Tag: online printing

Rack Cards Printing for Moving Companies

Do you have a moving company or are you an independent mover? If you are in the business of helping people move their possessions from point A to point B, then you should seriously think about advertising your brand. Whether you are just starting out or have been in the business for quite a long time, the first thing to do is establish an online presence for yourself. This is where prospective customers are. If they’re thinking about moving, the first thing that they will do is search online. If your website does not appear in the results search box, they might still look for you using Facebook, Twitter, or other social media accounts. This proves how important it is to establish an online presence. However, even if majority of your customers are online, there is still a part of your target market that you can attract using traditional advertising materials like rack cards. Rack cards printing is a must if you are in the moving industry because of these reasons: 

  • Rack cards are cheap to produce, but you do not have to sacrifice the quality of print. There are many online printing shops where you can order affordable, high-quality rack cards with free color, two-sided printing, and several folding options. 
  • You can easily distribute rack cards using a mailing list. You can also distribute them personally in areas where there is high foot traffic. Or, have them displayed in offices or countertops of local business owners. Rack cards are named such because they are designed to be displayed in busy areas where a lot of people pass by. They’re meant to be taken out of the display case, to be read and brought home for reference. Another option is to include a rack card in every customer receipt and any other paper-based transactions that you may have. 

When you print rack cards, think of an attention-grabbing headline or tagline that you can use to attract passers-by. Use high-quality photos, and you may want to go for the tear-off business card option. Make a bulleted list of why homeowners and business owners should choose your moving company. More importantly, make sure that your information is complete and accurate – include:

  • The name of your moving company 
  • A pinned location of your office in a map
  • Your phone number, email address, website, or QR codes to your social media accounts
  • Special offers, if any

With rack cards, you can provide as much information as a customer needs to help them decide to hire you should they need moving services in the future. 

Print To-Go Menus: Which Folding Option Works Best?

If you’re in the food business, why should you print to go menus? Before counting down the reasons, it pays to know that you can easily pair digital advertising with print marketing materials. Whether it’s a food truck, a pizzeria, an ice cream parlor, or a full-fledged restaurant that you are operating, you should establish a presence online because that’s where most of your audience is. For the print advertising part, you should think about printing business cards, banners, postcards, rack cards, takeout menus, notepads, and similar materials. The fact that these printed materials are tangible instead of clickable on screen is what makes them such a novelty – and this form of advertising still works. 

One of the many reasons to go with takeout menu printing is that it is really cheap to produce. There are many online printing companies where you can order takeout menus for less than a dollar each – cheaper if you will order more. These menus can be distributed personally to people in areas where there is high foot traffic. You can also turn them into mailers for mailbox distribution. Or, include them in every delivery or takeout package, supplier receipts, and any other transactions. Takeout menus can also be displayed right outside your restaurant or food truck, so that people passing by would have an idea about your menu and prices. 

Takeout Menu Folding Options

When having to go menus printed out, you need to pay attention to the details in order to impress your would-be clients. Do you want the paper to have a medium gloss or extreme gloss finish? The size ranges from 4.25” x 11” to 11” x 25.5”. For the folding options, here are some to choose from:

  • Half fold menus are exactly that: folded in half. As such, you have four large panels to place content in. 
  • Trifold menus are suitable for those who have quite a lot of items on their menu. This folds into three panels, giving you six pages in total. 
  • Z-fold menus form a letter Z, and also gives you six panels. 
  • Roll fold menus are folded thrice starting from the right, so there are about eight panels to write your menu items in. 
  • Accordion menus are folded in a zigzag pattern, the panels also add up to eight pages. 
  • Half then trifold gives you the most number of panels: 12. This is perfect for restaurants with full course menus starting from appetizers to desserts. 

By designing your takeout menus properly, you have an effective marketing material that you can distribute to hungry diners. 

Portable Rack Cards for Interior Designers & House Decorators

On social media sites, there are a lot of videos that show DIY living room makeovers or couples remodelling a kitchen. If you’re a homeowner, you may want to be featured in one of these videos or simply apply the designs to your own home. On the other hand, if you are an interior designer or a house decorator, the popularity of such videos will benefit you in such a way that your clients will increase. You can actually create a TikTok, Instagram, or Facebook account where you are featured talking about how people can come up with such fresh designs. The videos should be short and attention-grabbing. You can match your online marketing efforts with the traditional when you print rack cards. Any business owner will benefit from advertising using these rack cards because they are handy, cheap to produce, and can be placed in high-traffic areas. 

Tips for Ordering Rack Cards when You’re in the Design Business 

If you are a designer yourself, how can you design a rack card for your business? You may not have any problems choosing the colors, font, and images to use on the rack card design, but there are still a few things about online printing rack cards that you still need to remember:

  • Incorporate the same color palette as your business logo in the design. 

