If you have a bar, tavern, coffee shop, pub, grill, catering, or any similar business, you should consider rack cards printing to advertise your business. Rack cards are 4” x 9” or 3.5” x 8.5” cards which aim to advertise businesses, events, etc. They are usually displayed in areas where there is high foot traffic. For passers-by, they can simply pick up one of the rack cards from the brochure display. If they find the information interesting, they can bring the rack card home to use as reference for attending the event, visiting a store, or trying out a restaurant.
What’s good about using rack cards to advertise pubs or bar owners can simply display them in high-traffic areas and they are bound to get great response rates. As long as your rack cards are well-designed with a time-sensitive call-to-action, you can invite people to one-time events or entice them to try out your food or drinks establishment.
Rack Cards Printing Promo Codes
Let’s say that you have decided to include rack cards in your print marketing arsenal. How can you save money during the ordering process? Here area few ideas:
- Look for promo codes online.
When having rack cards printed, you can choose between offset and digital printing. Some print shops offer both – the method that they will use is based on the volume of your order. When you visit the website of the online printing shop, immediately look promo codes. For instance, a promo code XYZ20 on a website can entitle you to 20% discount on all print jobs. This means that if you will order 100 pieces of 4” x 9” rack cards, you will save a significant amount of money.
- Ask the print shop for discounts.
If you are visiting an actual print shop instead of simply visiting their website, just ask for discounts outright. Tell them that you did your research and a website you visited is offering a 15% discount. If they can match that, then you will place your order with them.
- Order more to save more.
For offset printing, it is only the initial setup that is costly. Once the design has been set, the printing presses can make hundreds to thousands of copies of your rack cards in minutes. This means that the more pieces you order, the lower the per piece price gets. As such, 500 copies of rack cards will cost more than ordering 1,000 or 2,000 copies.
With rack cards, you can effectively advertise your business without having to spend a lot of money.