You decided that you want to include printing postcards as part of your to-do list while running your business’ daily operations. You are already on the right track for this because printing postcards is an effective way to connect to potential and existing customers. They are cheap, easy to design and print, and mailing them out gives you a chance to have a very targeted marketing campaign.
So how can you actually have postcards made? The traditional way is to look for a printing company near your place of business, pay them a visit, ask about their design and material options, then pick up the postcards after they have been printed. In today’s very busy and risky environment, however, ordering postcards online is a more convenient and safe option. The good news is that even if you will order the postcards online, you can still get the same quality and go through the same ordering process as if you physically visited a printing company. Only, the process is purely online.
Next, how can you choose a suitable printing company to create the postcards for you? First, check out the different printing companies available online. Make sure that they use state-of-the-art printing presses. You can go with digital desktop printers – but the quality is just not the same as real printing presses. Second, check on the available sizes, materials, and finishes that they offer. Would you like a 4” x 6”, 16-pt. ultra-smooth matte postcard? Or maybe you want to make a statement with a 6” x 11” postcard with an ultra-smooth, glossy finish? The next thing to do is upload your design. For this, make sure not to crowd the surface with too much text or unnecessary images. Your message should be direct, and make sure that there’s a call to action.
Finally, ensure that the online printing company offers good customer service. Ask about the turnaround time, determine what to do in case you have questions about the design, and make sure that they reply to order-related inquiries swiftly. With a purely online ordering process, it really is the best decision to go with online printing companies when mailing out postcards for your marketing campaign.
Are you on the lookout for a postcards online printing company? If yes, then you are already one step ahead of your competitor when it comes to print advertising. Even if digital ads are the advertising medium of choice, there is still something about printed materials that make them click with a target market of all ages. If you’re manufacturing a product for female teenagers, for example, they will most probably be curious once they receive a well-designed postcard in the mail. Snail mail is a novelty for them, so this curiosity will fuel their interest and make them visit your website to learn more about your product. Those who are on the older age spectrum will, on the other hand, appreciate the nostalgia of receiving something in the mail. This is precisely why you need to include printing postcards as part of your to-do list in print advertising.
What are the other benefits of printing postcards? Here’s a quick list:
- Postcard mailing is a highly targeted form of advertising.
When kids watch an ad that’s targeted for adults, it is one example of an advertising method falling flat – simply because the message is not being delivered to its intended audience. With postcard mailing, you can have a highly targeted audience – so those who will receive your postcards are exactly the customers that you’d like to buy your product or take advantage of your service.
- Postcard mailing is cheap and effective.
If you want, you can take advantage of the EDDM service or Every Door Direct Mail Service of the United States Postal Service. Here, they will mail out postcards to every doorstep within an area that you will specify. Instead of putting together a mailing list by yourself – which takes a lot of time and effort – they will take care of it for you, at a very affordable price per postcard. This makes postcard mailing a cheap and effective form of print advertising.
- Postcard mailing establishes customer loyalty.
Finally, when you regularly mail out postcards to your target audience, you are actually establishing loyalty to your brand. This is why you should not simply mail out postcards once – you should do so regularly. Use it to greet your customers during the holiday season. Better yet, include a promo code that they can use when they visit your store.
With postcard mailing, you can effectively reach out to your target market without having to pay too high a price for it.
Prior to the emergence of social media, letting friends and family know where you are involves buying cheap postcards and sending them via snail mail. Today, all you have to do is post pictures or do check-ins on your favorite social media site and all your friends and family will know exactly what you are up to. Fortunately, this does not mean that postcards have grown obsolete.
If you’re an entrepreneur, you can actually harness the full marketing potential of cheap postcards and promote your brand without having to spend much. Here are the marketing benefits of sending out postcards to your clients, both existing and potential ones:
• Postcards can be part of your overall print marketing campaign.
Despite the presence of the Internet, print advertising still works these days, especially for small businesses. A postcard can be part of your overall print marketing campaign along with business cards, booklets, brochures, flyers, folders, letterheads and notepads.
• Printing out good quality postcards will uplift the image of your brand.
With companies like BlockbusterPrint.com, you can have good quality postcards printed without spending too much. Take your pick from 26 different sizes, the most popular of which is 6” x 11”. The material used is premium 16-pt. paper which has 50% the thickness of a credit card, and the highest full color quality printing is used.
• With postcards, you can introduce a new product or service to your clients without having to spend so much.
Finally, once your business is launched, there will periodically be new services or products that you’d need to introduce to your target audience. The cheapest and most effective way to do so is by sending out postcards. Make sure that the card sends out the right message and allow the receiver to take action – whether it’s buying the product through the discounts you will offer, or simply call your office for more information about a service that you just introduced.
With these benefits, there’s no doubt that you can easily use EDDM postcards to promote your business.