This is for branding purposes. If you already have a logo for your interior design or house decorating business, incorporate the same colors in your rack cards design. 

  • Keep the copy short but impactful. 

The available rack card sizes are 3.5” x 8.5” and 4”x 9’. This gives you more space than a business card but less space than brochures, so use it wisely. Depending on your purpose for creating the rack card, you can introduce your business or invite the recipient to a one-time event. Use a mixture of text and images, and avoid lengthy paragraphs. 

  • Take advantage of the tear-off business card option. 

People would want to book your decorating services so it is best to have the tear-off business card option. This means that the lower part of the card can be torn off to serve as your business card. Make sure that the information is accurate, up-to-date, and readable. 

  • Use the back of the card wisely. 

If you’re just introducing your decorating services to the public, you may want to entice clients by giving them a discount code for booked services, or may an offer of free initial consultation. If you have been in business for a long time and you’d like to gain new clients, make sure to include a QR code which leads to an online portfolio of your previous designs. 

Rack cards are portable, effective, and affordable to produce, so use them as a powerful instrument to advertise your interior design and home decorating services. 

Letterhead Printing for Real Estate Brokers

If you’re a new real estate agent or if you own a real estate company, the first thing that you will probably invest in is a business card. These cards provide your contact information so if you run into someone who’s interested in leasing or buying a property, then you can simply hand over the business card. It’s a starting point of your business connection. But what about the day-to-day transactions for your real estate office? Or maybe you’re running a work-from-home setup as a real estate broker? To make your transactions look legitimate and branded, you need to invest in letterhead printing. A letterheads is a pre-printed heading that is usually placed at the top of a stationery. It contains the business name, logo, address, email address, and other contact information. There are some who prefer to use a background pattern on their letterheads. 

So what are the benefits of using a letterhead if you’re in the real estate business?

  • There are many online printing service providers from where you can order letterheads. Some offer one- or two-sided printing, with folding options, and same-day offset printing at affordable prices without compromising on quality. Although you do not want to spend too much on print advertising, the materials that you will use should still be high-quality because this is what will impress your future clients. 
  • Letterhead printing is a way to establish your image as a realtor. Just like your business cards, letterheads are a representation of what you are all about as a brand. You want people to remember your name or company name as a realtor. You want to earn their trust in the long run, and conducting your transactions using branded letterhead stationery is a way to do just that. 
  • You can customize your design when printing letterheads. It does not have to be the traditional on-top-of-the-page design. You can use a footer, or strategically place designs on either side of the paper. What’s important is to use the same color scheme as your business logo – and to ensure that the overall look is attention grabbing. 

There are many cheap printing services that you can work with in ordering these letterheads for your real estate business. Ask about the option of having the stationery folded, or adding blank second sheets if you need matching paper. 

Postcard Printing for Artists

Artists contribute a lot to the local community and if you’re an independent artist with no connection to the big galleries, how can you promote your work? First, you can establish your online presence by creating official social media accounts. There are also websites where you can upload samples and sell legit prints of your work. Once you already have that digital presence,  postcard printing comes next. This is a form of print advertising where you can mail out postcards to a specific mailing list, or use the Every Door Direct Mail service offered by the USPS to send your postcards to a specific address group. Postcards are cheap to produce, easy to carry around, and can be sent to customers regularly. You simply need to look for online printing service providers who can do a good job of printing out your postcards for you. When choosing which color postcard printing service provider, make sure that they use state-of-the-art color matching technology for your postcards to stand out. 

When Can I Use Postcards to Market Myself?

Next, how can you use postcards to market yourself as an artist? Here are some instances when you should think about sending postcards to prospective clients:

  • When inviting people to gallery openings

If you already have a good collection of your artworks and you’re ready for a show, you might be ironing out the details of your exhibit. Or maybe you are participating in an art show featuring several artists. For you to promote your work specifically, you can send out postcards with the details about the show. Make sure to send out the postcards a month or two in advance to give people time to clear out their schedules and check out your work. 

  • When inviting people to book your services

If you’re an artist who commissions work, you can use postcards to invite people to book your services. If a business owner needs a mural painted, for instance, how can they get in touch with you without seeing samples of your work? You may want to create a postcard that showcases a sample of your art. At the back, you can include a QR code that leads to your online portfolio so that they can learn more about your style as an artist. 

  • When selling your work at local art shows

When joining local art shows, you need to have something handy to distribute to folks who are interested in your work. You can also mail out postcards beforehand so that art enthusiasts would know what to expect coming into the art show. 

