If you’re in the food business, why should you print to go menus? Before counting down the reasons, it pays to know that you can easily pair digital advertising with print marketing materials. Whether it’s a food truck, a pizzeria, an ice cream parlor, or a full-fledged restaurant that you are operating, you should establish a presence online because that’s where most of your audience is. For the print advertising part, you should think about printing business cards, banners, postcards, rack cards, takeout menus, notepads, and similar materials. The fact that these printed materials are tangible instead of clickable on screen is what makes them such a novelty – and this form of advertising still works.
One of the many reasons to go with takeout menu printing is that it is really cheap to produce. There are many online printing companies where you can order takeout menus for less than a dollar each – cheaper if you will order more. These menus can be distributed personally to people in areas where there is high foot traffic. You can also turn them into mailers for mailbox distribution. Or, include them in every delivery or takeout package, supplier receipts, and any other transactions. Takeout menus can also be displayed right outside your restaurant or food truck, so that people passing by would have an idea about your menu and prices.
Takeout Menu Folding Options
When having to go menus printed out, you need to pay attention to the details in order to impress your would-be clients. Do you want the paper to have a medium gloss or extreme gloss finish? The size ranges from 4.25” x 11” to 11” x 25.5”. For the folding options, here are some to choose from:
- Half fold menus are exactly that: folded in half. As such, you have four large panels to place content in.
- Trifold menus are suitable for those who have quite a lot of items on their menu. This folds into three panels, giving you six pages in total.
- Z-fold menus form a letter Z, and also gives you six panels.
- Roll fold menus are folded thrice starting from the right, so there are about eight panels to write your menu items in.
- Accordion menus are folded in a zigzag pattern, the panels also add up to eight pages.
- Half then trifold gives you the most number of panels: 12. This is perfect for restaurants with full course menus starting from appetizers to desserts.
By designing your takeout menus properly, you have an effective marketing material that you can distribute to hungry diners.