeowners? A convenient, cheap, yet effective way is eddm postcard printing. With Every Door Direct Mail, a print shop will work with the United States Postal Service to deliver your marketing postcards to every mailbox within a zip code, or a specific mail carrier route.

What are the Services Offered by Home Inspectors?

When you print eddm postcards, you need to let the homeowner know about the services that you offer. This can include any or all of the following:

  • Early detection of mould or pest infestation
  • Inspection and maintenance of roofs or garage doors
  • Inspection of the functionality of the water heating, plumbing, and air conditioning system
  • Water analysis, which includes determining if you need a water softener
  • Clearing clutter and organizing personal property
  • Assessment of water system, sewage, fire, and safety issues

Even with the largest-sized postcard, you may not necessarily have sufficient space to list all your services – so make sure to write an all-encompassing, attention-grabbing headline. This is one example: “Buying a House? Ensure You’ll Get Your Money’s Worth with Pro Home Inspection!” Another headline that you can use is “Have a Problem-Free Home Buying Experience – Book Our Qualified Home Inspection Services Now!”

After deciding on the headline and the design, make sure that you are getting the services of a reliable online printing company. The printing method can either be offset or digital. Other things to check on includes the turnaround time, printing package price, the materials used, the paper finish, and the quality of customer support used. Finally, for the EDDM part, you can choose a demographic that includes homeowners so that you will only be sending marketing postcards to those who will potentially book your home inspection services.

Are You an Expert on Carpet, Wood, or Tile Floors? Use EDDM for Marketing!

One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM. 

Trim Your EDDM Mailing List to Homeowners Only

For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want: 
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12” 

Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.

After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list. 

Encourage Kids to Enroll in Your Educational Program through EDDM Mailers

If you are operating a private school, a summer camp, a day care centre, or similar businesses, how can you tell parents that your establishment exists? Or maybe you are an individual educator who offers private music, dance, taekwondo, swimming, or other lessons and you have to spread the word about your classes so that parents can enrol their kids in it. Sure, you can market your services using social media but what about the parents who are not online? To reach out to as much of your target market as you can, you can advertise using  eddm postcard printing. EDDM stands for Every Door Direct Mail and here, you do not have to frantically look for or buy a mailing list. With the help of the online printing services provider and the USPS, you can send marketing postcards specifically to your target market. 

Targeting a Specific Market for EDDM 

Here are the steps on how you can target a specific market when using eddm mailing to advertise your educational program:

  • Look for an online printing services provider offering EDDM postcards. 

As mentioned earlier, EDDM is a mailing program that is offered by both the United States Postal Service and local print shops. You can also go through the EDDM steps yourself, but since you are having the postcards printed in the first place, you can simply pay a minimal fee and have the print shop do all the behind-the-scenes work for you. 

  • Choose your postcard printing package. 

After finding a print shop to order the postcards from, choose your postcard printing package. There are several EDDM-eligible sizes – choose one that best fits the design that you have in mind. For a minimal postage fee per card, the print shop will bundle the postcards for you, fulfil the USPS requirements, and deliver the cards to the local post office in your area for individual mail box distribution. 

  • Narrow down the mailing list to a demographic of ‘households with school age kids’. 

For the mailing list, you do not actually have to send one postcard to every household within your private school’s zip code, for example. Why? Because not every household has kids. The good news is that you can narrow down the mailing list by specifying a demographic. In this case, choose to send your postcards only to households with school age kids. This way, you will not be wasting money on printing and postage by having postcards mailed out to households where there is only an elderly couple living, for instance. 

As you can see, it is quite easy to target a specific market such as homes with school age kids through EDDM mailing. With a well-designed postcard and a targeted mailing list, you can increase the number of inquiries coming your way for any educational program that you might be offering. 

Provide Quality Dental Services & Promote Your Clinic Using EDDM Postcards

Similar to how people want to take care of their overall health, they also need to make sure that their teeth, gums, and mouth are healthy. This is where the expertise of dentists prove to be useful. The whole family needs to have their dental needs taken care of, which means that you can use eddm postcard printing to promote your dental services. Here, we will take a look at how dental service providers can benefit from Every Door Direct Mail services which is offered by print shops and the USPS. 

What is EDDM, Anyway? 

EDDM is a service offered by print shops in partnership with the United States Postal Service. It aims to help entrepreneurs promote their services by giving them an easy way to send postcards to every door within an address group – which can be a zip code or an individual mail carrier route. Instead of putting together your own mailing list or buying one, the USPS provides the addresses for you. This is a more efficient way of targeting every household within a zip code, for example. 

How Can Dental Service Providers Benefit from Using EDDM Mailing? 

Since every family member – from the kids to the adults – need dental care, you will not be wasting advertising money by sending postcards to every household in an area. In fact, you will benefit from it because you are making people aware that their dental health is important. 

You have two options when it comes to the online printing services provider that you can partner with. There are print shops that offer digital printing, offset printing, while others offer both. The first thing that you need to ask is whether they have EDDM services. If yes, you can choose from the available eddm postcard sizes. Once your design is finished, the print shop will take care of the rest of the process for you. They will bundle the postcards in 100 pieces as required by the USPS. They will also complete the paper requirements, and bring the bundled postcards to your local post office for individual mailbox distribution. 

Additional Tips when Marketing Your Dental Clinic Using Postcards 

Postcards are a cheap yet effective marketing material, so make sure that yours is well-designed. Write a catchy headline and make sure that the photo or graphic is HD quality. If you’re angling for new patients, include promo codes like free dental cleaning or 5% off any dental service. With EDDM postcards, you can introduce your dental clinic to prospective patients, thus helping them care for their oral health.