If you are thinking about using eddm mailing as part of your print marketing arsenal, you are on the right track. Every Door Direct Mail allows business owners to send one postcard to every door in a zip code, for example, without having to manually collect mailing addresses. For this, the USPS partners with print shops to distribute mailers to a specific group of addresses. EDDM postcard printing is cheap, effective, and efficient so it’s a must-do for entrepreneurs.
Information to Include in EDDM Postcards
For EDDM postcard printing, the first thing that you need to do is look for an online printing service provider. There are offset print shops that offer 24-hour offset, two-sided, free color print. Just do your research and you should find a suitable print shop to order from.
Next comes designing your marketing postcards. Remember why you are sending them out in the first place. Do you want people to come to the soft opening of your restaurant? Would you like them to come in droves on the first day of your store’s big sale? Or maybe you simply want new customers to be aware that your business exists? For all these, it is important to know which information to include in your EDDM postcards. Here’s a quick list:
- A headline
Postcard sizes range from 4.25” x 11” to as big as 9” x 12”. Even if you’re going with the big-sized postcards for maximum impact, your copy should still be short but succinct. Start with a headline and when writing this, keep in mind the purpose of creating the postcard. If you want people to book your cleaning services, for instance, the headline could be “Want to reclaim your lost me-time?”.
- A subheading
Following the above example, the subheading could be “Let our experts clean your house and spend the time saved to pamper yourself”.
- A call-to-action
For the call-to-action, something like “Book our cleaning services before (date) and get 5% off!” is effective. This provides a benefit to the recipient of the postcard and there’s a time sensitive aspect to it – so you can get quicker response.
- Your contact information
Finally, make sure to include your complete and up-to-date contact information. Use the back portion of the postcard to include a QR code where they can get more information about your cleaning services.
No matter which business it is that you are operating, knowing how to take control of the information that you will share makes for a more effective postcard marketing campaign.