Tag Archives: print brochures online

Which Layout Options Work Best when You Print Brochures

When you print brochures, business cards, postcards, menus, and flyers, you are in fact launching a full-blast print advertising campaign. Most people think that print is not effective anymore, but it cannot be farther from the truth. Combining a digital with a print advertising campaign will help you achieve maximum results for whatever goal you have set for yourself. This is precisely the reason why you need to pay close attention to detail when designing each and every printed product that you will use for the promotional campaign. Here, we will focus our attention on how to print professional brochures. Take a look at these printing tips:

  • Know what the purpose of the brochure is.

Are you introducing a new product or service? Are you establishing a new company so you would like clients to know how everything started, and what your goals are as a business? Would you like customers to attend an upcoming corporate event, or participate in a huge in-store sale? Based on your purpose, there is a corresponding layout and design that you can apply.

  • Look for a good quality printing company.

There are many companies that print brochures online , but not all of them are created equal. Digital printing companies will most likely use desktop printers, which may not necessarily deliver professional-looking results. If you want high-quality prints, go for offset printing which utilize high-end printing presses. Offset printing may be a bit pricier than digital printing, but the results are well worth it.

  • Choose a layout and design that will suit your company’s image.

Lastly, choose a layout and design that will appeal to your target market. If you’re introducing your company to prospective suppliers, clients, and customers, for example, go for a business brochure layout. This is structured and a bit formal – and may include the mission and vision of your company.

If you are introducing a new product or service, the layout should be that of a marketing brochure. This should include a lot of professionally-shot images that will appeal to your target market. The copy should be descriptive, and entice the readers to buy exactly what you’re offering. Other types of layouts are travel brochures, corporate brochures, design portfolio brochures, instructional brochures, financial brochures, and educational brochures.

Planning to Print Brochures? Layout Ideas You Can Borrow

When you print brochures, you want to make sure that you are getting maximum results. For this, it is good to determine what your goal is in the first place. Brochures are printed to introduce a company or a new product or service. They can also be used as a travel guide, as a form of advertising for an upcoming show, or to encourage parents to enrol their kids at a class or school. As you can see, brochures are quite versatile. So in order for you to reach your goal for printing the, you must know which layout option works best for you:

  • Corporate brochures

If you’re a startup company and you would like to introduce your business to potential customers, suppliers, and business partners, go for a corporate brochure layout. This would usually include your company’s mission and vision, as well as a brief description of the products or services that you are offering. Corporate professional brochures have a good mix of text and compelling images.

 

  • Travel brochures

Image-heavy, travel brochures are usually seen in airports and tourism offices. Targeting travellers or all ages, these printed advertising materials should encourage readers to scratch that itch to travel.

 

  • Advertising brochures

When you print brochures online and your goal is to advertise something, you need to design it in such a way that it appeals to your target market. If you’re selling beauty products, for instance, the color scheme and images must appeal to your main buyers – who could be females aged 18 and above. Also plan the assembly of pages – there should be an introduction, a brief description of what you are advertising, and a call to action in the end.

 

  • Financial brochures

If you’re selling insurance packages, go for a financial brochure layout. For this, use images, pie charts, and graphs which can be easily understood even by someone without a financial background.

 

  • Real estate brochures

If you are in the real estate business, you will naturally target single professionals or families who are looking for a property to buy – or sell. Just like corporate brochures, there must be a balance between text and image so that it will be easy to read.

 

Which among these brochures are you planning to have printed out?

 

Reach Out to Your Target Market when You Print Brochures

Do you know which businesses print brochures as part of their print advertising campaign? Almost all of them do – solo entrepreneurs, partnerships, freelancers, corporations, startups, and established businesses. Unlike what most people think, print advertising is not dead. In fact, it is getting a revival because most professionals have discovered that print is the perfect complement to digital advertising.

How to Target the Right Market with Brochures   

Next, as long as you know how to do it properly, you can reach out to your target market by printing out brochures. How, exactly? Here are a few tips:

  • Make sure that the design reflects the image that you want to project for your brand.

When designing professional brochures, it is best to make it look as if they are designed by, well, professionals. A client or a potential business partner can easily determine if your brochure was not laid out by a graphic designer, or is fresh out of a desktop printer. The quality is just not there because the results do not look professional. While you’re at it, make sure that the design of the brochure reflects the image that you want to create for your brand. If your target is women in their 20s and up, for example, which color scheme would appeal to them? What are the images that will grab their attention? The answers to these questions would be entirely different if your target market is young professionals looking for a house, or teens or tweens who do not have their own money to spend just yet.

  • Know where to distribute brochures to get maximum impact.

Unlike postcards which you can send by mail in bulk, brochures need to be distributed face-to-face. You can do so in events that draw big crowds, trade shows, or you can display these brochures in your office reception desk on in parts of your work area where there is plenty of foot traffic.

  • Look for a good brochure printing company.

Finally, look for a print brochures online that will deliver the best quality print. Digital printing companies are good but offset printing is even better. These companies use state-of-the-art offset printing presses to deliver professional results.

All in all, reaching out to your target market through brochures require a lot of planning because you must come up with a suitable design. After that, the right printing company will do the trick so you can distribute the brochures to your target audience with utmost confidence about the results.