If you are a retailer, customers expect you to bombard them with email messages on their Spam folders. Although there is nothing wrong with sending advertisements through email, this does not always work. What you can do is combine your digital presence with traditional ways of advertising, such as using 5 x 7 postcard printing. There are plenty of other postcard sizes that you can use – but the idea is to maximize the usability of postcards to reach your sales goals.
How to Use Postcards
You first need to contact an online printing services provider and check out the packages that they have for postcards printing. There are 24-hour offset printing options available with free color, two-sided printing, and almost two dozen sizes to choose from. Once you have chosen a printing package, the next thing to do is know how to utilize postcards as your main marketing method. Here’s how you can use postcards:
- To introduce your brand to customers
If you’re introducing your brand or a new line of products to customers, send out postcards. These have a bigger printing area compared to business cards so you can write more and include images. Make sure that the postcard is well-designed to capture the attention of your audience.
- To reward customer loyalty
You can send postcards to reward loyal customers, or to gain new ones. This can be done by sending out promo codes. Add a time limit to the offer so that you can get the quickest response possible.
- To announce openings, sales, and big events
If you have an ongoing big sale, if you’re opening a new retail store, or planning any other big event, postcards can be used for the announcement.
- To entice repeat orders or check out abandoned carts
If you have an online shop, you can send postcards with a promo code to those who added items to their shopping cart but have not checked them out yet. This will entice them to complete the order, and make repeat orders of other items.
- To send holiday greetings
Finally, you can use postcards to send holiday or birthday greetings. The more frequent you send mailers to your customers, the more loyal they will become to your brand.