Print To Go Menus: Biggest Mistakes to Avoid

Whether you’re offering pizza, Mexican food, gourmet dishes, street food, or any other sumptuous dishes in your food establishment, it is a must to print to go menus. You might be offering dine-in only options but if you fail to consider customers who usually order takeout or book food deliveries, you are missing out on a huge chunk of the market. To make the most out of your food business, you should print to go menus and use it as a primary advertising tool, just like your dine-in menu. 

Biggest Takeout Menu Printing Mistakes to Avoid

The first thing to do is look for an online printing company that specializes in takeout menu printing. Take your pick from digital or offset printing, and check on the prices of the packages that they offer. Make sure that they have quality customer service and the length of experience in the printing industry.

Next, when working on the design of your to go menu, here are the biggest mistakes to avoid:  

  • Not considering the folding styles on the menu design.

A half fold takeout menu has four panels while a half then trifold has twelve panels. When designing your takeout menu, consider first the folding style because this dictates the number of pages or panels that you have to list down the items. 

  • Not paying attention to the placement of menu items.

Your takeout menu can actually be just a slight variation of your dine-in menu. However, do not forget to pay attention to the placement of the menu items. For takeout or delivery, you have to serve customers quick and easy to prepare dishes. It won’t hurt to highlight the most profitable items, too, so that you can boost sales. Proper placement of menu items means highlighting your bestsellers, and categorizing the individual items in such a way that they draw the eye to that part of the page. 

  • Failing to upsell.

While you’re at it, grab the chance to upsell by including add-ons to your bestsellers. Give customers options like “More cheese, please!” and put the price next to it. Also include vegetarian or organic options with a brief description in your takeout menu. 

  • Overcomplicating the menu design.

Finally, do not overcomplicate the design of your takeout menu. You can group together similar items, making sure to highlight the most profitable dishes. Use easy-to-read font and contrasting colors. Include your restaurant’s logo in the design, and do not overcrowd the pages. 

By knowing which design mistakes to avoid, you can have a takeout menu that hungry customers can’t wait to order from. 

Why Buy Matching Stationery When Printing Letterheads

One of the best ways to enhance your brand as a business is through letterhead printing. We might be in the digital age but there are still day-to-day transactions in a typical office which require printed documents. To make all your paperwork look official and to enhance your branding, work on your letterhead design. This can be based on the design of your logo so use the same colors and font style. Letterheads are usually placed on top of the page – but you can be creative and use a footer instead, or place designs on either the left or right side of the paper. Look for digital online printing service providers that offer offset printing services and ask about their packages. Most print shops have a minimum order requirement of 250 sheets and the more pieces you order, the lower the unit price gets. 

Items to Add to Your Business Letterhead 

Letterheads can be used as office memos, supplier invoices, customer receipts, price quotations, sales sheets, etc. If you would like to go all out, why not order matching stationery when printing your letterheads? Here are a few items that you can add to the set:

  • Business cards

Whichever industry you are in, it’s a must to have business cards. These cards usually measure 2” x 3.5” and they contain your business name and contact information. This is probably the first thing that you must invest as an entrepreneur, because they can be handed out to your network of contacts. If you happen to meet a supplier or a prospective customer at a networking event, handing out these business cards will make a good impression. Match your letterhead with your business card design for better impact. 

  • Envelopes

There are different sizes of envelopes that you can order to match your business letterhead. Thy range from #9 which measures 3.875” x 8.875” to as big as 10” x 13” which fits a folder or an unfolded 8.5” x 11”paper.

  • A blank second sheet

A standard-sized letterhead measures 8.5” x 11”, a legal size is 8.5” x 14”, while the tabloid size is 11” x 17”. Choose any of these sizes and order a blank second page to match. This is perfect for when you have lengthy letters, spreadsheets, or reports to print.

Letterheads can be part of a complete set of printed materials to. distribute when advertising your business. Invest in these and enhance your brand in no time. 

5 x 7 Postcard Printing for Realtors

Are you a real estate agent looking for a way to advertise your services? Whether you’re a veteran in the industry or just starting out, you would need printed marketing materials like business cards and postcards to tell people about your services. The good news is that 5 x 7 postcard printing and business cards printing are quite affordable. You just need to look for the right printing partner so that you can get started in spreading the word about your realtor services. 

How Do I Look for Cheap Printing Services? 

