Artists contribute a lot to the local community and if you’re an independent artist with no connection to the big galleries, how can you promote your work? First, you can establish your online presence by creating official social media accounts. There are also websites where you can upload samples and sell legit prints of your work. Once you already have that digital presence, postcard printing comes next. This is a form of print advertising where you can mail out postcards to a specific mailing list, or use the Every Door Direct Mail service offered by the USPS to send your postcards to a specific address group. Postcards are cheap to produce, easy to carry around, and can be sent to customers regularly. You simply need to look for online printing service providers who can do a good job of printing out your postcards for you. When choosing which color postcard printing service provider, make sure that they use state-of-the-art color matching technology for your postcards to stand out.
When Can I Use Postcards to Market Myself?
Next, how can you use postcards to market yourself as an artist? Here are some instances when you should think about sending postcards to prospective clients:
- When inviting people to gallery openings
If you already have a good collection of your artworks and you’re ready for a show, you might be ironing out the details of your exhibit. Or maybe you are participating in an art show featuring several artists. For you to promote your work specifically, you can send out postcards with the details about the show. Make sure to send out the postcards a month or two in advance to give people time to clear out their schedules and check out your work.
- When inviting people to book your services
If you’re an artist who commissions work, you can use postcards to invite people to book your services. If a business owner needs a mural painted, for instance, how can they get in touch with you without seeing samples of your work? You may want to create a postcard that showcases a sample of your art. At the back, you can include a QR code that leads to your online portfolio so that they can learn more about your style as an artist.
- When selling your work at local art shows
When joining local art shows, you need to have something handy to distribute to folks who are interested in your work. You can also mail out postcards beforehand so that art enthusiasts would know what to expect coming into the art show.
Whether you are a struggling or a seasoned artist, postcards can easily provide information about your work without having to engage in small talk – let your work and the printed advertising material do all the talking.