Tag: EDDM postcards

What is EDDM: Can it help me bring in new customers?

EDDM, or Every Door Direct Mail, is a service provided by our trusty, rain-sleet-or-snow friends at the USPS. The idea is as straightforward as a door-to-door salesman, minus the awkward doorstep conversations. You select a mail route, create your postcards, the USPS delivers them to every door on the route, and voila — instant marketing magic.

Now, you might be wondering, “How is this going to bring me new customers and more profit?” Well, let me tell you a little story. Imagine you own a pizza place, it’s been a slow week, and you want to drum up some business. With EDDM, you can send a postcard to every house in your local neighborhood, offering a tasty discount on their next pizza order.

  1. Targeted Advertising: With EDDM, you can target specific neighborhoods, demographics, or regions, ensuring your message lands in the right mailboxes. No more throwing postcards into the wind and hoping they land where they need to.
  2. Cost-Effective: By bypassing the need for mailing lists and permits, EDDM becomes a much more affordable option for small businesses. More money in your pocket means more dough for your pizza.
  3. Increased Visibility: A tangible piece of mail is less likely to be ignored than an email. Plus, who doesn’t like getting something other than bills in the mail?
  4. Flexible Designs: From menus to coupons, the possibilities are as varied as your pizza toppings.
  5. Measurable Results: With each coupon used, you’ll see exactly how effective your campaign was.

You see, EDDM postcards aren’t just pieces of paper – they’re your ticket to increased customer traffic and profits. They’re the yeast that helps your business dough rise. So, the next time you’re considering a marketing campaign, give EDDM a shot. Your bottom line (and your customers’ stomachs) will thank you. Print eddm postcards online with Blockbuster Print.

How EDDM Postcards Can Boost Your Real Estate Marketing Game

As a real estate agent, marketing plays a crucial role in your success. With so many different marketing methods available, it can be challenging to know where to focus your efforts. However, one often overlooked tactic is EDDM (Every Door Direct Mail) postcards. This approach is not only affordable but can also be highly effective in reaching potential clients.

Personalization
 When it comes to marketing, personalization is key. With EDDM postcards, you have complete control over the design and the message, allowing you to tailor your approach to your target audience. For example, you can showcase properties that fit their specific needs, or highlight your expertise in a particular area. This personalized touch can set you apart from others in the industry.

Geographic Targeting
 Geographic targeting is an essential aspect of real estate marketing. Thankfully, EDDM postcards allow you to reach specific areas with ease. Rather than relying on traditional direct mail methods that require address lists, you can send postcards to every door in a designated area, ensuring that your message reaches the maximum number of potential customers.

Cost-Effective
 Marketing can be expensive, but EDDM postcards offer a cost-effective method that can provide a significant return on investment. Compared to other marketing tactics, EDDM postcards are affordable, even for those on a tight budget. With the ability to personalize, target, and control your message, you can get your brand in front of potential clients without breaking the bank.

Measurable Results
 With traditional marketing methods such as billboards or print ads, it can be challenging to track the results. However, EDDM postcards provide you with measurable results, providing insights into who received your postcards and the impact your marketing efforts had. This information is crucial in refining your marketing strategy and improving your future campaigns.

Versatile
 EDDM postcards are not limited to property listings. They can be used to promote your open houses, feature testimonials from satisfied clients, and provide information about the local community, such as upcoming events or attractions. The versatility of EDDM postcards means that you can tailor your marketing efforts to fit your specific goals and best showcase your business.

In summary, EDDM postcards are a powerful tool for real estate agents looking to elevate their marketing game. With their affordability, personalization, geographic targeting, measurable results, and versatility, they provide a cost-effective method that can help you build your brand and reach potential clients effectively. So if you haven’t tried EDDM postcards yet, consider adding them to your marketing strategy and take your real estate business to the next level with Blockbuster Print.