Whether it’s print only, direct mail, or Every Door Direct Mail printing services that you are looking for, you need to do your research so that you can find affordable packages which are still high-quality and effective. Here are a few tips on how you can look for cheap but quality prints: 

  • Compare the packages offered by different printing companies. If you need 5” x 7” postcards and a set of business cards, for example, what is the price per piece if you will order 250 pieces? A good rule of thumb to remember is that the more pieces you order, the lower the per unit price is. This is because for offset printing, it’s only the initial setup that is costly. Once the design is setup on the printing press, it only takes a short time for the machines to produce hundreds of copies. 
  • Familiarize yourself with the materials used. Ask the print shop about your options for paper stock, thickness, and finish. How about the sizes? If there’s only a small difference between a 4” x 6” and a 4” x 9” postcard, for example, go for the bigger size so that you can impress your customers. 
  • Always ask the print shop about any special offers that they may have including free color, free two-sided printing, 24-hour offset printing, etc. 

After choosing the print shop, you need to work on effective distribution. For something like EDDM mailing, you can narrow down the list of postcard recipients to homeowners or renters; or you can send mailers based on household size or average income. You can also bring a stack of postcards with you during public events like fairs, seminars, trade shows, conferences, or real estate events. By letting people know about the realtor services that you offer, you can increase your leads and flourish as a real estate agent.

Be in Control of the Information You Share When You Print EDDM Postcards

If you are thinking about using eddm mailing as part of your print marketing arsenal, you are on the right track. Every Door Direct Mail allows business owners to send one postcard to every door in a zip code, for example, without having to manually collect mailing addresses. For this, the USPS partners with print shops to distribute mailers to a specific group of addresses. EDDM postcard printing is cheap, effective, and efficient so it’s a must-do for entrepreneurs. 

Information to Include in EDDM Postcards

For EDDM postcard printing, the first thing that you need to do is look for an online printing service provider. There are offset print shops that offer 24-hour offset, two-sided, free color print. Just do your research and you should find a suitable print shop to order from. 

Next comes designing your marketing postcards. Remember why you are sending them out in the first place. Do you want people to come to the soft opening of your restaurant? Would you like them to come in droves on the first day of your store’s big sale? Or maybe you simply want new customers to be aware that your business exists? For all these, it is important to know which information to include in your EDDM postcards. Here’s a quick list: 

  • A headline

Postcard sizes range from 4.25” x 11” to as big as 9” x 12”. Even if you’re going with the big-sized postcards for maximum impact, your copy should still be short but succinct. Start with a headline and when writing this, keep in mind the purpose of creating the postcard. If you want people to book your cleaning services, for instance, the headline could be “Want to reclaim your lost me-time?”. 

  • A subheading 

Following the above example, the subheading could be “Let our experts clean your house and spend the time saved to pamper yourself”.

  • A call-to-action

For the call-to-action, something like “Book our cleaning services before (date) and get 5% off!” is effective. This provides a benefit to the recipient of the postcard and there’s a time sensitive aspect to it – so you can get quicker response. 

  • Your contact information

Finally, make sure to include your complete and up-to-date contact information. Use the back portion of the postcard to include a QR code where they can get more information about your cleaning services. 

No matter which business it is that you are operating, knowing how to take control of the information that you will share makes for a more effective postcard marketing campaign.

Letterhead Printing Plays a Big Role in Corporate Offices

If you will write a letter to the United States Postal Service requesting for delivery information, for example, you will receive a response with their letterhead on top of the page. This contains the blue-and-white USPS logo on the left side, and the company name right next to it – separated by a thin red line. When you receive such correspondence, you are confident that it is indeed from the USPS because the letterhead makes the transaction look more “official”. If you’re part of a corporate office, then you should do the same thing and use official letterheads in all your transactions. Read on to find out why this is so, and how you can include letterhead printing as part of your print advertising campaign. 

Letterhead Printing in Corporate Offices

First, why should corporate offices use letterheads? These are pre-printed headings on stationery which are usually used for correspondence. Although a letterhead is usually placed on top of the page, you can be more creative and use a footer instead. Or, you can place the logo on either the left or right side of the paper. Some use a pattern of their business logo on the entire sheet of paper – similar to the wallpapers used as background images on screens of laptop computers or mobile phones. For corporate offices, you should use letterheads for these reasons: 

  • They are extremely useful. 

We might be in the digital age but there are still lots of daily office transactions which require written documents. If you have a custom letterhead, you can use them to send snail mail, office-wide memos, price quotations, product information, sales sheets, supplier invoices, customer receipts, etc. 

  • They ‘legitimize’ your transactions. 

If you have a letterhead in all your written documents, they make the transactions look legitimate, professional, and consistent. Letterheads establish your authority in the industry that your corporate office is in, so use it in your daily operations. 

  • They are a crucial part of your branding. 

For branding, consistency is key. The more frequently you use letterheads, the more familiar your business contacts would be with your brand. 

