On social media sites, there are a lot of videos that show DIY living room makeovers or couples remodelling a kitchen. If you’re a homeowner, you may want to be featured in one of these videos or simply apply the designs to your own home. On the other hand, if you are an interior designer or a house decorator, the popularity of such videos will benefit you in such a way that your clients will increase. You can actually create a TikTok, Instagram, or Facebook account where you are featured talking about how people can come up with such fresh designs. The videos should be short and attention-grabbing. You can match your online marketing efforts with the traditional when you print rack cards. Any business owner will benefit from advertising using these rack cards because they are handy, cheap to produce, and can be placed in high-traffic areas.
Tips for Ordering Rack Cards when You’re in the Design Business
If you are a designer yourself, how can you design a rack card for your business? You may not have any problems choosing the colors, font, and images to use on the rack card design, but there are still a few things about online printing rack cards that you still need to remember:
- Incorporate the same color palette as your business logo in the design.
This is for branding purposes. If you already have a logo for your interior design or house decorating business, incorporate the same colors in your rack cards design.
- Keep the copy short but impactful.
The available rack card sizes are 3.5” x 8.5” and 4”x 9’. This gives you more space than a business card but less space than brochures, so use it wisely. Depending on your purpose for creating the rack card, you can introduce your business or invite the recipient to a one-time event. Use a mixture of text and images, and avoid lengthy paragraphs.
- Take advantage of the tear-off business card option.
People would want to book your decorating services so it is best to have the tear-off business card option. This means that the lower part of the card can be torn off to serve as your business card. Make sure that the information is accurate, up-to-date, and readable.
- Use the back of the card wisely.
If you’re just introducing your decorating services to the public, you may want to entice clients by giving them a discount code for booked services, or may an offer of free initial consultation. If you have been in business for a long time and you’d like to gain new clients, make sure to include a QR code which leads to an online portfolio of your previous designs.
Rack cards are portable, effective, and affordable to produce, so use them as a powerful instrument to advertise your interior design and home decorating services.