Are you a real estate agent looking for a way to advertise your services? Whether you’re a veteran in the industry or just starting out, you would need printed marketing materials like business cards and postcards to tell people about your services. The good news is that 5 x 7 postcard printing and business cards printing are quite affordable. You just need to look for the right printing partner so that you can get started in spreading the word about your realtor services.
How Do I Look for Cheap Printing Services?
Whether it’s print only, direct mail, or Every Door Direct Mail printing services that you are looking for, you need to do your research so that you can find affordable packages which are still high-quality and effective. Here are a few tips on how you can look for cheap but quality prints:
- Compare the packages offered by different printing companies. If you need 5” x 7” postcards and a set of business cards, for example, what is the price per piece if you will order 250 pieces? A good rule of thumb to remember is that the more pieces you order, the lower the per unit price is. This is because for offset printing, it’s only the initial setup that is costly. Once the design is setup on the printing press, it only takes a short time for the machines to produce hundreds of copies.
- Familiarize yourself with the materials used. Ask the print shop about your options for paper stock, thickness, and finish. How about the sizes? If there’s only a small difference between a 4” x 6” and a 4” x 9” postcard, for example, go for the bigger size so that you can impress your customers.
- Always ask the print shop about any special offers that they may have including free color, free two-sided printing, 24-hour offset printing, etc.
After choosing the print shop, you need to work on effective distribution. For something like EDDM mailing, you can narrow down the list of postcard recipients to homeowners or renters; or you can send mailers based on household size or average income. You can also bring a stack of postcards with you during public events like fairs, seminars, trade shows, conferences, or real estate events. By letting people know about the realtor services that you offer, you can increase your leads and flourish as a real estate agent.