When looking for an online printing service provider, make sure that they deliver high-quality prints. Compare the letterhead printing packages offered by different print shops, do your research on the quality of customer support that they provide, and make your decision from there.

Do You Offer Attractions or Activities? Reap the Rewards When You Print Rack Cards

Rack cards printing is an ideal way to advertise if you offer attractions or activities. Rack cards are those thick, brightly printed, handy cards that you would usually see on hotel lobbies or tourist centres. The idea is for people to pick one of the rack cards out of the display. Once they read the information and they are interested, they can easily bring home the rack card for future reference. 

Rack Cards for Attractions and Activities

To give you an idea about when it is ideal to use rack cards for advertising, here’s a quick list of its applications:

  • If you have an orchard, you can use rack cards to advertise seasonal events. Orchards usually hold apple picking events during the fall season. For this, have a stunning picture of a tree of apples as background, then include the details about the event. Rack cards are sized 3.5” x 8.5” or 4” x 9” so you have more space than business cards, but less space than flyers. Use the available area wisely to highlight important information about the event. Use the back of the card to include scannable promo codes so that they can get a certain percentage off your products. 
  • If you have a farm, you can use rack cards to tell people about upcoming events like pet petting activities, hayrides, pumpkin harvesting, etc. These are family-friendly events that everybody will love. Make sure to distribute or display the rack cards early so that families can include your farm activities into their schedules. 
  • If you are offering activities near popular landmarks, advertise using rack cards. Be creative in writing the copy so that you can get people excited about a treasure or “ghost hunting” event, for example.

Look for a reliable online printing services so that you can have the rack cards printed out. Ask about the material and printing process that they use. Make sure that the printing package is affordable, and check out the reviews online to get feedback about the quality of customer service that the print shop offers.

By advertising using rack cards, you can reap the rewards by letting as many people as possible know about your upcoming attractions or events.

In the Cleaning Business? How Brochure Printing Can Help

If you are offering janitorial, residential cleaning, or commercial/business cleaning services, almost all the establishments and homes near your place of business are possible clients. This means that you can easily go for brochure printing to advertise your products and services. Here, we will look at how you can look for the best shop to print the brochures for you, and how you can effectively distribute them to increase the bookings of your cleaning services.

How to Look for the Best Brochure Printing Company

First, what should you look for in a brochure printing company? Here’s a quick list of questions to ask:

  • How much does a basic brochure printing package cost?
  • What types of paper stock and finish do they have?
  • How long have they been in the printing business? Do they specialize in printing brochures, or do they also print business cards, flyers, letterheads, postcards, menus, rack cards, etc.?
  • Do they offer free color, two-sided printing?
  • Do they use digital printing, offset printing, or both?
  • What is the turnaround?
  • How about the quality of customer support that they have?

Do your research so that you can look for the best online printing service provider. Compare the printing packages offered by different companies, search for ones with good reviews, and make an informed decision from there.

Ways to Distribute Brochures for Your Cleaning Business

Let’s say that you already have a well-designed brochure. The next step is distribution. For a cleaning service provider, how can you make sure that your brochures are distributed effectively? As mentioned earlier, almost every household, business establishment or both are prospective clients if you offer cleaning services because everybody needs their space cleaned. If you’re a commercial cleaning company, then you need to print brochures online and distribute them to all the offices near your place of operations. Mail them out using direct mail if you already have a list of the businesses in your area.

Aside from mailing them out, you can also personally hand out brochures in areas where there is high foot traffic. Bring a stack with you during trade shows, conferences, trade fairs, networking events, post them in public bulletin boards, or ask local business owners if you can display your brochures in their reception areas. By getting the best priced brochure printing package from a print shop and distributing them effectively, your marketing efforts will be rewarded with additional bookings for your cleaning services.

Takeout Menu Printing for Your Restaurant’s Soft Opening

For the soft launch of your restaurant, you might have planned the menu, the interiors, staff training, where to get supplies, and all the other aspects of running the business. But what about advertising? There’s no need for you to spend a lot of money on marketing even if you’re just starting out on any business. By combining digital with traditional, you can let people know about your restaurant. Part of your printed marketing arsenal should be takeout menu printing. Partnered with your primary dine-in menu, these serve as the heart and soul of your restaurant business so that hungry customers would know what to order for dine in or takeout.

Working on Your To Go Menu Design

First, look for an online printing that offers good quality prints. They can have either a digital or offset printing process, or both. The method that they will use is based on the volume of your order. While you’re at it, also check on the quality of customer service offered, the cost of each piece of takeout menu, and the paper stock and finish.

Next, what factors should you consider when it comes to the to go menu design?