Whether you are a struggling or a seasoned artist, postcards can easily provide information about your work without having to engage in small talk – let your work and the printed advertising material do all the talking. 

Why Retailers Should Advertise with 5″ x 7″ Postcard Printing

If you are a retailer, customers expect you to bombard them with email messages on their Spam folders. Although there is nothing wrong with sending advertisements through email, this does not always work. What you can do is combine your digital presence with traditional ways of advertising, such as using 5 x 7 postcard printing. There are plenty of other postcard sizes that you can use – but the idea is to maximize the usability of postcards to reach your sales goals.

How to Use Postcards 

You first need to contact an online printing services provider and check out the packages that they have for postcards printing. There are 24-hour offset printing options available with free color, two-sided printing, and almost two dozen sizes to choose from. Once you have chosen a printing package, the next thing to do is know how to utilize postcards as your main marketing method. Here’s how you can use postcards:

  • To introduce your brand to customers

If you’re introducing your brand or a new line of products to customers, send out postcards. These have a bigger printing area compared to business cards so you can write more and include images. Make sure that the postcard is well-designed to capture the attention of your audience. 

  • To reward customer loyalty

You can send postcards to reward loyal customers, or to gain new ones. This can be done by sending out promo codes. Add a time limit to the offer so that you can get the quickest response possible. 

  • To announce openings, sales, and big events

If you have an ongoing big sale, if you’re opening a new retail store, or planning any other big event, postcards can be used for the announcement. 

  • To entice repeat orders or check out abandoned carts

If you have an online shop, you can send postcards with a promo code to those who added items to their shopping cart but have not checked them out yet. This will entice them to complete the order, and make repeat orders of other items. 

  • To send holiday greetings

Finally, you can use postcards to send holiday or birthday greetings. The more frequent you send mailers to your customers, the more loyal they will become to your brand. 

How Medical Professionals Should Design Brochures

If you are running a wellness center, a medical clinic, a hospital, a dermatologist’s clinic, a psychiatric clinic, or any other clinic which is related to medicine and wellness, you need to find a way to introduce your services to the public. This is where brochures prove to be handy. As you know, brochures are marketing materials made from thick paper which contain information about a business, product, or service. Through brochure printing, you can market your services by letting readers know what your background is; what those health and wellness services are; how they can benefit from the services; etc. Your brochure should be completed with a call-to-action and your contact information. 

Designing Medical Brochures

Now, the first thing that you need to do if you want to print brochures for your business is to look for an online printing services provider. Check on their background, customer reviews, and package prices, as well as the printing method that they use. Digital and offset are the options, while the bigger print shops offer both. Before getting in touch with the online printing service provider that you have chosen, you should already have a design. 

Here are some tips for designing medical brochures: 

  • Decide on the size and folding type. 

Brochures come in different sizes including 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. There are ten folding options available including half fold, trifold, and half then trifold. Depending on the size and the folding option that you will choose, you can have anywhere from four to twelve panels to write your copy in. 

  • Work on the cover of the brochure. 

This is the first part that a person reads upon receiving your brochure. Make sure that your business logo is there, use the same color scheme if possible. The cover should have your business name, a headline, and a short preview of the content. Include images or HD photos and make sure that they are professionally shot. 

  • Design the content. 

How many panels do you have to write in? If you want to include a list of your clinic’s services, for example, place it in a bulleted list. Stay away from chunks of text because people do not like long reads. Use a mixture of images and text but make sure that there is a good balance between the two. 

  • The last page should contain a call-to-action, a promo code, and your contact information. 

The last page is what will stick to the reader’s mind so there should be a call-to-action. Include a promo code so that you can entice them to take advantage of the medical services that you offer. Finally, make sure that your contact information is correct and up-to-date so people would know how and where to find you. 

By effectively designing your medical brochure, you are bound to experience an increase in client visits once these marketing materials are distributed.

Enjoy Quick Marketing Response from 5” x 7” Postcard Printing

One of the most flexible, cheap, yet effective marketing tool out there is the humble postcard. If you’re a business owner who is launching a new product, go for 5 x 7 postcard printing and enjoy all the marketing benefits that you can get without having to spend too much. Postcards are made from thick paper, they come in different sizes, and they are quite easy to design. Whatever product or service it is that you are offering, you can rely on postcards to do a great marketing job for you.

Quick Response from Your Marketing Efforts with Postcards

If you wish to take advantage of the benefits offered by postcard advertising, the first thing to do is look for an online printing service provider. Some offer digital printing, others have offset printing while the big companies can offer both. Choose one based on the volume of order that you have. After ordering your postcards from online printing services, here are the additional benefits that you can enjoy:

  • Postcards are great time savers.

