Tag: online printing

Looking for an In-between Solution? Try Rack Cards Printing

One of the most popular ways to advertise your business is by distributing business cards. When you meet a prospective client, handing out a thick, beautifully printed business card is a sure way to impress the person. Brochures, on the other hand, provide a lengthier version of your business information. They can have anywhere from four to twelve panels, giving you plenty of space to tell the readers about the background or mission and vision of your business, for example. Brochures are usually given away during trade shows, or handed over to clients who want to learn more about the products or services that you offer. Business cards may contain too little information while brochures may have too much, so if you are looking for something in between, rack cards printing is the ideal solution.

Rack cards come in two sizes: 3.5” x 8.5” and 4” x 9”. You can also go for the tear-off business card option, which means that the bottom part of the rack card is perforated and can be torn off. Since rack cards have more space than a business card but not too much space such as in brochures, you have just the right area to place information in.

Let’s say that you are promoting the soft launch of your restaurant. You can print rack cards with the help of an online printing company. Once done, the cards will be delivered to your doorstep for distribution. But how will you get the rack cards out to your target audience? Rack cards are meant to be displayed in rack or brochure stands, thus the name. They are placed in high-traffic areas and the rack cards are meant to be picked up by people passing by. For your soft opening, you can place rack cards in areas where a lot of people pass by including tourist centers, hotel lobbies, theatres, and rest stops. You can also include them as mailers if you are sending out postcards to every doorstep in your area.

When having rack cards printed, make sure to work with an online printing company that offers a good rate, quality prints, and excellent customer service. No matter what type of product of service it is that you are offering, rack cards are an in-between solution when it comes to containing just the right amount of information.

Use Promo Codes When You Print EDDM Postcards

If you are soft launching a restaurant or if you’re a startup and you want to let people know about your business, the easiest way to reach out to your customers is to use EDDM mailing. EDDM is Every Door Direct Mail and it’s a service provided by the USPS to specifically help startups and local business owners. You cannot use EDDM to send packages – its specific purpose is to mail out postcards or other printed promotional materials to a specific group of addresses.

What’s good about this type of print advertising campaign is that you do not have to put together your own mailing list. If you’re just starting out in the business, it is perfectly understandable for you not to have any sort of mailing list yet. Instead of spending your time on something this tedious, you simply need to pay a small fee for the postage of EDDM postcards.

Basically, you need to get in touch with an online printing company and ask if they offer EDDM postcards. If they do, they will complete the following tasks:

  • Print the postcards for you, making sure that the size is acceptable for EDDM mailing. The EDDM eligible sizes are: 4.25” x 11”, 4.5” x 12”, 6” x 11”, 6.5” x 12”, 6.5” x 9”, 8” x 10”, 9” x 12”.
  • After printing the postcards, you will be asked where you would like to mail the postcards to. You can either choose by zip code so the USPS will send one postcard to every door within the address. Or, you can narrow down the list to individual carrier route, demographics like age bracket, income bracket, or household size.
  • Some print shops will bundle the postcards for you in 100s, which is a requirement of the USPS. They will also take care of the other paperwork requirements.
  • Once done, the print shop will deliver the postcards to the local post office for individual mailbox distribution.

To get the best value for your money, there are some EDDM mailing services providers which give out promo codes. Search for this online or ask the print shop if they offer such promo codes. These will entitle you to discounts so that you can save even more when having the cards printed out. During the design process, make sure that the overall look of the postcard fits your brand’s image. Also include a call-to-action and promo codes that the customers can use. This way, you will get a positive response after the USPS sends out the marketing postcards.

How Print EDDM Postcards Benefit a Variety of Businesses

If you have a local business, you might think that word of mouth is the best advertisement for your business. Although it is true that word of mouth helps, you still need to exert a lot of effort in digital advertising and invest in printed marketing materials to reach the part of your target audience who are not online. Better yet, combine digital and print to get your marketing message to as many people as possible. Here, we will look at one print ad material in particular: EDDM postcards. What is EDDM mailing and how can it benefit a variety of businesses? Read on to find out.

How EDDM Works

EDDM is Every Door Direct Mail and it is a service offered by the United States Post Office to benefit local business owners. It allows you to target a specific area when sending postcards so you can send mailers based on:

  • Zip Code
  • Household size
  • Average household income
  • Age bracket
  • Individual mail carrier route

You do not need to go through the hassles of collecting individual names and mailing addresses – the USPS will provide it for you. The local post office will deliver your business postcards to every door within the route. Another convenience offered by EDDM mailing services is that you do not have to go through filing the paperwork or requirements yourself. By working with an online printing company that offers EDDM mailers, they will be the one to partner with the USPS to complete the requirements and even bundle your postcards together. You simply need to pay the fee for the postcard printing package, plus a few cents for EDDM mailing. The print shop will take care of the rest of the process for you, then the postcards will be delivered to your chosen mailing route.