  • The size and folding style of menu

Takeout menu sizes range from 4.25” x 11”, 8.5” x 11”, to 11” x 25.5” which is the tabloid size. For the folding styles, you can have anywhere from four to twelve panels if you will opt for half then trifold.

  • The number of items that you have for takeout orders

You don’t necessarily have to include all the items available for dine-in in your takeout menu. Instead, choose the high-profit items which are quick and easy to prepare. People want convenience, speed, and satisfaction when ordering takeout, so carefully think about your takeout menu items.

  • The overall design of the menu

Pay close attention to detail so that the overall design of your takeout menu suits your restaurant’s image. For the font and colors, use the same theme as your business logo. Include high-definition illustrations or photos. Invest in professional photography – the images should look as mouth-watering in the pictures as they do in real life. Lastly, distribute the takeout menus a month or so before the actual date of your restaurant’s soft launch. This gives people plenty of time to familiarize themselves with your brand, and look forward to dining in or ordering takeout from your food establishment.

Postcard Printing for Mom-and-Pop Establishments

Mom-and-pop establishments are retail stores, bakeries, grocery stores, drug stores, bookshops, clothes stores, restaurants, and other retail shops which are independently run. They’re usually family-owned businesses passed on from one generation to the next or have family members running the entire operation. If you own a mom-and-pop establishment, you may want to go for postcard printing as a form of advertising. It also pays to establish an online presence, but this is best combined with printed advertising materials.

What To Do and Not to Do When Self Advertising

What’s good about self-advertising using postcards if you own a mom-and-pop establishment is that it is effective without being pricey. To make the most out of your self-promotion using printed marketing materials, here are a few things to remember:

  • Do your research when choosing which print shop to go with.

There are many online printing service providers offering either digital printing services, offset printing, or both. The printing process used will be based on the volume or your order, or the availability of the printer. When choosing between different print shops, always check on the quality of postcard prints they offer. Also check on the quality of customer support that they have, and compare different printing packages.

  • Do use a casual tone when writing your postcard copy.

Formal language may be suitable when promoting law firms or corporations but for independent businesses, opt for a more casual tone. Postcards have more space than business cards but less space than flyers, making them the perfect advertising medium. Keep the message short, casual, and succinct since you only have limited space.

  • Do not aimlessly distribute your marketing postcards.

One of the biggest mistakes that you can make when mailing out postcards is aimlessly distributing them. You won’t only fail to send the right message to your target market, but you will also be wasting your hard-earned advertising bucks. If you are selling women’s products, for example, there is no need for you to mail postcards to every household because not all of them have members included in your target market. For this, you can narrow down your mailing list based on demographics like gender, household income, household size, occupation, whether they are homeowners or renters, etc.

  • Do not forget to include a call-to-action.

Lastly, always include a call-to-action. Whether you want the recipient of the postcard to give you a call, visit your website, or sign up for a mailing list, this should be made clear in your copy. Also include a promo code with a deadline, if you can, so that you can get better response rates.

By knowing the things to do and avoid when self-promoting your mom-and-pop establishments, you can maximize the response rate of your postcard marketing efforts.

EDDM Postcard Printing: Why Should Bakers Go for it?

If you love baking and you don’t like the 9 to 5 grind, you might have thought about putting up your own business. Whether you already have one or if you are still thinking about it, having your own baked goodies business is quite profitable because everyone loves bread, sweets, and baked treats. You just need to come up with sumptuous products to sell, maybe start with an at-home operations then put up your own shop eventually. Whether you’re just starting up or if you already had a head start, eddm mailing is one of the cheapest yet best ways to advertise your bakery.

How does EDDM Mailing Work?

With eddm postcard printing, you first need to look for an online printing company that can create the postcards for you. Make sure that they offer EDDM or Every Door Direct Mail service where the print shop will work with the USPS to deliver your postcards to every mailbox in a specific address group. Since you own a bakery and your audience is not targeted – everybody buys from bakeshops – then you can simply choose your zip code or an individual mail carrier route. After the postcards are printed, the print shop will ask where you want the postcards sent. They will bundle the postcards in stacks of 100s as required by the USP, complete the paperwork, then deliver the postcards to your local post office for individual mailbox distribution – it’s that easy!                     

Other Things to Remember about EDDM Mailing

Whether you have an at-home operations or if you have an actual bakeshop, it is quite easy to choose where to send the postcards. Since you don’t have to put together your own mailing list, sending the postcards to every door within a five-mile radius of your location should be a good enough marketing technique. Once a homeowner receives the postcard, he or she will know about your bakeshop and hopefully place an order. It’s better if you will include a promo code with a deadline so that you can get immediate results. Finally, do send out those postcards regularly so that you can establish customer loyalty, enhance your brand, and boost your overall bakeshop sales. Goodluck!