Invest in Takeout Menus for Clear Branding

Takeout menus is one of the first things to invest in if you are in the restaurant business. Whether you are on your soft opening or if you simply want to attract new clients, a takeout menu will pave the way towards increasing your sales. How, exactly can this be done? First, printing takeout menus will enhance your brand. If you have a fine dining restaurant, the interior design and ambiance of the establishment is part of your image. The same thing holds true for both your dine-in and takeout menu. Since you are a food establishment, your menu represents what you are all about as a business. The dine-in menu is all about the dining experience – while the takeout menu entices those who may not have the time or maybe the budget for a sit-down meal to still sample the dishes that you have to offer. Diners can either order takeout or delivery, so that they can experience restaurant quality dishes minus all the work while offering takeout or delivery convenience at the same time.

Things to Include in Your Takeout Menu

For your to go menu design, make sure to always include the following:

  • The complete contact information of your food establishment. Make sure that your telephone number, email address, or the links to your social media sites are all updated and accurate to make it easy for customers to contact you.
  • Also include your hours of operation. More importantly, identify the delivery options which are available for users. Some like using apps, others prefer phone calls directly through the restaurant. The more ordering options you have, the better.
  • Include your restaurant’s logo in the design of the takeout menu. For the individual menu items, place them strategically so that the bestselling/high-profit items are highlighted.
  • Lastly, you may want to include a promo code that will entitle the holder of the takeout menu to discounts from your restaurant.

To get the best-looking takeout menus, look for an online printing provider that offers either offset or digital quality printing. Check on the length of experience that they have, the materials used, the finish of the paper, the turnaround time, the quality of customer support – and the price of the printing package. Compare two to three print shops, then make an informed decision from there.