Different Businesses that Can Benefit from EDDM

Next, which businesses can benefit from EDDM? Restaurant owners, landscapers, lawn care experts, commercial offices, retail stores, real estate service providers, coffee shops, aestheticians – almost any service provider or product seller can enjoy the advantages of EDDM mailing. When designing the postcards, be sure to include a call-to-action and use the colors which are present in your business logo.

By sending a postcard to every door through EDDM mailing, you can easily and effectively send your marketing message to your target audience.

Print EDDM Postcards for Your Landscaping or Lawn Care Business

Some businesses benefit from certain printed advertising materials than others. For instance, everyone needs business cards but only those in the food business can benefit from printing dine in or takeout menus. If you are in the landscaping or lawn care business, you can print business cards, notepads, postcards, flyers, and brochures. Postcard advertising in particular becomes a lot easier through Every Door Direct Mail or EDDM mailing.

How EDDM Mailing Can Benefit Your Business

First, how does EDDM work? If you have a new landscaping or lawn care business and you want to tell people within the vicinity that you are offering such services, you need to find a way to reach out to them. Here is how EDDM mailing works:

  • You get in touch with an online printing company that offers EDDM mailing services. There are print shops that offer print only, EDDM only, or direct mail services if you are ordering postcards.
  • Decide on the number of postcards that you want printed. Pay the fee for the entire postcards printing package.
  • For EDDM postcards, the print shop partners with the USPS so that your postcards will be mailed out to a group of addresses. You need to decide whether you want to send the postcards to every house in a zip code. Or, you can narrow down your audience to a certain demographic. If you want to send the postcards only to households in a certain income bracket or those with three family members and up, you can do that. But instead of putting together your own mailing list, the USPS provides the mailing list for you.
  • You only need to pay an extra charge for the postage of each postcard. The print shop will take care of the bundling of the postcards for you, as well as the USPS paperwork requirements. After all that is done, they will also be the ones to deliver the postcards to the nearest post office for mailbox distribution.

As you can see, EDDM mailing makes it easy for you to reach your target market. You only need to make sure that the design and message of the postcard is effective. Since you’re in the landscaping or lawn care business, use earth colors or green hues. Better yet, use your business logo as basis for the design of the postcard. Include a call-to-action and with EDDM mailing, people inquiring about your landscaping or lawn care business should soar in no time.

How to Print To Go Menus to Boost Your Sales

Would you like to know how print to go menus and other types of menus can help boost sales? If you’re in the food business, menus should always be part of your daily operations. Dine in menus are for those who have time to spend for a sit-down meal. Takeout menus are for advertising and those who simply do not have time for a homecooked dinner. You should also have countertop signs and table tents to complement all your other printed menus.

How Takeout Menus Help Increase Sales

There are many online printing shops that specialize in takeout menu printing. Look for one that offers the highest quality possible for the print, without requiring too much from your advertising budget.

Next, here are some ways that takeout menus help increase sales:

  • Not all people go to restaurants on a regular basis, so a takeout menu targets this part of the market.

Although there is quite a big part of a local town’s population that regularly goes out to dinner, not everybody has this luxury. There are those who simply do not want to wash the dishes after preparing a homecooked meal, and takeout menus will target this part of the market. Takeaway food is convenient, but still fulfils people’s cravings for a restaurant-quality meal.

  • Just like postcards, you can use to go menus as part of your print advertising campaign.

To go menus are made to be distributed, unlike dine in menus which “live” inside your restaurant. As such, it is fine to print them in not-so-expensive paper – but this does not mean that the quality of print should suffer. Just because the menu isn’t leatherbound does not mean that it has to look cheap. There are many online printing companies that offer cheap printing packages without sacrificing the quality of print.

  • Along with all your other menus, you can use takeout menus for branding.

When designing takeout, dine-in, and other menus, create a consistent look. Use the same colors as your business logo. The takeout menu can be a shortened version of your dine in menu. All these should complement each other in terms of look and feel. This way, customers will instantly recognize your brand once they see the menu.

  • Takeout menus encourage repeat order.