How EDDM Postcard Marketing can Help Grow Your Business

Are you looking for an affordable and effective way to promote your business locally? Look no further than EDDM (Every Door Direct Mail) postcard marketing. With EDDM, you can target specific geographic areas and distribute postcards to every household and business in those areas. This can help increase brand awareness, generate leads, and ultimately grow your business. In this blog post, we’ll take a closer look at EDDM postcard marketing and how it can benefit your business.

EDDM is cost-effective
 EDDM postcards can save you money compared to other types of direct mail advertising. Since you’re mailing to every household and business in a specific area, you don’t have to purchase a mailing list. You also don’t have to pay for postage permits or addressing services. This can add up to significant savings for your business.

EDDM targets specific areas
 One of the biggest benefits of EDDM is the ability to target specific geographic areas. You can choose to mail to an entire zip code or carrier route, which allows you to reach customers in your local area. This is especially helpful for small businesses that operate in a specific area and want to target customers who are nearby.

EDDM is customizable
 EDDM postcards are highly customizable, which means you can create a design that speaks directly to your target audience. You can include your logo, contact information, special offers, and more. You can also choose the size and paper stock of your postcard to make it stand out in the mail.

EDDM is measurable
 Measuring the effectiveness of your marketing efforts is important, and EDDM postcard marketing makes it easy to track your results. You can track the number of postcards delivered, the response rate, and the number of sales generated from your campaign. This can help you fine-tune your marketing strategy and improve your results over time.

EDDM is easy to implement
 One of the biggest advantages of EDDM postcard marketing is how easy it is to implement. Simply choose your target area, design your postcard, and drop it off at the post office. The post office will take care of the rest, delivering your postcards to every household and business in your target area. This makes it a great option for busy small business owners who don’t have a lot of time to devote to marketing.

EDDM postcard marketing is an affordable, effective, and easy way to promote your business locally. By targeting specific geographic areas, customizing your postcard design, and tracking your results, you can increase brand awareness, generate leads, and ultimately grow your business. If you’re looking for a cost-effective marketing strategy that delivers results, consider giving EDDM postcard marketing a try.

Everything You Need to Know About EDDM Postcard Printing

When it comes to promoting your business, there are a plethora of options available in today’s digital age. However, sometimes traditional methods like direct mail can still be effective in reaching your target audience. EDDM postcard printing is a form of direct mail marketing that is both cost-effective and efficient. In this blog post, we will discuss everything you need to know about EDDM postcard printing.

What is EDDM Postcard Printing?
 EDDM stands for Every Door Direct Mail. It is a service provided by the USPS that allows businesses to send postcards, flyers, and other promotional materials to every mailbox in a specific neighborhood or zip code. Unlike traditional direct mail marketing, EDDM does not require a mailing list or individual addresses. Instead, you simply select a target area, and your postcards will be delivered to every house in that location.

Benefits of EDDM Postcard Printing
 EDDM postcard printing has several benefits that make it a popular choice among businesses. Firstly, it offers a cost-effective way to reach a large target audience. Secondly, it allows for a more targeted approach to marketing by selecting specific neighborhoods or zip codes. Thirdly, the postcard itself can be designed with eye-catching graphics and compelling calls to action to entice potential customers.

Designing Your EDDM Postcard
 Designing an effective EDDM postcard is crucial to its success. Your postcard needs to stand out in a pile of mail and capture the attention of the recipient. It should also clearly convey your message and call to action. Key design elements to consider include the use of color, images, and fonts. Make sure to work with a professional printing company that offers design services to ensure that your postcard looks professional and polished.

Printing and Distributing Your EDDM Postcard
 Once you have designed your postcard, it’s time to print and distribute it. Partner with a printing company that specializes in EDDM postcard printing to ensure that your postcards meet USPS standards and are delivered to the correct neighborhoods. Keep in mind that postcards have a limited amount of space, so make your call to action clear and concise. Don’t forget to track your results and adjust your strategy as needed for optimal success.

