Tag: online printing

5 x 7 Postcard Printing for Advertising Companies

If you’re in the advertising business, how can you promote your own brand? How do you advertise the fact that you are in the business of advertising? It has to be a combination of digital and print marketing. Naturally, you need to establish an online presence so that other business owners would know about your services. Create official pages on popular social media websites, make sure that your website is user-friendly, and interact with your audience regularly by regularly posting good quality content. When you match this with something like 5 x 7 postcard printing, you can let people know about your advertising services. 

Looking for the Best Online Printing Company? Here’s How 

What’s good about postcard printing is that it is cheap yet you can have great quality postcards despite the affordable price – you just need to know where to look. Here are a few tips on how to look for the best online printing company: 

  • Compare different postcard printing packages. 

Some print shops offer digital only, offset only, while others offer both types of printing processes. Digital utilizes desktop printers and is suitable for small print jobs. Offset printing uses state-of-the-art printing presses, and once set up, can print hundreds of copies in a matter of minutes. For offset printing, the more copies you order, the lower the per piece price gets. Consider this when choosing which postcard printing package to get. Also check on the quality of customer service offered, the turnaround time, and the materials used. 

  • Decide on the size of the postcards that you will use. 

Some of the most popular sizes when you print postcards are: 
– 4.25” x 11”, favored by big corporations
– 4” x 6”, frequently used in door-to-door mailing campaigns
– 5” x 7”, the size of a greeting card
– 5.5” x 8.5”, which measures half of a computer paper
– 6.5” x 9”, popular for small businesses
– 6” x 11”, used in most mailing campaigns

For the finish, you can choose matte or gloss while the paper stock is either 16-pt. or 17-pt. 

  • Know where the key distribution points are. 

If you will take advantage of EDDM or Every Door Direct Mail, the print shop will work with the USPS to send your mailers to every door in a specific zip code or mail carrier route. Since you’re an advertising company, you can narrow down the recipients to only the business addresses in your area. 

You may be an advertising company but you still need help in advertising your own brand, so that you can have clients to help in promoting their products or services. With the help of postcards, you can spread awareness about your advertising services, and hopefully gain more clients. 

Secure the Future of Your Business with Letterhead Printing

One of the many industries that you can have a business in is security. These are examples of some branches in this industry:
– Health insurance
– Medical insurance
– Life insurance 
– Car insurance 
– Home insurance 
– Insurance consulting
– Home security systems 

If you have any of these businesses, you need to invest in business cards and letterhead printing to let people know about the services or products that you are offering. When paired with establishing an online presence, you can use printed marketing materials to spread the word about your brand. 

Need-to-Know about Letterheads for Security Companies 

Here are a few things that you need to know when creating letterheads for security companies:

Take your pick from digital or offset printing companies. Some print shops have both, and will use the method that best suits the volume of prints that you will order. Do your research and check on their turnaround time, the prices, the quality of customer support offered, and if there are any promotional discounts available. 

  • Make the letterhead part of a complete print marketing material campaign. 

Letterheads should be part of a complete set of printed marketing materials including envelopes, stationery, business cards, postcards, flyers, and brochures. Be consistent when designing these so that you can have a consistent look for your brand. 

  • Leave a lasting impression by choosing the right material for the letterhead. 

For the sizes, you can choose from standard-sized letterheads, legal-sized letterheads, or tabloid-sized letterheads. For the material, textured white linen or smooth standard white are your options. You can also opt for blank extra sheets to match the letterhead, or have them folded for better handling. 

Letterheads can be used for office memos, price quotations, insurance plan invoices, letters to customers or suppliers, and any other transactions that require printing. With letterheads, you can make all your transactions look official while enhancing the branding of your security business at the same time. 

Corporate Brochure Printing 101

Your corporate website can contain as much information as you want it to have. But if an online user would browse away from the page because they find the content overwhelming, boring, or confusing, then that is not really helping your cause in making them learn about your business. To counteract this, you need to have a supplemental source of information, which is where brochure printing comes in. Brochures are the perfect medium for corporations to introduce their brand to prospective clients, business partners, suppliers, customers, and other contacts. Through brochure printing, your business contacts can have a one-stop-shop source of information about your corporation. 

Design Tips for Corporate Brochures

Fortunately, there are many brochure printing services online that you can book if you want to have these printed marketing materials for your business. Look for an online printing with plenty of experience, that uses state-of-the-art printing technology, and high-quality materials to make sure that you will impress clients with your brochure. 