Pizza parlors are a perfect example of how takeout menus can mean repeat orders. Once you include a takeout menu as part of a pizza delivery package, the recipient will keep the menu for future reference. They will most likely place a repeat order, which is always good for your business.

As you can see, menus greatly help boost the sales of those who are in the restaurant business, so get yours printed out now.

Print To Go, Dine In, and Other Kinds of Menus

Those who are in the food business would know how tough the competition gets sometimes. All restaurants have something different to offer and most of the time, diners get torn about where to eat so they just pick the first restaurant that comes to mind. This is why it is important for restaurateurs and anyone who owns a food business, big or small, to invest in dine in, print to go menus and other types of menus. Read on to find out the difference between the different types available.

Different Types of Menus

A menu basically sets the tone for the type of food that you will be serving your customers. If you have a pizzeria, for example, you might have a black-and-white menu with hand drawn drawings of pizza ingredients. The flavors, prices, and a short description will be printed, along with instructions on how to place orders. So what are the different types of menus available?

  • Dine In Menu

This is perhaps the most well-known type of menu out there. Once you walk into a restaurant, you get handed the dine in menu so that you can choose what to order for starters, the main course, and dessert. Dine in menus are designed to suit the theme and feel of the restaurant. A casual diner, for instance, would have a less sophisticated menu than a leatherbound menu for more formal restaurants.

  • Takeout Menu

Takeout menus are printed on less expensive paper than dine in menus because they are more for promotional purposes. You want people to place repeat orders, order something for takeout, or for delivery. Thus, your takeout menu should consist of high-profit items which are easy and quick to prepare.

  • Table Tents

Table tents are mini menus which feature a special promotion or soup for the day. These are displayed on top of the table where customers are dining in.

  • Countertop Signs

Countertop signs are exactly that: signs displayed on restaurants. These have short messages and they are posted on areas where they can be easily seen.

There are many online printing shops where you can order takeout menus, dine- in menus, table tents, and countertop signs. For a print to go menu, make sure to distribute personally in high-traffic areas. You can also include them in every delivery or takeout order, or send them out as mailers to spread the word about your brand.

Do You Own a Pizzeria? Here’s Why You Should Invest in Print To Go Menus

The competition is tough in the food business. Aside from the wide variety of food items available, you also have direct competitors to contend with. If you own a pizzeria, for example, you would have to compete with traditional pizza parlors, the authentic Italian pizza stores, and the big label pizza sellers. To make your own pizzeria stand out, you might want to invest in print to go menus. As the name implies, these are menus which are specifically for ‘to go’ food items. Since pizza is your food establishment’s specialty, you need to create a menu that will give customers a chance to sample what you have to offer. 

The good news is that there are many online printing shops from where you can order these takeout menus. Here are a few quick tips on finding the right one: 

  • Check on customer reviews before deciding which print shop to go with. 
  • Compare their printing packages. Some offer cheap yet high quality prints, something that you want to take advantage of. 
  • Carefully check on the samples of their takeout menus. How’s the quality of print? Even if it’s from their website, you would have an idea about the quality of prints that they can deliver. 
  • Ask about the type of material that they will use to print the takeout menus. Menus range from 4.25” x 11” to as big as 11” x 25.5”. There are different folding options available, so you can have anywhere from four to twelve panels – perfect if you have lots of pizza flavors or ingredients that customers can choose from.

After ordering your print to go menu, how can they be effectively distributed? Since you own a pizzeria, you should hand out the menus to people who are out in the streets. If you can, include a promo code so that they will be even more encouraged to order. Choose places where there is high foot traffic so you can give the menus to as many people as possible. You can also use the menu as inserts in every delivery package, takeout order, supplier receipts, customer receipts, invoices, and similar day-to-day transactions. Another option is to include them in mailers so that everyone within the vicinity of your pizzeria can get one in their mailbox. 

As you can see, print to go menus are a practical yet effective way of marketing your business, so get started on designing that takeout menu right now. 

Make It Easy for Customers to Fulfil Their Cravings with Print To Go Menus

At the end of a long week at work, people usually treat themselves to a dine-in restaurant so they don’t have to cook. For daily dinners when people simply don’t have the energy to prepare home-cooked meals, takeout is the way to go. This is why it’s a must for those in the food business to print to go menus. As the name implies, these are menus which are specifically for takeout food. As such, customers expect something filling, quick and easy to prepare, while fulfilling their cravings at the same time.

Print To Go Menus: The Basics

Here are a few things to remember if you would like to print to go menus for your food business:

  • The design of your logo, your dine-in menu, and your takeout menu should all have a cohesive look.

