If you are running a wellness center, a medical clinic, a hospital, a dermatologist’s clinic, a psychiatric clinic, or any other clinic which is related to medicine and wellness, you need to find a way to introduce your services to the public. This is where brochures prove to be handy. As you know, brochures are marketing materials made from thick paper which contain information about a business, product, or service. Through brochure printing, you can market your services by letting readers know what your background is; what those health and wellness services are; how they can benefit from the services; etc. Your brochure should be completed with a call-to-action and your contact information.
Designing Medical Brochures
Now, the first thing that you need to do if you want to print brochures for your business is to look for an online printing services provider. Check on their background, customer reviews, and package prices, as well as the printing method that they use. Digital and offset are the options, while the bigger print shops offer both. Before getting in touch with the online printing service provider that you have chosen, you should already have a design.
Here are some tips for designing medical brochures:
- Decide on the size and folding type.
Brochures come in different sizes including 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. There are ten folding options available including half fold, trifold, and half then trifold. Depending on the size and the folding option that you will choose, you can have anywhere from four to twelve panels to write your copy in.
- Work on the cover of the brochure.
This is the first part that a person reads upon receiving your brochure. Make sure that your business logo is there, use the same color scheme if possible. The cover should have your business name, a headline, and a short preview of the content. Include images or HD photos and make sure that they are professionally shot.
- Design the content.
How many panels do you have to write in? If you want to include a list of your clinic’s services, for example, place it in a bulleted list. Stay away from chunks of text because people do not like long reads. Use a mixture of images and text but make sure that there is a good balance between the two.
- The last page should contain a call-to-action, a promo code, and your contact information.
The last page is what will stick to the reader’s mind so there should be a call-to-action. Include a promo code so that you can entice them to take advantage of the medical services that you offer. Finally, make sure that your contact information is correct and up-to-date so people would know how and where to find you.
By effectively designing your medical brochure, you are bound to experience an increase in client visits once these marketing materials are distributed.