Next, here are some design tips to keep in mind when creating your brochures:

  • Decide on the size and the number of pages, then create a layout from there. 4.25” x 11” is the smallest size for a brochure while the biggest is 11” x 25.5”. Depending on the folding style, you can have anywhere from four to twelve panels which equate to pages. If you will have twelve panels on a map size brochure, how will you lay out the content? There should be a cover page, and introduction, your Mission and Vision statement, a description of your products or services, and a back page which includes your contact information and call-to-action. 
  • Have a good mix of images and text. Nobody wants to read long paragraphs, so make sure that there is a good mix of text and images. If you plan to include photos, they should be professionally shot and placed strategically in between the text. 
  • Highlight the benefits that customers will enjoy by doing business with you. Your goal in creating the brochures in the first place is to convince people to do business with you. What benefit will they enjoy from booking your services or buying your products? This should be the highlight of your brochure’s copy. 
  • Include a call-to-action and your complete contact information at the last page. After reading through all the information in your brochure, people would want to know more and this is when they will get in touch with you.

By creating a corporate brochure that stands out, you can increase inquiries about your products or services, increase your profit, and enhance your brand’s image all at the same time.

EDDM Mailing for Security Companies

EDDM mailing or Every Door Direct Mail is a print marketing strategy that works for security companies. If you are offering any of these services, you can easily get clients through EDDM:
– Installation of security cameras, automated gates, and access control
– Commercial guarding services
– Residential guarding services
– Security services for special events
– Technical services for security companies

EDDM works because you are essentially partnering with the United States Postal Service to get the names and addresses of clients on every door within a zip code, for example. This means that there is no need for you to put together your own mailing list. If you are offering security services to either residential or commercial clients, you can even narrow down the mailing list because the USPS also has address groups based on demographics. The goal of the EDDM program is to help local business owners, so it’s something that you should definitely take advantage of. 

Steps to Follow for EDDM Mailing

To get you started, here are a few steps to follow for EDDM mailing: 

  • Design your postcard mailers. 

If you are newly introducing your security company to prospective clients, keep the message on the postcard short – but include a QR code or a link where they can get more information. Design the postcard in such a way that the company logo is present, the photos are high-definition, and there is an attention-grabbing headline. For instance, say something like “Did you know that 80% of home robberies go unsolved each year?” This is a good headline if you are selling and installing security cameras. 

You can go through the steps of EDDM mailing yourself but since you are ordering postcards for a print shop anyway, why not simply pay for the postage fee and let them do the rest of the work for you? After printing, the print shop will bundle the cards, complete the USPS requirements, and deliver the postcards to your local post office for individual mail distribution. 

  • Decide which address group to send the mailers to. 

Before the print shop can go through the USPS requirements, you do need to identify which address to send your postcards to. If you’re offering residential security services, choose a zip code and a mailing route which does not include business addresses. On the other hand, if you offer commercial security services, you can narrow down the mailing list to only the business establishments within a five-mile radius of your operations, for example. 

All in all, EDDM is an ideal advertising solution for security companies. 

Brochure Printing Essentials for Health Care Providers

Do you provide health care services for the sick, elderly, disabled, or patients who need special care? If yes, you may want to invest in brochure printing. As you may already know, brochures are paper documents like pamphlets or leaflets which contain an introduction of business, brands, products, services, or even events. Unlike business cards, postcards, or rack cards, brochures have more space so you can include extensive information about your health care services. If you’re introducing your brand to prospective clients, you can include a page with your Mission and Vision, how your business started, and maybe a complete list with description of the health care services that you provide. 

Essential Information about Designing Health Care Brochures

To create brochures for your health care business, you must first look for an online printing company to order from. Check on the packages that they offer, the printing process, and the materials available. Also ask about the turnaround time, and the quality of customer support they offer. After deciding which cheap brochure printing package to get, the next thing to do is design the actual brochure. Here are a few steps to follow:

  • Decide which size and folding style to use. 

There are different sizes of brochures to choose from: 4.25” x 11”, the standard size of 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding options, take your pick from trifold, Z-fold, half fold, single or double gate, double parallel, roll fold, accordion, French fold, and half then trifold. 

  • Create a layout of the content. 

Since you can have anywhere from four to 12 panels or pages to fill with content, you need to create a layout of the copy. What will you include on the cover page, the second and third page, and so on? Also determine the purpose of your brochure so that you can properly lay out the content. Mix illustrations, images, or photos with text. Make sure that the paragraphs are not too lengthy – people do not like reading through blocks of text. 

  • Include a call-to-action. 

For the last page of the brochure, include a call-to-action. Your contact information should be complete, up-to-date, and accurate. Those who are thinking about booking your health care services should be able to get in touch with you using the information in your brochure.

  • Distribute the brochures effectively.

You can display the brochures in your clinic, in other health care establishments, tourist centers, hotel lobbies, and other local businesses. By effectively designing and distributing your brochures, you can let people know about your business, and have them get in touch with you should they have a need for your health care services in the future. 

