Category: Online Printing Quality & Service

Takeout Menu Printing? Organizing Tips to Remember

If you haven’t already done so, takeout menu printing is a must if you are in the restaurant business. Whether you’re selling pizza, fusion food, snacks, drinks, desserts, or any other food item, a takeout menu will boost your sales. People are willing to pay for convenience. With takeout food, they don’t have to prepare meals at home or wash the dishes. Even if they don’t have time for a sit-down dinner at your food establishment, they can still enjoy restaurant-quality food with takeout or delivery. The good news is that you don’t have to spend a lot of money on to go menu printing. There are digital or offset print shops where you can order takeout menus from. These can be mailed out or distributed personally in areas where there is high foot traffic, with the aim of primarily boosting your sales. 

Tips for Organizing the Items in Your Takeout Menu

Let’s say that you have already chosen which online printing services provider to go with. The next thing to do is choose the folding style and menu size. Then, design the menu itself. There is actually a science behind how people read and interact with menus, so you need to be aware of how to organize it properly. This way, you can attract the eyes to the high-profit items; make the menu look well-balanced and not complicated; and satiate the appetite of hungry diners.

Here are a few tips on how to organize the items in your takeout menu:

  • Categorize the menu items. 

The classic way to categorize menu items is listing the appetizers, main dishes, desserts, and drinks. This still works but if you want to maximize profit, you can group the items on the menu like this: 
– Popular and profitable
– Popular but not so profitable
– Very profitable but not popular 
– Not popular nor profitable

Highlight the popular and profitable dishes, keep the popular but not profitable, and also keep the very profitable but not popular. Ditch the last category for your takeout menu, and attract the reader’s eyes to items which are profitable yet quick and easy to prepare. 

  • Limit your takeout menu items. 

You may have a lot of items available for dine-in but for takeout, you can limit the choices to seven per category. This is a magic number so customers won’t get confused or overwhelmed with the variety of choices. 

  • Know which parts of the menu a customer reads first. 

The eyes typically go to the middle of the page when reading a menu. Then the pattern travels to the top right corner, then to the top left corner. Group complementary items and don’t miss the chance to upsell. Make sure that the font is easy to read, the colors should be contrasting for more readability, and the overall design should be cohesive and pleasant to the eyes. 

By taking the time to design your takeout menu carefully, you can maximize profits and use this printer material to attract more customers to order your food. 

Use Promo Codes to Save on Rack Cards Printing

If you have a bar, tavern, coffee shop, pub, grill, catering, or any similar business, you should consider rack cards printing to advertise your business. Rack cards are 4” x 9” or 3.5” x 8.5” cards which aim to advertise businesses, events, etc. They are usually displayed in areas where there is high foot traffic. For passers-by, they can simply pick up one of the rack cards from the brochure display. If they find the information interesting, they can bring the rack card home to use as reference for attending the event, visiting a store, or trying out a restaurant. 

What’s good about using rack cards to advertise pubs or bar owners can simply display them in high-traffic areas and they are bound to get great response rates. As long as your rack cards are well-designed with a time-sensitive call-to-action, you can invite people to one-time events or entice them to try out your food or drinks establishment. 

Rack Cards Printing Promo Codes

Let’s say that you have decided to include rack cards in your print marketing arsenal. How can you save money during the ordering process? Here area few ideas:

  • Look for promo codes online. 

When having rack cards printed, you can choose between offset and digital printing. Some print shops offer both – the method that they will use is based on the volume of your order. When you visit the website of the online printing shop, immediately look promo codes. For instance, a promo code XYZ20 on a website can entitle you to 20% discount on all print jobs. This means that if you will order 100 pieces of 4” x 9” rack cards, you will save a significant amount of money. 

  • Ask the print shop for discounts. 

If you are visiting an actual print shop instead of simply visiting their website, just ask for discounts outright. Tell them that you did your research and a website you visited is offering a 15% discount. If they can match that, then you will place your order with them. 

  • Order more to save more.

For offset printing, it is only the initial setup that is costly. Once the design has been set, the printing presses can make hundreds to thousands of copies of your rack cards in minutes. This means that the more pieces you order, the lower the per piece price gets. As such, 500 copies of rack cards will cost more than ordering 1,000 or 2,000 copies. 

With rack cards, you can effectively advertise your business without having to spend a lot of money. 

Print To Go Menus: Biggest Mistakes to Avoid

Whether you’re offering pizza, Mexican food, gourmet dishes, street food, or any other sumptuous dishes in your food establishment, it is a must to print to go menus. You might be offering dine-in only options but if you fail to consider customers who usually order takeout or book food deliveries, you are missing out on a huge chunk of the market. To make the most out of your food business, you should print to go menus and use it as a primary advertising tool, just like your dine-in menu. 

