Right after Thanksgiving, everyone feels the holiday rush – from people scrambling to buy gifts for their loved ones to businesses rushing to meet high customer demand. If you’re a business owner, you can get a head start on the holiday rush by working on your takeout menu printing. Why should you print takeout menus in the first place? Any business owner running a food establishment knows that the key to success is having a well-designed menu, second to the dishes served and the ambiance of the place. If you already have a dine-in menu, you should think about adding a takeout menu for marketing purposes. Those who do not have the time for a full sit-down dinner, or those who would like to enjoy restaurant quality meals minus all the fuss of dressing up would opt for delivery or ordering takeout. Takeout menus also help boost sales, enhance your business’ brand, and encourage repeat orders.
How Do I Design Holiday Takeout Menus?
The last month of the year is the best time to distribute holiday takeout menus. Look for a print shop that offers to go menu printing. Compare the printing packages, printing method, materials, and the turnaround time when ordering – narrow down your choices to two or three print shops then make an informed decision from there.
Next, how can you design takeout menus with a holiday theme? Here are a few quick tips:
- Choose a suitable size for the takeout menu. Some options include: 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding styles, you can have anywhere from four to twelve panels or pages.
- The holiday design can be based on whether you have an upscale or casual restaurant logo. If you have a fine dining establishment, go for design elements like a delicate snowflake or the silhouette of a snow globe. If casual dining is more your style, incorporate illustrations of Santa Clause, reindeers, or colorful Christmas trees. Use the same colors as your business logo to have a more cohesive look.
- Since it’s the holiday season, offer something new in your menu. It can be a holiday-themed drink, or meal packages that can feed the whole family. Place the menu items in such a way that the highly-profitable, yet easy-to-prepare dishes are highlighted.
Once the online printing shop is done with your takeout menu order, you can have the menus mailed out to your customers. Also display them by the restaurant cashier, place some right outside the restaurant, and distribute them personally in areas where there is high foot traffic. Follow these tips to maximize your restaurant’s profits using takeout menus this holiday season.