EDDM, or Every Door Direct Mail, is a service provided by our trusty, rain-sleet-or-snow friends at the USPS. The idea is as straightforward as a door-to-door salesman, minus the awkward doorstep conversations. You select a mail route, create your postcards, the USPS delivers them to every door on the route, and voila — instant marketing magic.
Now, you might be wondering, “How is this going to bring me new customers and more profit?” Well, let me tell you a little story. Imagine you own a pizza place, it’s been a slow week, and you want to drum up some business. With EDDM, you can send a postcard to every house in your local neighborhood, offering a tasty discount on their next pizza order.
- Targeted Advertising: With EDDM, you can target specific neighborhoods, demographics, or regions, ensuring your message lands in the right mailboxes. No more throwing postcards into the wind and hoping they land where they need to.
- Cost-Effective: By bypassing the need for mailing lists and permits, EDDM becomes a much more affordable option for small businesses. More money in your pocket means more dough for your pizza.
- Increased Visibility: A tangible piece of mail is less likely to be ignored than an email. Plus, who doesn’t like getting something other than bills in the mail?
- Flexible Designs: From menus to coupons, the possibilities are as varied as your pizza toppings.
- Measurable Results: With each coupon used, you’ll see exactly how effective your campaign was.
You see, EDDM postcards aren’t just pieces of paper – they’re your ticket to increased customer traffic and profits. They’re the yeast that helps your business dough rise. So, the next time you’re considering a marketing campaign, give EDDM a shot. Your bottom line (and your customers’ stomachs) will thank you. Print eddm postcards online with Blockbuster Print.