Use Promo Codes to Save on Rack Cards Printing

If you have a bar, tavern, coffee shop, pub, grill, catering, or any similar business, you should consider rack cards printing to advertise your business. Rack cards are 4” x 9” or 3.5” x 8.5” cards which aim to advertise businesses, events, etc. They are usually displayed in areas where there is high foot traffic. For passers-by, they can simply pick up one of the rack cards from the brochure display. If they find the information interesting, they can bring the rack card home to use as reference for attending the event, visiting a store, or trying out a restaurant. 

What’s good about using rack cards to advertise pubs or bar owners can simply display them in high-traffic areas and they are bound to get great response rates. As long as your rack cards are well-designed with a time-sensitive call-to-action, you can invite people to one-time events or entice them to try out your food or drinks establishment. 

Rack Cards Printing Promo Codes

Let’s say that you have decided to include rack cards in your print marketing arsenal. How can you save money during the ordering process? Here area few ideas:

  • Look for promo codes online. 

When having rack cards printed, you can choose between offset and digital printing. Some print shops offer both – the method that they will use is based on the volume of your order. When you visit the website of the online printing shop, immediately look promo codes. For instance, a promo code XYZ20 on a website can entitle you to 20% discount on all print jobs. This means that if you will order 100 pieces of 4” x 9” rack cards, you will save a significant amount of money. 

  • Ask the print shop for discounts. 

If you are visiting an actual print shop instead of simply visiting their website, just ask for discounts outright. Tell them that you did your research and a website you visited is offering a 15% discount. If they can match that, then you will place your order with them. 

  • Order more to save more.

For offset printing, it is only the initial setup that is costly. Once the design has been set, the printing presses can make hundreds to thousands of copies of your rack cards in minutes. This means that the more pieces you order, the lower the per piece price gets. As such, 500 copies of rack cards will cost more than ordering 1,000 or 2,000 copies. 

With rack cards, you can effectively advertise your business without having to spend a lot of money. 

Print To Go Menus: Biggest Mistakes to Avoid

Whether you’re offering pizza, Mexican food, gourmet dishes, street food, or any other sumptuous dishes in your food establishment, it is a must to print to go menus. You might be offering dine-in only options but if you fail to consider customers who usually order takeout or book food deliveries, you are missing out on a huge chunk of the market. To make the most out of your food business, you should print to go menus and use it as a primary advertising tool, just like your dine-in menu. 

Biggest Takeout Menu Printing Mistakes to Avoid

The first thing to do is look for an online printing company that specializes in takeout menu printing. Take your pick from digital or offset printing, and check on the prices of the packages that they offer. Make sure that they have quality customer service and the length of experience in the printing industry.

Next, when working on the design of your to go menu, here are the biggest mistakes to avoid:  

  • Not considering the folding styles on the menu design.

A half fold takeout menu has four panels while a half then trifold has twelve panels. When designing your takeout menu, consider first the folding style because this dictates the number of pages or panels that you have to list down the items. 

  • Not paying attention to the placement of menu items.

Your takeout menu can actually be just a slight variation of your dine-in menu. However, do not forget to pay attention to the placement of the menu items. For takeout or delivery, you have to serve customers quick and easy to prepare dishes. It won’t hurt to highlight the most profitable items, too, so that you can boost sales. Proper placement of menu items means highlighting your bestsellers, and categorizing the individual items in such a way that they draw the eye to that part of the page. 

  • Failing to upsell.

While you’re at it, grab the chance to upsell by including add-ons to your bestsellers. Give customers options like “More cheese, please!” and put the price next to it. Also include vegetarian or organic options with a brief description in your takeout menu. 

  • Overcomplicating the menu design.

Finally, do not overcomplicate the design of your takeout menu. You can group together similar items, making sure to highlight the most profitable dishes. Use easy-to-read font and contrasting colors. Include your restaurant’s logo in the design, and do not overcrowd the pages. 

By knowing which design mistakes to avoid, you can have a takeout menu that hungry customers can’t wait to order from. 

Takeout Menu Printing for Your Restaurant’s Soft Opening

For the soft launch of your restaurant, you might have planned the menu, the interiors, staff training, where to get supplies, and all the other aspects of running the business. But what about advertising? There’s no need for you to spend a lot of money on marketing even if you’re just starting out on any business. By combining digital with traditional, you can let people know about your restaurant. Part of your printed marketing arsenal should be takeout menu printing. Partnered with your primary dine-in menu, these serve as the heart and soul of your restaurant business so that hungry customers would know what to order for dine in or takeout.

