One of the most popular ways to advertise your business is by distributing business cards. When you meet a prospective client, handing out a thick, beautifully printed business card is a sure way to impress the person. Brochures, on the other hand, provide a lengthier version of your business information. They can have anywhere from four to twelve panels, giving you plenty of space to tell the readers about the background or mission and vision of your business, for example. Brochures are usually given away during trade shows, or handed over to clients who want to learn more about the products or services that you offer. Business cards may contain too little information while brochures may have too much, so if you are looking for something in between, rack cards printing is the ideal solution.
Rack cards come in two sizes: 3.5” x 8.5” and 4” x 9”. You can also go for the tear-off business card option, which means that the bottom part of the rack card is perforated and can be torn off. Since rack cards have more space than a business card but not too much space such as in brochures, you have just the right area to place information in.
Let’s say that you are promoting the soft launch of your restaurant. You can print rack cards with the help of an online printing company. Once done, the cards will be delivered to your doorstep for distribution. But how will you get the rack cards out to your target audience? Rack cards are meant to be displayed in rack or brochure stands, thus the name. They are placed in high-traffic areas and the rack cards are meant to be picked up by people passing by. For your soft opening, you can place rack cards in areas where a lot of people pass by including tourist centers, hotel lobbies, theatres, and rest stops. You can also include them as mailers if you are sending out postcards to every doorstep in your area.
When having rack cards printed, make sure to work with an online printing company that offers a good rate, quality prints, and excellent customer service. No matter what type of product of service it is that you are offering, rack cards are an in-between solution when it comes to containing just the right amount of information.