EDDM Postcard Printing Best Practices
 Here are some best practices to consider when using EDDM postcard printing:

Target specific neighborhoods or zip codes that fit your target audience.
Use eye-catching graphics and a clear, compelling call to action.
Keep your message concise and easy to understand.
Work with a professional printing company that specializes in EDDM postcard printing.
Track your results and adjust your strategy as needed for optimal success.

EDDM postcard printing can be an effective marketing tool for businesses of all sizes. When done correctly, it provides a cost-effective way to reach a large target audience while allowing for a more targeted approach. Remember to focus on high-quality design and work with a professional printing company for the best results. With these tips in mind, your business can achieve success with EDDM postcard printing.

Finding Trustworthy EDDM Printers for Your Business Marketing Needs

As a business owner, you want to ensure that you’re getting the most out of your marketing efforts. An effective way to reach out to potential customers is through direct mail marketing using Every Door Direct Mail (EDDM). With EDDM, you can target specific neighborhoods without having to know their names or specific addresses. However, before you start the process, you need to find a trustworthy EDDM printer who can deliver quality results. Keep reading to find out how you can choose a reliable EDDM printer for your business – such as BlockbusterPrint.com who has been called a leader in postcard marketing by the Huffington Post.

who has been called a leader in postcard marketing by the Huffington Post.

Reputation is Key
 When looking for a trustworthy EDDM printer, reputation should be one of your top priorities. You want to ensure that the printer you choose has a good reputation with its previous clients. Do your research by checking out online reviews and ratings. You can also ask for referrals from other business owners who have used EDDM printers before.

Quality of EDDM Printing
 The quality of printing is crucial when it comes to EDDM marketing. You want your marketing materials to look professional and eye-catching. A trustworthy EDDM printer should use high-quality paper and ink to ensure the best results. You can request samples of their previous works to evaluate their printing quality.

Cost
 While cost is an essential factor for any business, don’t compromise on the quality of printing for a low-priced EDDM printer. An experienced and reliable printer might cost more, but it’s worth it. The cost may also depend on factors such as the design of your marketing materials, the number of copies you need, and the printing method. Make sure you receive a detailed quote before beginning any project.

Customer Service
 The right EDDM printer should provide excellent customer service. They should work alongside you to ensure that your marketing materials meet your specifications. A printer that responds promptly to your queries, guides you through the process, and delivers on time is a sign of good customer service.

EDDM Delivery Time
 A reliable EDDM printer should also deliver well within the stipulated time frame. Your marketing materials should reach their intended audience in time, especially if you have promotions or events coming up. A trustworthy printer will stick to their deadlines and let you know if there will be any delay in delivery.

Conclusion: Every Door Direct Mail is an effective and affordable way to reach out to potential customers in a specific area. However, it’s crucial to find a trustworthy EDDM printer who can deliver quality results. Remember to consider factors such as their reputation, quality of printing, cost, customer service, and delivery time when deciding on the right EDDM printer for your business. With these tips, you can ensure that your EDDM marketing materials will be a success in helping you reach out to your target audience.

Boost Your Business with EDDM Postcards

Are you looking for a cost-effective way to advertise your business and reach out to potential customers in your local area? Then you might want to consider using Every Door Direct Mail (EDDM) postcards. EDDM is a popular mailing program offered by the United States Postal Service (USPS) that enables businesses to send marketing messages to every door in a specific geographic location without the need for a mailing list or permit. In this blog post, we will explore the benefits of EDDM postcards and how they can help you boost your business.

Wide Coverage for Your Marketing Message
 One of the biggest advantages of EDDM postcards is that they can reach a large number of households and businesses in a selected area, allowing you to raise awareness of your brand, products, and services. With EDDM, you can send up to 5,000 postcards per day per zip code, which means you can target entire neighborhoods or specific routes without leaving anyone out. You can choose the size and design of your postcards, include an enticing message and call-to-action, and send them to your customers’ mailboxes without worrying about returned mail.