Biggest Takeout Menu Printing Mistakes to Avoid

The first thing to do is look for an online printing company that specializes in takeout menu printing. Take your pick from digital or offset printing, and check on the prices of the packages that they offer. Make sure that they have quality customer service and the length of experience in the printing industry.

Next, when working on the design of your to go menu, here are the biggest mistakes to avoid:  

  • Not considering the folding styles on the menu design.

A half fold takeout menu has four panels while a half then trifold has twelve panels. When designing your takeout menu, consider first the folding style because this dictates the number of pages or panels that you have to list down the items. 

  • Not paying attention to the placement of menu items.

Your takeout menu can actually be just a slight variation of your dine-in menu. However, do not forget to pay attention to the placement of the menu items. For takeout or delivery, you have to serve customers quick and easy to prepare dishes. It won’t hurt to highlight the most profitable items, too, so that you can boost sales. Proper placement of menu items means highlighting your bestsellers, and categorizing the individual items in such a way that they draw the eye to that part of the page. 

  • Failing to upsell.

While you’re at it, grab the chance to upsell by including add-ons to your bestsellers. Give customers options like “More cheese, please!” and put the price next to it. Also include vegetarian or organic options with a brief description in your takeout menu. 

  • Overcomplicating the menu design.

Finally, do not overcomplicate the design of your takeout menu. You can group together similar items, making sure to highlight the most profitable dishes. Use easy-to-read font and contrasting colors. Include your restaurant’s logo in the design, and do not overcrowd the pages. 

By knowing which design mistakes to avoid, you can have a takeout menu that hungry customers can’t wait to order from. 

Why Buy Matching Stationery When Printing Letterheads

One of the best ways to enhance your brand as a business is through letterhead printing. We might be in the digital age but there are still day-to-day transactions in a typical office which require printed documents. To make all your paperwork look official and to enhance your branding, work on your letterhead design. This can be based on the design of your logo so use the same colors and font style. Letterheads are usually placed on top of the page – but you can be creative and use a footer instead, or place designs on either the left or right side of the paper. Look for digital online printing service providers that offer offset printing services and ask about their packages. Most print shops have a minimum order requirement of 250 sheets and the more pieces you order, the lower the unit price gets. 

Items to Add to Your Business Letterhead 

Letterheads can be used as office memos, supplier invoices, customer receipts, price quotations, sales sheets, etc. If you would like to go all out, why not order matching stationery when printing your letterheads? Here are a few items that you can add to the set:

  • Business cards

Whichever industry you are in, it’s a must to have business cards. These cards usually measure 2” x 3.5” and they contain your business name and contact information. This is probably the first thing that you must invest as an entrepreneur, because they can be handed out to your network of contacts. If you happen to meet a supplier or a prospective customer at a networking event, handing out these business cards will make a good impression. Match your letterhead with your business card design for better impact. 

  • Envelopes

There are different sizes of envelopes that you can order to match your business letterhead. Thy range from #9 which measures 3.875” x 8.875” to as big as 10” x 13” which fits a folder or an unfolded 8.5” x 11”paper.

  • A blank second sheet

A standard-sized letterhead measures 8.5” x 11”, a legal size is 8.5” x 14”, while the tabloid size is 11” x 17”. Choose any of these sizes and order a blank second page to match. This is perfect for when you have lengthy letters, spreadsheets, or reports to print.

Letterheads can be part of a complete set of printed materials to. distribute when advertising your business. Invest in these and enhance your brand in no time. 

5 x 7 Postcard Printing for Realtors

Are you a real estate agent looking for a way to advertise your services? Whether you’re a veteran in the industry or just starting out, you would need printed marketing materials like business cards and postcards to tell people about your services. The good news is that 5 x 7 postcard printing and business cards printing are quite affordable. You just need to look for the right printing partner so that you can get started in spreading the word about your realtor services. 

How Do I Look for Cheap Printing Services? 

Whether it’s print only, direct mail, or Every Door Direct Mail printing services that you are looking for, you need to do your research so that you can find affordable packages which are still high-quality and effective. Here are a few tips on how you can look for cheap but quality prints: 

  • Compare the packages offered by different printing companies. If you need 5” x 7” postcards and a set of business cards, for example, what is the price per piece if you will order 250 pieces? A good rule of thumb to remember is that the more pieces you order, the lower the per unit price is. This is because for offset printing, it’s only the initial setup that is costly. Once the design is setup on the printing press, it only takes a short time for the machines to produce hundreds of copies. 
  • Familiarize yourself with the materials used. Ask the print shop about your options for paper stock, thickness, and finish. How about the sizes? If there’s only a small difference between a 4” x 6” and a 4” x 9” postcard, for example, go for the bigger size so that you can impress your customers. 
  • Always ask the print shop about any special offers that they may have including free color, free two-sided printing, 24-hour offset printing, etc. 