Since postcards are made from thick paper and they are designed to deliver a message without requiring an envelope, they are considered great time savers. The minute that a customer receives the postcard in the mail, the message can be easily read. This means that you have to be short but impactful when writing the copy for the postcard. Include sharp images or HD pictures to really impress the recipient.

  • You can use postcards to test markets or test launch a new product or service.

Since postcards are cheap to produce and can be quickly distributed, you can use them to test markets, a new product, or service. If it is a new product, you can send the postcards to a small number of people first. If you receive good response from them, it means that you can produce more and sell to even more customers.

  • You can easily track customer response.

If you put a timeline to the discount code that’s included in your postcard, you are bound to get almost instantaneous responses. You can indicate that the promo code will expire in two weeks, for instance. You can also use a special phone number to call or URL to visit so that you can track the number of people who responded to your postcard ads.

All in all, postcards are great marketing tools that all business owners should use.

The Importance of Frequency in 5” x 7” Postcard Printing

As a business owner, you want to cover all your bases when it comes to advertising. In this 24/7 online world, it is crucial to establish an online presence so that you can connect with your customers. You must have official accounts in social networking sites like Facebook, Twitter, Instagram, Pinterest, and all the other popular sites. However, there is still a part of the market that can only be reached using traditional marketing materials such as business cards, postcards, flyers, and brochures. You can even combine digital with traditional advertising with 5 x 7 postcard printing, for example, where you can print a QR code that leads to your website. What’s good about printed marketing materials is that they are tangible. Those who are in the higher age spectrum may not have any online presence at all, so this is how you can deliver your marketing message to them.

Why Is Regular Postcard Mailing Important?

Now, if you want to use printing postcards as an advertising method, you need to look for a reliable online printing company. There are shops that offer only digital or offset printing, while others offer both. For those who have both, they will use a method that suits the volume of your postcards order. If you order more from an offset printing company, the per piece price can get lower because it’s only the initial setup that is costly. On the other hand, digital prints are perfect for those who only need a few copies of postcards for an initial print ad campaign.

Next, if you have already tried mailing out postcards to your set of customers, you should do it regularly. Here’s why:

  • It’s the best way for customers to remember you.

The more that customers get mailers from you, the more that your brand name will stick to their minds.

  • It makes customers feel special.

Postcards can double as greeting cards. Be sure to send out postcards to your mailing list during holidays and their birthday, if you have that information.

  • It establishes customer loyalty.

Familiarity with your mailers can easily establish customer loyalty.

  • It gets a great, quick response.

Finally, postcards get a quick response – especially if you will include a promo code with a timeline to it. For instance, if they use the postcard to buy your products within a month, they can get an additional 5% discount. For this, your call-to-action should be enticing and effective.

As you can see, regularity is important when advertising using postcards so time your mailers wisely.

Why Rack Cards Printing is a Must for Those in the Health Care Industry

If you’re thinking about using rack cards printing as a way to advertise your business, you are on the right track. Rack cards are 3.5” x 8.5” or 4” x 9” cards which are displayed in tourist centres, hotel lobbies, rest stops, and anywhere that there is high foot traffic. They are meant to be picked up by people who are passing by, so that when they get and read one, they can learn more about the products or services that you are offering.

Now, if you are in the health care industry, why should you print rack cards? Why should you order a batch of rack cards from an online printing services provider? Here are the top reasons:

  • You can easily display rack cards in your own clinic or health care establishment.

Just like hotel lobbies or tourist centres, health care establishments, clinics, wellness centres, and hospitals are areas where people flock to. Those who are waiting for their doctor’s appointments, their companions, and everyone else visiting these establishments for some other reason are your direct audience. When you print rack cards, make sure to include a call-to-action and the design should be eye-grabbing enough to make people want to pick up and read the cards.

  • Patients usually have to wait for the doctor to come in, so they have plenty of time to pick up and read your rack cards.

In clinics, wellness centres, and other health care facilities, there is usually a wait time in between appointments. Use this to your advantage by prominently displaying rack cards in brochure stands.

  • Rack cards are a great way to present information about health care products or services.

Rack cards have more space than business cards but less space than brochures. The 4” x 9” space offers just enough paper area for you to present the health care products or services that you offer. Instead of filling the space with chunks of text, keep the copy short but impactful. Include sharp images or HD pictures.

  • Rack cards can be brought home for future reference.

Once picked up, these rack cards can be brought home for future reference, or can be given away to friends and family. If you designed a rack card about cataract, for example, and a patient has a friend with this eye problem, then he or she can bring home the card and give it to this friend. As long as the information is accurate and beautifully presented, rack cards about health care products and services become really useful.