Affordable and Economical Postage
 Compared to traditional direct mail or other advertising channels, EDDM is a cost-effective solution for small and medium-sized businesses that want to maximize their marketing budget. The postage rates for EDDM are much lower than for other types of mail, such as first-class or standard mail, because you don’t need to purchase a mailing list or rent a permit. You can save money on printing, shipping, and processing fees, and focus on creating a compelling postcard that will stand out and attract attention.

Easy to Use and Targeted
To get started with EDDM postcards, all you need is a USPS account and an online mapping tool that allows you to select your target area based on zip codes or carrier routes. You can choose the size and orientation of your postcard, upload your artwork and message, and schedule your mailing for delivery to the post office or directly to your customer’s mailbox. With EDDM, you can also target specific demographics or households based on income, age, household size, and other criteria, so you can tailor your message to your ideal customers.

Increased Local Visibility and Response
By sending EDDM postcards to your local customers, you can increase your visibility and generate more leads and sales. EDDM postcards have a higher response rate than other forms of advertising, and they are more likely to be read and remembered by your prospects because they are delivered directly to their homes or workplaces. You can use your postcards to announce a new product or service, offer a special promotion or discount, invite them to an event or store opening, or simply thank them for their loyalty.

Measurable and Trackable Results
Another benefit of EDDM postcards is that you can measure and track your results, so you can evaluate the success of your campaign and make adjustments as needed. You can use a tracking code or coupon to determine how many customers responded to your offer or visited your website, and analyze the data to optimize your future mailings. You can also collect feedback or testimonials from your customers to improve your messaging and strategy.

EDDM postcards can be a powerful tool for your marketing arsenal, helping you increase your brand awareness, attract more customers, and achieve your business goals. Whether you are a small business owner or a regional franchise, EDDM can provide you with an easy, affordable, and efficient way to connect with your local community and showcase your unique value proposition. With the right strategy and design, you can make your EDDM postcards stand out and motivate your prospects to take action. So why not give EDDM postcards a try and see the difference they can make for your business?

USPS EDDM Map Tool – Pick Your Desired Delivery Routes

Direct mail marketing is a proven and effective advertising technique that can help you reach a broad audience, boost brand recognition, and lead to potential sales. But how do you ensure that your message will reach the right hands? Enter USPS EDDM (Every Door Direct Mail) Map Tool – a powerful tool that allows you to choose your desired delivery routes with ease. In this blog post, we’ll dive deep into the features of this tool and explore how it can help you make your direct mail campaign from BlockbusterPrint.com a success.

Understanding EDDM Map Tool:
 The USPS EDDM Map Tool is a web-based application that enables businesses to select postal routes and ZIP codes that match their target audience. Once you’ve selected your desired delivery routes, you can customize your mailers to ensure that they are tailored to your particular target audience. In addition to selecting the routes, the EDDM tool also allows you to filter your search based on different demographic characteristics like age, income, and household size.

Benefits of EDDM Tool:
 USPS EDDM Map Tool offers many benefits to businesses looking to leverage direct mail campaigns to drive success. It is a cost-effective way of reaching out to a wide audience since you’ll be sending your material in bulk. The pricing structure is reasonable since you pay per piece of mail, and at the same time, you’re not limited to small geographic areas. You can cast a wide net and get your message out in style, knowing that it will reach the targeted audience.

EDDM Tool vs. Traditional Direct Mail Targeting:
 In contrast to traditional direct mail targeting techniques, using the USPS EDDM tool is far more effective. The traditional techniques require an extensive database of leads, which can be costly to acquire or develop. You’ll also need to run several tests before you figure out the right audience targeting combination. EDDM does away with these challenges, and you don’t need any list to get started. The tool covers all the bases when it comes to demographics, making it a breeze to select the right delivery routes.

How to Use the EDDM Map Tool:
 To unlock the full potential of the USPS EDDM Map Tool, you need to create an account and start using the ‘Search by Address’ feature. Here, you can enter your desired delivery route by providing your address and ZIP code. Select the routes using the map provided and customize your campaign using various mail options. Once you’re satisfied with your design, mail it using USPS’s printing and delivery services.