Working on Your To Go Menu Design

First, look for an online printing that offers good quality prints. They can have either a digital or offset printing process, or both. The method that they will use is based on the volume of your order. While you’re at it, also check on the quality of customer service offered, the cost of each piece of takeout menu, and the paper stock and finish.

Next, what factors should you consider when it comes to the to go menu design?

  • The size and folding style of menu

Takeout menu sizes range from 4.25” x 11”, 8.5” x 11”, to 11” x 25.5” which is the tabloid size. For the folding styles, you can have anywhere from four to twelve panels if you will opt for half then trifold.

  • The number of items that you have for takeout orders

You don’t necessarily have to include all the items available for dine-in in your takeout menu. Instead, choose the high-profit items which are quick and easy to prepare. People want convenience, speed, and satisfaction when ordering takeout, so carefully think about your takeout menu items.

  • The overall design of the menu

Pay close attention to detail so that the overall design of your takeout menu suits your restaurant’s image. For the font and colors, use the same theme as your business logo. Include high-definition illustrations or photos. Invest in professional photography – the images should look as mouth-watering in the pictures as they do in real life. Lastly, distribute the takeout menus a month or so before the actual date of your restaurant’s soft launch. This gives people plenty of time to familiarize themselves with your brand, and look forward to dining in or ordering takeout from your food establishment.

EDDM Postcard Printing: Why Should Bakers Go for it?

If you love baking and you don’t like the 9 to 5 grind, you might have thought about putting up your own business. Whether you already have one or if you are still thinking about it, having your own baked goodies business is quite profitable because everyone loves bread, sweets, and baked treats. You just need to come up with sumptuous products to sell, maybe start with an at-home operations then put up your own shop eventually. Whether you’re just starting up or if you already had a head start, eddm mailing is one of the cheapest yet best ways to advertise your bakery.

How does EDDM Mailing Work?

With eddm postcard printing, you first need to look for an online printing company that can create the postcards for you. Make sure that they offer EDDM or Every Door Direct Mail service where the print shop will work with the USPS to deliver your postcards to every mailbox in a specific address group. Since you own a bakery and your audience is not targeted – everybody buys from bakeshops – then you can simply choose your zip code or an individual mail carrier route. After the postcards are printed, the print shop will ask where you want the postcards sent. They will bundle the postcards in stacks of 100s as required by the USP, complete the paperwork, then deliver the postcards to your local post office for individual mailbox distribution – it’s that easy!                     

Other Things to Remember about EDDM Mailing

Whether you have an at-home operations or if you have an actual bakeshop, it is quite easy to choose where to send the postcards. Since you don’t have to put together your own mailing list, sending the postcards to every door within a five-mile radius of your location should be a good enough marketing technique. Once a homeowner receives the postcard, he or she will know about your bakeshop and hopefully place an order. It’s better if you will include a promo code with a deadline so that you can get immediate results. Finally, do send out those postcards regularly so that you can establish customer loyalty, enhance your brand, and boost your overall bakeshop sales. Goodluck!

Brochure Printing for Startups

Startup companies do not necessarily have the budget, manpower, and other resources to launch a full-blast advertising campaign. However, a little goes a long way and there are many resources where you can get cheap brochure printing services, for example. You already have the digital part down pat, so you need to focus on another technique which is print advertising. Digital may be the in thing these days but there is still something about tangible brochures, business cards, flyers, letterheads, notepads, and envelopes that appeals to people. Physical advertising materials can also be kept for future reference, so they are a good thing to invest in. 

Ensuring Success when Printing Brochures for Startups

Now, how can you ensure that your brochure printing task will turn out to be a success? Here are a few tips: 

  • Make an outline of the content first. 

Your goal in making the brochure in the first place is to introduce your startup to other businesses, customers, prospective partners, and other contacts. If you will print an 11” x 17” accordion folded brochure, what content can you place in eight panels? How will you organize the content in such a way that the most important information about your startup is included? Include a cover page; an About Us page; then introduce your products and services; the benefits that your clients will enjoy; customer reviews, if any; and your contact details. By making an outline first, you can decide on the size and the folding option that you would need for your brochure. 

  • There has to be a balance between the text and the images. 

People do not like reading chunks of text so make sure that there is an even percentage between images and text. Use colors which are of the same palette as your logo, and make sure that the font is easy to read. 

  • There should be a call-to-action. 

For people to actually want to call your startup for more details, there should be a call-to-action. Why don’t you include a QR code which leads to a URL of your social media pages? Or maybe a QR code with a link which, when visited, entitles the client to a 5% discount for your services? Be creative in phrasing your call-to-action and put a time-sensitive factor to it. This way, you can see immediate results from your print marketing efforts.

You may be a startup without many resources, but by looking for the right online printing partner, you can create brochures that will impress the reader and turn them into prospective customers.