If you will write a letter to the United States Postal Service requesting for delivery information, for example, you will receive a response with their letterhead on top of the page. This contains the blue-and-white USPS logo on the left side, and the company name right next to it – separated by a thin red line. When you receive such correspondence, you are confident that it is indeed from the USPS because the letterhead makes the transaction look more “official”. If you’re part of a corporate office, then you should do the same thing and use official letterheads in all your transactions. Read on to find out why this is so, and how you can include letterhead printing as part of your print advertising campaign.
Letterhead Printing in Corporate Offices
First, why should corporate offices use letterheads? These are pre-printed headings on stationery which are usually used for correspondence. Although a letterhead is usually placed on top of the page, you can be more creative and use a footer instead. Or, you can place the logo on either the left or right side of the paper. Some use a pattern of their business logo on the entire sheet of paper – similar to the wallpapers used as background images on screens of laptop computers or mobile phones. For corporate offices, you should use letterheads for these reasons:
- They are extremely useful.
We might be in the digital age but there are still lots of daily office transactions which require written documents. If you have a custom letterhead, you can use them to send snail mail, office-wide memos, price quotations, product information, sales sheets, supplier invoices, customer receipts, etc.
- They ‘legitimize’ your transactions.
If you have a letterhead in all your written documents, they make the transactions look legitimate, professional, and consistent. Letterheads establish your authority in the industry that your corporate office is in, so use it in your daily operations.
- They are a crucial part of your branding.
For branding, consistency is key. The more frequently you use letterheads, the more familiar your business contacts would be with your brand.
When looking for an online printing service provider, make sure that they deliver high-quality prints. Compare the letterhead printing packages offered by different print shops, do your research on the quality of customer support that they provide, and make your decision from there.