If you’re thinking about using rack cards printing as a way to advertise your business, you are on the right track. Rack cards are 3.5” x 8.5” or 4” x 9” cards which are displayed in tourist centres, hotel lobbies, rest stops, and anywhere that there is high foot traffic. They are meant to be picked up by people who are passing by, so that when they get and read one, they can learn more about the products or services that you are offering.
Now, if you are in the health care industry, why should you print rack cards? Why should you order a batch of rack cards from an online printing services provider? Here are the top reasons:
- You can easily display rack cards in your own clinic or health care establishment.
Just like hotel lobbies or tourist centres, health care establishments, clinics, wellness centres, and hospitals are areas where people flock to. Those who are waiting for their doctor’s appointments, their companions, and everyone else visiting these establishments for some other reason are your direct audience. When you print rack cards, make sure to include a call-to-action and the design should be eye-grabbing enough to make people want to pick up and read the cards.
- Patients usually have to wait for the doctor to come in, so they have plenty of time to pick up and read your rack cards.
In clinics, wellness centres, and other health care facilities, there is usually a wait time in between appointments. Use this to your advantage by prominently displaying rack cards in brochure stands.
- Rack cards are a great way to present information about health care products or services.
Rack cards have more space than business cards but less space than brochures. The 4” x 9” space offers just enough paper area for you to present the health care products or services that you offer. Instead of filling the space with chunks of text, keep the copy short but impactful. Include sharp images or HD pictures.
- Rack cards can be brought home for future reference.
Once picked up, these rack cards can be brought home for future reference, or can be given away to friends and family. If you designed a rack card about cataract, for example, and a patient has a friend with this eye problem, then he or she can bring home the card and give it to this friend. As long as the information is accurate and beautifully presented, rack cards about health care products and services become really useful.