After choosing the print shop, you need to work on effective distribution. For something like EDDM mailing, you can narrow down the list of postcard recipients to homeowners or renters; or you can send mailers based on household size or average income. You can also bring a stack of postcards with you during public events like fairs, seminars, trade shows, conferences, or real estate events. By letting people know about the realtor services that you offer, you can increase your leads and flourish as a real estate agent.

Be in Control of the Information You Share When You Print EDDM Postcards

If you are thinking about using eddm mailing as part of your print marketing arsenal, you are on the right track. Every Door Direct Mail allows business owners to send one postcard to every door in a zip code, for example, without having to manually collect mailing addresses. For this, the USPS partners with print shops to distribute mailers to a specific group of addresses. EDDM postcard printing is cheap, effective, and efficient so it’s a must-do for entrepreneurs. 

Information to Include in EDDM Postcards

For EDDM postcard printing, the first thing that you need to do is look for an online printing service provider. There are offset print shops that offer 24-hour offset, two-sided, free color print. Just do your research and you should find a suitable print shop to order from. 

Next comes designing your marketing postcards. Remember why you are sending them out in the first place. Do you want people to come to the soft opening of your restaurant? Would you like them to come in droves on the first day of your store’s big sale? Or maybe you simply want new customers to be aware that your business exists? For all these, it is important to know which information to include in your EDDM postcards. Here’s a quick list: 

  • A headline

Postcard sizes range from 4.25” x 11” to as big as 9” x 12”. Even if you’re going with the big-sized postcards for maximum impact, your copy should still be short but succinct. Start with a headline and when writing this, keep in mind the purpose of creating the postcard. If you want people to book your cleaning services, for instance, the headline could be “Want to reclaim your lost me-time?”. 

  • A subheading 

Following the above example, the subheading could be “Let our experts clean your house and spend the time saved to pamper yourself”.

  • A call-to-action

For the call-to-action, something like “Book our cleaning services before (date) and get 5% off!” is effective. This provides a benefit to the recipient of the postcard and there’s a time sensitive aspect to it – so you can get quicker response. 

  • Your contact information

Finally, make sure to include your complete and up-to-date contact information. Use the back portion of the postcard to include a QR code where they can get more information about your cleaning services. 

No matter which business it is that you are operating, knowing how to take control of the information that you will share makes for a more effective postcard marketing campaign.

Letterhead Printing Plays a Big Role in Corporate Offices

If you will write a letter to the United States Postal Service requesting for delivery information, for example, you will receive a response with their letterhead on top of the page. This contains the blue-and-white USPS logo on the left side, and the company name right next to it – separated by a thin red line. When you receive such correspondence, you are confident that it is indeed from the USPS because the letterhead makes the transaction look more “official”. If you’re part of a corporate office, then you should do the same thing and use official letterheads in all your transactions. Read on to find out why this is so, and how you can include letterhead printing as part of your print advertising campaign. 

Letterhead Printing in Corporate Offices

First, why should corporate offices use letterheads? These are pre-printed headings on stationery which are usually used for correspondence. Although a letterhead is usually placed on top of the page, you can be more creative and use a footer instead. Or, you can place the logo on either the left or right side of the paper. Some use a pattern of their business logo on the entire sheet of paper – similar to the wallpapers used as background images on screens of laptop computers or mobile phones. For corporate offices, you should use letterheads for these reasons: 

  • They are extremely useful. 

We might be in the digital age but there are still lots of daily office transactions which require written documents. If you have a custom letterhead, you can use them to send snail mail, office-wide memos, price quotations, product information, sales sheets, supplier invoices, customer receipts, etc. 

  • They ‘legitimize’ your transactions. 

If you have a letterhead in all your written documents, they make the transactions look legitimate, professional, and consistent. Letterheads establish your authority in the industry that your corporate office is in, so use it in your daily operations. 

  • They are a crucial part of your branding. 

For branding, consistency is key. The more frequently you use letterheads, the more familiar your business contacts would be with your brand. 

When looking for an online printing service provider, make sure that they deliver high-quality prints. Compare the letterhead printing packages offered by different print shops, do your research on the quality of customer support that they provide, and make your decision from there.

Do You Offer Attractions or Activities? Reap the Rewards When You Print Rack Cards

Rack cards printing is an ideal way to advertise if you offer attractions or activities. Rack cards are those thick, brightly printed, handy cards that you would usually see on hotel lobbies or tourist centres. The idea is for people to pick one of the rack cards out of the display. Once they read the information and they are interested, they can easily bring home the rack card for future reference. 