Limitations of EDDM Tool:
 While the USPS EDDM Map Tool is a fantastic tool, it’s not without limitations. It’s important to note that it only works for flat standard mail, which means you are limited in the type of mail products you can use. Secondly, it has no address-specific filters, such as excluding a particular street or apartment building. Hence, if you’re looking to target specific households or streets, you’ll need to use traditional direct mail targeting techniques.

USPS EDDM Map Tool is an essential tool for businesses that want to leverage direct mail marketing to create lasting impressions and reach a large audience. It saves time, lowers the cost of mailing, and offers an easy and straightforward way of targeting your desired audience. By combining it with traditional direct mail targeting techniques, you can create a data-driven and comprehensive direct marketing campaign that delivers tangible results. So why not make the most of the USPS EDDM Map Tool today and take your business to new heights?

A Comprehensive Guide to EDDM Postcard Printing

EDDM (Every Door Direct Mail) postcard printing is an essential marketing strategy that targets a diverse audience at a low cost. This strategy is ideal for small businesses where advertising budget is low, but the intention is to create maximum impact. In this blog, we’ll take you through what EDDM postcard printing is, why it’s essential, and how to make it work for your business.

What is EDDM Postcard Printing?
 EDDM Postcard Printing is a service offered by the USPS (United States Postal Service) to help small businesses reach a broader demographic audience within specific zip codes without having to provide an address list. All you need to do is choose your desired zip codes and the number of postcards you wish to send. EDDM postcards can have different size options, making them more customizable according to your needs.

Why is EDDM Postcard Printing Essential?
 EDDM Postcard Printing is an affordable marketing solution that targets individuals within specific zip codes. This way, you can reach an audience that may not be interested in your business otherwise. It is cost-effective, efficient, and measurable, allowing you to track responses and help you modify the marketing strategy accordingly.

The Benefits of EDDM Postcard Printing
 The most significant benefit of EDDM postcard printing is its affordability. You can print beautiful, high-quality postcards without breaking the bank and saturate targeted neighborhood mailing routes with relevant, timely information about your business. Other benefits include low distribution costs, ability to customize postcards with coupons, special offers, and listing services. You can easily measure the results, gather feedback and adapt your strategies according to the findings.

How to Make EDDM Postcard Printing Work for Your Business
 The first step to making EDDM postcard printing work for your business is having a clear understanding of your target audience. Conduct market research to identify what your potential customers need and the best ways to reach them. Once this has been established, offer a valuable and engaging message. The message should be compelling and encourage the recipient to act by providing a clear call-to-action. Design the postcard with a clear and easy-to-read font, including your company logo, with vibrant colors that will grab the recipient’s attention. Lastly, proofread and edit the message to ensure that there are no typos or grammar errors.


EDDM Postcard Printing is an affordable and efficient advertising solution for small businesses. It provides an excellent opportunity to reach your target audience while measuring the results. By providing customized postcards, clear and engaging messages, and a well-executed design, your postcards will stand out and attract your audience’s attention. Ensure that you conduct thorough market research and invest quality time in the design of the postcards to make your EDDM postcard printing campaign successful.

Unleashing the Profit Potential of EDDM Postcard Marketing

Marketing is an essential tool that organizations use to boost their sales and increase profit margins. However, many businesses struggle to determine the most effective marketing strategy. One marketing strategy that has gained popularity in recent years is Every Door Direct Mail (EDDM) postcard marketing. This marketing technique has proven to be profitable, with many businesses reducing their marketing costs while increasing their sales. This article aims to explore the possibility of making profits through EDDM postcard marketing.

  1. Affordable Marketing Strategy

EDDM postcard marketing is a cost-effective marketing strategy compared to other advertising mediums. The U.S. Postal Service created this method to help businesses reach potential customers in their community through targeted mailing. This process eliminates the cost of seeking a mailing list, purchasing stamps, and the cost of an envelope. Since EDDM mailing only requires a postcard, businesses can save money and increase profits by targeting their marketing messages to a specific geographic location. BlockbusterPrint.com is a leader in affordable EDDM postcard marketing.