What does your restaurant logo look like? What are the colors used? If you have a dine-in menu, the takeout menu can be a shortened version of it, but the two should look pretty much the same. Having a cohesive look is important for branding. If you have a distinctive yellow-and-blue logo, for example, these hues should also be present in all your menus so that it will be instantly recognizable.

For all the printed promotional materials that you need, you can get in touch with either a digital or an offset print shop. These companies specialize in creating print ad products like brochures, business cards, postcards, and menus. Digital printers can handle a small volume of orders but for bulk orders, offset using big printing presses is more reliable. Do your research about the packages offered by different print shops and make an informed decision from there.

  • Pay attention to the material used and the design of the menu.

Since takeout menus are tangible unlike digital menus, they need to be printed using high-quality material. There are different sizes, folding options, and paper finish available. After finishing the design of the menu, decide on these options and make sure that it all creates a look that’s fitting for your brand.

  • Distribute the to go menus effectively.

You can include to go menus in every takeout order, send them out in mailers, display a stack of them in your restaurant, or hand them out in the streets in areas where there is high foot traffic.

All in all, to go menus are the perfect advertising tool for those in the food business.

How to Save Money on Rack Card Printing

When taking on tasks like rack card printing, your goal is to save money while still getting the highest quality of print possible. Fortunately, there are many rack cards printing services provider from where you can order copies of the materials that you need. Rack cards are usually displayed in high-traffic areas for people to pick up. These are handy, effective advertising materials so it’s a must to add them to your print marketing arsenal.

Money Saving Tips when Ordering Rack Cards

So how can you save money if you want to order high-quality rack cards? Here are some tips:

There are two types of printing options available: digital and offset. Some print shops have just either a digital or an offset machine, while others have both. Digital typically use desktop printers and they are suitable for small batches. But if you need more professional-looking results and hundreds of copies, an offset printing process is the better choice. This uses state-of-the-art printing presses with Heidelberg color technology. The result is a vivid, sharply printed rack card that will truly impress your clients. 

When looking for an online print shop, check on the feedback, the cost of the printing package, the turnaround time, the quality of material used, and any other hidden charges that they might have. 

  • Order more copies to save on the per unit cost.

For offset printing, it is the initial setup that is quite costly. But once your design is finalized, you can order more copies to actually save on the per unit cost. For example, 500 rack cards is more expensive per unit than ordering 1,000 or 1,500 copies. 

  • Take advantage of freebies like extra features or free HD printing.

To make your rack cards stand out, you may want to go for unique features like a detachable business card at the end of the card. Also ask about freebies like HD printing, 24-hour printing, or free color correction if you will upload your own design. 

  • Do not place rush orders. 

Naturally, you would have to pay extra for rush orders – so avoid this cost by planning your rack cards design and distribution early. 

Follow these tips and you will save money on ordering rack cards, without compromising the quality of print. 

Rack Card Printing: Offers to Back Up Your Call-to-Action

When you have a print marketing campaign and rack card printing is part of it, the first thing that you need to do is come up with a design. Before that, what are the quick benefits of rack cards printing? These cards usually measure 4” x 9” so they are very handy. People who are passing by a hotel lobby, for example, can pick up a rack card from the display case – which is the purpose of printing one in the first place. Once someone picks it up and reads it, the card becomes an instant advertising tool. 

Another benefit of rack cards is that they are easy and cheap to produce. If you’re a business owner, you simply need to get in touch with an online printing services provider and ask about their rack cards printing package. Offset or digital are your print process options; you should also choose the type, thickness, and finish of the paper; and come up with your own design. For this, it is best to use colors which are already in your business logo. The images should pop, the copy should be short since you have limited space, and there should be a call-to-action. 

Offers to Back Up Your Call-to-Action

While designing your card, you must come up with a call-to-action since rack cards are marketing materials. Do you want people to call your number for more information about your business? Do you want them to see your next play? If yes, how would they buy tickets or get more information about it? Would you like people to visit the soft opening of a restaurant? When and where is it, and what type of food should they expect? 

By providing short answers to these questions, you are making the reader more interested in what you have to offer as a business. To amp things up, you can back up your call-to-action with offers like these: 

  • Buy one product, get one for free
  • Book services at 10% off
  • Kids aged 12 below eat for free during weekends
  • 2-for-1 admission to plays, concerts, shows
  • Freebie with every purchase
  • Mystery gift for every purchase of $20 and up

Make sure that the offer is something that is too good to pass up. You can also put a timeline on the offer, to ensure that the customer takes immediate action.