Rack Cards for Attractions and Activities

To give you an idea about when it is ideal to use rack cards for advertising, here’s a quick list of its applications:

  • If you have an orchard, you can use rack cards to advertise seasonal events. Orchards usually hold apple picking events during the fall season. For this, have a stunning picture of a tree of apples as background, then include the details about the event. Rack cards are sized 3.5” x 8.5” or 4” x 9” so you have more space than business cards, but less space than flyers. Use the available area wisely to highlight important information about the event. Use the back of the card to include scannable promo codes so that they can get a certain percentage off your products. 
  • If you have a farm, you can use rack cards to tell people about upcoming events like pet petting activities, hayrides, pumpkin harvesting, etc. These are family-friendly events that everybody will love. Make sure to distribute or display the rack cards early so that families can include your farm activities into their schedules. 
  • If you are offering activities near popular landmarks, advertise using rack cards. Be creative in writing the copy so that you can get people excited about a treasure or “ghost hunting” event, for example.

Look for a reliable online printing services so that you can have the rack cards printed out. Ask about the material and printing process that they use. Make sure that the printing package is affordable, and check out the reviews online to get feedback about the quality of customer service that the print shop offers.

By advertising using rack cards, you can reap the rewards by letting as many people as possible know about your upcoming attractions or events.

In the Cleaning Business? How Brochure Printing Can Help

If you are offering janitorial, residential cleaning, or commercial/business cleaning services, almost all the establishments and homes near your place of business are possible clients. This means that you can easily go for brochure printing to advertise your products and services. Here, we will look at how you can look for the best shop to print the brochures for you, and how you can effectively distribute them to increase the bookings of your cleaning services.

How to Look for the Best Brochure Printing Company

First, what should you look for in a brochure printing company? Here’s a quick list of questions to ask:

  • How much does a basic brochure printing package cost?
  • What types of paper stock and finish do they have?
  • How long have they been in the printing business? Do they specialize in printing brochures, or do they also print business cards, flyers, letterheads, postcards, menus, rack cards, etc.?
  • Do they offer free color, two-sided printing?
  • Do they use digital printing, offset printing, or both?
  • What is the turnaround?
  • How about the quality of customer support that they have?

Do your research so that you can look for the best online printing service provider. Compare the printing packages offered by different companies, search for ones with good reviews, and make an informed decision from there.

Ways to Distribute Brochures for Your Cleaning Business

Let’s say that you already have a well-designed brochure. The next step is distribution. For a cleaning service provider, how can you make sure that your brochures are distributed effectively? As mentioned earlier, almost every household, business establishment or both are prospective clients if you offer cleaning services because everybody needs their space cleaned. If you’re a commercial cleaning company, then you need to print brochures online and distribute them to all the offices near your place of operations. Mail them out using direct mail if you already have a list of the businesses in your area.

Aside from mailing them out, you can also personally hand out brochures in areas where there is high foot traffic. Bring a stack with you during trade shows, conferences, trade fairs, networking events, post them in public bulletin boards, or ask local business owners if you can display your brochures in their reception areas. By getting the best priced brochure printing package from a print shop and distributing them effectively, your marketing efforts will be rewarded with additional bookings for your cleaning services.

Takeout Menu Printing for Your Restaurant’s Soft Opening

For the soft launch of your restaurant, you might have planned the menu, the interiors, staff training, where to get supplies, and all the other aspects of running the business. But what about advertising? There’s no need for you to spend a lot of money on marketing even if you’re just starting out on any business. By combining digital with traditional, you can let people know about your restaurant. Part of your printed marketing arsenal should be takeout menu printing. Partnered with your primary dine-in menu, these serve as the heart and soul of your restaurant business so that hungry customers would know what to order for dine in or takeout.

Working on Your To Go Menu Design

First, look for an online printing that offers good quality prints. They can have either a digital or offset printing process, or both. The method that they will use is based on the volume of your order. While you’re at it, also check on the quality of customer service offered, the cost of each piece of takeout menu, and the paper stock and finish.

Next, what factors should you consider when it comes to the to go menu design?

  • The size and folding style of menu

Takeout menu sizes range from 4.25” x 11”, 8.5” x 11”, to 11” x 25.5” which is the tabloid size. For the folding styles, you can have anywhere from four to twelve panels if you will opt for half then trifold.

  • The number of items that you have for takeout orders

You don’t necessarily have to include all the items available for dine-in in your takeout menu. Instead, choose the high-profit items which are quick and easy to prepare. People want convenience, speed, and satisfaction when ordering takeout, so carefully think about your takeout menu items.

  • The overall design of the menu

Pay close attention to detail so that the overall design of your takeout menu suits your restaurant’s image. For the font and colors, use the same theme as your business logo. Include high-definition illustrations or photos. Invest in professional photography – the images should look as mouth-watering in the pictures as they do in real life. Lastly, distribute the takeout menus a month or so before the actual date of your restaurant’s soft launch. This gives people plenty of time to familiarize themselves with your brand, and look forward to dining in or ordering takeout from your food establishment.