  1. High Return on Investment

EDDM postcard marketing offers an excellent return on investment (ROI) compared to other advertising and marketing methods. Using EDDM postcards allows you to target specific neighborhoods, which increases the probability of getting your message in front of potential customers. In addition, EDDM postcards have a high response rate, as they are eye-catching, easy to read, and direct. With a high response rate and a low cost per postcard, businesses can increase their ROI and enjoy higher profits.

  1. Personalized and Targeted Marketing

EDDM postcard marketing allows businesses to personalize their messages. Since businesses can pick specific neighborhoods, they can target potential customers with specific messages based on demographics, interests, and behaviors of the neighborhood. This results in a more targeted and personalized marketing message tailored to the potential customer, increasing the probability of a sale.

  1. Easy to Track Results

Unlike traditional advertising methods, EDDM postcard marketing offers direct and easy to trackable results. It is essential to add a call to action on your EDDM postcard to prompt customers to take action, like visiting your website or calling your business. This call to action can be tracked through your website and phone inquiries, making it easier to measure the effectiveness of your marketing campaign. Through tracking, businesses can determine what works and make any necessary changes to increase their profit margins.

  1. Flexibility

EDDM postcard marketing is flexible and can be used in many industries, including healthcare, food, real estate, beauty, and more. EDDM postcards are not limited by industry, making it an ideal marketing strategy for businesses of any size and industry. The versatility of this marketing strategy enables businesses to reach more potential customers and increase profits.

Conclusion:

EDDM postcard marketing is a powerful marketing strategy that can help any business increase its sales and profits. This marketing technique is a cost-effective way to target potential customers in a specific geographical area and provide personalized messages. With a high response rate, excellent ROI, and easy trackable results, businesses can enjoy higher profits and more sales. EDDM postcard marketing offers a flexible, targeted and personalized option that can be used by businesses in any industry. As a result, businesses looking for a marketing strategy to increase their profits should consider EDDM postcard marketing.

How EDDM Postcard Marketing is the Key to a Realtor’s Success

Every Door Direct Mail (EDDM) postcards are an effective and efficient way for realtors to reach out to potential customers. In today’s digital age, it can be hard to stand out from the crowd when trying to advertise services online. With EDDM mailers, realtors can get their message across in a tangible, cost-effective manner that will guarantee their message reaches the right audience. Let’s take a closer look at how EDDM postcards are the key to success for realtors.

Targeting Your Audience
One of the greatest advantages of using EDDM postcards is that they allow you to target your audience with precision. When sending out mailers, you can choose which neighborhoods and postal routes you want your mailers sent along – allowing you to customize your marketing campaigns for maximum success. You no longer need to worry about wasting money sending mailers to people who may not even be interested in what you are selling.

Cost-Effective Advertising
EDDM postcard marketing is also very cost-effective compared to other forms of advertising. According to research conducted by the United States Postal Service, businesses that use EDDM postcards save up to 40% on their overall marketing costs! This makes it an ideal option for small businesses or those with limited budgets. Additionally, because they are printed on standard cardstock paper, there are no additional printing costs associated with them – making them even more affordable.

Measurable Results
Finally, one of the most attractive features of EDDM postcard marketing is that it provides measurable results that can be tracked and analyzed easily. By tracking how many people open your mailer, how many click on your website link or call you directly after viewing it, and how many ultimately convert into customers – realtors will have a better understanding of which strategies work best for their business and which don’t resonate as well with their target audience.

Conclusion:
In conclusion, EDDM postcard marketing provides an effective and cost-efficient way for realtors to reach out to potential customers without having to break the bank doing so! It allows them to target specific neighborhoods and postal routes while providing them with measurable results so they know what strategies work best for them. If you’re looking for an efficient way to increase sales then look no further than Every Door Direct Mail (EDDM) postcards!